News Digital Partner of the New Generation Loading Data… Today, digital technology and artificial intelligence (AI) have played a role in several organizations. The way of working therefore has changed. These innovations, for example, have already helped with rewriting articles, diagnosing diseases, and improving customer service. The human race started watching AI development with concern, though, out of fear that AI may steal jobs from many people in the end. However, human users of AI usually realize that this technology offers what humans lack. So, in fact, AI can work alongside humans to drive business growth. Effective AI application requires three main components: humans who develop and leverage AI capabilities, AI that is designed to support humans’ work, and adaptation-ready organizations. “Digital Partners” Empower Working People A study by Harvard University shows more than 1,500 companies have achieved better performance after integrating AI into work process. Organizations and people thus should support the appropriate use of AI, which can serve as “digital partners”. Greater efficiency and fruitful collaboration can happen when: Human: AI should be trained in human thinking process so as to ensure they can act and feel just like humans.AI: AI should raise its analytical and decision-making capabilities. Backed by information, it then can prevent problems and interact better with customers. As customer experience improves, so do brand and product image. Organizations will answer their target groups better too.Organizations: Organizations should be flexible. They should fast adjust plans in response to changing contexts, with an open mind and integration of technology for human workforce’s capability improvement.ChatGPT, Gemini, Jasper, and Quillbot are examples of how AI can enhance work efficiency, and so are robots and autonomous systems for production lines and service delivery. AI also supports Quantum Computing as well as Green & Sustainable Technology. Other digital technologies, such as the Internet of Things (IoT), Data Science, Virtual Reality (VR), and Cloud Computing, are also helpful. With Machine Learning, AI hones its analytical thinking, creativity, complex problem solving, and even emotional intelligence. Coupled with Computer Vision, AI understands images and VDO. To work alongside AI, humans therefore must learn and understand these things as well. As working people in the new era, we need to look at AI and digital technologies from a new perspective. We should see them as digital partners that will lower our digital debts. With them by our side, we can focus on other aspects of work, retain our creativity, and uphold our work efficiency. AI, the Digital Partner, promises to bring humans’ performance to the next level. source: A LOT Vol.33 Related Contents Loading Data…
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Service Mind + Tech to Impress Digital-Age Customers
News Select Service Mind + Tech to Impress Digital-Age Customers Service Mind + Tech to Impress Digital-Age Customers Loading Data… As digital trends have been growing in society, enterprises as well as employees face the challenge of keeping pace with rapid changes. a LOT’s interview with Mrs. Jindapa “Aor” Preechayangkoon, Customer Services Director of SCGP, reveals how our company has served our customers over time. Mrs. Jindapa used to visit customers at home before the company launched SCGP Contact Center. Today, it has even integrated AI (artificial intelligence). Product Changes in Response to Digital Trends After receiving a master of business administration and marketing, Mrs. Jindapa joined SCGP as a market researcher. Based at the Planning Office, she learned about every product of the company and gathered customer insights via market surveys / research. She was later appointed the Planning and Market Analysis Manager at Siam Kraft Industry Company Limited. After her stint there, she returned to SCGP as its Marketing Services Manager. With further promotion, her current position is Customer Services Director. “I am now in charge of managing customers’ purchase orders. I am also planning products to ensure they match customers’ needs. Product planning requires coordination with the production planning unit and all units related to selling platforms. I have even dealt with Strategic Supply Chain, Advanced Data Science, and Information Technology in support of SCGP’s plan to fast handle purchase orders from digital-age customers for proper product delivery. “The arrival of digital trends seriously affected our businesses in the beginning as it curbed paper demand. Noticing the trends, we developed new products like food-grade paper and foodservice packaging. We have even created new distribution channels to enhance access to consumers. Our customer base therefore has expanded from B2B to B2C. Today, we have operated online and e-Commerce channels, which are parts of our digital transformation.” Reading Customers’ Mind with AI for Fast & Efficient Services “The number of our customers has now increased through B2B, B2B2C, B2C, Retail Sales, and e-Commerce sectors. Purchase orders get smaller and more diverse, though. So, our selling system must be able to serve various groups of customers efficiently and fast. Our backdoor system must enable us to see the status of progress for each purchase order–from the production process to the delivery to customers. “In my view, AI usage will increase. It will help more with Robotic Process Automation (RPA) and Optical Characteristic Recognition (OCR), which