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News MAHASAN THIERAVARUT : GRASP ALL OPPORTUNITIES, RISE TO CHALLENGES Loading Data… Mr. Mahasan “Yai” Thieravarut, Managing Director of The Siam Forestry Company Limited, has worked under SCG for nearly three decades already. During his interview with P-DNA, he presented interesting work tips and encouraged everyone to have the courage to “grasp” opportunities and do something new. ENHANCE YOUR CAPABILITY THROUGH NEW CHALLENGES Joining SCG first as an analyst for The Siam Cement Public Company Limited, Mr. Mahasan spent about two years handling the transport of cement and building materials. He then won scholarship to further his studies at the Asian Institute of Technology (AIT). After his graduation, he returned as the chief of production planning for SCG’s automotive business. His new job was quite a big challenge because he had to supervise staff who were older and more experienced in the production field. But thanks to this job, he got a good opportunity to do something he had never done before. “When SCG started laying down its own fiber optics in 1995, I helped with IT affairs and Japan-based TQM (Total Quality Management) model. So, I was later invited to set up quality management system based on ISO 9000 too. After accepting the invitation, I worked alone but successfully completed the task with the counseling help of my respected acquaintances. When 3G technologies arrived, I was among the first to use SIM cards to track transport vehicles,” he revealed. “I always say ‘Yes’ to opportunities coming my way. I trust that my seniors know how to put the right man in the right job. Even though I may need to start from scratch in my new position, I see that as an opportunity to expand my knowledge.” ENTRY INTO PACKAGING BUSINESS In 2011, Mr. Mahasan stepped into packaging business as he was reassigned to manage Siam Kraft Industry Company Limited’s inventory and transport affairs. During the stint, he was most proud of setting up an automated warehouse for the firm. After that success, he landed in a new position at The Siam Forestry Company Limited. The Siam Forestry Company Limited in SCGP has provided integrated eucalyptus services. Its services cover variety development, seedling sales, counseling on planting, and purchases of eucalyptus wood from farmers. Presently, its business has expanded to agricultural products under Khudin brand. “In the beginning, Khudin sold just organic fertilizer. At the time I moved to the firm, this brand was still little known. To boost sales and raise brand awareness, we have decided to develop chemical fertilizer and various other farming products under the brand. Today, Khudin’s reputation has increased. We target small retailers and enjoy continued sales growth because they support quality products. At the same time, we have helped them with promotions,” Mr. Mahasan said. ATTITUDES MATTER THE MOST Mr. Mahasan’s good attitudes shine in his career. Optimistic, courageous, and ready to face all challenges, he focuses on pursuing his work goals. If obstacles arise, he tackles them even when they are not directly under his job responsibility. He is also inspiring. As an executive, he always motivates his team members to take up new challenges for shared goals. “I don’t sit inside an ivory tower. I always go to work sites to see how staff have worked. I also encourage them to speak up so that we can address problems together. To innovate things, failures may happen. It is just that we must learn to prevent them from recurring. For example, when we first deployed agricultural drones, staff were reluctant to fly the devices out of concern that any crash would cost dozens of thousand baht. I nudged my team to fly the device though. It really crashed one day. I did not ask why it plunged to the ground. I just asked my team how to prevent such crashes in the future. Learning by doing, my team has developed more skills and we can now make good use of drones,” Mr. Mahasan explained. “In addition, I have reiterated that my staff should have Plan B ready. What if Plan A won’t work? We have to look ahead. Think what will happen, prepare many plans, and keep pace with trends,” he emphasized. “I would like to inculcate good attitudes in everyone. Be open to new things and keep improving yourself. Do not stick with old work methods. Aside, do a lot of exercises to stay fit both physically and mentally. When we face problems, don’t get stuck. Move on,” he continued. “Last but not least, our firm has very good management tools and technologies. So, you should use them to improve yourself and your organization. Let’s go world-class!” he concluded. Related Contents Loading Data…

