SCGP Newsroom

Collaborating and Synergizing Create Excellence for Our Customers

Spotlight Collaborating and Synergizing Create Excellence for Our Customers Loading Data… As our organization focuses on driving operations through innovation and digital technology, a vital engine is undeniably the Data Science team that helps connect data, technology, and business together. As the team collaborates with every function across the organization, Passionate Experiences’ interview with two Data Science team members reveals insights into their work, their inspiration, and their role in our company’s pursuit of excellence for customers. Kanlaya Rattanyu AI and Advanced Data Manager “Data Science operations handle use cases related to AI. Supporting all business groups within our company, we have categorized them into 10 functions—Customer and Market Insights, Packaging Design & Product Reliability, Production Planning, Raw Material Sourcing, Production and Process Optimization, Asset Maintenance, Quality Control and Inspection, Warehouse and Logistics, People, and Finance. Our team collaborates closely with staff in these functions to make positive business impacts together. “For example, when Maintenance asked us to integrate AI into the monitoring and decision-making process specifically Vibration Analysis or Motor Current Analysis, our goal was to ensure our AI tools can detect any issue before a breakdown in downstream stages. We have now rolled out our AI-enabled system to various plants including those in foreign countries and downstream. “There is no rosy path in a data science project. But we keep going because we know impacts from our efforts will be well-worth. That’s why no matter what we come across our path, we strive hard and harder to push through. Our passion is rooted in business impacts we know will happen from our project. We also see every challenge as an opportunity for self-improvement.” Pawitra Nopsuwan Data Scientist “Data science supports Customer and market insights with a diverse range of customer-related tasks, including finding new customers. AI can help analyze the list of registered businesses and identify which ones may buy from us. Following the identification, our sales team can reach out to prospective customers with a higher success rate. Data science, moreover, supports customer analyses. While tracking customers’ changing behaviors, we can also alert relevant teams as to which customers have the likelihood of stopping buying. We can also provide customer-care guidelines. “The challenging part about this job is working with various new people, because it takes time to learn others’ work style and approach, fine-tune, and visualize the same picture. Currently, our company has encouraged all employees to learn about AI via various courses and to apply AI to their jobs. With greater understanding in AI and more widespread AI applications, communications flow much smoother. “I am happy working because I can see how my output benefits our organization. My job also provides me with opportunities to exchange knowledge and perspectives with colleagues. Such discussions bring us closer. So, we can talk about various kinds of things. That’s kind of making me want to come to work every day.” News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

EMPOWER TEAM & HEAD TOWARDS SHARED GOALS

P-DNA EMPOWER TEAM & HEAD TOWARDS SHARED GOALS Loading Data… In today’s complex and rapidly changing business world, seamless collaboration is the key to unlocking excellence. In this issue, we sat down with Mr. Bhakkawat Bhasipol, Managing Director, Siam Kraft Industry Co., Ltd., to find out how this new-generation executive has fostered seamless teamwork for the company’s sustainable growth throughout the past few decades. 20 YEARS OF ADAPTATION OPPORTUNITIES Mr. Bhakkawat started working for the company in 2000 as a plant engineer and later received a company scholarship to pursue an MBA overseas. After he returned to Thailand, he took on a wide range of challenging roles, from business planning and international sales to sourcing management and corporate-level strategic planning. “The major turning point in my life was my transfer from the international sales field during the Hamburger Crisis. Back then, domestic demand faltered, and we had no other choice but to tap into overseas markets,” he recounted. “I was really worried because with my engineering background, I was never a salesman. But over time, I had learned to apply my experience to my new role. Data analyses were made to assess the demand/supply of each target country. Digging deeper then revealed new opportunities. I have eventually realized that there is no task we could not accomplish, as long as we apply what we have.” CHANGE & GROW TOGETHER In a high-level executive position, Mr. Bhakkawat not only takes on more responsibilities but also adjusts his mindset toward people management. “I used to think we couldn’t change others. We could only change