transforms images into text. Through such applications, workloads on human staff reduce and so does the risk of errors related to repetitive tasks. Jobs can also be done faster, paving the way for human staff to focus better on strategic and creative thinking. Backed by AI, chatbot not only supports customers’ product searches and answers their simple questions. We expect AI to become more sophisticated and more understanding of customers’ needs. Customized analytics and communications will be possible with Humanized Chatbot (ML/AI), which promise to not just ease human staff’s workload further but also respond faster and better to customers’ needs. “Although digital technology has increased work efficiency, it won’t replace humans. It can’t compare to humans in terms of complex problem solving and ability to create customer satisfaction. AI only helps support customer services via data analytics. So, its integration into work process will satisfy customers and strengthen our customer relationships.” Move Faster Than Changing World “SCGP has set up Technology and Digital Platform (TDP) team to support work systems as we have adapted to the changing world. In addition, we have constantly upskilled and reskilled our staff. Our employees are expected to keep pace with evolving technologies including so that they can apply tech solutions for their work and organization. “It is important to communicate with employees to boost their understanding of how crucial digital technology is for enhanced efficiency. We must encourage employees to participate in the improvement process. We need to nudge them to share ideas and experiences. We must learn and act together while embracing a customer or consumer-centric approach. “My life / work philosophy is that one must keep learning because the world is always evolving. We must stay one step ahead or at least keep pace with what has been happening. Trials may go wrong but we can learn from mistake. We must be resilient and adaptive. We should try adjusting the work approach to simplify tasks. Let’s look for a Lean Process and upgrade efficiency further. Have trust in our team and support one another. Together, we can drive our organization ahead.” Related Contents Loading Data…
“United Container” Drives Business with Technology and Environmental Care
News “United Container” Drives Business with Technology and Environmental Care Loading Data… Successful business operations require considerations for society and communities to pave the way for happy co-existence. This is the work philosophy of Mr. Thatchai Piyakulchaidet, Managing Director of United Container Company Limited. His company therefore does much more than just delivering quality to customers. Focus on Target Groups & Roar Ahead United Container has evolved from a family business, established by Mr. Thatchai’s parents. Initially, the operation was based at the family’s home in Bangkok’s Lat Phrao – Bang Kapi area, was mostly manual, and staffed with just one worker. But the business grew over time. In 1992, it set up its current factory in Pathum Thani. “We have mainly provided corrugated-paper packaging for niche markets. Our customers are those looking for high-quality packages and a reliable supplier such as exporters of processed foods, electronic parts, or auto parts. These target groups need durable packaging and punctual deliveries,” Mr. Thatchai explained. “With clear focus, we have prepared our factory, machinery, and raw materials in response to customers’ needs. We think it is best to specialize to fully fulfill our target groups’ specific requirements. Through such approach, we have developed expertise and greater understanding of customers’ needs. That’s how our products and services serve our target groups best,” he continued. Tech Update & People Capability Behind Product Quality In the competitive business environment, a business will be sustainable only when it delivers quality and wins the hearts of customers. These two key elements exist where internal management is efficient. “It’s a challenge to fulfill each of various orders – with diverse requirements – without any mistake. We have supplied custom-made packaging. So, most orders are different each day. It is also our duty to ensure timely deliveries. To exporters, delivery time is very important because container loading time is fixed. By addressing customers’ pain point, we give them peace of mind and time to focus on other aspects of their work,” Mr. Thatchai said. “Not only that I have studied engineering and programming, but I have also had a passion for coding from a young age. During my childhood, my time at my dad’s factory showed me that software in fact could solve many problems and set up efficient work systems. United Container therefore has never stopped developing software and integrated information technology. “We have built our business sustainability by keeping pace with technology and developing new software for use at our company. Thanks to such efforts, we can reduce the risk of problems and dependence on specific staff’s expertise. For example, our factory has a real-time output recording system. Our staff therefore do not need to key in information manually. The system records everything from the start and end of production time, volume produced, downtime records, and production speed. Data automatically recorded by our computer system are then analyzed in support of production/productivity improvement or waste reduction,” he added. “Our machines and technologies have been regularly updated. On top of that, we have