News GLOBAL SUMMIT OF WOMEN 2022 Loading Data… Thailand received the honor to host Global Summit of Women 2022. Held between 23 and 25 June 2022 at Centara Grand & Bangkok Convention Centre at Central World, the event brought together leading women from across the world to address “Women: Creating Opportunities in the New Reality.” Playing host to this global event, Thailand has proven its potential to organize international forums and also to serve as a “World Destination.” Not only that Global Summit of Women 2022 brought spotlight to the need to drive economy in post-pandemic period and the importance of technologies/innovations, but it also promoted gender equality. Everyone, regardless of gender, could contribute to economic development. This international forum, moreover, fostered networking, international collaborations, exchanges of experiences, and inspiration for women. Connected were prominent females, be they employees, business owners, consumers, or investors. Mrs. Kaisri Nuengsigkapian, Independent Director and Chairman of the Audit Committee, SCGP, sat in the organizing committee of the latest Global Summit of Women. SCGP therefore got a role to play at this women leaders’ international conference, which was “carbon neutral”. Greenhouse-gas emissions of summit activities were evaluated, as the event focused on curbing its environmental impacts in every step from participants’ transport to catering and waste management. SCGP supported the cause by providing eco-friendly souvenirs and decor that celebrated Thai identity. Mrs. Kaisri emphasized that via the event, SCGP once again demonstrated its value and potential on an international stage. “SCGP always takes concrete actions to set examples of how to take care of the earth. Today, waste separation and tree planting alone are no longer enough. That’s why via this summit, we have shown what responsible businesses can do for society and the environment. As we supported the summit, we also demonstrated our design capabilities and creativity. Our products are functional. Aside, our businesses resonate with all important topics the summit sought to address,” Mrs. Kaisri said. “SCGP’s participation in the global summit will increase its international recognition, paving the way for the firm to reaffirm its packaging leadership and to expand further into overseas markets. On top of that, this participation will show the world what we can do.” WOMEN INSPIRE “In my younger years, it took an extraordinary level of effort for women to climb corporate ranks. But today, I can see more women at the helm of their organizations. Their status is inspiring. The global summit’s ‘Creating Opportunities in the New Reality’ theme reminds women that they should look for and grasp opportunities. Don’t deprive yourself of opportunities on the basis of your gender! Don’t wait for others to create opportunities for you. Changes will happen only when you embrace them. “Remember that learning is lifelong. Keep learning to expand your horizons. That helps you to adjust no matter how the world is changing.” MRS. KAISRI NUENGSIGKAPIAN INDEPENDENT DIRECTOR AND CHAIRMAN OF THE AUDIT COMMITTEE, SCGP IDEAS BEHIND DESIGNS Lotus-Shaped Paper Float Design Concept: Modernity, simplicity, durability, and beauty are at the core of this design. To visualize the concept, paper is layered with folding and forming. This float can hold a candle without the help of glue or other materials. As a result, recycling it is easy. Background Partition for Khon Display Design Concept: Inspired by Thai stupa, this background partition is exquisite. It is made through simple folding and forming techniques. Yet, its 3D pop-up gimmick enhances appeal and functionality. Summit Logo Model Design Concept: It is a 3D model of the global summit’s logo. It is presentable from all angles. Its exterior can be interpreted in two different ways: a flowerpot communicating about beauty and femininity; and a tree that speaks about the environment. Elephant-Shaped Souvenir Design Concept: This model souvenir is in the shape of elephant because this animal is strongly associated with Thainess. But for a modern touch, it embraces Polygon style. This elephant looks strong and formidable. Colorful prints on its paper parts are reminiscent of prism, which represents open-mindedness and growth mindset. The choices of materials reflect SCGP’s resource efficiency and environmental friendliness. The manufacturing process also relies on folding and forming because such techniques are friendly to the environment. Better still, all these products are functional, lightweight, foldable, reusable, and recyclable. Related Contents Loading Data…