ourselves. However, while studying in the Advanced Management Program, my executive coach explained that my beliefs were just partly true. With coaching, coachees can develop. If I were to stick to my old beliefs, it would mean coaching was meaningless. It is necessary to understand that people can change and improve,” he interestingly shared his experience on this shift in thinking. “From that time on, I no longer focus solely on changing myself. I communicate and coach to help others develop their potential and fine-tune for smooth collaborations.” SEAMLESS COLLABORATION BEGINS WITH PURPOSE “In large organizations, conflicts naturally arise. The production team wants big production volumes, while the sales team wants the best products at the lowest cost. Each team has its own KPIs. So, we need to step back and look at the bigger picture like our organization’s purpose. For example, SCGP’s goal is to make the world a better place. If everyone, regardless of department, shares the same vision, their smaller goals can be adjusted and aligned in the same direction,” he continued. COMMUNICATION FOR MUTUAL UNDERSTANDING Mr. Bhakkawat also shared a real case about a customer’s demand for a special-grade product requiring extremely high cleanliness standards. “After listening to the customer’s brief, the quality management team interpreted it as the requirement for 10-PPM (parts per million) cleanliness. That would mean the manufacturing team would need special raw materials and more time, resulting in higher costs. “We then decided to double-check with our customers and all relevant staff, which enabled us to find out that the customer was fine with the 400 PPM. So, we could produce products for our customers without the need to use special raw materials or production processes. This case makes clear that we should communicate and connect with the customer for the best solutions.” BRIDGING THE GAP FOR POWERFUL TEAMWORK In the eyes of Mr. Bhakkawat, the age gap within the workforce presents opportunities. “I am on the border between Gen X and Gen Y. But now, more Gen Zers have joined the workforce. In this multigenerational context, it is important to be understanding. Older staff should be open to the younger staff’s perspectives and knowledge, while the juniors should learn from the seniors’ experience and prudence. If we combine the strengths of different generations in our corporate culture of Customer and Consumer Centricity, Seamless Collaboration, Proactive & Agile, Inspiration & Innovation, our organization will enjoy solid growth, and we all will be happy at work.” For personal development and professional success, Mr. Bhakkawat recommends his long-held 4D principles: Discipline Considered the foundation of everything, discipline starts with small actions such as being punctual and keeping one’s word. These characteristics are essential to professionalism. Decisiveness Leaders have a duty to make decisions. A team cannot move forward if its leader does not take a clear stand, and decisions must be made based on facts and data. Development The world evolves so fast that today’s knowledge may no longer be relevant tomorrow. So, keep learning and take good care of our health. Dedication Build the next generation. Be open to the fact that younger people are tech-savvier and understand new-age consumers better. Our role is to help them grow. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Changing Game with Market Fragmentation

Your answers Changing Game with Market Fragmentation Loading Data… In the earlier days of marketing, customers were usually divided into distinct “segments” based on age, gender, lifestyle, or geographic location. Today, however, the market has changed so much that segmentation no longer works well. Asst. Prof. Dr. Ake Pattaratanakun has told Your Answers that market fragmentation is extremely challenging, because the same customer may demonstrate different personas and lifestyles across different platforms. No to “DASHBOARD”, Yes to “DATA” While data are important to modern marketing, they can’t be used just for simple dashboards. Marketers need to look beyond whether they are selling well or whether customers like their offers. In the age of market fragmentation, “customer insights” are key. “For instance, on Instagram, a customer might be a ‘foodie’ who constantly seeks out fantastic dishes to show off to friends. However, when that exact same person switches to Facebook, they may only be interested in sharing academic knowledge. So, what type of person are your customers exactly? The answer is that both these versions are their genuine selves,” Asst. Prof. Dr. Ake says. This presents a major challenge because it requires marketers to understand the different lifestyles connected to each platform. When people engage in various digital spaces, their passions may be presented differently. Marketers, therefore, must realize that data gathered from one platform can’t be used to definitively predict or judge the