Spotlight GEO: New Strategy to Turn Your Brand into AI’s Favorite Loading Data… In today’s competitive landscape, brands that stay visible survive. Marketers therefore need to use every tool to push through platform filters and reach out to consumers. As the world enters the AI era, digital search behavior is shifting toward zero-click, where users rely on the first AI-generated answer instead of clicking links. Brands must update their strategies to meet this challenge because if they don’t appear in those answers, they risk losing significant revenue and becoming invisible losers. What is GEO? How Should Brands Get Started in AI Era? GEO or Generative Engine Optimization is a strategy for optimizing content so that generative AI models (LLMs) such as ChatGPT and Gemini choose to reference it when generating direct answers for users. A study by Princeton University found that using GEO can increase the likelihood of being cited by AI by up to 40 percent. When these findings are combined with insights from Backlinko, a leading global marketing intelligence source, there are three fundamental GEO approaches to follow: Create Content AI Finds Reliable: AI does not prioritize fame or popularity of sources. Rather, it focuses on citing credible, high-quality information that answers its users’ needs. Taken into account are a verifiable author profile, reliable supporting evidence (images, videos, statistics, research, expert quotes), and clear, concise writing. Publishing original, exclusive information that can’t be found elsewhere (e.g. product information or privileges) helps position your brand as a primary source for AI. A strong digital presence reinforced by third parties through positive reviews, creator mentions, and references on external websites further strengthens credibility. Design Proper Data Structure: AI does not read content the way humans do, so organizing information in a machine-friendly format is essential. Useful techniques include schema markup (data labels embedded in HTML source code) and FAQ/Q&A-style content. Monitor AI’s Perspective: Brands should check their presence or reputation on AI platforms at least once a month and use the insights to improve. The regular checks also help prevent damage from misinformation or negative content that can emerge at any time. Competing for AI’s favor isn’t always fair. Reddit users, who want to avoid long queues at their favorite places, used to manipulate restaurant data by creating positive reviews for places they didn’t want to eat, so AI would recommend those instead. While not a direct attack on a brand, it highlights how AI can be influenced and distort brand perceptions. Will GEO Wipe Out SEO? Although GEO has become a marketing buzzword in the AI era, it was never meant to replace SEO (Search Engine Optimization). In practice, GEO shares the same foundations as SEO—such as creating high-quality content aligned with E-E-A-T principles and using familiar techniques like schema markup. Therefore, a brand’s path forward in a world where AI becomes another “customer” is not choosing between GEO or SEO—but integrating both. Your goal should no longer just be about appearing first on a Google search. It’s time to build visibility that AI can understand and trust. That’s how your brand will confidently surface as the answer when consumers make their decisions. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
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SCGP elevates recycling process with Artificial Intelligence (AI)
Spotlight SCGP elevates recycling process with Artificial Intelligence (AI) Loading Data… Today, Artificial Intelligence (AI) plays a pivotal role in business operations thanks to its ability to achieve greater accuracy, speed, and efficiency. Now that businesses become increasingly focused on ESG principles, AI proves it can help generate profit in the short run and drive a smart value chain in the long run. AI: New Sustainability DNA SCGP has integrated AI into business processes across all dimensions to upgrade manufacturing and resource efficiency, and also to tangibly lower environmental impacts. One clear example of how AI is being leveraged to advance sustainability is the development of an AI system for the Stock Preparation Process—the stage at which recycled pulp is prepared before entering the paper manufacturing machinery. Stock Preparation lies at the core of recycled paper production, as the removal of contaminants and the adjustment of pulp properties for product cleanliness and consistency are critical variables that directly affect paper quality. SCGP therefore combines its expertise and hands-on experience of its engineers—who possess a deep, practical understanding of the production process—with AI development to strengthen quality control and upgrade the proactive work process. AI-ENABLED SYSTEMS DEVELOPED AND USED BY SCGP Dirt and Sticky Detection System: It analyzes real-time camera images to detect contaminants, dirt, and sticky residues, enabling immediate process adjustments. As a