Mr. Karan says SCGP’s businesses run from upstream to downstream, with eucalyptus plantation to provide raw materials for the production of pulp, paper and also packaging. Today, the company’s products include both paper and polymer packaging. Mr. Karan, on his part, oversees downstream businesses. Our operations extend to downstream sectors encompassing both paper-based and non-paper packaging. My responsibilities primarily involve overseeing consumer packaging and performance packaging, the latter of which utilizes materials like plastic or specialty paper to deliver superior functionality compared to traditional paper packaging. Presently, I provide supervision to six subsidiaries and manage 15 factories situated across Thailand, Vietnam, and Spain. I am excited to share our recent expansion into the field of medical supplies, as it represents a novel venture for our entire team Through Merger & Partnership (M&P), SCGP has gained ownership of several fresh enterprises across the globe. Consequently, we find ourselves in relatively unfamiliar territory regarding their operational intricacies. Specifically, I am referring to the healthcare and medical supplies sectors, which present us with prospects to acquaint ourselves with new production processes, operational methodologies, and business channels. These businesses are also related to our conventional packaging in some ways, therefore, we can take this opportunity to enhance and advance our core competencies. GRASP OPPORTUNITIES FROM NEW DEMAND In contrast to the food and beverage packaging sector, the healthcare products and medical supplies market is smaller in size but boasts a significantly rapid expansion rate. Various nations are currently experiencing an upturn in their economies, resulting in improved accessibility to medical facilities for their populations. Furthermore, health-conscious trends have gained continuous growth, particularly in Southeast Asia, which stands as the swiftest growing market for healthcare products and medical supplies originating from our production lines. Additional developed markets are located in different regions and represent what we consider the emerging demand These new businesses work with pre-molded plastics, though they differ somewhat from SCGP’s main plastic-packaging products. As we run these new ventures, we also apply our expertise. To meet the growing demand, we ensure our production facilities are clean and precise, as we’ve done with our core operations. Operating these new businesses involves more aspects as we’re now engaged in designing products and shaping molds ourselves. With our experience, we can create new products alongside customers and provide better service. For instance, if a customer wants a circle on an ATK strip to be larger and oval-shaped, we can now do it promptly. In the past, we couldn’t react right away because we only focused on plastic molding. But today, we can make molds and manage details ourselves, enabling faster and improved responses to customer needs. BUSINESS EXPANSION TO EUROPE, STEPPING STONE FOR BRIGHT FUTURE In Europe, SCGP’s business presence has expanded to encompass Britain, Spain, and the Netherlands. There is potential for our business footprint to grow even more in this region. From my experience, subsidiaries of European companies often function somewhat independently, focusing primarily on their individual job roles, which limits collaborative efforts. To address this, we are instilling a sense of teamwork to establish connections and align everyone toward a common goal. Our operations aren’t confined to Europe alone; we’ve successfully marketed our products to numerous countries globally, including significant markets like the United States. This favorable trend underscores the strength of our businesses. Operating from Europe also offers strategic advantages: our international divisions can easily communicate with Asia during mornings and with the US during afternoons. As a result, Europe holds a pivotal role as a cornerstone for our business activities. THERE ARE MORE THAN ONE WAYS TO ACHIEVE GOALS I have offered my team members opportunities to express their opinions, which can be diverse and different. They don’t have to just listen. Even if I may not fully agree with my team’s proposed approach, I will approve it if it seems practical enough. I let the team go ahead with their ideas because I know that there’re a lot of ways to achieve the same goal. I do so to engage my team and participation is very important. Also, I have accorded importance to constant learning. As SCGP steps into new businesses, there is a lot to learn. It is normal that during learning process, mistakes may happen. But it is important that we have to review what had happened, learned along the way, and applied the lesson well in the future. Senior staff must set examples for junior staff to follow. No matter how busy you are, you have to keep learning. I enjoy observing what others especially market leaders are doing or paying attention to. I have done research based on articles, research summaries and principles to see how far each idea can progress. Learning is necessary. Sometimes, we think we have already done well but perhaps, there are better ways to implement it. I think SCGP has ample opportunities to grow. So, my advice to the younger staffs is that they should not think only inside the box. We can branch out to new fields. It’s just that we must integrate what we know to strengthen our network. SCGP has already operated businesses in several ASEAN nations but has established strong presence in just a few. Therefore, we need to step up our efforts to boost SCGP’s recognition in overseas markets. SCGP should be as profoundly established there as it is in Thailand. We need to do lot of homework because our company’s future is in our hands.