behavior of that same customer on another platform. Such complexity goes beyond what even capable professionals can manage alone. That is why marketers must leverage artificial intelligence (AI) to analyze big data from various platforms for accurate insights. Go for “MEANINGFUL”, Not “MICRO” Many brands think a niche market is unprofitable. Their belief is not entirely accurate, because marketing focused on a very small group of customers can be successful. With “meaningful marketing”, there are customers who are willing to pay more and prove more loyal. Clear examples can be found in world-class brands like Ferrari. Several luxury watch brands also generate massive income even though their production volumes are so small. Another great example is SCG’s Excella roof tiles. Made from genuine ceramic and fired through an exceptionally high-quality kiln process, Excella delivers rich, fade-resistant color. It therefore provides more than just a roof—it preserves the beauty of the home people cherish. Excella stands as a prime example of a product that successfully captures a small yet deeply engaged market. “Its marketing goes beyond selling a roof for sun and rain protection. It is about offering a finely crafted product for homeowners who value their home’s image and tasteful architectural design,” Asst. Prof. Dr. Ake explains. One Core, Many Expressions If the market becomes fragmented, what should brands do? “Core must be one, but expression can be many,” Asst. Prof. Dr. Ake points out. These many expressions are compared to the various business units and diverse products under SCGP’s umbrella. The core of SCGP is its positioning as the partner, which is reinforced through various forms and products. Idea Green offers paper that is gentle on the eyes, while Fest’s food-grade packaging offers quality of life through its high safety standards. When brands successfully uphold their “core,” they can expand boundlessly. To keep the core intact, brands must not engage in “things that do not align with their identity.” No matter how interesting those things seem, they need to stand their ground. No Longer Segments, but Fragments— Down to the Finest Sub-fragments In the near future, the market will become increasingly fragmented to the point of sub-fragmentation. Marketing approaches that rely on gut feelings, past experiences, or broad generalizations will then become ineffective. Marketers thus must transform into marketing data scientists, because their jobs will require constant data analytics for a chance to tap into new markets. In the age of market fragmentation, fear not the niche. Fear the unclear. If we use new tools while upholding our core and principles, market fragmentation can be our empowering opportunity. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

OLIC DRIVING HEALTHCARE BUSINESS WITH SUSTAINABILITY

Lift up your voice OLIC DRIVING HEALTHCARE BUSINESS WITH SUSTAINABILITY Loading Data… For over 40 years, OLIC (Thailand) Limited, a proud member of the Fuji Pharma Group, has established itself as one of Southeast Asia’s leading Contract Development Manufacturing Organizations (CDMO). The company operates with a strong commitment to environmental care and sustainability, including its collaboration with SCGP on Carbon Footprint-certified packaging to support its carbon emission reduction goals. Mr. Takefumi Sagara, Managing Director of OLIC (Thailand) Limited, shares the company’s story and business philosophy as OLIC enters its fifth decade with a commitment to being a leader in sustainable healthcare business in Asia—elevating quality of life while reducing environmental impacts. BUSINESS FOR BETTER QUALITY OF LIFE OLIC was founded in 1984 with its head office and facility in Phra Nakhon Si Ayutthaya, Thailand. The company offers one stop services ranging from formulation development, manufacturing, analytical services, regulatory services, and logistics—pushing further to create accessibility of “Innovative Products” in ASEAN markets to patients and healthcare professionals. OLIC’s pharmaceutical and healthcare products serve global markets, including Asia-Pacific, Australia, Europe, and North America. Additionally, OLIC focuses on providing women’s healthcare products that correspond with Fuji Pharma’s long-term vision. “OLIC is more than a manufacturer or healthcare provider. Every step we take reflects a deep responsibility to people, society, and the planet. We’re committed to building a healthier, more sustainable world. Where caring for people also means caring for the planet,” Mr. Takefumi Sagara says. PURSUING NET ZERO WITH SUSTAINABLE PACKAGING Beyond its manufacturing expertise, OLIC places priority on sustainability. Over the years, the company has implemented numerous projects such as investments in clean energy, including implementing many Sustainable Procurement Projects as part of its commitment to SBTi and achieving Net Zero by 2050. OLIC signed MOU with Thailand Greenhouse Gas Management Organization (Public Organization) or TGO, ECEE, and 19 other organizations to attain Net Zero greenhouse gas emissions, while creating environmental and social awareness among employees and across the supply chain to meet Ecovadis, SMETA, and Thai Green Industry standards. “We chose CFP-certified packaging to support our carbon emission and reduction goal and ensure transparency in our environmental impact. Packaging materials contribute significantly to carbon emissions, so selecting CFP-certified options helps us track and reduce that carbon footprint. FSC is also needed for consideration as well to ensure our paper comes from forests managed in a way that preserves biodiversity, water resources, and ecosystems. It helps reduce deforestation and promotes reforestation. In the near future, low-carbon products are becoming more common. It shows our customers and everyone that we’re focused about sustainability in every part of our operations and OLIC supply chain,” Mr. Takefumi Sagara explains. SELECT A PARTNER WITH SHARED GOAL OLIC selects its partner based on a balance between high-quality and cost-effectiveness, plus the partners that can provide a sustainability solution will be prioritized for the evaluation process. “SCGP has met our expectations by providing innovative and sustainable paper packaging that fulfills all our requirements, both in terms of performance and environmental responsibility. This aligns with our sustainability goals and contributes to creating positive impact and shared values by delivering sustainable products to customers and patients. It also builds trust with customers who care about the environment and gives us a competitive edge by showing we are ahead in providing low-carbon products and sustainable products to customers and patients,” Mr. Takefumi Sagara says. “Going forward, we’re planning to enhance our eco-friendly packaging by focusing on materials with lower carbon emissions and improving packaging design across the entire product life cycle—from sourcing and production to using less of resources until recycling after use. Collaboration with partners is a key success factor for us, especially in developing innovative and finding solutions that meet both sustainability and business needs. And if our partner shares the same focus on environmental care and sustainability, we are always ready to embrace innovations that resonate with our business philosophy,” Mr. Takefumi Sagara concludes. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Hyphyn The Future-Friendly, Eco-Conscious Fiber

Spotlight Hyphyn The Future-Friendly, Eco-Conscious Fiber Loading Data… Today, product lifespans are decreasing, especially in the rapidly evolving fashion industry. Each year, textile waste amounts to 92 million tons and includes vinyl-based synthetic fibers that are so decomposition-resistant that they pollute the environment massively with microplastics and more. “Hyphyn” : The World’s First Biodegradable Vinyl Innovation Developed by Nassimi LLC, “Hyphyn” is the first biodegradable vinyl material in the world. Its name resonates with “hyphen,” a punctuation mark that connects words, because this innovation is a bridge between the present and the future. Its presence practically raises awareness of materials’ lifecycles, especially after the end of their use. Hyphyn’s outstanding quality lies in its embedded proprietary plastic-degrading system, which allows vinyl to retain its durability and functionality under normal conditions. However, when disposed of in landfills, enzymes activated by microorganisms initiate biodegradation, converting PVC polymers into methane and carbon dioxide. This innovative material naturally decomposes by 90 percent within two years, without leaving behind any toxins or nanoplastics. Guarantees: New Choice Toward a Green Future 1. Material Safety Free from lead, heavy metals, PFAS, and formaldehyde, it complies fully with Prop 65, RoHS, and REACH standards. 2. Post-Biodegradation Soil Testing No harmful chemical is detected in the soil after biodegradation. 3. Soil Health Check (ASTM E1963 PYMS) The quality of soil containing degrading Hyphyn is good with 100 percent seed germination rate and a faster plant growth rate compared to soil containing traditional vinyl. 4. Indoor Air Quality Volatile Organic Compounds (VOCs) levels are low, ensuring safety for health. 5. Incineration Safety Dioxin and toxic emissions from incomplete combustion are minimal (<0.001 ng/g). So, it is safe to dispose of this innovative material through incineration. While observers point out that these positive findings come from controlled experiments within labs and real-world outcomes may differ, Hyphyn still represents a significant step forward in the development of future solutions. It proves that existing materials can be enhanced with end-of-life management in mind, while creating opportunities for the fashion and design industry to genuinely embrace environmental sustainability. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Inspiring Adult Playground Leads to Customers’ Innovations

