Spotlight Neurotech and Telepathic Payment: Technologies That Could Transform the Future Loading Data… Have you ever noticed how rapidly our world has evolved over the past 10-20 years with new technologies completely changing human life? And in the future, our world will undergo even more dramatic transformations, making today’s technology potentially obsolete overnight. “Neurotech” Lets You Control Everything with Your Mind Neurotechnology is about studying, analyzing, and interacting with the human nervous system and brain. Combining neuroscience with cutting-edge technologies such as artificial intelligence (AI), robotics, and brain-computer interfaces (BCI), neurotech is continuously evolving, with applications spanning various fields. A prime example is Elon Musk’s Neuralink, which is developing Neural Implants — brain chips that enable direct connectivity between the brain and computers or the internet. In the medical and healthcare sector, BCI is being used to help paralyzed patients control robotic limbs or type messages using brain signals. Moreover, several inventors are integrating neurotech into the development of devices that are designed to analyze stress, depression, and emotional states through brain signals, paving the way for a better understanding of human emotions. Neurotech, moreover, contributes to gadgets that could stimulate the brain for better concentration, memory, and learning efficiency. In fact, this innovation even has a role in VR game development as the next-gen games may enable players to control characters with via brain signals. Looking ahead, experts predict the rise of Hybrid Intelligence, where human brains are directly connected to AI, significantly accelerating information processing. Furthermore, advancements in Mind-Reading Technology could enable the real-time translation of brain signals into text or commands. If fully developed, Neurotech could redefine human interaction with technology, but concerns remain regarding ethics, privacy, and security—especially the risk of brain data hacking. Without stringent regulations, unauthorized access to neural information could become a major issue. “Telepathic Transaction” is Possible with Neurotech One of the most anticipated applications of Neurotech is in financial transactions, where payments could be made through thought alone—without the need for physical contact or devices. This concept, which has gained traction in the Fintech industry, explores ways to integrate brain signals into financial transactions. A key approach involves using Brain-Computer Interfaces (BCI) to interpret brain signals as commands for digital payments. The vision for Telepathic Payments involves linking digital wallets to BCI, enabling users to authorize transactions through thought alone. Additionally, blockchain technology could be integrated to enhance security and transparency in telepathic transactions. While Telepathic Transactions are not yet a reality, experts predict that within 10 to 20 years, initial trials could begin. If telepathic transactions can really be conducted one day, it is extremely necessary to address security concerns. Reading brain signals, after all, may lead to unintentional transactions and be vulnerable to hacking. Therefore, there must be legal protections in place for thought-based transactions. Examples of Neurotech Applications Elon Musk’s Neuralink has developed “N1 Implant” or a brain chip that directly connects human brains to a computer, allowing paralyzed patients to control a computer or an electronic device via their mind. Kernel has invented “Kernel Flow”, a helmet-like device that studies brain functions such as memory, creativity, and mental states without the need of an implant, in support of neuroscience and mental health research. Blackrock Neurotech has created a BCI-based invention, “NeuroPort Array,” for the rehabilitation of paralyzed patients. Backed by AI, it enables users to control robotic limbs or type messages through telepathy. Reference: Digital planet from a LOT Vol.35 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
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4 Trust Building Rules & 4 Crisis Management Rules
Spotlight 4 Trust Building Rules & 4 Crisis Management Rules Loading Data… In the face of volatile economy, maintaining trust requires careful management. Once trust is lost, regaining it can take a long time and directly affect business operations. Your Answers has recently sat down with Asst. Prof. Dr. Ake Pattaratanakun to explore guidelines on how organizations can sustain trust. He recommends 4 rules to help businesses stand firm amid uncertainty. 