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Reo’s Deli: Sacrifice for Better World
News Reo’s Deli: Sacrifice for Better World Loading Data… Apart from serving delicious food, Reo’s Deli also accords importance to environmental and sustainabilityissues. The brand believes that small changes it has made will finally create a better world. Mr. Chana Vasuvat, Chief Executive Officer of Value Sourcing Company Limited that has manufactured and distributed ready-to-eat items under Reo’s Deli brand, gave the following interview to share the story behind Redi Pak and reveal how his mindset led to the development of better packaging for everyone’s delicious happiness. Yummy, Affordable & Readily Available “We are happy when we give happiness to others. Our origin started from our delicious food, which was very affordable and well-loved by customers. We then decided to develop ready-to-eat Italian fares. Our highlights are Baked Spinach with Cheese and Baked Macaroni with Cheese. They are now sold at 7-ELEVEN outlets at just THB 37. After our business started doing well, we had the idea that the bigger our sales, the better quality we should deliver,” Mr. Chana said.This executive recounted that his company’s focus on distribution via 7-ELEVEN outlets marked a turning point. As such distribution covers the whole Thailand, his company needed to seriously think about transportation and shelf life of its products.“We have always risen up to our challenges. Whenever we come across a problem, we strive to develop a solution. So, when our distribution via 7-ELEVEN outlets came with a challenge, we created the innovative No-Bake Process. Because our original aluminum foil trays were often dented during transportation, we developed the aforementioned process so that we could use plastic trays instead. After we tackled this challenge, our business has been growing significantly. We also consulted a food institute and through stricter sanitization and hygiene practices, our products’ shelf life extends to 10 days,” he continued. Sacrifice…to Protect the Earth “Green trends have already caught on for a long while. But because of COVID-19 outbreak, the use of disposable plastic packaging has risen considerably. Noticing the sharp rise in demand, we held a meeting with our shareholders to discuss the issue. If we opted for eco-friendly packaging, we would have to tackle several challenges.Then, I asked our shareholders, ‘Do we want to do this?’. The answer was ‘Yes’. We agreed to shoulder bigger cost to give better things,” Mr. Chana said.“As our company has earned enough income, we review our objectives. Apart from doing business for our own sake, we need to do something for others too. We visualize where we want our company to be in the next 10 years. We do something great with small steps today. We handle difficult issues at the time they are still relatively easy.“The biggest challenge, in fact, is our own mindset. Once we are determined to do something, we will finally find the way. If we care about people’s well-being, we need to pay attention to the environment. Environmental issues may sound distant. But they are so relevant to our lives. If we don’t do it now, then when? As we are committed to environmental causes, we have decided to explore solutions,” he added. “My approach is ‘Begin with the end’. When we aim to achieve something, we will finally find the way to do it. So, when we set our sight on improving our packaging to solve old problems, our development efforts led to the launch of Redi Pak. Our new packaging costs us 22.7 percent more than plastic trays. But as we are determined to embrace eco-friendly packages, we are proud of launching Redi Pak. About 90 percent of its content comes from natural materials. We believe such small things can contribute to big goals. In our view, Reo’s Deli is a small but beautiful company,” Mr. Chana said. Partner with Shared Goals Reo’s Deli and Fest by SCGP have successfully overcome all obstacles together because both have pursued environmental care and sustainability. Because they are committed to their goals, their efforts ensure packaging offers functionality, convenience, and sustainability all at the same time. Via the partnership, Reo’s Deli realizes that Fest by SCGP team is highly professional and firmly committed to developing innovations. The development, made through a systematic approach, has already led to the launch of Redi Pak. This innovative packaging is eco-friendly. Designed for frozen yet ready-to-eat food, Redi Pak is microwavable. When heated, it becomes drier and stronger too. Stylish in design, it is also convenient to hold. Customers’ hands won’t feel the heat even when removing this tray from microwave. Redi Pak is also really safe. After usage, Redi Pak naturally decomposes within 60 days because it is made of natural materials. Film on this packaging can also be removed for easy recycling. “Our plan for the next one or two year(s) is to expand our appetizer menu. We want to have five items on the list. Aside, we plan to launch a new brand for B2B market. Our Food Service business should be able to take care of hotels, restaurants, and bakery shops too based on our positioning as a central kitchen. Moreover, we set our sight on developing a brand for spinach farming. We will encourage farmers to grow more spinach in Thailand under our ‘Veggie for Happiness’ brand. We expect this brand to curb spinach import and promote income generation in Thailand. At present, we are working on a project with Kasetsart University’s Kamphaeng Saen Campus. Under the project, experimental spinach farm is ongoing alongside seed development. This project has been going on for more than four years already. We will launch the brand only after we have achieved concrete positive results,” Mr. Chana revealed.Although plastic remains crucial to food preservation, Reo’s Deli has minimized the use of this material out of its determination to serve as a cogwheel in better environmental care and to push the world faster towards a new, eco-friendlier norm. “The mass production of Redi Pak is possible through our partnership with Fest by SCGP. Together, we have developed a frozen-food …