result, the system helps prevent waste and production loss time caused by contaminants or sticky substances in products. Screening System for Good Pulp in Recycling Process: Leveraging AI and Machine Vision, this system detects and quantifies the amount of usable pulp to prevent them from being inadvertently removed along with contaminants or lost at various stages of the work process. The system recovers this good material for recycling and enables machinery to automatically adjust operations as soon as losses are identified. VALUE CHAIN THAT BENEFITS EVERYONE Quality: High-quality recycled paper with consistent color and surface texture, free from blemishes, ensures smooth and beautiful prints. It also creates customer satisfaction and confidence. Sustainability: The pulp recovery and recycling rate reached 92.8 percent (2025 data), reflecting the efficient use of resources. AI adoption underscores SCGP’s commitment to continuously developing future-ready solutions and demonstrates its dedication to driving business with environmental and social responsibility—paving the way for meaningful, positive change for the environment, society, and the world. Source: a LOT Newsletter Vol.38 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Collaborating and Synergizing Create Excellence for Our Customers
Spotlight Collaborating and Synergizing Create Excellence for Our Customers Loading Data… As our organization focuses on driving operations through innovation and digital technology, a vital engine is undeniably the Data Science team that helps connect data, technology, and business together. As the team collaborates with every function across the organization, Passionate Experiences’ interview with two Data Science team members reveals insights into their work, their inspiration, and their role in our company’s pursuit of excellence for customers. Kanlaya Rattanyu AI and Advanced Data Manager “Data Science operations handle use cases related to AI. Supporting all business groups within our company, we have categorized them into 10 functions—Customer and Market Insights, Packaging Design & Product Reliability, Production Planning, Raw Material Sourcing, Production and Process Optimization, Asset Maintenance, Quality Control and Inspection, Warehouse and Logistics, People, and Finance. Our team collaborates closely with staff in these functions to make positive business impacts together. “For example, when Maintenance asked us to integrate AI into the monitoring and decision-making process specifically Vibration Analysis or Motor Current Analysis, our goal was to ensure our AI tools can detect any issue before a breakdown in downstream stages. We have now rolled out our AI-enabled system to various plants including those in foreign countries and downstream. “There is no rosy path in a data science project. But we keep going because we know impacts from our efforts will be well-worth. That’s why no matter what we come across our path, we strive hard and harder to push through. Our passion is rooted in business impacts we know will happen from our project. We also see every challenge as an opportunity for self-improvement.” Pawitra Nopsuwan Data Scientist “Data science supports Customer and market insights with a diverse range of customer-related tasks, including finding new customers. AI can help analyze the list of registered businesses and identify which ones may buy from us. Following the identification, our sales team can reach out to prospective customers with a higher success rate. Data science, moreover, supports customer analyses. While tracking customers’ changing behaviors, we can also alert relevant teams as to which customers have the likelihood of stopping buying. We can also provide customer-care guidelines. “The challenging part about this job is working with various new people, because it takes time to learn others’ work style and approach, fine-tune, and visualize the same picture. Currently, our company has encouraged all employees to learn about AI via various courses and to apply AI to their jobs. With greater understanding in AI and more widespread AI applications, communications flow much smoother. “I am happy working because I can see how my output benefits our organization. My job also provides me with opportunities to exchange knowledge and perspectives with colleagues. Such discussions bring us closer. So, we can talk about various kinds of things. That’s kind of making me want to come to work every day.” News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Stick’Em Makes Education More Accessible with a Set of Chopsticks