News KARAN TEJASEN – KEEP LEARNING AND EXPLORE OPPORTUNITIES TO DELIVER SOLUTIONS Loading Data… In the face of consumers’ changing behaviors, SCGP has constantly developed products, services and solutions. Mr. Karan Tejasen, SCGP’s Chief Operating Officer, Performance and Polymer Packaging Business, has not just witnessed but also actively engaged in such process himself because he has built his remarkable career at the firm. Below are what he has shared with P-DNA. CAREER PATH & ADVANCEMENT Mr. Karan first joined SCGP in 1988, landing a job at its Ban Pong Plant. At that time, the firm was expanding its business from just packaging-paper production to the manufacturing of printing and writing paper. “I was initially in charge of engineering work. But I was later assigned to oversee the production of high-quality art paper. After eight years under SCGP, I got a scholarship from the Federation of Thai Industries to study paper manufacturing in Scotland for nearly one year. Upon my return, SCG also gave me a scholarship to study at the Sasin Graduate Institute of Business Administration of Chulalongkorn University. Completing my MBA studies in 1999, I returned to my work and was reassigned to the marketing field,” he said. “At that time, the firm focused on packaging paper because it had just increased its manufacturing capacity for this product. As I was in charge of its marketing and support, I helped the firm expand its business in the Philippines and Vietnam. After carrying out branding for Siam Kraft Industry Company Limited, I was appointed its Marketing Director. I had overseen this business for about one decade before I was transferred to Thai Containers Group, Navanakorn Plant. But just months after the transfer, big flood hit the plant in 2011. Handling the situation and rehabilitating the business in the wake of the flood posed a challenge. But as I managed to put the plant back on track, I was later given a business integration role and oversaw more of the company’s businesses. “In 2015, SCG Paper rebranded itself as SCG Packaging and developed Flexible Packaging business through its partnership with enterprises in the Philippines and Vietnam. We later started developing rigid packaging and high-performance packaging too in line with our vision to become Packaging Solutions Provider. Now, we have expanded our business to medical materials with Spain as our first base in this field. This reflects how we have found new business opportunities for our continued growth,” Mr. Karan continued. SEEK OPPORTUNITIES & LEARN TOGETHER FOR INNOVATIONS In Mr. Karan’s opinion, the current challenge is about developing innovations for consumers as it takes both vision and keen explorations. “We need to observe customers closely and look beyond customers. The bottom line is consumers. To get new opportunities and innovations, everyone in our organization must contribute, learn more and brainstorm. We must be a learning organization, with our members sharing experiences, ideas and viewpoints. Together, we then will be able to deliver what customers are looking for,” Mr. Karan concluded. BUILD TRUST & ENABLE EXPERIMENTS Entrusted with management affairs, Mr. Karan bolsters the confidence of his team by giving team members opportunities to express opinions and prove their performance. “To empower personnel, we need to foster trust. When staff finds our team reliable and fair, they will be keen to contribute. All are welcome to share and debate. I place a strong emphasis on such culture because when an organization is big, young members are usually prone to listen only. In my team, I have encouraged expression and contributions from all. I have authorized experiments even when concepts are not yet perfect so that my team members can learn,” Mr. Karan reveals. DRIVE ORGANIZATION AS CO-OWNERS “We are a listed company. All of us co-own our organization. So, I have encouraged staff to work as co-owners. Such approach is important at the time the new generation wants to be entrepreneurs,” Mr. Karan pointed out. “A core element of our culture is collaboration. It always takes time to achieve excellence in a field. It takes devotion, accumulated knowledge and more. So, to get all these elements, our organizations’ members must first have the sense of ownership. “I also seriously encourage our staff to keep learning. Today, there are various sources of information and knowledge that we can access. Apart from training prepared by the firm, you should learn on your own too. Ask yourself why you do this or that because that may lead to better changes. We don’t have to stick to the old way of working. We can adjust for better results,” Mr. Karan concluded. 