Turn Paper Bands into Values Creation
News Turn Paper Bands into Values Creation Loading Data… SCGP has encouraged communities to turn paper bands, byproducts from industrial operations, into wickerwork designs. Instead of being sold just for a few baht per kilo, these scrap materials can support the production of new wow items for many! Based on Circular Economy Principles, SCGP has accorded importance to the SCGP Community Enterprise Development Project. Under the project, participants add value to paper bands by turning them into wickerwork products with the aim of generating income for locals. The project started through a study, which SCGP conducted in collaboration with local communities and Kanchanaburi Rajabhat University’s lecturers. The study prepared wickerwork and design methods to increase the value of paper bands, which are not only durable but also anti-fungal. Then, vocational training was provided to locals around SCGP plants. Wickerwork items that are made of paper bands • Baskets • Trays • Saucers • Trigger Finger Devices • Camphor sets • Handbags • Bags with straps • Net bags • Flower baskets • Gift boxes Community Benefits • Communities around SCGP plants have bigger potential. • Locals make good use of their free time. • Locals have got a new means of livelihoods. • The project can pave the way for the establishment of communities’ learning centers. Also, SCGP has developed design courses, community identity, new dyeing techniques, marketing tactics, and branding from the project in pursuit of product differentiation and competitiveness. Such efforts have gone on for communities both in Ratchaburi and Prachin Buri. Paper-Band byproduct from SCGP = Raw Material for Communities’ Income-Generating Wickerwork Items Success-Guaranteeing Accolades The “Ban O I Khiao Farmers’ Product Community Enterprise” in Ratchaburi and the “Ban Tha Takhro Wickerwork Community Enterprise” in Kanchanaburi won second prizes at the “Ploi Dai Pha Suk” Business Model Competition. Held by the Department of Industrial Works, this contest aimed to create added value for industrial byproducts. The accolades underline SCGP’s success in empowering communities in its plant’s neighborhoods and fostering their sustainable self-reliance. List of Paper Band-Wickerwork Community Enterprises • Ban Tha Takhro Wickerwork Community Enterprise 59 Mu 1, Ta Takhro subdistrict, Tha Muang district, Kanchanaburi 71130 Contact: The Community Enterprise via Tel: 09-8914-9245, 08-7033-9616 and 09-7958-6592 • Ban O I Khiao Farmers’ Product Community Enterprise 90 Moo 2, Krap Yai subdistrict, Ban Pong district, Ratchaburi 70190 Contact: Khun Long Tel: 08-1736-1130 and 09-2495-6454 • Ban Nong Chorakhe Occupational Group 62 Mu 9, Bo Thong subdistrict, Kabin Buri district, Prachin Buri 25110 Contact: Khun Suchin (Kin) Tel: 06-3103-8739 • Ban Kud Pla Wi Wickerwork and Processed Food Sufficiency Farming Community Enterprise 42/2 Mu 4, Bo Thong subdistrict, Kabin Buri district, Prachin Buri 25110 Contact: Khun Buapaeng Tel: 08-7618-8298v Related Contents Loading Data…
กรัณย์ เตชะเสน: เรียนรู้สิ่งใหม่ ต่อยอดโอกาสทางธุรกิจ
ในช่วงเวลาที่ธุรกิจต่าง ๆ ของ SCGP กำลังขยาย เติบโตแตกกิ่งก้านสาขาในหลายภูมิภาคของโลก จึงเป็นโอกาสดีของ P-DNA ในการชักชวน พี่กรัณย์ เตชะเสน – Chief Operating Officer (COO) – Consumer and Performance Packaging Business มาเล่าถึงก้าวสำคัญที่ SCGP กำลังขยับเข้าสู่ตลาดระดับโลก ในฐานะผู้ผลิตและผู้นำเสนอสินค้าเกี่ยวกับวัสดุอุปกรณ์ทางการแพทย์ และการเรียนรู้สิ่งใหม่ในธุรกิจ พร้อมทั้งกลยุทธ์ที่ใช้รับมือกับ New Demand ในช่วงเวลาถัดจากนี้ เรียนรู้ตลาดใหม่ ต่อยอดความสำเร็จ พี่กรัณย์เริ่มบทสนทนาว่า SCGP มีธุรกิจตั้งแต่ต้นน้ำถึงปลายน้ำ เริ่มที่ธุรกิจการส่งเสริมการปลูกไม้ยูคาลิปตัส กระบวนการผลิตเยื่อและกระดาษและการผลิตบรรจุภัณฑ์ ทั้งที่เป็นบรรจุภัณฑ์กระดาษและบรรจุภัณฑ์โพลิเมอร์ ซึ่งเป็นธุรกิจปลายน้ำที่พี่กรัณย์ดูแลอยู่ “ธุรกิจปลายน้ำเป็นธุรกิจบรรจุภัณฑ์ที่มีทั้งกระดาษและไม่ใช่กระดาษหน้าที่หลักของพี่คือ ดูแลบรรจุภัณฑ์สำหรับผู้บริโภค และบรรจุภัณฑ์สมรรถนะสูง (บรรจุภัณฑ์ที่มีสมรรถะสูงกว่ากระดาษทั่วไป เช่น พลาสติก หรือกระดาษชนิดพิเศษ) ปัจจุบันดูแลอยู่ 6 บริษัท รวม 15 โรงงานทั้งในประเทศไทย เวียดนาม และสเปน ส่วนที่จะคุยกันต่อจากนี้คือ การเข้าสู่ตลาดในกลุ่มวัสดุอุปกรณ์ทางการแพทย์ที่นับว่าเป็นเรื่องค่อนข้างใหม่สำหรับพวกเราทุกคน “ลูกค้าปลายทางในธุรกิจใหม่ ๆ ที่ SCGP เข้าไป M&P (Merger & Partnership) อาจเป็นกลุ่มที่เราไม่ได้คุ้นเคยมากนัก เช่น บรรจุภัณฑ์ที่เป็นกลุ่ม Healthcare วัสดุอุปกรณ์ทางการแพทย์ เป็นโอกาสให้พวกเราได้เรียนรู้กระบวนการผลิต การทำงาน และช่องทางในธุรกิจรูปแบบใหม่ ๆ ซึ่งในธุรกิจแวดวงใหม่นี้ นอกจากตัวสินค้ากลุ่มใหม่ ๆ แล้ว ก็มีการใช้สินค้าบรรจุภัณฑ์ปกติที่เราทำอยู่แล้วด้วยเช่นกัน ฉะนั้นความรู้ความเข้าใจที่เพิ่มขึ้นก็สามารถนำมาต่อยอดหรือพัฒนาธุรกิจเดิมของเราให้ดียิ่งขึ้นได้ด้วย” คว้าโอกาสจาก New Demand “สินค้าในกลุ่ม Healthcare และวัสดุอุปกรณ์ทางการแพทย์ เมื่อนำมาเทียบกับตลาดบรรจุภัณฑ์สำหรับอาหารและเครื่องดื่ม พบว่าไม่ได้มีขนาดใหญ่มากนัก แต่อัตราการเติบโตสูง เนื่องจากเศรษฐกิจในหลายประเทศดีขึ้นผู้คนสามารถเข้าถึงโรงพยาบาลได้มากขึ้น และปัจจุบันคนใส่ใจเรื่องสุขภาพมากขึ้น จึงหันมาดูแลและตรวจสุขภาพตัวเองกันมากขึ้น โดยตลาดในภูมิภาคเอเชียตะวันออกเฉียงใต้ยังเป็นตลาดที่เติบโตมากที่สุด รองลงไป ได้แก่ ตลาดในภูมิภาคอื่นหรือประเทศพัฒนาแล้ว ซึ่งอาจเติบโตในระดับที่น้อยกว่า รวม ๆ กันแล้วถือว่าเป็นตลาดใหม่ หรือ New Demand สำหรับเรา “แม้ว่าหลาย ๆ สินค้าในกลุ่มนี้เป็นการขึ้นรูปชิ้นงานพลาสติก แต่ก็มีความแตกต่างจากการขึ้นรูปพล่าสติกสำหรับเป็นบรรจุภัณฑ์ทั่วไปที่ SCGPทำเป็นส่วนใหญ่ ดังนั้น เราจึงต้องนำความสามารถที่มีอยู่มาพัฒนาและประยุกต์ให้เหมาะสม ซึ่งก็จะเป็นการช่วยเสริมสร้างพื้นฐานเราให้เข้มแข็งยิ่งขึ้นด้วย เพราะในตลาดใหม่นี้ จะเน้นความสะอาดในสภาพการผลิต และความละเอียดแม่นยำเป็นสำคัญ ซึ่งเป็นหัวใจสำหรับบรรจุภัณฑ์อาหารต่าง ๆ ที่เราผลิตอยู่แล้วเช่นกัน นอกจากนี้ก็มีโอกาสที่เราสามารถทำให้ครบวงจรมากยิ่งขึ้น เริ่มตั้งแต่การออกแบบหน้าตา หรือรูปทรงอุปกรณ์แล้วทำแม่พิมพ์ขึ้นเอง ซึ่งความเชี่ยวชาญนี้ทำให้เราสามารถพัฒนาสินค้าร่วมกับลูกค้าได้ ตอบสนองความต้องการลูกค้าได้ดีขึ้น เช่น สมมติถ้าลูกค้าบอกว่า ตอนตรวจ ATK ช่องที่หยดน้ำยาเล็กเกินไป ต้องการให้ใหญ่ขึ้นอีกนิด อยากให้รูที่หยดเป็นวงรี ๆ ถ้าเราแค่ฉีดพลาสติกอย่างเดียว ก็จะไม่สามารถตอบสนองได้ทันที