Spotlight Stick’Em Makes Education More Accessible with a Set of Chopsticks Loading Data… In the age of AI, STEAM (Science, Technology, Engineering, Art, and Mathematics) skills are at the heart of learning. Yet more than 90 percent of the world’s population, or nearly one billion people, lack access to quality STEAM education. Students’ Idea for Every Learner Stick’Em is a Singaporean education tech startup. It was established after four 17-year-old students, with their inspiring experience as robotics trainers and STEAM instructors, decided to make a difference. Recognizing that traditional education models did not effectively support learning, these young entrepreneurs dedicated five years—while studying at university—to fundraising, designing, and developing Stick’Em and its low-cost STEAM learning innovation. A Stick’Em kit consists of two main components: a construction set featuring items such as bamboo chopsticks, wheels, rubber bands, and 3D-printed connectors; and a basic electronics set, including circuit boards, motors, and power banks. These widely available and affordable materials keep the price of each Stick’Em kit at just USD 100, about 10 times cheaper than comparable learning kits on the market. Affordable & Sustainable Advanced Learning On top of featuring affordable, low-cost, and replaceable parts, Stick’Em has two competitive advantages that allow it to create a broad and lasting impact on STEAM education. Firstly, its flexible lesson platform is compatible with all types of infrastructure. Whether a school uses computers, tablets, or smartphones, as long as there is internet access, students can connect, write code, and instantly transform ordinary chopsticks into robots. Secondly, its teacher training model is easy-to-understand, empowering teachers for any subject areas to confidently teach STEAM. Currently, Stick’Em innovation has been widely adopted. It has already made its way into 27 state schools in Singapore and more than 90 overseas schools, covering over 12,000 students. This tech startup has generated revenue from not just one-time equipment purchases but also recurring platform fees. In 2025, Stick’Em won first place at the Hult Prize 2025, the world’s largest social business plan competition for university students—securing a USD 1 million prize. Stick’Em success proves that a business can create both social impact and economic value, and quality education can in fact, be provided at a low cost. With Stick’Em, everyone can enjoy equal access to future skills. Source: a LOT Newsletter Vol.38 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
EMPOWER TEAM & HEAD TOWARDS SHARED GOALS
P-DNA EMPOWER TEAM & HEAD TOWARDS SHARED GOALS Loading Data… In today’s complex and rapidly changing business world, seamless collaboration is the key to unlocking excellence. In this issue, we sat down with Mr. Bhakkawat Bhasipol, Managing Director, Siam Kraft Industry Co., Ltd., to find out how this new-generation executive has fostered seamless teamwork for the company’s sustainable growth throughout the past few decades. 20 YEARS OF ADAPTATION OPPORTUNITIES Mr. Bhakkawat started working for the company in 2000 as a plant engineer and later received a company scholarship to pursue an MBA overseas. After he returned to Thailand, he took on a wide range of challenging roles, from business planning and international sales to sourcing management and corporate-level strategic planning. “The major turning point in my life was my transfer from the international sales field during the Hamburger Crisis. Back then, domestic demand faltered, and we had no other choice but to tap into overseas markets,” he recounted. “I was really worried because with my engineering background, I was never a salesman. But over time, I had learned to apply my experience to my new role. Data analyses were made to assess the demand/supply of each target country. Digging deeper then revealed new opportunities. I have eventually realized that there is no task we could not accomplish, as long as we apply what we have.” CHANGE & GROW TOGETHER In a high-level executive position, Mr. Bhakkawat not only takes on more responsibilities but also adjusts his mindset toward people management. “I used to think we couldn’t change others. We could only change ourselves. However, while studying in the Advanced Management Program, my executive coach explained that my beliefs were just partly true. With coaching, coachees can develop. If I were to stick to my old beliefs, it would mean coaching was meaningless. It is necessary to understand that people can change and improve,” he interestingly shared his experience on this shift in thinking. “From that time on, I no longer focus solely on changing myself. I communicate and coach to help others develop their potential and fine-tune for smooth collaborations.” SEAMLESS COLLABORATION BEGINS WITH PURPOSE “In large organizations, conflicts naturally arise. The production team wants big production volumes, while the sales team wants the best products at the lowest cost. Each team has its own KPIs. So, we need to step back and look at the bigger picture like our organization’s purpose. For example, SCGP’s goal is to make the world a better place. If everyone, regardless of department, shares the same vision, their smaller goals can be adjusted and aligned in the same direction,” he continued. COMMUNICATION FOR MUTUAL UNDERSTANDING Mr. Bhakkawat also shared a real case about a customer’s demand for a special-grade product requiring