Spotlight Inspiring Adult Playground Leads to Customers’ Innovations Loading Data… “Customer and Consumer Centricity”, a core SCGP value, has driven continuous efforts to apply innovations for increasingly better manufacturing chain and modernized management system while answering economic, social, and environmental needs. Below, two engineers fromTechnology and Engineering Division, Technology Sustainability and Productivityshare their inspirations and talk about their contribution to innovatively efficient packaging. choose the right tool and machine for higher manufacturing efficiency and lower costs. “Our main challenge is how to optimize manufacturing process within budget. It’s quite a big challenge especially in light of the fact that raw material prices are volatile. “After years of working, I have seen how packaging has evolved in terms of materials and functional purposes to better respond to customers’ needs. I have witnessed how our company has presented worthy alternatives to consumers. I feel proud of being part of its development process. It is important for us to share the company’s goals, constantly improve processes, and effectively communicate with outsiders.” Thirada Techachainiran Engineer, Fiber Technology – SCGP “Our team has leveraged digital and AI technology to support the main team and the Manufacturing Department. Innovations have been applied for enhanced data analytics and key parameters, which are related to the manufacturing process. Following analyses, we have explored ways to maintain excellent product quality at reasonable costs. “To me, there are just two challenges – to do something others have never done before and to adapt to customers’ ever-changing needs to best answer them. One of our proud projects is MIPA (Manufacturing Intelligence Production Assistant Platform), which successfully optimizes manufacturing process with AI. It delivers positive financial and environmental results. “In our team, the leader encourages younger team members to present their ideas both inside and outside the company. To me, it’s like we have got an adult playground where we can explore, learn, share both ideas and inspirations, and grow together. Netipoom Lertworadilog Engineer, Packaging Material Technology – SCGP News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

AI Regulation Check Out AI Laws around the World

AI Regulation Check Out AI Laws around the World Loading Data… After the EU AI Act, the European Union’s key legislation on artificial intelligence, came into force on 1 August 2024, many countries have been rolling out their own rules and frameworks for AI governance. The goal is to strike the right balance between protecting citizens’ rights and fostering innovation and fair competition. But as technology advances at lightning speed, will these regulatory fences be able to keep pace with AI’s rapid evolution? Let’s take a closer look. AI Regulation Abroad While countries worldwide share the same goal of effective AI governance, the details and flexibility of enforcement vary according to each nation’s vision. Europe The European Union has taken a proactive stance with the EU AI Act, which categorizes AI systems into four risk levels: 1) Minimal risk – Those in this level are free to use without regulatory oversight; 2) Limited risk – Those in this level must be transparent. For example, they must inform users when interacting with chatbots to avoid confusion; 3) High risk – AI systems in this level could impact health, safety, or fundamental rights. They are thus required to obtain authorization before deployment; and 4) Unacceptable risk – AI systems in this level are considered harmful and strictly prohibited, such as real-time remote biometric identification in public spaces for law enforcement, which infringes on privacy rights. The EU AI Act applies across all 27 EU member states. Outside the bloc, approaches differ. For example, the United Kingdom emphasizes fostering innovation. Instead of a single overarching law, the country delegates regulatory responsibilities to sector-specific agencies, making the framework more flexible. The UK is currently working toward drafting future legislation to expand AI governance. The United States (US) The US does not have a federal AI law, leaving regulation to individual states. For example, Colorado AI Act will take effect in 2026 and apply to just Colorado. The law focuses on preventing bias and discrimination in AI systems, holding both developers and users accountable, in response to public debates on high-profile cases. The COMPAS algorithm, for one, is widely criticized for disproportionately labeling Black defendants as having high risks of reoffending compared to white defendants. Workday, a financial and HR software company, meanwhile has faced lawsuits alleging that its AI-powered recruitment tools discriminated against applicants over the age of 