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News SCGP Article Topics Loading Data… On career path, there are various opportunities for self-improvements. Some materialize in the form of overseas postings. Appreciating what he has learned during his stint outside Thailand, Mr. Taninchot “Saam” Polpattanawatch encourages everyone to step out of their comfort zone and embrace emerging opportunities. SELF-IMPROVEMENT: LEARN, AGILE, AND MOVE TOWARDS “MOBILITY” “I was initially an engineer. But over time, I had also been assigned to handle quite many business-expansion projects. Looking ahead, I thought it would be a good opportunity and interesting challenge to work overseas. That’s why I volunteered for our firm’s project in the Philippines,” Mr. Taninchot said. “My job there was to install machines for the firm’s production-capacity increase. I was keen to go there because I was interested in learning more, as well as in communicating and interacting with foreigners. When exposed to new culture, I adjusted and acculturated. Thai senior staff there also gave me useful advice.” “In Philippines, people communicate in Tagalog and English. So, I got opportunities to improve my English listening and speaking,” he continued, “Tagalog was quite difficult. Filipinos showed appreciation even when I could speak just some basic Tagalog words, though.” “During holidays, Filipino colleagues usually invited Thai staff to join their activities so that we could know more about their culture. People there were friendly and their lifestyle was a lot like Thais’. Valuing their family, Filipinos usually spend their weekend with family members. They also embrace colleagues as family,” he added. COLLABORATE ON DIVERSITY, OVERCOME ALL CHALLENGES “I am impressed with how everyone worked towards the same goal there. All staff explored various means to achieve that goal step by step, with smaller goals along the way. We learned together in our learning experience. When the first wave of COVID-19 hit, everyone expressed concerns about machine-installing team’s safety. As we collaborated, we could overcome challenges,” Mr. Taninchot said. “At work, I sometimes work beyond my scope of duties so to facilitate work flow. I pay attention to not just my work but also that of relevant staff. “Today, SCGP has expanded its businesses to several countries namely Vietnam, the Philippines, Indonesia, Malaysia, Britain, and Spain. This means staff will have more opportunities to work overseas. I would like to recommend that you grasp these opportunities. Working overseas will expand your horizons and expose you to new culture. It is a good way for self-improvements and further learning. As staff become more capable, our organization will become even stronger, agile, and very adaptive even in the face of today’s fast-changing situation,” he concluded. Related Contents Loading Data…

News THUNG HUA SINN GROUP “GAINING TRUST WITH CONSTANT INNOVATION” Loading Data… “Great Partnership” between Thung Hua Sinn Company Limited and SCGP is proven by the three-decades-long business ties, which have seen not just business growth but also challenging changes. Today, Mr. Perapong Thungkasemvathana, Managing Director of Thung Hua Sinn Printing Network and TPN Packaging Company Limited under Thung Hua Sinn Group, has given an interview about key successes. GROWING FROM FAMILY BUSINESS Mr. Perapong said Thung Hua Sinn’s growth started from constant searches for new business opportunities and real actions. “The history of our group was traced back to 1953. Back then, my father noticed opportunities in printing businesses and decided to start his own printing house. Thung Hua Sinn’s first printing facility was set up at 22 July Roundabout in Yaowarat area. It had printed labels, inserts, notebooks, receipts, purchase-order forms, business cards, tear-off calendars, ceremonial cards, and various other printing jobs,’ he said. Since then, the family business has expanded in response to Thailand’s growing industrial sector and supportive government policies. Thung Hua Sinn was a pioneer in canned-food packages. Later on, it has also produced flexible packaging and more. Presently, it has shone proudly as a favorite total food packaging manufacturer. GREEN TECHNOLOGY FOR ECO-FRIENDLY BUSINESSES Since its inception, Thung Hua Sinn has never stopped its product development. During the past few decades, it has integrated modern machinery and even won certifications for its good manufacturing standards. Being socially responsible, the group also pursues sustainability and embraces green trends. “Our green technologies and focus on waste minimization have become our key strengths because corporate customers pay significant attention to environmental issues these days. Most of our customers are based in Thailand. Our best sellers