used quality raw materials only. Our good standards, waste reduction, efficiency improvement, and cost reduction all have contributed to our competitiveness,” he continued. “At the heart of our business operations are our staff. We believe in good governance and employee care. We have implemented several policies to improve employees’ welfare and quality of life because we believe that our employees’ happiness is translated into good output”. Sustainable Environmental Care “We have placed a strong emphasis on environmental care because we think our business should coexist with communities and the environment. Our environmental care is greater than what is required by laws, with regular reviews in place. We have even imported a wastewater treatment system for 100% water recycling. Our factory therefore does not discharge a single drop of wastewater to local communities,” Mr. Thatchai pointed out. “We have also recycled paper in collaboration with SCGP. We have gathered, compressed, and sent our paper scrap to SCGP out of trust that SCGP will handle it properly. Regarding other types of industrial waste, we have complied with laws. It is buried at an authorized landfill. In our view, mutual coexistence with communities is crucial to business sustainability. “In addition, we have installed full-scale solar cells to generate power for our factory. On a sunny day, we hardly need power from an electricity authority. Our solar installations help curb environmental impacts as well as our production costs, which will also benefit our customers,” he continued. Collaborating with Quality Partners “We have chosen SCGP as our partner because of the latter’s solid quality policy. SCGP is very reliable and supports us strategically. United Container focuses on exporters and suppliers of premium products. Our customers therefore have high expectations. Packaging used for them must be exceptionally durable and delivered through a reliable supply system. SCGP perfectly answers our needs. “Aside, we have braved through several crises with SCGP by our side before. A few years ago, a paper shortage crisis occurred but we had hardly felt any pinches because SCGP took good care of us. When the global market turned highly volatile, SCGP also helped ensure that pricing for us was still reasonable and enabled us to remain competitive. As we produce packaging at reasonable costs, our customers can compete well in their market too. SCGP has always taken good care of us. So, we really are looking forward to growing alongside SCGP in all years to come,” Mr. Thatchai concluded. Related Contents Loading Data…
Turning Your Passion into Values
News Turning Your Passion into Values Loading Data… With technology’s growing presence in our organization, our employees need to learn more about tech solutions for efficient applications. In this volume, four employees shared their perspectives with a LOT after they jointly developed an AI-enabled integrated wood management system – one of SCGP’s key projects. “I am in charge of paper-pulp production. But basically, I am passionate about Data Science, Machine Learning, and AI. I thus always think of how to use my passion for my company. Thanks to our supportive work environment, my initiative could take off. Colleagues are open-minded. Communications are fast and I have fun working. “In the past, our staff measured wood logs onsite to get raw materials. But now, we use AI for measurement. It is possible because my team and forestry unit supported my idea of AI application. This AI solution works well for us, farmers, as well as the environment in the long run because it ensures quality materials for our plant and proper pay for sellers. Farmers naturally pay more attention to their forest plantations for compliance with our AI-enabled measurement system’s criteria.” Nattavut Mekmok TPC Pulp Production Department Manager, TPC “I have long studied and developed data-science models. So, I always look for ways to apply data science to my job. As SCGP encourages innovations and offers learning opportunities, I get access to a sandbox and a reasonable budget to experiment with my ideas. “This project integrates Computer Vision. With the help of CCTV, images are streamed into my model that accurately detects a targeted log and measures its size. The big challenge of this project is quality image enhancement, as we need to train the model and constantly improve its accuracy. Quality is important because the model is really used to facilitate operations and determine money issues for both internal and external parties. My model was simple. I developed it and conducted the proof of concept with my computer. Initially, I just checked if the model could detect a log. Then, I developed it further and further until this project kicked off. I am so proud. I am determined to develop it further.” Phiphatsak Thairatana Supply Chain Analyst – SCGP “It’s quite a challenge to persuade our partners to try and accept our new log measurement system. We have convinced them by showing a comparison between the old and the new systems. We underline accuracy and communicate to boost farmers’ understanding. “To me, SCGP is like a big school. It has taught me many things, including hard skills and soft skills. I now believe in the value of others. With mutual respect, I work happily every day.” Fontip Sornsurad Raw Material and Warehouse Section Manager – TPC Pulp “SCGP has prepared formal and informal communication channels for us to express our opinions and receive advice. So, I have the courage to propose new ideas. Importantly, because all staff are capable, we can learn from one another. As we have shared our perspectives, we have seen the same goal and driven our organization forward together. “I think trust from colleagues, customers, and suppliers comes from how we have treated others. When we deliver good things and solutions, we automatically win trust and credibility. Siwarak Butdee Value Chain analyst, SCGP Related Contents Loading Data…