4 Rules for Organizations’ Firm Foundation When an organization loses trust, the consequences can be detrimental in every aspect. Assoc. Prof. Dr. Ake thus emphasizes that it is necessary to build a solid foundation from within. This can be achieved through 4 principles: Fact, Diversify, Upskill/Reskill, and Resilience. Fact holds key to organizations’ efforts to manage situations effectively. Organizations, after all, need accurate, precise, and comprehensive data, especially during times of panic or uncertainty. Incomplete or incorrect information can lead to poor decisions, worsening the situation. Organizations thus should invest in data collection and analytics, paying attention to not just national and global news but also social trends. With modern technology making fact-checking more challenging, using Social Listening Tools can help executives better understand situations. If a brand faces negative publicity, these tools can assess whether it is a minor issue that can be overlooked or a major crisis requiring immediate action. Accurate facts are the important basis of sound decision-making. Diversify is a key principle for risk reduction. Enterprises that rely on a single revenue stream are highly vulnerable to industry disruptions. For example, auto mechanics specializing only in internal combustion engines may lose their importance as the market shifts toward electric vehicles (EVs). Businesses, therefore, must plan ahead and develop contingency strategies. Those that diversify and expand into new businesses will enjoy greater security and get better equipped to deal with unexpected changes. Upskill/Reskill is at the heart of organizations’ capability building. Their members at all levels, from employees to executives, must continuously learn and develop new skills. As the business landscape evolves rapidly, organizations that fail to adapt will be left behind. For instance, executives unfamiliar with fundraising may need to study and acquire an understanding of global financial markets, while employees unaccustomed to AI must learn to leverage the new technology efficiently. Professional standards in various industries are constantly changing too. Accountants, for example, must stay updated on new practices and new forms of assets in the wake of technological disruptions. Only organizations that adapt well and constantly upskill/reskill will maintain a competitive edge. Resilience, the ability to recover and adapt quickly, is another key factor. No organization is immune to problems and setbacks, so the ability to fail fast and bounce back is critical. In the future, speed and flexibility—also known as agility—will play a crucial role in organizational management. Traditional corporate cultures that punish mistakes can create environments that stifle learning and innovation. Encouraging employees to experiment with new ideas and recover quickly from any failure, on the other hand, will strengthen the organization. Same Mindset for The Whole Organization The aforementioned 4 rules must be more than just concepts—they need to be implemented at every level of the organization for systematic, adaptive, and effective management. Organizations must communicate these principles clearly so that all employees adopt the same mindset. Resilience will happen only when members realize that mistakes are learning opportunities rather than career setbacks. Shaping employees’ mindset can be achieved in various ways, such as rewarding those who overcome failures and develop effective solutions or hiring young professionals whose perspectives align with the organization’s direction. “True, Fast, Clear, Relevant”: 4 Crisis Management Rules When an enterprise falls into a crisis, the most important things are to maintain credibility and efficiently solve the problem. The “True, Fast, Clear, Relevant” rules will enable enterprises to respond professionally to negative rumors and situations. “True” here means enterprises must release facts about the situation. If they are responsible for mistakes, they must admit it sincerely and show responsibility. “Fast” means enterprises must quickly respond to the situation. As rumors and public sentiments can rage on like wildfires, a slow response, therefore, may mean the situation may finally become uncontrollable. “Clear” requires that enterprises communicate in a straightforward and concise manner. “Relevant” is about catering the messages properly to target groups. For example, investors will want reassurances, transparency, and proper response plans. Customers, meanwhile, will expect enterprises to show the ability to continue delivering value and good services. Summary: Trust needs to be built and managed. 4 trust-building rules—Fact, Diversify, Upskill/Reskill, and Resilience form a strong foundation for business stability, while the “True, Fast, Clear, Relevant” approach enables organizations to navigate crises and restore credibility fast. By implementing these strategies, businesses can adapt to change and grow solidly in an unpredictable world. Reference: Your answers from a LOT Vol.35 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
“Reclosable common footprint Carton” open-close fruit and vegetable packaging from SCGP