are Soft Packaging or Flexible Packaging, which are now in high demand,” Mr. Perapong added. “In the face of intensifying competition, we have continued to improve ourselves. We have seriously allocated a budget for research and development to keep pace with trends and respond well to customers’ needs. As for partnerships, SCGP has provided us with raw materials. Our collaborations are solid and provide synergy. We have shared information, technologies, and strategies. Thanks to our partners, we are more visionary, well-updated, and able to adapt faster. “In pursuit of further growth and additional strengths, we have constantly explored new opportunities, technologies, and partners too,” he continued. SINCERE, UNDERSTANDING PARTNER To Thung Hua Sinn, SCGP has been a long-time partner that has always delivered quality products and demonstrated constant development. This partnership, moreover, is deeply rooted in understanding. “SCGP has mainly provided us with duplex paper, support, and synergy. This partner has always worked fast and enabled us to enjoy a lower cost. In the 30 years that we have worked with SCGP, problems are minimal because SCGP has really understood our situation and done its best for us. Difficult tasks become much easier with SCGP by our side. On top of that, SCGP has ensured very smooth contacts. The first person taking care of our account has no longer worked at SCGP. But workflows smoothly because whomever SCGP has assigned to us knows our account very well,” Mr. Perapong added. “What matters the most is that SCGP, as a business partner, has really taken the best care of us.” Related Contents Loading Data…

News BASS – POPOR “THE POWER OF TEAMWORK” Loading Data… Becoming the world’s No. 1 badminton players for mixed doubles in late 2021, Mr. Dechapol “Bass” Puavaranukroh and Ms. Sapsiree “Popor” Taerattanachai have already won 13 championships.Lately, they have emerged as winners in six consecutive tournaments – with the latest being “YONEX GAINWARD GERMAN OPEN 2022.” Behind their impressive success are hard work, strict discipline, teamwork, and shared goals. Enjoying badminton, they jumped into competitions even before they turned 10. At the age of 14, they joined SCG training camp. Four years later, they successfully entered national teams.In 2015, they started playing together. From that time, they have competed in several tournaments and learned from both their losses and wins. DISCIPLINE IS A MUST Bass: “Badminton players need to have discipline. Their food, sleep, and training regimes must be strictly observed. They matter in matches.” Popor: “Our training regime has been planned by our team. The regime prescribes alternate hard and light training. We must know when to relax and play some other sports from time to time too.” CLEAR COMMUNICATIONS FOR TEAMWORK Popor: “Pressure is common. But we always communicate to ensure we play the best game possible. We must know our partner’s strengths and style. We need to think in the same way and have mutual understanding.” Bass: “We talk all the time – before, during and after games. We know what our partner thinks. If our opponents launch offensives, we need to put up a strong defense first and bring game to a normal pace. We won’t rush to hit back.” Popor: “When a mistake happens, we won’t be angry with or blame each other. We are not emotional. We remain calm and concentrate.” UNDERSTAND WEAKNESSES, FIND NEW STRENGTHS Popor: “It is normal to win and lose. But when we lose out, we should learn from our losses. Weren’t we calm enough? Did our emotions run high during the game? We have talked reasonably and done some fine-tuning. When we win, we focus on building up further on our strengths. Even when we are No. 1 players in our field, we think about doing better.” Bass: “Our badminton skills are not perfect all the time. We ruined some matches. But we seek to identify what we don’t like and try to play better.” MOVE TOWARDS SAME GOALS Popor: “We have shared the same goal. Winning a world championship is of course a milestone. But we still think we can fly higher. We want to win all five main championships. We will keep improving for our next matches.” Bass: “We have never got discouraged. But we feel tired from time to time. It is quite normal, though. Aside, we understand why we exhaust ourselves. When we became the champions, we were glad. Then, we focus on our next match again.” Appeal of Badminton Bass: “No matter what your build, you can play badminton. This sport also proves very challenging. Players need to think all the time.” Popor: “You need quick wits. You need speed and you need strengths in badminton matches, which are also fun.” Advice for Others Bass: “People have knacks for different things. Pursue what you like or what you excel in. You don’t need to be champions. You can be happy being a sport player. It depends on how you like it.” Popor: “I hope everyone gets started when he or she has the will to do something. Don’t give up. Determination will lead to success.” Key Motto Bass: Think positive. Popor: Do our best today. Don’t stop improving. Related Contents Loading Data…