extremely high cleanliness standards. “After listening to the customer’s brief, the quality management team interpreted it as the requirement for 10-PPM (parts per million) cleanliness. That would mean the manufacturing team would need special raw materials and more time, resulting in higher costs. “We then decided to double-check with our customers and all relevant staff, which enabled us to find out that the customer was fine with the 400 PPM. So, we could produce products for our customers without the need to use special raw materials or production processes. This case makes clear that we should communicate and connect with the customer for the best solutions.” BRIDGING THE GAP FOR POWERFUL TEAMWORK In the eyes of Mr. Bhakkawat, the age gap within the workforce presents opportunities. “I am on the border between Gen X and Gen Y. But now, more Gen Zers have joined the workforce. In this multigenerational context, it is important to be understanding. Older staff should be open to the younger staff’s perspectives and knowledge, while the juniors should learn from the seniors’ experience and prudence. If we combine the strengths of different generations in our corporate culture of Customer and Consumer Centricity, Seamless Collaboration, Proactive & Agile, Inspiration & Innovation, our organization will enjoy solid growth, and we all will be happy at work.” For personal development and professional success, Mr. Bhakkawat recommends his long-held 4D principles: Discipline Considered the foundation of everything, discipline starts with small actions such as being punctual and keeping one’s word. These characteristics are essential to professionalism. Decisiveness Leaders have a duty to make decisions. A team cannot move forward if its leader does not take a clear stand, and decisions must be made based on facts and data. Development The world evolves so fast that today’s knowledge may no longer be relevant tomorrow. So, keep learning and take good care of our health. Dedication Build the next generation. Be open to the fact that younger people are tech-savvier and understand new-age consumers better. Our role is to help them grow. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Changing Game with Market Fragmentation
Your answers Changing Game with Market Fragmentation Loading Data… In the earlier days of marketing, customers were usually divided into distinct “segments” based on age, gender, lifestyle, or geographic location. Today, however, the market has changed so much that segmentation no longer works well. Asst. Prof. Dr. Ake Pattaratanakun has told Your Answers that market fragmentation is extremely challenging, because the same customer may demonstrate different personas and lifestyles across different platforms. No to “DASHBOARD”, Yes to “DATA” While data are important to modern marketing, they can’t be used just for simple dashboards. Marketers need to look beyond whether they are selling well or whether customers like their offers. In the age of market fragmentation, “customer insights” are key. “For instance, on Instagram, a customer might be a ‘foodie’ who constantly seeks out fantastic dishes to show off to friends. However, when that exact same person switches to Facebook, they may only be interested in sharing academic knowledge. So, what type of person are your customers exactly? The answer is that both these versions are their genuine selves,” Asst. Prof. Dr. Ake says. This presents a major challenge because it requires marketers to understand the different lifestyles connected to each platform. When people engage in various digital spaces, their passions may be presented differently. Marketers, therefore, must realize that data gathered from one platform can’t be used to definitively predict or judge the behavior of that same customer on another platform. Such complexity goes beyond what even capable professionals can manage alone. That is why marketers must leverage artificial intelligence (AI) to analyze big data from various platforms for accurate insights. Go for “MEANINGFUL”, Not “MICRO” Many brands think a niche market is unprofitable. Their belief is not entirely accurate, because marketing focused on a very small group of customers can be successful. With “meaningful marketing”, there are customers who are willing to pay more and prove more loyal. Clear examples can be found in world-class brands like Ferrari. Several luxury watch brands also generate massive income even though their production volumes are so small. Another great example is SCG’s Excella roof tiles. Made from genuine ceramic and fired through an exceptionally high-quality kiln process, Excella delivers rich, fade-resistant color. It therefore provides more than just a roof—it preserves the beauty of the home people cherish. Excella stands as a prime example of a product that successfully captures a small yet deeply engaged market. “Its marketing goes beyond selling a roof for sun and rain protection. It is about offering a finely crafted product for homeowners who value their home’s image and tasteful