Fest Woodenware Cleanness, Safety & Environmental Sustainability
News Fest Woodenware Cleanness, Safety & Environmental Sustainability Loading Data… “Spoon and Fork” are eating utensils for every meal. If we order takeaway food, such cutlery will also accompany our dishes to ensure our convenience. As green trends grow, people become increasingly aware of environmental issues. Wooden spoons and forks thus prove interesting alternatives to restaurants that want to position themselves as sustainability leaders. Fest Woodenware is designed in 3 shapes and 3 styles under the concept International Cuisine that is different according to the eating culture of each nation, including China, Korea, and the West. Each nation has different styles of spoons, oranges, and knives that have different shapes and usage patterns. Fest is considered the leading manufacturer. The first and only one in Thailand that can produce wooden spoons, forks, and knives to comprehensively meet the needs of different uses. Being supportive of farmers who can earn extra cash from growing trees in vacant land plotsBeing made of fast-growing indigenous trees (3 – 5 years) from commercial forestry plantations, which are renewableBeing durable and suitable for all types of foodBeing clean and safe, free from hazardous chemicals, and food-gradeBeing friendly to the environment and 100% biodegradableBeing certified based on BRC Global Standard for Packaging and Packaging MaterialsBeing able to fit into many shapes with added value for brandsAccommodating optional logo printing and special-set servicesUsing modern manufacturing technology and compatibility with various types of woodHaving the capacity to produce 200 units/year Related Contents Loading Data…
“Anya Songkran Gift Set” is a small silver bowl packaging set for Songkran festival
Songkran, or the Thai New Year, is considered a time of joy and joy that has been passed down for a long time because there will be water splash, powder patching, ablution, as well as an opportunity for those who work away from home to return to their families or loved ones. However, during the Songkran festival, there is one activity that is believed to be practiced by most Thai people. That is water-pouring ceremony to ask a blessing from a respected elder using water as a medium to show respect, humility, and apology for things that have been offended. Mr. suchanat chidthai, Designers from SCGP realized the importance of watering black tubers, so they designed the “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water that will make Songkran festival no longer boring and can be used for further use. Anya Project or “Anya” After receiving a request from a customer and discovering that the product only contained a small bowl of silver and Thai scented water, the SCGP design team intended to design this packaging to add value and elevate important items for watering adult tubers during the Songkran festival. Before brainstorming until it crystallizes into the shape of a flower bush with unique details that convey goodness, pure love and freshness under the concept of “infinite goodwill” which is the origin of the name Anya in Thai name. Take Action Initially, SCGP wanted to utilize the most of one of the strengths of the organization, Micro Flute, with the “Anya Songkran Gift Set”. Not a single point is glue, but all elements can be connected or fastened together by the folding method. On the part of the lid, which is of great importance. It is designed to help lock the small silver bowl and Thai scented water from moving. But if you want to take it out and use it, you can easily open the top cover. Together with digital printing technology, graphic patterns of various auspicious symbols, this is very suitable for this special packaging because SCGP’s Digital Print is suitable for small production and does not need to be blocked for production. Although the exterior is extravagant and predictably costly, at every design stage, SCGP has set a budget, resulting in the “Anya Songkran Gift Set” being affordable and suitable to give to others during the Songkran festival. Illuminates After Use The special “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water, is not over yet because the design team of SCGP has already planned and designed after taking out a small silver bowl and a bottle of Thai scented water. This flower bush shaped packaging must not become mere waste in the future. The “Anya Songkran Gift Set” is a small silver bowl packaging set and Thai scented water, which can be used as home decoration or other items to replace bowls and scented water bottles. But the highlight is inevitably turning the “Anya Songkran Gift Set” into a table lamp. The quality and value of “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water from SCGP, is guaranteed by receiving the Thai Star Award in the Consumer Package category at the ThaiStar Packaging Award in 2021. However, if any entrepreneur wants their own packaging to add value like the “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water, they can consult or ask for more information from SCGP at any business time.