News SRINANAPORN MARKETING SNACK MAKER WITH CUSTOMER-CENTRIC FOCUS & GREEN MIND Loading Data… “Delicious, Functional, and Affordable” form the key concept of Srinanaporn Marketing Public Company Limited, which has produced and distributed snacks under many famous brands such as Jele and Bento. Boasting quality products, the firm has been growing strong throughout the past three decades, Today, therefore, has conducted an interview with Mr. Thakorn Chaisathaporn, the firm’s Senior Executive Vice President – Business Division 2, to learn about his business strategies and his family business’ path to provide Thais’ favorite snacks. Transforming Family Business into Thais’ Top-of-The-Mind Snack Maker His family business was initially a wholesaler of snacks based in Bangkok’s Mahanak Market. Within 10 years, the business grew so big that it ranked among the country’s top snack dealers as its customer base expanded across all provinces. Over time, the business expanded to the manufacturing sector as well. It started producing various snacks, including wafers and biscuits. Mr. Thakorn stepped into the firm around the time it began exporting its products to Malaysia and Singapore. “When I returned from my overseas education in late 1990, I thought about producing products for Thai market because we had an extensive network of dealers in provinces. I also noticed that shopping complexes would be a growing market. So, my family decided to found Srinanaporn. Our first brand is Good Good, which features dried fruits. Then, we bought jelly-making machines and entered shopping complexes with Jele brand in 1992. Backed by marketing activities, Jele received quite a good response. After its launch, it became the No. 2 brand in its segment,” Mr. Thakorn revealed. At that time, konjaku was growing popular. Mr. Thakorn thus commissioned his team to add konjaku into the firm’s products and sold them under Jele Light brand based on the concept of “Delicious & Refreshing Snack for Full Stomach”. The firm also added various other nutrients including collagen and vitamins to its products under Jele Beautie brand, which has been the leader in this ready-to-drink jelly product segment. Bento came to the market in 1996, because the firm noticed an opportunity in the fish-snack market. Later on, the firm has also launched various other products such as stick biscuits under Lotus brand, pineapple crackers, coconut juice, black-jelly juice, and herbal drinks under Magic Farm brand. The latest brand from the firm, AQUAVITZ, entered the market in 2020 with its vitamin-containing water. “We have discovered inspirations for business development all the time. Guided by clear policies, we have constantly studied markets and consumer behaviors. Information has been used to develop both our products and distribution channels for customer satisfaction. Today, we have four main product categories, namely 1) Jelly products; 2) Seafood snacks; 3) Biscuits and wafers; and 4) Beverages,” Mr. Thakorn explained. Customer-Centric Approach Drives Growth Srinanaporn’s goal is to establish itself as the region’s leading snack/beverage manufacturer. In pursuit of this goal, the firm has embraced customer-centric approach and environmentally-friendly operations. “Focusing on consumers, we produce delicious and functional products and sell them at affordable prices. Moreover, we pay attention to the environment because we are not just a manufacturer but also corporate citizen. We are doing our best to be eco-friendly,” Mr. Thakorn revealed. “As for packaging, our collaboration with SCGP has led to Green Carton. Friendlier to the environment than the previous version of packages, Green Cartons have curbed paper usage by 30 to 40 percent but have proven as efficient in protecting products. Our Jele packets, through our efforts, have also become increasingly recyclable. At our factory, we have used solar power where we can. Waste is minimized through an emphasis on reuse. All these measures are taken without compromising our quality and standard,” this executive quipped. Solution & Sincerity from Business Partner While environmentally-friendly Srinanaporn demands green solutions, it also looks for sincerity from its business partners in pursuit of sustainable collaborations. “We choose Green Carton by SCGP, because it has