architectural design,” Asst. Prof. Dr. Ake explains. One Core, Many Expressions If the market becomes fragmented, what should brands do? “Core must be one, but expression can be many,” Asst. Prof. Dr. Ake points out. These many expressions are compared to the various business units and diverse products under SCGP’s umbrella. The core of SCGP is its positioning as the partner, which is reinforced through various forms and products. Idea Green offers paper that is gentle on the eyes, while Fest’s food-grade packaging offers quality of life through its high safety standards. When brands successfully uphold their “core,” they can expand boundlessly. To keep the core intact, brands must not engage in “things that do not align with their identity.” No matter how interesting those things seem, they need to stand their ground. No Longer Segments, but Fragments— Down to the Finest Sub-fragments In the near future, the market will become increasingly fragmented to the point of sub-fragmentation. Marketing approaches that rely on gut feelings, past experiences, or broad generalizations will then become ineffective. Marketers thus must transform into marketing data scientists, because their jobs will require constant data analytics for a chance to tap into new markets. In the age of market fragmentation, fear not the niche. Fear the unclear. If we use new tools while upholding our core and principles, market fragmentation can be our empowering opportunity. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
OLIC DRIVING HEALTHCARE BUSINESS WITH SUSTAINABILITY
Lift up your voice OLIC DRIVING HEALTHCARE BUSINESS WITH SUSTAINABILITY Loading Data… For over 40 years, OLIC (Thailand) Limited, a proud member of the Fuji Pharma Group, has established itself as one of Southeast Asia’s leading Contract Development Manufacturing Organizations (CDMO). The company operates with a strong commitment to environmental care and sustainability, including its collaboration with SCGP on Carbon Footprint-certified packaging to support its carbon emission reduction goals. Mr. Takefumi Sagara, Managing Director of OLIC (Thailand) Limited, shares the company’s story and business philosophy as OLIC enters its fifth decade with a commitment to being a leader in sustainable healthcare business in Asia—elevating quality of life while reducing environmental impacts. BUSINESS FOR BETTER QUALITY OF LIFE OLIC was founded in 1984 with its head office and facility in Phra Nakhon Si Ayutthaya, Thailand. The company offers one stop services ranging from formulation development, manufacturing, analytical services, regulatory services, and logistics—pushing further to create accessibility of “Innovative Products” in ASEAN markets to patients and healthcare professionals. OLIC’s pharmaceutical and healthcare products serve global markets, including Asia-Pacific, Australia, Europe, and North America. Additionally, OLIC focuses on providing women’s healthcare products that correspond with Fuji Pharma’s long-term vision. “OLIC is more than a manufacturer or healthcare provider. Every step we take reflects a deep responsibility to people, society, and the planet. We’re committed to building a healthier, more sustainable world. Where caring for people also means caring for the planet,” Mr. Takefumi Sagara says. PURSUING NET ZERO WITH SUSTAINABLE PACKAGING Beyond its manufacturing expertise, OLIC places priority on sustainability. Over the years, the company has implemented numerous projects such as investments in clean energy, including implementing many Sustainable Procurement Projects as part of its commitment to SBTi and achieving Net Zero by 2050. OLIC signed MOU with Thailand Greenhouse Gas Management Organization (Public Organization) or TGO, ECEE, and 19 other organizations to attain Net Zero greenhouse gas emissions, while creating environmental and social awareness among employees and across the supply chain to meet Ecovadis, SMETA, and Thai Green Industry standards. “We chose CFP-certified packaging to support our carbon emission and reduction goal and ensure transparency in our environmental impact. Packaging materials contribute significantly to carbon emissions, so selecting CFP-certified options helps us track and reduce that carbon footprint. FSC is also needed for consideration as well to ensure our paper comes from forests managed in a way that preserves biodiversity, water resources, and ecosystems. It helps reduce deforestation and promotes reforestation. In the near future, low-carbon products are becoming more common. It shows our customers and everyone that we’re focused about sustainability in every part of our operations and OLIC supply chain,” Mr. Takefumi Sagara explains. SELECT A PARTNER WITH SHARED GOAL OLIC selects its partner based on a balance between high-quality and cost-effectiveness, plus the partners that can provide a sustainability solution will be prioritized for the evaluation process. “SCGP has met our expectations by providing innovative and sustainable paper packaging that fulfills all our requirements, both