News “Reclosable common footprint Carton” open-close fruit and vegetable packaging from SCGP Loading Data… In the first 4 months of 2023, the overall value of fruit exports in Thailand reached 1.03 billion baht. Durian, longan, as well as mangosteen, are highly consumed by both Thais and foreigners. Nowadays, many fresh fruits are damaged or simply called “bruised” while transportation. This may be partly due to the packaging that is not conducive to protecting high-quality fresh fruit. Fruits and vegetables must be free of impurities The beginning of this project came when a major fresh fruit supplier, Organic Food Mart, decided to consult SCGP. In the past, most fresh fruit packaging was a form without a lid but with a connection that could be stacked on top of each other. As a result, it will be damaged or impured during transportation. The goal is to ensure that customer packaging can protect the product as much as possible from the transportation process to the consumer’s hands. Concern all aspects SCGP designer, Mr. Wanchana Sritrairattana, started their design by selecting the right packaging size for their products, which consisted of a variety of fruits and vegetables. Not specifically. By choosing a square-shaped box for one-round transportation. Both in terms of space and volume of products, it is the most cost-effective, as well as based on ergonomic principles to make it comfortable to lift and move. Fruit and vegetable packaging from SCGP has the advantage that it can be open-closed. The lid of the box folds together, but what is more special than normal natural packaging is that it has a lid attachment. There is no need to worry about spoiled fruits and vegetables because SCGP does not neglect small elements such as ventilation holes by letting SCGP’s expert team calculate the ventilation hole distance on the box so that it can be placed side by side. Air can also be ventilated through all packaging while in transit. And determine the size of the ventilation hole to suit each type of product to maintain the quality of the product in the most perfect condition as well. In addition, SCGP’s design team is not just concerned with shipping damage, but we also thought far away into bringing fruit and vegetable box packaging to be sold in stores and not all were sold. This is because most consumers currently do not buy whole boxes of vegetables or fruits. Sometimes you only buy a few pieces. That means there will be some left inside the package. However, fruit and vegetable packaging from SCGP can be reused. Preserve the quality of those vegetables and fruits very well. Plus, you can turn it on and off as many times as you want without fear of breaking it. Wide range of packing The pattern around the packaging, the graphics team wanted it to be neutral. It can contain both fruits and vegetables according to the customer’s requirements, and with materials that meet SCGP standards, this Packaging can be used to contain other items of similar weight. Quality of SCGP’s Reclosable common footprint Carton open-close fruit and vegetable packaging has been awarded the Asian Award. Asia Star, the category of Transport Package If any entrepreneur wants to transform their packaging to be of high quality, standard, sustainable, and reusable. You can consult or inquire for information from SCGP. Related Contents Loading Data…
Fest Woodenware Cleanness, Safety & Environmental Sustainability
News Fest Woodenware Cleanness, Safety & Environmental Sustainability Loading Data… “Spoon and Fork” are eating utensils for every meal. If we order takeaway food, such cutlery will also accompany our dishes to ensure our convenience. As green trends grow, people become increasingly aware of environmental issues. Wooden spoons and forks thus prove interesting alternatives to restaurants that want to position themselves as sustainability leaders. Fest Woodenware is designed in 3 shapes and 3 styles under the concept International Cuisine that is different according to the eating culture of each nation, including China, Korea, and the West. Each nation has different styles of spoons, oranges, and knives that have different shapes and usage patterns. Fest is considered the leading manufacturer. The first and only one in Thailand that can produce wooden spoons, forks, and knives to comprehensively meet the needs of different uses. Being supportive of farmers who can earn extra cash from growing trees in vacant land plotsBeing made of fast-growing indigenous trees (3 – 5 years) from commercial forestry plantations, which are renewableBeing durable and suitable for all types of foodBeing clean and safe, free from hazardous chemicals, and food-gradeBeing friendly to the environment and 100% biodegradableBeing certified based on BRC Global Standard for Packaging and Packaging MaterialsBeing able to fit into many shapes with added value for brandsAccommodating optional logo printing and special-set servicesUsing modern manufacturing technology and compatibility with various types of woodHaving the capacity to produce 200 units/year Related Contents Loading Data…
“United Container” Drives Business with Technology and Environmental Care