40. Asia China has imposed strict measures to curb content manipulation, requiring AI-generated material on social media to be clearly labeled. Singapore, on the other hand, takes a more flexible approach by updating existing laws. Key initiatives include the Model AI Governance Framework and the AI Verify program, which is designed to provide guidance on ethics and transparency in AI use. Thailand’s AI Law Development At present, Thailand regulates AI through soft law in the form of guidelines, while working toward its first draft AI Act. Led by the Electronic Transactions Development Agency (ETDA) under the Ministry of Digital Economy and Society (DE), the drafting integrates an AI Sandbox in the conceptualization stage, providing a testing ground where stakeholders can co-design and lay the foundations of a governance framework for the ultimate goal of protecting users’ rights without stifling innovation and fair competition. Developing AI laws is a delicate task, as each country must consider its own context. For example, the EU AI Act takes a strict approach to safeguard civil rights, while many other nations adopt more flexible frameworks to avoid hindering innovation. This is why keeping up with AI regulations is no longer a distant concern. Whether you are a user or an investor, understanding these developments helps ensure safer AI adoption, uncover new opportunities, and foster sustainable growth for the future. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Connected Packaging Innovation for Anti-Counterfeiting and Data Connectivity

Connected Packaging Innovation for Anti-Counterfeiting and Data Connectivity Loading Data… Connected packaging integrates digital technology for enhanced security, counterfeiting prevention, and higher product quality. Thanks to the integration, this innovative packaging connects products, brands, and consumers together in real-time through QR codes or NFC, allowing access to product information, demonstration videos, and various activities. As the access enhances communications with customers and supports marketing activities, connected packaging also serves as an effective marketing tool and channel. Protecting brands from counterfeits During e-commerce boom, the problem of counterfeits has become increasingly severe, particularly in pharmaceuticals, supplements, and cosmetics sectors. Brand owners have tried to solve the problem through various methods. But in the digital era, connected packaging has emerged as a highly effective and widely adopted solution. As part of Smart Packaging, it leverages unique QR codes printed on each package in providing product-specific data. Each code allows consumers to instantly verify authenticity with a simple smartphone scan. Beyond authentication, QR codes can also track distribution channels and consumers can buy with confidence from authorized outlets. Connected packaging safeguards against counterfeiting while delivering multiple benefits to brand owners. Building consumer trust: As consumers can verify authenticity themselves, they are confident that the product is genuine. Enhancing supply chain management: Products can be tracked from origin to destination, enabling quality control and preventing leakage. Strengthening consumer engagement: QR codes provide additional product information or promotional activities, fostering stronger brand-consumer relationships. Providing valuable marketing insights: Data scans can be analyzed to understand consumer behaviors and refine marketing strategies. Connected packaging offers an effective safeguard against counterfeiting while creating a competitive edge for brand owners in the digital era. Connecting Brands with Modern Consumers Boosting brand engagement: When consumers scan QR codes to view product-related content, brands are able to collect real-time usage data (such as scan behavior, interaction location, and time). This data can be leveraged for precise marketing strategies or integrated directly into CRM systems to enhance loyalty programs. Creating fun and value-added consumer experiences: In addition to accessing product review videos, games, and AR filters with simple scans, consumers can also easily get key product details such as origin, ingredients, and instructions. They can even receive personalized offers, which underline brands’ attentiveness and create direct interactions. Raising brand awareness: Connected packaging is a major tool in engaging customers, telling meaningful stories, and creating value for brands and customers on a sustainable basis. In all, it can foster long-term brand loyalty. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Charting Fajar Paper’s Future