แต่ถ้าเราออกแบบและทำแม่พิมพ์เองได้ด้วยเราจะทำตัวอย่างให้ละเอียดขึ้นได้ และสามารถตอบโจทย์ลูกค้าได้ดีขึ้นและรวดเร็วขึ้น” ขยายธุรกิจสู่ยุโรป จุดเริ่มต้นสิ่งที่ยิ่งใหญ่ในอนาคต “ในยุโรปตอนนี้ SCGP มีธุรกิจที่อังกฤษ สเปน และเนเธอร์แลนด์ในอนาคตก็อาจจะมีเพิ่มขึ้นอีก สิ่งที่สัมผัสได้ในการทำงานกับต่างชาติคือ บางบริษัทที่มีบริษัทย่อยหลายแห่ง การทำงานร่วมกันเป็นทีมนั้นอาจยังมีไม่มาก เนื่องจากเขาค่อนข้างมีความเป็นตัวของตัวเองสูง เน้นความรับผิดชอบในงานของตัวเองเป็นหลัก เราจึงเอาจุดแข็งเรื่องการทำงานเป็นทีมเข้าไปช่วยเสริม เชื่อมการทำงาน รวมพลังเดินหน้าไปในทิศทางเดียวกัน “นอกจากยุโรปแล้ว เรายังส่งสินค้าไปขายในหลากหลายประเทศทั่วโลก รวมถึงตลาดขนาดใหญ่และอยู่ไกลออกไป อย่างเช่น สหรัฐอเมริกา ซึ่งเป็นสิ่งที่แสดงว่า เรามีความแข็งแกร่งของธุรกิจพอสมควรทีเดียว ฐานของเราที่ยุโรปสามารถติดต่อสื่อสารตอนเช้ากับฝั่งเอเชีย และตอนบ่ายกับฝั่งอเมริกาได้อย่างสะดวก ฉะนั้นถือเป็นฐานที่สำคัญของเราสำหรับการเดินหน้าเติบโตต่อไปในอนาคต” การเดินหน้าไปสู่เป้าหมาย ไม่ได้มีเพียงเส้นทางเดียว “พี่เปิดโอกาสให้น้องในทีมแสดงความคิดเห็น โดยเฉพาะอย่างยิ่งความคิดเห็นที่แตกต่าง ไม่อยากให้ทุกคนฟังเพียงอย่างเดียว บางทีพี่อาจจะไม่ได้เห็นด้วยกับทีมร้อยเปอร์เซ็นต์ แต่ถ้าสิ่งนั้นไม่เสียหายและไอเดียนั้นก็ใช้ได้ พี่ก็จะลองให้ทีมเดินหน้าไปตามแบบของพวกเขา เพราะหลายอย่างไม่ได้มีแค่คำตอบเดียว นี่เป็นวิธีที่ทำให้ทีมรู้สึกถึงการมีส่วนร่วม ซึ่งเป็นสิ่งที่พี่เน้น”อีกเรื่องที่สำคัญคือ การส่งเสริมให้เกิดการเรียนรู้อยู่เสมอ เพราะเราเข้าสู่ธุรกิจที่ต้องเรียนรู้ใหม่ค่อนข้างเยอะ เป็นเรื่องปกติที่คนเราอาจทำผิดพลาดได้แต่ผิดแล้วต้องเรียนรู้ ทบทวนว่าพลาดอะไรไป หรือเรื่องในอดีตสามารถประยุกต์ใช้กับเรื่องใหม่ที่กำลังเดินหน้าได้อย่างไรบ้าง พี่ ๆ เองก็ต้องเป็นตัวอย่าง พยายามเรียนรู้ไม่หยุดเช่นเดียวกับทุกคน ไม่ว่าจะยุ่งมากแค่ไหนพี่ชอบดูว่าคนอื่นเค้ากำลังทำหรือเน้นเรื่องอะไรกันอยู่ โดยเฉพาะอย่างยิ่งพวกที่เป็นผู้นำในตลาดโลก ต้องพยายามดู หาข้อมูลทั้งด้านตลาด ทั้งจากบทความ สรุปงานวิจัย หลักการต่าง ๆ ที่คนอื่น ๆ มีการค้นคว้าอยู่ก่อนแล้ว เพื่อให้ได้รู้ว่าจะสามารถพัฒนาไปได้ถึงไหน เพราะในหลายเรื่องเราอาจจะคิดว่าทำดื้อยู่แล้ว แต่อาจยังมีวิธีการที่ดีกว่าก็ได้ “สำหรับน้อง ๆ SCGP พี่คิดว่าธุรกิจเราสามารถเติบโตไปได้อีกมากถ้าไม่ตีกรอบตัวเองจนเกินไป จะเห็นว่าเราค่อย ๆ แผ่กิ่งก้านออกไปในธุรกิจที่อาจจะไม่ใช่ของเดิม เป็นการต่อยอดสิ่งใหม่ออกไป เราต้องพยายามเชื่อมโยงสิ่งต่าง ๆ แล้วทำให้เครือข่ายเราเข้มแข็งขึ้น ตอนนี้เรามีธุรกิจอยู่หลายที่ในภูมิภาคอาเซียน แต่ว่าที่เขารู้จักเราจริง ๆ ก็อาจจะมีอยู่ไม่กี่ตลาด พวกเราจึงต้องสร้างความเข้มข้นในตลาดอื่น ๆ ให้เป็นที่รู้จัก เป็นที่ยอมรับได้เหมือนกับตลาดในไทย ซึ่งยังมีการบ้านที่ต้องทำกันอีก อนาคตขององค์กรอยู่ที่น้อง ๆ ทุกคนนะครับ” พี่กรัณย์ฝากข้อคิดทิ้งท้าย
“THAI ANBAO PAPER PRODUCTS” THAILAND’S FIRST MANUFACTURER OF DOUBLE-WALL PAPER CUPS FOR INSTANT NOODLES
For decades, people have embraced instant noodles as their fast-food staple. Manufacturers have developed and diversified their products over the period too, with more tasty choices and packaging alternatives coming to the market for consumers’ convenience. While instant noodles are still packed in packets, they are also available in cups. Consumers can just lift a lid, pour in hot water, and eat instant noodles anytime, anywhere. Ms. Pojjanard Paniangvait, managing director of Thai Anbao Paper Products Company Limited that has manufactured paper cups based on international standards in support of instant-noodles market, is here today to reveal her company’s origin, its philosophy, and its partnership with SCGP. BORN OUT OF COLLABORATION “Thai Anbao Paper Products began its operations on 31 August 2004 as a joint venture of Thai President Foods Public Company Limited, which produces instant noodles under Mama brand, and China’s An Bao, which produces paper packaging for foods and beverages. This joint venture was established because Thai President Foods wanted to change cups for its Mama instant noodles and instant rice porridge in response to a stronger focus on environmental impacts and consumer safety. The plastic cups should be replaced. “Thai Anbao has combined An Bao’s technologies for the manufacturing of double-walled paper cups for instant noodles with Thai President Foods’ food quality assurance standards. That’s how we became Thailand’s first manufacturer of instant-noodles paper cups,” Ms. Pojjanard said. STANDARD PRIORITIZED FOR FOOD-GRADE PACKAGING “We have used double walls to ensure consumers can hold the cup without feeling hot. The inner wall is food-grade. Made of cupstock paperboard, it is coated with heat-resistant PE and thus perfect for food. The outer wall is covered with duplex board, which accommodates printed colorful logo, brand name, and product information. Paper used for our products must pass the tests of strengths, safety, environmental friendliness, and suitability as food packaging,” she continued. “Thai Anbao has produced packaging not just for Mama but also for various other leading Thai brands. Its product portfolio includes single-wall and double-wall paper cups. “We have successfully attracted customers because our paper cups have met international standards such as ISO 9001, FSSC 22000, GHP, and HACCP. Customers trust us and our products. Moreover, we are very agile. We deliver fast, as we don’t want to miss any opportunity,” Ms. Pojjanard said. “Thai Anbao’s utmost business philosophy is integrity. We focus on creating win-win results. We do not take advantage of our customers, suppliers, employees, or any relevant party as we hope all sides can work together happily with mutual trust. Moreover, we have constantly pursued further development and business-expansion opportunities,” she added. “From now on, we have planned to increase automation in our production line. Belt conveyor systems will have a bigger presence as we seek to curb manual labor and enable our employees to work with greater efficiency. AI will also be integrated for daily production analytics. We, furthermore, have set our sights on expanding our product lineup to accommodate bigger orders or orders for new packaging. We are ready to make investments to enhance our competitiveness and respond better to customers’ needs,” she emphasized. TRUST LEADS TO BUSINESS PARTNERSHIP “We used to import all cupstock paperboards we needed. But in response to our executives’ decision and our trust in SCGP, we started developing the type of cupstock we wanted with SCGP,” she said. “SCGP has impressed us with its knowledgeable and capable team. It has also offered great services. If a problem occurs, we will be fast briefed about the causes and solutions. SCGP has also attentively listened to our feedback and opinions. Throughout the long period that we have worked together, SCGP has presented new knowledge, methods, and updates to us too. So, in our view, SCGP is not just a supplier. We feel like it is our business partner.” Ms. Pojjanard then concluded, “We hope SCGP will collaborate and develop new products with us in the future, paving the way for us to grow further. We hope to have SCGP as our great partner always