News “United Container” Drives Business with Technology and Environmental Care Loading Data… Successful business operations require considerations for society and communities to pave the way for happy co-existence. This is the work philosophy of Mr. Thatchai Piyakulchaidet, Managing Director of United Container Company Limited. His company therefore does much more than just delivering quality to customers. Focus on Target Groups & Roar Ahead United Container has evolved from a family business, established by Mr. Thatchai’s parents. Initially, the operation was based at the family’s home in Bangkok’s Lat Phrao – Bang Kapi area, was mostly manual, and staffed with just one worker. But the business grew over time. In 1992, it set up its current factory in Pathum Thani. “We have mainly provided corrugated-paper packaging for niche markets. Our customers are those looking for high-quality packages and a reliable supplier such as exporters of processed foods, electronic parts, or auto parts. These target groups need durable packaging and punctual deliveries,” Mr. Thatchai explained. “With clear focus, we have prepared our factory, machinery, and raw materials in response to customers’ needs. We think it is best to specialize to fully fulfill our target groups’ specific requirements. Through such approach, we have developed expertise and greater understanding of customers’ needs. That’s how our products and services serve our target groups best,” he continued. Tech Update & People Capability Behind Product Quality In the competitive business environment, a business will be sustainable only when it delivers quality and wins the hearts of customers. These two key elements exist where internal management is efficient. “It’s a challenge to fulfill each of various orders – with diverse requirements – without any mistake. We have supplied custom-made packaging. So, most orders are different each day. It is also our duty to ensure timely deliveries. To exporters, delivery time is very important because container loading time is fixed. By addressing customers’ pain point, we give them peace of mind and time to focus on other aspects of their work,” Mr. Thatchai said. “Not only that I have studied engineering and programming, but I have also had a passion for coding from a young age. During my childhood, my time at my dad’s factory showed me that software in fact could solve many problems and set up efficient work systems. United Container therefore has never stopped developing software and integrated information technology. “We have built our business sustainability by keeping pace with technology and developing new software for use at our company. Thanks to such efforts, we can reduce the risk of problems and dependence on specific staff’s expertise. For example, our factory has a real-time output recording system. Our staff therefore do not need to key in information manually. The system records everything from the start and end of production time, volume produced, downtime records, and production speed. Data automatically recorded by our computer system are then analyzed in support of production/productivity improvement or waste reduction,” he added. “Our machines and technologies have been regularly updated. On top of that, we have used quality raw materials only. Our good standards, waste reduction, efficiency improvement, and cost reduction all have contributed to our competitiveness,” he continued. “At the heart of our business operations are our staff. We believe in good governance and employee care. We have implemented several policies to improve employees’ welfare and quality of life because we believe that our employees’ happiness is translated into good output”. Sustainable Environmental Care “We have placed a strong emphasis on environmental care because we think our business should coexist with communities and the environment. Our environmental care is greater than what is required by laws, with regular reviews in place. We have even imported a wastewater treatment system for 100% water recycling. Our factory therefore does not discharge a single drop of wastewater to local communities,” Mr. Thatchai pointed out. “We have also recycled paper in collaboration with SCGP. We have gathered, compressed, and sent our paper scrap to SCGP out of trust that SCGP will handle it properly. Regarding other types of industrial waste, we have complied with laws. It is buried at an authorized landfill. In our view, mutual coexistence with communities is crucial to business sustainability. “In addition, we have installed full-scale solar cells to generate power for our factory. On a sunny day, we hardly need power from an electricity authority. Our solar installations help curb environmental impacts as well as our production costs, which will also benefit our customers,” he continued. Collaborating with Quality Partners “We have chosen SCGP as our partner because of the latter’s solid quality policy. SCGP is very reliable and supports us strategically. United Container focuses on exporters and suppliers of premium products. Our customers therefore have high expectations. Packaging used for them must be exceptionally durable and delivered through a reliable supply system. SCGP perfectly answers our needs. “Aside, we have braved through several crises with SCGP by our side before. A few years ago, a paper shortage crisis occurred but we had hardly felt any pinches because SCGP took good care of us. When the global market turned highly volatile, SCGP also helped ensure that pricing for us was still reasonable and enabled us to remain competitive. As we produce packaging at reasonable costs, our customers can compete well in their market too. SCGP has always taken good care of us. So, we really are looking forward to growing alongside SCGP in all years to come,” Mr. Thatchai concluded. Related Contents Loading Data…