“CUre AIR SURE” respirator mask against particulate matter and infectious particles for Thai people
The situation of PM2.5 dust that has occurred in Thailand over the years, combined with the spread of the COVID-19 virus. Around the world, people’s lifestyles have had to be changed to protect themselves from danger. It is a clear reason why a new way of life wears a “mask”. When it comes to living in the outdoor. SCGP designers once had a big opportunity to work with situations that were interested in producing effective and comfortable masks and respirator masks for Thai people to use. Dedicate your physical and mental strength before giving birth to a mask that filters out particulate matter and infectious particles. The name “CUre AIR SURE.” The Initiative Many people may know that in the year 2020, when the COVID-19 virus was spreading in Thailand, there was a shortage of quality masks. The crisis has had far-reaching consequences for Thai society. At that time, there was looking for quality masks that were sufficient quality to provide the best protection against particulate matter and infectious particles. And especially for health professionals in hospitals, who have been a major force during the pandemic. High-performance respirator masks are essential equipment they always wear to work. This cannot be avoided at this point. During that time, the funded research, production, and management team from the CU Empowerment Project, The 2nd Century Fund (C2F) CU Engineering Enterprise, and Chulalongkorn University, saw that Thailand had not been able to produce quality masks on its own. Must import only. And even if masks are imported from abroad. Those masks are also of substandard quality. The size is not suitable for the face contour of most Thai people, which may put users at risk of danger. Therefore, SCGP has formed a team to brainstorm ideas and produce quality masks suitable for Thai use. In the name of “CUre AIR SURE” “As all remember, when Thailand encountered COVID-19, there was a shortage of hygiene masks. Not applicable, but we must have it,” said the SCGP designer. “It became a big problem. The Faculty of Engineering, Chulalongkorn University, investigated and found that Thailand still cannot produce respirator masks. It must be 100 percent imported, imported from anywhere. Therefore, we thought about how to make Thailand produce quality masks that can be used somewhat, so this is the beginning of the project.” Full performance For the “CUre AIR SURE” respirator mask, SCGP designers have designed the product with an emphasis on being capable of filtering out 99% of bacteria and small particulates. The mask can filter particles and prevent PM2.5 dust equivalent to N95 masks, with a filtration efficiency of both bacteria and dust of more than 99 percent. It is only 15 percent lighter than a regular mask. Does not obstruct the user’s vision during operation, comfortable to wear. It was necessary to communicate with multiple parties to complete the piece. The SCGP designer revealed that without working with other groups, we would never have made this work a reality. “We did all the design work, but we also had to find someone who could provide the resources to produce this piece. There are so many parties that we need to talk to. We had to attend the event, so we learned something new from them.” Pay attention to the people who use it. In addition to the efficiency of use, another detail that SCGP designers attached great importance to making the “CUre AIR SURE” respirator mask designed and created for all Thai people to be the right size for the face contour of Asian people. It can be used by both men and women. The designer said, “Ergonomics is that when designing the mask, I studied the face contours of Asian people before because almost all of the masks that exist in Thailand are for Europeans.” “And ergonomics will also affect the safety of the wearer. The big thing I’ve just learned from doing this work is that if the mask doesn’t fit the wearer, there will be leaks. When there’s a leak, it’s useless.” And with both the performance of use, the comfort of wearing, and the attention to important details that many people may overlook, the work CUre Air Sure’s mask has reached the prestige of winning the “Design Excellence Award (DEmark)” in the industrial and digital categories in 2021. In the same year, we get the “Good Design Award (G-Mark)” from Japan. In the category of Innovative Health Product Design. “The Japanese committee was amazed that we were able to make this mask. We have proved to everyone that SCGP is extraordinary, both in knowledge and the production techniques.” “We can communicate to manufacturers to understand our design and produce the exact parts that we have designed. This is a knowledge that I think is valuable,” said the SCGP designer.