Charting Fajar Paper’s Future Loading Data… The Journey and Growth at Fajar Paper Mr. Yustinus is the three-decade architect behind Fajar Paper’s transformation from a two-machine operation into an industry leader. Now, in his second term as President Director – Fajar member of SCGP, his tenure is defined by successfully navigating financial crises, leading expansion, and masterfully executing complex ownership transitions. His foundation was built on a Master of Industrial Engineering from the Georgia Institute of Technology and a Master of Business Administration from the State University of New York, followed by expertise in business system integration at Andersen Consulting. He joined Fajar Paper in 1995 as an engineer, mastering production and logistics. The true test of his strategic acumen came during the 1998 Asian financial crisis. His crisis leadership culminated in his promotion to Chief Operating Officer in 2010 and finally taking the ultimate helm as President Director in 2014 and 2024, solidifying his role as the key leader. “The 1998 Asian financial crisis called for innovative solutions, with the domestic market collapsing and the currency exchange depreciating around 600 percent. The impact was severe, as most of the company’s debt was in US Dollars. After a change in management, I was appointed as Marketing Director. From then on, I took on additional assignments over production planning, logistics, and domestic recycling material sourcing, implementing improvements from manual systems to a computer system. In 2010, I was appointed as Chief Operating Officer (COO), managing all mill operations except Finance and Sourcing. Then, in 2014, I was appointed as President Director. “Since 1995, Fajar Paper dramatically increased its capacity from two machines to six machines. We navigated many challenging milestones. Despite a financing freeze on the paper industry between 1998 and 2007, we expanded to our fourth machine (BM7) in 2007. I was part of the team that went on a roadshow to secure a bond issuance for the expansion. The company successfully issued a bond, making it the first paper company in Indonesia to do so for expansion during that period. Later, in 2015, the business faced extreme headwinds as consumer goods were down, paper prices dropped, and costs rose. To combat this while constructing BM8, we launched a new revolutionary innovative product: high-performance lightweight paper. This breakthrough involved substituting higher grammage paper with similar-strength, lower grammage paper. This pioneering product helped Fajar Paper pass the crisis, establishing us as the pioneer of lightweight paper in Indonesia.” Under the guidance of the founder, Mr. Winarko Sulistyo, he gained comprehensive exposure to challenging situations, which compelled him to master nearly every facet of the company. In 2019, following SCGP’s Merger & Partnership, he was appointed as the Operational Director, tasked primarily with ensuring a smooth organizational transition and maintaining legal compliance. In 2024, he was reappointed as President Director. His main responsibility is the crucial task of guiding the company back to positive EBITDA and subsequent profitability. Adapting Leadership Style “My leadership style has evolved across three stages. First was the Authoritative style, heavily influenced by the founder. Given our debt and strong competitors, every move had to be fast and executed precisely—we were in the war every day. While this hands-on, directive style helped us pass several crises. “Next is the transition period to SCGP in 2019, I shifted to a Transformation Style, focusing on communicating the vision change from a stand-alone company to a part of the SCGP family. “Now, targeting a turnaround, my style is a combination of Transactional and Authoritative. Management sets clear targets, rewarding achievements, but retaining the authoritative approach where speed is needed to get jobs done faster and more efficient.” Business Outlook and Our Competitive Edge The Indonesian packaging business is significantly shaped by Fajar Paper, which commands approximately 32 percent of the domestic market share. The current market environment is severely challenged by an oversupply of nearly two million tons. Despite these immediate pressures, the long-term outlook for the region remains positive, with Indonesia’s growth projected at 4.7 percent in 2025. Fajar Paper retains a very strong brand presence, earning deep respect from customers, who often refer to the company as their “big brother”—reflecting the close and enduring bonds built over time. “Our customer relationship and commitment are our strongest competitive advantage. Since most packaging factories are owner-run. They want quick, simple communication, and we provide a convenience, where owners can contact me directly for quick decisions. We also offer services and solutions, including just-in-time delivery, which minimizes our alliance customers’ inventory and working capital. Our product is sustainably sourced and approved, a key requirement for multi-national companies, enhancing our competitive advantage.”   