Turning Your Passion into Values
News Turning Your Passion into Values Loading Data… With technology’s growing presence in our organization, our employees need to learn more about tech solutions for efficient applications. In this volume, four employees shared their perspectives with a LOT after they jointly developed an AI-enabled integrated wood management system – one of SCGP’s key projects. “I am in charge of paper-pulp production. But basically, I am passionate about Data Science, Machine Learning, and AI. I thus always think of how to use my passion for my company. Thanks to our supportive work environment, my initiative could take off. Colleagues are open-minded. Communications are fast and I have fun working. “In the past, our staff measured wood logs onsite to get raw materials. But now, we use AI for measurement. It is possible because my team and forestry unit supported my idea of AI application. This AI solution works well for us, farmers, as well as the environment in the long run because it ensures quality materials for our plant and proper pay for sellers. Farmers naturally pay more attention to their forest plantations for compliance with our AI-enabled measurement system’s criteria.” Nattavut Mekmok TPC Pulp Production Department Manager, TPC “I have long studied and developed data-science models. So, I always look for ways to apply data science to my job. As SCGP encourages innovations and offers learning opportunities, I get access to a sandbox and a reasonable budget to experiment with my ideas. “This project integrates Computer Vision. With the help of CCTV, images are streamed into my model that accurately detects a targeted log and measures its size. The big challenge of this project is quality image enhancement, as we need to train the model and constantly improve its accuracy. Quality is important because the model is really used to facilitate operations and determine money issues for both internal and external parties. My model was simple. I developed it and conducted the proof of concept with my computer. Initially, I just checked if the model could detect a log. Then, I developed it further and further until this project kicked off. I am so proud. I am determined to develop it further.” Phiphatsak Thairatana Supply Chain Analyst – SCGP “It’s quite a challenge to persuade our partners to try and accept our new log measurement system. We have convinced them by showing a comparison between the old and the new systems. We underline accuracy and communicate to boost farmers’ understanding. “To me, SCGP is like a big school. It has taught me many things, including hard skills and soft skills. I now believe in the value of others. With mutual respect, I work happily every day.” Fontip Sornsurad Raw Material and Warehouse Section Manager – TPC Pulp “SCGP has prepared formal and informal communication channels for us to express our opinions and receive advice. So, I have the courage to propose new ideas. Importantly, because all staff are capable, we can learn from one another. As we have shared our perspectives, we have seen the same goal and driven our organization forward together. “I think trust from colleagues, customers, and suppliers comes from how we have treated others. When we deliver good things and solutions, we automatically win trust and credibility. Siwarak Butdee Value Chain analyst, SCGP Related Contents Loading Data…
Digital Partner of the New Generation
News Digital Partner of the New Generation Loading Data… Today, digital technology and artificial intelligence (AI) have played a role in several organizations. The way of working therefore has changed. These innovations, for example, have already helped with rewriting articles, diagnosing diseases, and improving customer service. The human race started watching AI development with concern, though, out of fear that AI may steal jobs from many people in the end. However, human users of AI usually realize that this technology offers what humans lack. So, in fact, AI can work alongside humans to drive business growth. Effective AI application requires three main components: humans who develop and leverage AI capabilities, AI that is designed to support humans’ work, and adaptation-ready organizations. “Digital Partners” Empower Working People A study by Harvard University shows more than 1,500 companies have achieved better performance after integrating AI into work process. Organizations and people thus