Premium Banana Box from SCGP
“Banana” is considered an easily available fruit and is commonly found in the Thai market. Any kind of Banana, this fruit is full of nutrients and is suitable for all genders and ages, including those who take care of their health, exercise, and athletes. At Singha Park Chiang Rai, Boonrawd Brewery cultivates premium banana which is a special and premium banana. As an AAA-certified fruit, it needs to be packaged in packaging that can enhance the value of this fruit, and of course, premium banana is packed in SCGP’s premium packaging, “Premium Banana Box”. Special Packaging When talking about Singha Park Chiang Rai, many people may know it for its tourist attractions and is also an agricultural area with an area of about 8,000 rai, where “bananas” are cultivated, one of the farm’s most premium and famous fruits. However, let’s get to know this banana briefly. Golden bananas are classified as AAA-grade fruits, they are premium, large-fruited, and expensive. When ripe, the peel of the banana is golden yellow and has a sweet taste. When entering special occasions, of course, what accompanies these moments is gifts to give to dignitaries, and the most popular is fruit. Singha Park Chiang Rai wanted to bring this banana as a special gift to a group of dignitaries at the executive level as well. Those who take on this role include Ms.Onpawee Bavonpattanapaisarn and Ms. Atikarn Boonprakong SCGP’s design team brought a new twist to the packaging of this fruit and raised the bar for premium bananas. Sleek Identity The design of packaging for bananas must consider the main factors. These are the weights and patterns that can convey the strengths and identity of Singha Park Chiang Rai. Firstly, it’s about weight, and as mentioned above, bananas are premium bananas, when the fruit is fully ripe, it is large. As a result, the structural design of the box needs to support the weight well. The design team has developed the structure to be strong and also keep in mind the simplicity. The box is designed with an octagonal shape, adding a highlight to the front of the box by leaving space that demonstrates the product. When it comes to fruit boxes, of course, the handles of the box itself are necessary, and that is homework to make such new boxes. The design of the handle that the SCGP team took some time to design until the pattern finally emerged through a simple design. By hiding a good-sized handle, the handle is flat against the box. In addition, the structure considers the presence of ventilation holes for the fruit to preserve its freshness. The second part is the “pattern” design of the packaging that must represent the uniqueness of Singha Park Chiang Rai. Further with the pattern of banana leaves that are flowing. So what does it mean for Singha Park Chiang Rai? Of course, this may be a question that many people are wondering. The SCGP design team hid a small gimmick around the box as well. From the uniqueness of Singha Park Chiang Rai, the landscape of Singha Park’s farmland has been studied, such as terraced tea plantations. There are also statues of Singha or large golden sculptures that are the highlight of the farm to be placed on the packaging itself as well as a vehicle to see the atmosphere of the farm like a balloon. Meet all Aspects Before becoming a packaging for this premium banana. SCGP team had to do their homework carefully to come up with the perfect banana box for the customer, which was coordinated between the design and structural teams for a full month. Such packaging design can convey the identity of both the product and the identity of Singha Park Chiang Rai. This premium banana box won the Asia Star Point Of Purchase award from the Thaistar Packaging Awards in 2021. This demonstrates that SCGP has a team that can design packaging to meet a wide range of customer needs.