Work Guiding Principles and Message to SCGP Staff “I have two work guiding principles. My first is ‘there is no such thing as impossible, only unwilling’. Many people prematurely claim things are impossible. I was taught the value of persistence, and I push the team to try as much as possible—it may be hard, but as long as it is doable, we should go for it. My second guiding principle is ‘try your best, and God will do the rest’. It is a religious belief. When I try my best, I won’t regret the outcomes, knowing some things are beyond my capabilities, and I believe God will help when you do something good with your best efforts and in God’s way. “As my senior advised me, everyone was hired to be a CEO. Therefore, you must strive to develop and challenge yourself to put in the necessary extra effort and time for significant achievements. Always grab opportunities to expand your knowledge. Finally, adapt to new technologies and embrace cultural differences, since SCGP will always be at the forefront in applying new technologies and operates in many countries with different cultures.” News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Srinanaporn: Creates Value for Business and Society through Eco-Friendly Packaging

Srinanaporn: Creates Value for Business and Society through Eco-Friendly Packaging Loading Data… Over a little over three decades, Srinanaporn Marketing Public Company Limited (SNNP) has grown from a traditional snack wholesaler into one of Thailand’s leading producers and distributors of snacks and beverages. The company has built well-loved brands such as Jele, Bento, Lotus Biscuit Stick, and a wide range of wafer brands that are familiar to consumers nationwide. Since its founding 33 years ago, the company has delivered delicious high-quality products—bringing happiness to people in every moment of life. Developing Business & Society Mrs. Kittiya Chaisathaporn, executive vice president of Srinanaporn Marketing Public Company Limited (SNNP), says her company’s business strategy goes beyond creating food innovations that meet consumer needs for taste, convenience, and health trends as the company is committed to operating with environmental and social responsibility to enhance consumers’ quality of life. Indeed, such focus fosters sustainable growth for both business and society. Guided by the focus, SNNP places strong emphasis on improving its supply chain—from efficient sourcing of raw materials and continuous production development to close collaboration with local communities. The company aims to create shared value among all stakeholder groups while ensuring full compliance with legal and corporate governance standards. Pursuing Carbon Neutrality with Sustainable Packaging “One of our key milestones is the adoption of packaging certified with a Carbon Footprint label, which we have developed in collaboration with SCGP. The move represents a crucial strategy to achieve our Carbon Neutrality goal by 2032 because packaging is the largest source of greenhouse gas emissions in our supply chain. Choosing packaging with Carbon Footprint label is not merely about corporate image or ESG compliance. It is a strategic decision grounded in scientific data and driven by the values of the new generation who is becoming increasingly environmentally conscious,” Mrs. Kittiya says. In working with SCGP, SNNP does not think just about choosing a supplier but a “sustainability partner” sharing the same vision. ESG practices, after all, require building an ecosystem that cannot be set up singlehandedly. Through the collaboration with SCGP, SNNP has developed packaging design that fits each product category, enhances material efficiency, reduces energy consumption across the supply chain, and promotes the use of eco-friendly materials—whether recyclable or biodegradable. The results are long-term, sustainable impacts on the planet. ESG Creates New Business Opportunities, Brand Credibility Mrs. Kittiya believes ESG practices have brought new business opportunities, because they reduce her company’s costs in the long run via waste reduction and lower transportation-related energy expenses while enhancing its competitiveness especially in overseas markets where environmental measures grow increasingly complicated. Aside, carbon footprint on packaging not only enables consumers to make more environmentally conscious purchasing decisions but also helps SNNP build trust and attract new customers. “Good packaging is not only about beautiful design or durability. To be good, packaging must also tell consumers how much brands care about our planet. Together with SCGP, we are committed to setting a new standard for Thai packaging that is both sustainable and globally competitive,” she adds. With its dedication to creating a proper balance for businesses, consumers, and the environment, SNNP continues to deliver tasty products for all generations while helping build a sustainable planet. Its standing strengthens its position as a leading snack and beverage company ready to grow alongside Thai society and compete proudly on the global stage. …………. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…