should support the appropriate use of AI, which can serve as “digital partners”. Greater efficiency and fruitful collaboration can happen when: Human: AI should be trained in human thinking process so as to ensure they can act and feel just like humans. AI: AI should raise its analytical and decision-making capabilities. Backed by information, it then can prevent problems and interact better with customers. As customer experience improves, so do brand and product image. Organizations will answer their target groups better too. Organizations: Organizations should be flexible. They should fast adjust plans in response to changing contexts, with an open mind and integration of technology for human workforce’s capability improvement. ChatGPT, Gemini, Jasper, and Quillbot are examples of how AI can enhance work efficiency, and so are robots and autonomous systems for production lines and service delivery. AI also supports Quantum Computing as well as Green & Sustainable Technology. Other digital technologies, such as the Internet of Things (IoT), Data Science, Virtual Reality (VR), and Cloud Computing, are also helpful. With Machine Learning, AI hones its analytical thinking, creativity, complex problem solving, and even emotional intelligence. Coupled with Computer Vision, AI understands images and VDO. To work alongside AI, humans therefore must learn and understand these things as well. As working people in the new era, we need to look at AI and digital technologies from a new perspective. We should see them as digital partners that will lower our digital debts. With them by our side, we can focus on other aspects of work, retain our creativity, and uphold our work efficiency. AI, the Digital Partner, promises to bring humans’ performance to the next level. source: A LOT Vol.33 Related Contents Loading Data…
Service Mind + Tech to Impress Digital-Age Customers
News Select Service Mind + Tech to Impress Digital-Age Customers Loading Data… As digital trends have been growing in society, enterprises as well as employees face the challenge of keeping pace with rapid changes. a LOT’s interview with Mrs. Jindapa “Aor” Preechayangkoon, Customer Services Director of SCGP, reveals how our company has served our customers over time. Mrs. Jindapa used to visit customers at home before the company launched SCGP Contact Center. Today, it has even integrated AI (artificial intelligence). Product Changes in Response to Digital Trends After receiving a master of business administration and marketing, Mrs. Jindapa joined SCGP as a market researcher. Based at the Planning Office, she learned about every product of the company and gathered customer insights via market surveys / research. She was later appointed the Planning and Market Analysis Manager at Siam Kraft Industry Company Limited. After her stint there, she returned to SCGP as its Marketing Services Manager. With further promotion, her current position is Customer Services Director. “I am now in charge of managing customers’ purchase orders. I am also planning products to ensure they match customers’ needs. Product planning requires coordination with the production planning unit and all units related to selling platforms. I have even dealt with Strategic Supply Chain, Advanced Data Science, and Information Technology in support of SCGP’s plan to fast handle purchase orders from digital-age customers for proper product delivery. “The arrival of digital trends seriously affected our businesses in the beginning as it curbed paper demand. Noticing the trends, we developed new products like food-grade paper and foodservice packaging. We have even created new distribution channels to enhance access to consumers. Our customer base therefore has expanded from B2B to B2C. Today, we have operated online and e-Commerce channels, which are parts of our digital transformation.” Reading Customers’ Mind with AI for Fast & Efficient Services “The number of our customers has now increased through B2B, B2B2C, B2C, Retail Sales, and e-Commerce sectors. Purchase orders get smaller and more diverse, though. So, our selling system must be able to serve various groups of customers efficiently and fast. Our backdoor system must enable us to see the status of progress for each purchase order–from the production process to the delivery to customers. “In my view, AI usage will increase. It will help more with Robotic Process Automation (RPA) and Optical Characteristic Recognition (OCR), which transforms images into text. Through such applications, workloads on human staff reduce and so does the risk of errors related to repetitive tasks. Jobs can also be done faster, paving the way for human staff to focus better on strategic and creative thinking. Backed by AI, chatbot not only supports customers’ product searches and answers their simple questions. We expect AI to become more sophisticated and more understanding of customers’ needs. Customized analytics and communications will be possible with Humanized Chatbot (ML/AI), which promise to not just ease human staff’s workload further but also respond