in terms of performance and environmental responsibility. This aligns with our sustainability goals and contributes to creating positive impact and shared values by delivering sustainable products to customers and patients. It also builds trust with customers who care about the environment and gives us a competitive edge by showing we are ahead in providing low-carbon products and sustainable products to customers and patients,” Mr. Takefumi Sagara says. “Going forward, we’re planning to enhance our eco-friendly packaging by focusing on materials with lower carbon emissions and improving packaging design across the entire product life cycle—from sourcing and production to using less of resources until recycling after use. Collaboration with partners is a key success factor for us, especially in developing innovative and finding solutions that meet both sustainability and business needs. And if our partner shares the same focus on environmental care and sustainability, we are always ready to embrace innovations that resonate with our business philosophy,” Mr. Takefumi Sagara concludes. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Hyphyn The Future-Friendly, Eco-Conscious Fiber
Spotlight Hyphyn The Future-Friendly, Eco-Conscious Fiber Loading Data… Today, product lifespans are decreasing, especially in the rapidly evolving fashion industry. Each year, textile waste amounts to 92 million tons and includes vinyl-based synthetic fibers that are so decomposition-resistant that they pollute the environment massively with microplastics and more. “Hyphyn” : The World’s First Biodegradable Vinyl Innovation Developed by Nassimi LLC, “Hyphyn” is the first biodegradable vinyl material in the world. Its name resonates with “hyphen,” a punctuation mark that connects words, because this innovation is a bridge between the present and the future. Its presence practically raises awareness of materials’ lifecycles, especially after the end of their use. Hyphyn’s outstanding quality lies in its embedded proprietary plastic-degrading system, which allows vinyl to retain its durability and functionality under normal conditions. However, when disposed of in landfills, enzymes activated by microorganisms initiate biodegradation, converting PVC polymers into methane and carbon dioxide. This innovative material naturally decomposes by 90 percent within two years, without leaving behind any toxins or nanoplastics. Guarantees: New Choice Toward a Green Future 1. Material Safety Free from lead, heavy metals, PFAS, and formaldehyde, it complies fully with Prop 65, RoHS, and REACH standards. 2. Post-Biodegradation Soil Testing No harmful chemical is detected in the soil after biodegradation. 3. Soil Health Check (ASTM E1963 PYMS) The quality of soil containing degrading Hyphyn is good with 100 percent seed germination rate and a faster plant growth rate compared to soil containing traditional vinyl. 4. Indoor Air Quality Volatile Organic Compounds (VOCs) levels are low, ensuring safety for health. 5. Incineration Safety Dioxin and toxic emissions from incomplete combustion are minimal (<0.001 ng/g). So, it is safe to dispose of this innovative material through incineration. While observers point out that these positive findings come from controlled experiments within labs and real-world outcomes may differ, Hyphyn still represents a significant step forward in the development of future solutions. It proves that existing materials can be enhanced with end-of-life management in mind, while creating opportunities for the fashion and design industry to genuinely embrace environmental sustainability. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Inspiring Adult Playground Leads to Customers’ Innovations
Spotlight Inspiring Adult Playground Leads to Customers’ Innovations Loading Data… “Customer and Consumer Centricity”, a core SCGP value, has driven continuous efforts to apply innovations for increasingly better manufacturing chain and modernized management system while answering economic, social, and environmental needs. Below, two engineers fromTechnology and Engineering Division, Technology Sustainability and Productivityshare their inspirations and talk about their contribution to innovatively efficient packaging. choose the right tool and machine for higher manufacturing efficiency and lower costs. “Our main challenge is how to optimize manufacturing process within budget. It’s quite a big challenge especially in light of the fact that raw material prices are volatile. “After years of working, I have seen how packaging has evolved in terms of materials and functional purposes to better respond to customers’ needs. I have witnessed how our company has presented worthy alternatives to consumers. I feel proud of being part of its development process. It is important for us to share the company’s goals, constantly improve processes, and effectively communicate with outsiders.” Thirada Techachainiran Engineer, Fiber Technology – SCGP “Our team has leveraged digital and AI technology to support the main team and the