“THAI ANBAO PAPER PRODUCTS” THAILAND’S FIRST MANUFACTURER OF DOUBLE-WALL PAPER CUPS FOR INSTANT NOODLES
ข่าว “THAI ANBAO PAPER PRODUCTS” THAILAND’S FIRST MANUFACTURER OF DOUBLE-WALL PAPER CUPS FOR INSTANT NOODLES Loading Data… For decades, people have embraced instant noodles as their fast-food staple. Manufacturers have developed and diversified their products over the period too, with more tasty choices and packaging alternatives coming to the market for consumers’ convenience. While instant noodles are still packed in packets, they are also available in cups. Consumers can just lift a lid, pour in hot water, and eat instant noodles anytime, anywhere. Ms. Pojjanard Paniangvait, managing director of Thai Anbao Paper Products Company Limited that has manufactured paper cups based on international standards in support of instant-noodles market, is here today to reveal her company’s origin, its philosophy, and its partnership with SCGP. BORN OUT OF COLLABORATION “Thai Anbao Paper Products began its operations on 31 August 2004 as a joint venture of Thai President Foods Public Company Limited, which produces instant noodles under Mama brand, and China’s An Bao, which produces paper packaging for foods and beverages. This joint venture was established because Thai President Foods wanted to change cups for its Mama instant noodles and instant rice porridge in response to a stronger focus on environmental impacts and consumer safety. The plastic cups should be replaced. “Thai Anbao has combined An Bao’s technologies for the manufacturing of double-walled paper cups for instant noodles with Thai President Foods’ food quality assurance standards. That’s how we became Thailand’s first manufacturer of instant-noodles paper cups,” Ms. Pojjanard said. STANDARD PRIORITIZED FOR FOOD-GRADE PACKAGING “We have used double walls to ensure consumers can hold the cup without feeling hot. The inner wall is food-grade. Made of cupstock paperboard, it is coated with heat-resistant PE and thus perfect for food. The outer wall is covered with duplex board, which accommodates printed colorful logo, brand name, and product information. Paper used for our products must pass the tests of strengths, safety, environmental friendliness, and suitability as food packaging,” she continued. “Thai Anbao has produced packaging not just for Mama but also for various other leading Thai brands. Its product portfolio includes single-wall and double-wall paper cups. “We have successfully attracted customers because our paper cups have met international standards such as ISO 9001, FSSC 22000, GHP, and HACCP. Customers trust us and our products. Moreover, we are very agile. We deliver fast, as we don’t want to miss any opportunity,” Ms. Pojjanard said. “Thai Anbao’s utmost business philosophy is integrity. We focus on creating win-win results. We do not take advantage of our customers, suppliers, employees, or any relevant party as we hope all sides can work together happily with mutual trust. Moreover, we have constantly pursued further development and business-expansion opportunities,” she added. “From now on, we have planned to increase automation in our production line. Belt conveyor systems will have a bigger presence as we seek to curb manual labor and enable our employees to work with greater efficiency. AI will also be integrated for daily production analytics. We, furthermore, have set our sights on expanding our product lineup to accommodate bigger orders or orders for new packaging. We are ready to make investments to enhance our competitiveness and respond better to customers’ needs,” she emphasized. TRUST LEADS TO BUSINESS PARTNERSHIP “We used to import all cupstock paperboards we needed. But in response to our executives’ decision and our trust in SCGP, we started developing the type of cupstock we wanted with SCGP,” she said. “SCGP has impressed us with its knowledgeable and capable team. It has also offered great services. If a problem occurs, we will be fast briefed about the causes and solutions. SCGP has also attentively listened to our feedback and opinions. Throughout the long period that we have worked together, SCGP has presented new knowledge, methods, and updates to us too. So, in our view, SCGP is not just a supplier. We feel like it is our business partner.” Ms. Pojjanard then concluded, “We hope SCGP will collaborate and develop new products with us in the future, paving the way for us to grow further. We hope to have SCGP as our great partner always เนื้อหาที่เกี่ยวข้อง Loading Data…
Dr. Pongsuda Phumathon Pongtanya: EMBRACES DIVERSITY TO MAKE EVERYTHING POSSIBLE