faster and better to customers’ needs. “Although digital technology has increased work efficiency, it won’t replace humans. It can’t compare to humans in terms of complex problem solving and ability to create customer satisfaction. AI only helps support customer services via data analytics. So, its integration into work process will satisfy customers and strengthen our customer relationships.” Move Faster Than Changing World “SCGP has set up Technology and Digital Platform (TDP) team to support work systems as we have adapted to the changing world. In addition, we have constantly upskilled and reskilled our staff. Our employees are expected to keep pace with evolving technologies including so that they can apply tech solutions for their work and organization. “It is important to communicate with employees to boost their understanding of how crucial digital technology is for enhanced efficiency. We must encourage employees to participate in the improvement process. We need to nudge them to share ideas and experiences. We must learn and act together while embracing a customer or consumer-centric approach. “My life / work philosophy is that one must keep learning because the world is always evolving. We must stay one step ahead or at least keep pace with what has been happening. Trials may go wrong but we can learn from mistake. We must be resilient and adaptive. We should try adjusting the work approach to simplify tasks. Let’s look for a Lean Process and upgrade efficiency further. Have trust in our team and support one another. Together, we can drive our organization ahead.” Related Contents Loading Data…
“Anya Songkran Gift Set” is a small silver bowl packaging set for Songkran festival
News “Anya Songkran Gift Set” is a small silver bowl packaging set for Songkran festival Loading Data… Songkran, or the Thai New Year, is considered a time of joy and joy that has been passed down for a long time because there will be water splash, powder patching, ablution, as well as an opportunity for those who work away from home to return to their families or loved ones. However, during the Songkran festival, there is one activity that is believed to be practiced by most Thai people. That is water-pouring ceremony to ask a blessing from a respected elder using water as a medium to show respect, humility, and apology for things that have been offended. Mr. suchanat chidthai, Designers from SCGP realized the importance of watering black tubers, so they designed the “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water that will make Songkran festival no longer boring and can be used for further use. Anya Project or “Anya” After receiving a request from a customer and discovering that the product only contained a small bowl of silver and Thai scented water, the SCGP design team intended to design this packaging to add value and elevate important items for watering adult tubers during the Songkran festival. Before brainstorming until it crystallizes into the shape of a flower bush with unique details that convey goodness, pure love and freshness under the concept of “infinite goodwill” which is the origin of the name Anya in Thai name. Take Action Initially, SCGP wanted to utilize the most of one of the strengths of the organization, Micro Flute, with the “Anya Songkran Gift Set”. Not a single point is glue, but all elements can be connected or fastened together by the folding method. On the part of the lid, which is of great importance. It is designed to help lock the small silver bowl and Thai scented water from moving. But if you want to take it out and use it, you can easily open the top cover. Together with digital printing technology, graphic patterns of various auspicious symbols, this is very suitable for this special packaging because SCGP’s Digital Print is suitable for small production and does not need to be blocked for production. Although the exterior is extravagant and predictably costly, at every design stage, SCGP has set a budget, resulting in the “Anya Songkran Gift Set” being affordable and suitable to give to others during the Songkran festival. Illuminates After Use The special “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water, is not over yet because the design team of SCGP has already planned and designed after taking out a small silver bowl and a bottle of Thai scented water. This flower bush shaped packaging must not become mere waste in the future. The “Anya Songkran Gift Set” is a small silver bowl packaging set and Thai scented water, which can be used as home decoration or other items to replace bowls and scented water bottles. But the highlight is inevitably turning the “Anya Songkran Gift Set” into a table lamp. The quality and value of “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water from SCGP, is guaranteed by receiving the Thai Star Award in the Consumer Package category at the ThaiStar Packaging Award in 2021. However, if any entrepreneur wants their own packaging to add value like the “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water, they can consult or ask for more information from SCGP at any business time. Related Contents Loading Data…