good quality with reasonable price. We need to pay attention to cost because we aim to deliver products to consumers at an affordable price as well. SCGP responds to our needs in all aspects – price, quality, functionality, and environmental friendliness. We aim to tap further into the retail market in the future as we have recognized opportunities from vending machines. We believe SCGP’s Flexible Packaging will suit our business plans well,” Mr. Thakorn continued. “We have embraced SCGP as our long-time partner mainly on two grounds. Firstly, SCGP owns a number of technologies and offers various green solutions. Secondly, SCGP is sincere. We have always received great cooperation from SCGP. As the development of our eco-friendly products and packaging continues, we really hope that SCGP will continue to support us in our journey,” he concluded. Related Contents Loading Data…

News MR. SOMPOB WITWORRASAKUL SUCCESS STARTS WITH DOING Loading Data… When New Year approaches, people usually come up with new resolutions to change their behaviors, living, and working for the better. Mr. Sompob Witworrasakul, Chief Regional Officer, SCGP and General Director – Vina Kraft Paper Company Limited, is therefore here with us today to share his motivational experiences and ideas that promise to inspire great New Year’s resolutions. SCGP MR. SOMPOB WITWORRASAKUL SUCCESS STARTS WITH DOING SCGP MR. SOMPOB WITWORRASAKUL SUCCESS STARTS WITH DOING ENGINEER WITH RICH EXPERIENCES Mr. Sompob joined SCGP about 30 years ago as an engineer at the Ban Pong plant of Siam Kraft Industry Company Limited. He would later participate in most manufacturing units. “I worked for the manufacturing, manufacturing support and maintenance. As the company was expanding at that time, I was offered opportunities to take on various roles at Ban Pong and Wang Sala plants. Over time, I had also acquired various skills and vast knowledge,” he recounted. “Then, I got a scholarship to study pulp and paper in the United States. During my time there, I picked up not just new technological knowledge but also English fluency. After I completed my study, I was sent to the Philippines for a three-year stint. I would later come back to work in Thailand for a long period of time, during which I’d seen the overall picture of SCGP businesses. Now, I have moved to Vietnam and overseen marketing and sales operations too,” he continued. DYNAMIC RESPONSE TO CUSTOMERS’ NEEDS To Mr. Sompob, his current job is quite challenging given his engineering background. Yet, he is confident that his rich work experience has already equipped him with practical perspectives. “While working at the plant, I had also learnt about paying attention to customers. As an engineer, I had to solve various problems at hand and constantly create new things. I considered all internal units I worked with as customers. So, I am well prepared to deal with customers. Feedback from internal units is frank. These internal customers are sometimes even more demanding,” he explained. “Another big lesson from internal customers was dynamics. They sought growth. So, when we had interesting innovative services and products, they eagerly embraced our proposed solutions. Over time, we grew together. Such work process can apply well to external customers too,” Mr. Sompob concluded. “GIVE IT A TRY!” : BEGINNING OF SUCCESS Today, customers have constantly looked for new solutions. SCGP, therefore, has dynamically explored new things. As an executive, Mr. Sompob has steered the exploration and encouraged new development all the time. “We are always thinking about creating something new. It’s okay if we fail sometimes because failure has at least offered a lesson. Aside, a product that failed to tap into the market may later become a best-seller at the right time later on. When we decided to experiment with solar roofs, we approached government agencies for joint development. When my staff presented an interesting idea, my common reply was ‘Let’s give it a try!’. Such approach has spawned new businesses,” he quipped. “I personally appreciate and encourage a sense of accomplishment. When a product is successfully launched, I inform my team of the small win. It’s a way to motivate and inspire my team. If our new product does not sell well, I teach my team to accept the results and see what we have learnt. Success does not necessarily mean impressive sales only. We can learn from our experiences and keep experimenting,” he explained. As an executive, Mr. Sompob has also found a way to manage cultural diversity and generation gap. Even though members of different cultural or age groups may not fully understand one another, they are nudged to embrace diversity and find ways to