News Dr. Pongsuda Phumathon Pongtanya: EMBRACES DIVERSITY TO MAKE EVERYTHING POSSIBLE Loading Data… Driven by passion, Dr. Pongsuda Phumathon Pongtanya has long developed innovations supporting business development. Today, this executive has served as the Managing Director of Deltalab SL, a Spain-based company. As her new role requires her to move to Europe, she is exposed to diversity in various aspects. But her determination and mindset have enabled her to take up the challenging job smoothly. RESEARCHER-TURNED EXECUTIVE “I was awarded British & Thai government scholarships to study in the UK. After graduating with master’s and doctorate degrees in Biotechnology and Biochemical Engineering, I returned to Thailand and started working as a biotech researcher. Driven by a desire to apply my research for commercial purposes and make broad impact, I was keen to work for a leading enterprise. I dreamed of developing innovative and practical products. In 2007, I joined SCG and was assigned to explore new business opportunities in the fields of Healthcare & Life Science. I was also in charge of managing R&D system. SCG back then started recruiting researchers for the creation of High Value Added Products & Services. So, I actively participated in the development of R&D and innovation management system, researchers’ performance evaluations, and researcher management. “In the middle of 2013, I was named the Director of SCGP’s Product and Technology Development Center and was entrusted with the mission of transforming research outcomes into business solutions. I really enjoyed and loved the job. In December 2021, I then got a new role as the Deputy Managing Director of Deltalab. After about a year in the stint, Mr. Jose Saez – the former Managing Director – passed on his position to me.” READY TO LEARN! TACKLE EVERY CHALLENGE “I faced up to the challenges ever since I knew I would be assigned to work at Deltalab. After my graduation, I had never managed this kind of business before. So, everything was new to me. I was worried about business affairs as well as culture. I was not sure how much acceptance I would receive. A Growth Mindset, therefore, was much needed. I had to prepare myself mentally and get ready to tackle any challenge on my way. As part of my preparations, I started studying business information and reviving knowledge from my educational background. I also looked into new knowledge and technologies that could apply to Healthcare & Life Science businesses. “I have come to Spain with another Thai staff. First of all, we planned how to work well with the team in Spain, achieve synergy, and create value for the company. I have also focused on building trust by presenting myself in every company function, identifying clear goals, and preparing factual information. I have always placed emphasis on communications to promote mutual understanding and readiness to work ahead together too. Prior to any customer visits, I enhanced my understanding of customers’ businesses. We have learned from one another. My goals are to fulfill the tasks I was assigned, drive business growth, and smoothly link SCGP and Deltalab. “My main duty is to build further growth of business with Deltalab team. My principles surround sustainable growth, practicality, systematic management, and employee motivation. In my opinion, it is necessary that employees are motivated to understand both SCGP and Deltalab, as well as the fact that teamwork and employees’ contributions are meaningful to drive business and create a happy workplace. In the past year, we faced many challenges such as the post COVID-19 pandemic, the Russia-Ukraine war, and the rising costs of raw materials, transportation, production, and even electricity. In such a climate, the first must-take step is to get ready to learn and deal with whatever emerges. Then, we need to explore solutions strategically. I am very much impressed with the team members’ expertise and friendship. As we really work as a team, we have beaten all odds.” OPEN UP, EMBRACE DIVERSITY Dr. Pongsuda has now worked amid diversity. Her workplace is different than before in terms of business nature, people, language, laws, and culture. “At Deltalab, I have experienced much diversity. Under Deltalab’s wings are five subsidiaries, namely Keylab, Nirco, Equilabo, Enfa, and Sanilabo. They have produced and distributed more than 10,000 medical and labware products to both B2B and B2C sectors. Their product portfolio covers Healthcare, Life Science, and related industries. I have therefore worked with professionals from many fields. Our team consists of more than 200 members, with products exported to over 100 countries worldwide. I have learned how to communicate with diversified groups of customers and conduct commercialization of vast product varieties,” she said. “Aside, I have been learning new culture, mindset, and language. While we mainly communicate in English, I need to try to learn Spanish as much as possible and use body language in various contexts. On top of this, I have had to handle many other things like taking a test to get a Spanish driving license. But because I have never considered anything too difficult, so far, fortunately I can handle them all. I am motivated, driven, and positive. I try to look at everything as an opportunity. I have kept adapting and learning more.” NOTHING IS IMPOSSIBLE “Based on my mindset, nothing is impossible. Even if something is not possible today, it may be possible tomorrow. Many things in the world could have never happened in the past. But today, they exist. So, if we set our sights on doing something, we have to think carefully and explore ways to make it possible. After we find a way, do our best. When I succeed, I am glad to an extent and use it as a motivation to keep going. If I fail, I learn from my mistakes. That’s how I keep moving ahead. I take action because it’s better than doing nothing related to our ideas. “I have also developed myself constantly because new things keep happening. We need …
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Mr. Jose Saez : Turns Diversity into New Work Ideas