Manufacturing Department. Innovations have been applied for enhanced data analytics and key parameters, which are related to the manufacturing process. Following analyses, we have explored ways to maintain excellent product quality at reasonable costs. “To me, there are just two challenges – to do something others have never done before and to adapt to customers’ ever-changing needs to best answer them. One of our proud projects is MIPA (Manufacturing Intelligence Production Assistant Platform), which successfully optimizes manufacturing process with AI. It delivers positive financial and environmental results. “In our team, the leader encourages younger team members to present their ideas both inside and outside the company. To me, it’s like we have got an adult playground where we can explore, learn, share both ideas and inspirations, and grow together. Netipoom Lertworadilog Engineer, Packaging Material Technology – SCGP News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
AI Regulation Check Out AI Laws around the World
AI Regulation Check Out AI Laws around the World Loading Data… After the EU AI Act, the European Union’s key legislation on artificial intelligence, came into force on 1 August 2024, many countries have been rolling out their own rules and frameworks for AI governance. The goal is to strike the right balance between protecting citizens’ rights and fostering innovation and fair competition. But as technology advances at lightning speed, will these regulatory fences be able to keep pace with AI’s rapid evolution? Let’s take a closer look. AI Regulation Abroad While countries worldwide share the same goal of effective AI governance, the details and flexibility of enforcement vary according to each nation’s vision. Europe The European Union has taken a proactive stance with the EU AI Act, which categorizes AI systems into four risk levels: 1) Minimal risk – Those in this level are free to use without regulatory oversight; 2) Limited risk – Those in this level must be transparent. For example, they must inform users when interacting with chatbots to avoid confusion; 3) High risk – AI systems in this level could impact health, safety, or fundamental rights. They are thus required to obtain authorization before deployment; and 4) Unacceptable risk – AI systems in this level are considered harmful and strictly prohibited, such as real-time remote biometric identification in public spaces for law enforcement, which infringes on privacy rights. The EU AI Act applies across all 27 EU member states. Outside the bloc, approaches differ. For example, the United Kingdom emphasizes fostering innovation. Instead of a single overarching law, the country delegates regulatory responsibilities to sector-specific agencies, making the framework more flexible. The UK is currently working toward drafting future legislation to expand AI governance. The United States (US) The US does not have a federal AI law, leaving regulation to individual states. For example, Colorado AI Act will take effect in 2026 and apply to just Colorado. The law focuses on preventing bias and discrimination in AI systems, holding both developers and users accountable, in response to public debates on high-profile cases. The COMPAS algorithm, for one, is widely criticized for disproportionately labeling Black defendants as having high risks of reoffending compared to white defendants. Workday, a financial and HR software company, meanwhile has faced lawsuits alleging that its AI-powered recruitment tools discriminated against applicants over the age of 40. Asia China has imposed strict measures to curb content manipulation, requiring AI-generated material on social media to be clearly labeled. Singapore, on the other hand, takes a more flexible approach by updating existing laws. Key initiatives include the Model AI Governance Framework and the AI Verify program, which is designed to provide guidance on ethics and transparency in AI use. Thailand’s AI Law Development At present, Thailand regulates AI through soft law in the form of guidelines, while working toward its first draft AI Act. Led by the Electronic Transactions Development Agency (ETDA) under the Ministry of Digital Economy and Society (DE), the drafting integrates an AI Sandbox in the conceptualization stage, providing a testing ground where stakeholders can co-design and lay the foundations of a governance framework for the ultimate goal of protecting users’ rights without stifling innovation and fair competition. Developing AI laws is a delicate task, as each country must consider its own context. For example, the EU AI Act takes a strict approach to safeguard civil rights, while many other nations adopt more flexible frameworks to avoid hindering innovation. This is why keeping up with AI regulations is no longer a distant concern. Whether you are a user or an investor, understanding these developments helps ensure safer AI adoption, uncover new opportunities, and foster sustainable growth for the future. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…