“CUre AIR SURE” respirator mask against particulate matter and infectious particles for Thai people
News “CUre AIR SURE” respirator mask against particulate matter and infectious particles for Thai people Loading Data… The situation of PM2.5 dust that has occurred in Thailand over the years, combined with the spread of the COVID-19 virus. Around the world, people’s lifestyles have had to be changed to protect themselves from danger. It is a clear reason why a new way of life wears a “mask”. When it comes to living in the outdoor. SCGP designers once had a big opportunity to work with situations that were interested in producing effective and comfortable masks and respirator masks for Thai people to use. Dedicate your physical and mental strength before giving birth to a mask that filters out particulate matter and infectious particles. The name “CUre AIR SURE.” The Initiative Many people may know that in the year 2020, when the COVID-19 virus was spreading in Thailand, there was a shortage of quality masks. The crisis has had far-reaching consequences for Thai society. At that time, there was looking for quality masks that were sufficient quality to provide the best protection against particulate matter and infectious particles. And especially for health professionals in hospitals, who have been a major force during the pandemic. High-performance respirator masks are essential equipment they always wear to work. This cannot be avoided at this point. During that time, the funded research, production, and management team from the CU Empowerment Project, The 2nd Century Fund (C2F) CU Engineering Enterprise, and Chulalongkorn University, saw that Thailand had not been able to produce quality masks on its own. Must import only. And even if masks are imported from abroad. Those masks are also of substandard quality. The size is not suitable for the face contour of most Thai people, which may put users at risk of danger. Therefore, SCGP has formed a team to brainstorm ideas and produce quality masks suitable for Thai use. In the name of “CUre AIR SURE” “As all remember, when Thailand encountered COVID-19, there was a shortage of hygiene masks. Not applicable, but we must have it,” said the SCGP designer. “It became a big problem. The Faculty of Engineering, Chulalongkorn University, investigated and found that Thailand still cannot produce respirator masks. It must be 100 percent imported, imported from anywhere. Therefore, we thought about how to make Thailand produce quality masks that can be used somewhat, so this is the beginning of the project.” Full performance For the “CUre AIR SURE” respirator mask, SCGP designers have designed the product with an emphasis on being capable of filtering out 99% of bacteria and small particulates. The mask can filter particles and prevent PM2.5 dust equivalent to N95 masks, with a filtration efficiency of both bacteria and dust of more than 99 percent. It is only 15 percent lighter than a regular mask. Does not obstruct the user’s vision during operation, comfortable to wear. It was necessary to communicate with multiple parties to complete the piece. The SCGP designer revealed that without working with other groups, we would never have made this work a reality. “We did all the design work, but we also had to find someone who could provide the resources to produce this piece. There are so many parties that we need to talk to. We had to attend the event, so we learned something new from them.” Pay attention to the people who use it. In addition to the efficiency of use, another detail that SCGP designers attached great importance to making the “CUre AIR SURE” respirator mask designed and created for all Thai people to be the right size for the face contour of Asian people. It can be used by both men and women. The designer said, “Ergonomics is that when designing the mask, I studied the face contours of Asian people before because almost all of the masks that exist in Thailand are for Europeans.” “And ergonomics will also affect the safety of the wearer. The big thing I’ve just learned from doing this work is that if the mask doesn’t fit the wearer, there will be leaks. When there’s a leak, it’s useless.” And with both the performance of use, the comfort of wearing, and the attention to important details that many people may overlook, the work CUre Air Sure’s mask has reached the prestige of winning the “Design Excellence Award (DEmark)” in the industrial and digital categories in 2021. In the same year, we get the “Good Design Award (G-Mark)” from Japan. In the category of Innovative Health Product Design. “The Japanese committee was amazed that we were able to make this mask. We have proved to everyone that SCGP is extraordinary, both in knowledge and the production techniques.” “We can communicate to manufacturers to understand our design and produce the exact parts that we have designed. This is a knowledge that I think is valuable,” said the SCGP designer. Related Contents Loading Data…