News Mr. Jose Saez : Turns Diversity into New Work Ideas Loading Data… In the face of challenging diversity in workplaces, it is necessary to embrace differences and adapt. Mr. Jose Saez, Executive Director & Advisor of Deltalab, who is based in Spain’s Barcelona, is with Passionate Experiences today to share how he has excelled in a multicultural environment. Mr. Jose has found no problem working with people whose mother languages are different and are always six hours apart. “My key role is to support SCGP and our team in Spain so that they can connect and collaborate smoothly. My contributions have facilitated management, strategic planning, and direction for our common goals and directions with collaborations and maximum synergy. “Today, marketing is not at all easy. It’s very challenging because in the post COVID-19 pandemic period, Russia-Ukraine War has erupted. In the past year, the cost of raw materials has risen significantly. Transportation has also become harder to handle. Despite these many challenges, we have been driving up our sales. Our mission can be successful if we look ahead. Don’t think just about today or tomorrow. We must foresee what our business will be like in the next five years to pave the way for efficient strategy formulation. With SCGP by our side, I believe we will always stay competitive.” DIVERSITY PAVES THE WAY FOR NEW IDEAS “Working in diverse environments is not something new to me. After investing in Deltalab in 2007, I have acquired many other businesses in various locations to drive our business growth. So, I have managed companies in Madrid, Valencia, and Murcia as well. Spain is a small country and very diverse in terms of languages and cultures. Based in Barcelona, I speak Catalan. People in Madrid, meanwhile, speak Spanish. In my view, diversity is a good thing for the company because it has spawned the development of new things. Partnering with SCGP adds to diversity. It is a blend that fosters new ideas and brings in new perspectives. I am confident that the partnership will enable us to achieve sustainable growth. “I am impressed with SCGP because SCGP always believes in the value of everyone. At every meeting, things go smoothly because there is a strong emphasis on mutual respect, acceptance of diversity, and readiness to listen. Such culture is useful to the pursuit of our goals. “To me, passion is important to both work and personal life. Deltalab has been my passion for more than 16 years already. When we work on something we are passionate about, we will excel. So, when we embrace passion in our living, that counts too. Passion is not just about work. It’s also about families and friends. We can even share passions with people around us. Related Contents Loading Data…
DR. ADISAK VORAKUNPINIJ – WORK-LIFE INTEGRATION COMES WITH LOVE
News DR. ADISAK VORAKUNPINIJ WORK-LIFE INTEGRATION COMES WITH LOVE Loading Data… Dr. Adisak Vorakunpini is Innovation and Product Development Director – SCGP. Influenced partly by CEO of SCGP Mr. Wichan Jitpukdee’s Work-Life Integration ideas, Dr. Adisak has today found that Work-Life Integration not only makes job more fun, but it also offers life inspiration in many aspects. MISSION: “EXPLORING NEW OPPORTUNITIES” FOR SCGP “I joined SCGP as an engineer for the Innovation and Product Development Center. I was in charge of paper development before receiving a corporate scholarship to pursue Master’s and Doctoral degrees in paper & pulp in the United States between 1997 and 2003. Upon my return, I was appointed an analyst at the Business Planning Division. That job was a turning point because it enabled me to see a bigger business picture. I learnt a lot from senior staffs and thus was able to look at investments from various perspectives. When I later returned to the center as a senior researcher, I brought along technical and business understanding. Now at the helm of the center. I have striven to ensure that our researches have greater commercial potential. “Our work is about exploring new business opportunities or identifying New S-Curve. We are entrusted with this mission because our team has solid capabilities, knowledge, expertise, and tools. SCGP can do much more than packaging. For example, eucalyptus plantations, herbal farming, and extracting Cordyceps for dietary-supplement production. We are confident that SCGP will be able to develop many more new businesses in the future. “After getting an assignment, we identify goals and draw up innovation & product development plans. Everyone in the relevant department must see the same picture for plan and implementation. The plan must resonate with the SCGP’s vision and business opportunities. Senior executives will oversee the direction and help to allocate resources such as human resources and tools or to fine-tune clear targets from our plans.” UNDERSTANDING DIVERSITY & EFFECTIVE COMMUNICATIONS “I used to supervise just a few subordinates. But as my team grows bigger and so do my work goals, I need to collaborate with many internal and external units. Communications therefore are extremely important. “Each customer has different needs. We need to be persuasive to ensure that customers understand the values of what we are doing for them. During SCGP’s ongoing overseas business expansions and increasing focus on specialized businesses, we need to communicate well too to clearly understand customers’ pain points. That’s how we can develop products and services that match their needs and importantly generate returns for our company as well. “I enjoy taking action because it leads to answers. When we do things, we will know where good points lie and where improvements are needed. People from different generations may have different traits. Gen Y and Gen Z have placed a stronger emphasis on Work-Life Balance when compared with people of the previous generations. So, I try to ensure they can maintain that balance. One of soft skills that I currently apply is empathizing people who work around me. I try to understand people and communicate effectively with them. We focus on goals. If there are obstacles, we address them together. Communications are made at both personal and group levels. But of course, one–on–one conversations usually make people open up more. I try to inspire and energize them. I allow them to unwind or take a break so that they can recharge themselves and come back with better energy. “On cross-function projects, I understand that each unit has different focus. So, when doing such projects, communication will make all sides see how important the project is and how it will benefit to SCGP and customers. Professional work with strong collaboration within SCGP, in my view, plays a big role in enhancing SCGP’s brand image as top-of-mind brand on a sustainable basis.” WORK-LIFE INTEGRATION “I may seem like a workaholic. But in fact, I just need