connect. “I have used various tools to handle generation gaps. I cannot act like young people but I know whom I can assign to manage our young members. Regarding cultural differences, I think we are not that different. This was probably I had worked at a regional level before. All members, regardless of which country they are based, are SCGP people,” he added. ENDLESS LEARNING, FOCUS ON DELIVERING GOOD THINGS TO SOCIETY Mr. Sompob has encouraged all to create value for themselves, even if the process may take time and hard work. “Our organization has many talents. If you are not sure about something, ask those who know. When you start collaborating with others, you hone your social skills and enhance your own work. This tip applies internally as well as externally,” he said. “On social and environmental responsibility, I would like to emphasize that SCGP focuses on creating better things. For example, many of our projects – if successful – will curb the use of resources or add value to the world. We can be proud of what we have been doing,” Mr. Sompob concluded. Related Contents Loading Data…

News Begin Everyday with Passion Loading Data… In the face of coming change, give yourself an opportunity to try something new. Today, we interviewed two account executives or AEs who have taken over consumer product accounts. As their new role requires them to get closer to consumers, let’s find out how they are dealing with challenges. SCGP Begin Everyday with Passion SCGP Begin Everyday with Passion “FEEDBACK IS POWER. LISTENING TO EVERY VOICE.” “My old accounts were of B to B (Business to Business) type. I sold industrial products to manufacturers by dealing with entrepreneurs or purchasing department. This way, if a product did not suit customers, we could directly discuss with customers and plan improvements. A B to C (Business to Consumer) account is different. It is quite difficult to interact with end-consumers. Marketing communications, therefore, are both important and challenging. I had to change my mindset and many things. “First of all, I became very open-minded as I was stepping out of my comfort zone. When collaborating with other units, we have to focus on common goal which is customers’ needs. We have to listen to others to find the best solutions for customers. After product launch, we get all kinds of feedback. Praise is taken as inspiration. Comments, meanwhile, are used to improve our products further. “I pursue outside in product development through collaboration with other internal units. In my view, a product is like my kid. If I want it to grow well and prosper, I must build solid foundation for it, groom it and provide support as it grows. “Each day, I mainly do two things. Firstly, I collaborate with other units to facilitate workflow for maximum efficiency and speed with minimum mistakes. I have used the catch ball approach. Secondly, I deal with multitasking. On some days, I may face disappointment. But I look for small wins in each day so as to motivate myself and do my best every day.” Parinyaporn Ssangsuk (Pla) Account Executive – Consumer Product, SCGP     “COLLABORATE WITH SENSE OF OWNERSHIP & SPEED.” “Just like Pla, I used to handle B to B accounts. When I was assigned to B to C accounts, work became very different. To get close to consumers, we need to do much more than walking into their door. “We need to find ways to communicate with consumers and study promotions. We must learn more and acquire more information so as to make our products more relevant. In challenging work environment, sense of ownership and flexibility mean a lot. Consumers can today buy products anytime. Consumer-behavior study reveals purchases are now mostly made during the night. So, we must be ready to service them and close deals during those hours. If we have a sense of ownership, we will be ready to serve anytime. “Speed is also very important. Consumer behaviors are changing fast. We need to keep pace and have the courage to make a decision based on accurate information. Marketing activities must be catered to impress consumers at the right time. “My goal is to deliver a product in response to consumers’ needs within a proper timeframe. To achieve this goal, I serve as a key mechanism to foster the collaboration of various units. As I cannot do everything alone, I seek to nudge all relevant units to work towards the same shared goals. “My work principle is mainly passion. If we have passion for our job, we will be ready for any challenges. We will explore various means to get things done. We will wake up and head to work happily every day.”   Surapat Sawaengsak (Deaw) Account Executive – Consumer Product, SCGP https://youtu.be/T__5Pbi9aQo Related Contents Loading Data…