to work harder because I take care dozens of staff. I always try to find time for myself and my family as well. “I always enjoy working and inspire to do my best. I always try to find new ideas and break away from routines. I have hardly had any low points. It’s just that I sometimes want to take a break to do my hobbies. I like gardening, which started during my OptiBreath project development. To develop this product that extends fresh produces’ shelf life, I talked to farmers and farm owners for data collection. I was very much into the things they do. Then, I have come up with my gardening hobby. “For me, getting jobs done needs two things. Firstly, we should have passion. That’s how we will be excited to go to work everyday. Secondly, we should be knowledge seekers. I don’t think I am good at everything. But I trust that we can build something from what we know and learn. We can create from what we have learned from others. Their ideas may induce our perspectives and boost our creativity. I can exchange viewpoints with team members or others for innovation development.” “Learning has no bounds. Today, we can access information easily. Specialists are also more willing to share their knowledge. So, if only we have the courage to learn new things, our field of knowledge can be very vast.” Related Contents Loading Data…
SCGP X THINKK STUDIO “TRANSFORMATION” WASTE TO VALUE
ข่าว SCGP x THINKK Studio – Design Talks “TRANSFORMATION” Waste to Value Loading Data… Recently, SCGP and THINKK Studio hold a Design Talks webinar called “TRANSFORMATION” Waste to Value on July 23, 2022, to address the commitment to excellence in business under the concept of ESG (Environmental, Social and Governance) and Circular Economy. SCGP always concentrates on natural resource reduction, the use of biodegradable materials, and the reuse of resources. Upcycle is one of SCGP concept that waste materials are recycled through a design and innovation process to prolong the material life cycle and create new products which are both distinctive and value-added. To represent the reinforcement of the community enterprise development projects, SCGP held a workshop in which the community enterprises in the field of handicrafts and students of design and materials science can share new ideas and create an invention from SCGP’s waste materials. Moreover, THINKK Studio, a Thai design studio, came to support them in the design thinking process and waste development. Mr. Decha Archjananun, Creative Director and Co-Founder of THINKK Studio, told about the studio’s diverse work from interior design, and furniture design to the experiment with a variety of materials. It, therefore, became a source of interest in the value-added of natural wasted. For example, ‘City Materials’ project that the team created a new invention by selecting 6 waste materials in Bangkok including plastic bags, coffee grounds, construction waste, incense sticks, government lottery paper, and scrap wood from cutting branches. ‘DEWA & DEWI 2021’, was the idea to create furniture such as student desk sets by using waste materials from entrepreneurs in the industry and agriculture. The design was considered by prolongation and cost-effectiveness of using natural resources. At the recent “TRANSFORMATION” Waste to Value workshop, Ms. Jarawee Thongboonruang, Project Coordinator, Mr. Phattharakorn Maneesilawong and Ms. Satita Saengsawat, Junior Furniture and Product Designer of THINKK Studio, shared the process of thinking, experiment and design on the transformation of 4 types of scrap materials as SCGP provided including Paper Bands, recycled plastic ropes from the blowing process of plastic bottles, plastic straws, and crushed recycled plastic. The designers started by investigating the different properties of materials such as the Paper Band and recycled plastic ropes, which are suitable for forming by weaving and polishing in Thai handicraft styles. The cylindrical plastic tube was proper for a comfortable grip. Crushed plastic was supposed to be melted into a template and formed like a plate with a durable surface. Ultimately, THINKK Studio formed 6 products from waste materials with different properties that we could use in our daily life: vase, lamp, handbag, tray, fan and tote bag. All participants in this workshop followed the instruction for these experiments afterward. The workshop generated more engagement among the community enterprises and students to let them bring the waste plastic bags to the heating process until they come out in thin sheets. These sheets became decorations with colourful and unique designs. Mr. Decha stated that the value added of waste materials began at the elementary level for individuals, such as using simple handicraft skills to make waste or household waste last longer. From the individual level extended to the community level where waste disposal and collection, waste processing must be considered. Furthermore, waste development at the industrial level has required collaboration with a network of the private sectors, government and research agencies because the significant thing is how to redesign waste material as effective as a new design and conform to the consumer lifestyle. Reviving the waste material through value-added may depend on the attitude and creativity of designers to foresee the result and determine how the product will be enhanced throughout the process of thought, touch and experiment with the possibilities of invention without any limitations. As THINKK Studio experimented with SCGP waste materials in this workshop which is more successful since we received many good feedbacks from participants. It is such a place providing opportunities to share creative perspectives and skills among students and community enterprises, who specialize in exquisite craftsmanship as the original capital. Lastly, it assured that all parties were inspired to develop their inventions. Upcycling notion should not manifest as a temporary trend but it is the key variable that will drive the future direction of product design with environment concerns. เนื้อหาที่เกี่ยวข้อง Loading Data…