“Wealthy Orange Box” Wealthy and Sustainable Orange
Another packaging of SCGP designed by Thanaporn Worawas and Onpawee Bavonpattanapaisarn is an orange box design that represents the Chinese New Year, which is very important to Chinese and Thai-Chinese people. Multiple awards guaranteed These include DEmark Award 2021 in the packaging design category, ThaiStar Packaging Award 2021 in the Consumer Pa category, and AsiaStar Packaging Awards. Wealthy Orange Box is passed on to prosperity During Chinese New Year, fruits are commonly given as gifts to respected relatives or to spread love and prosperity to each other. It is undeniable that it is an ‘orange’ with a good meaning that is handed out to each other through the festival. From the outside, the packaging looks like a lantern hung at home during Chinese New Year. The Chinese meaning on the packaging is to be good luck, and red, the color of auspiciousness in festivals. Orange in Chinese means auspicious. Therefore, oranges are represented to be auspicious fruits of great importance and meaning, regarded as blessings and auspicious gifts to our elder relatives and loved ones. Forward auspiciousness Wealth and riches are given to each other. Sustainable functionality We have seen that this packaging can be used to make the most of it to open up a new experience from packaging for those who receive it. You can also keep the teacup for serving until it is a decoration to hang during Chinese New Year or the needs of the person who receives it, considering the cost-effective use of resources. If during the upcoming Chinese New Year, you want to give auspiciousness and good luck to each other as a gift through the festival and use it worthwhile, SCGP’s goodwill packaging is a great answer. Entrepreneurs of all departments who want to package their brands to be unique and reusable with good quality can seek advice or inquiries from SCGP which strives to meet the needs of customers to promote the transition to paper packaging for sustainability in the future.
“Ready to Share, Ready to Show”, Safe and convenient transportation packaging
Safely shipping products out of factories or production sites to where they are sold is one of the top concerns of many entrepreneurs because if the product is damaged even slightly during the transportation period, it means that the value of the product will also decrease. Therefore, choosing the packaging used for transporting goods well is something that will help entrepreneurs feel confident that their goods can smoothly transfer to their destination. SCGP’s designers, Thanaporn Worawas and Kritchaporn Kulrattanarak, once designed quality transportation packaging. Such packaging also has other features than being something used for transporting goods. Transportation packaging was created by SCGP designers at that time. It’s titled “Ready to Share, Ready to Show.” Sure about transportation “Ready to Share, Ready to Show” is a creation by SCGP designers in the form of paper packaging for transporting large bottles of chili sauce. It is known as packaging specifically for transporting goods. Of course, the first obvious feature is that it can be used to pack extra-large bottles of chili sauce to safely transport them to various destinations. There is no damage to the goods during transportation by using standard dimensional packaging (Common Footprint) with special design, to make the packaging be strong, secure the product to the packaging, and not inaccurate to the point of damage. SCGP designers have highlighted that they created this packaging. We are concerned about the safety of transportation. It is used exclusively for the transportation of goods. If this packaging is used, then even a small amount of transportation errors have occurred, which will make them subject to criticism from customers. “We focus primarily on the impact strength of the packaging.” SCGP designers discuss the most important highlight of the “Ready to Share, Ready to Show” packaging. “We will make samples of the packaging for customers to test. We look at the process of transporting goods, from the customer’s warehouse to whether the customer uses our packaging to sort the goods, and whether is there any damage?” “We have to make sure that our packaging can be used to transport goods safely. Otherwise, we can be criticized. If there is any area where we think there is a risk, we need to be 100 percent sure. To be able to send the workout.” You have to think about a lot of things just in case. Simulate using packaging in every situation first so that there are no mistakes in every aspect.” Convenient for all parties Following its use in the field of transportation. The next highlight of “Ready to Share, Ready to Show” is that it is a packaging for transporting extra-large chili sauce bottles that customers can conveniently install and sell. SCGP designers have revealed that they chose “SRP” or “Shelf Ready Packaging” as one of the key elements for the “Ready to Share, Ready to Show” packaging design. “SRP” or “Shelf Ready Packaging” is a type of packaging designed to be conveniently placed on the shelf. It allows users to save steps. It also increases the market value of the product placed in “SRP”. “We designed our existing Common Footprint to be Shelf Ready Packaging before coming out as Ready to Share, Ready to Show, where the structure of the packaging will be Common Footprint combined with Shelf Ready Packaging,” revealed SCGP designer. “We take into account the frontline, whether it’s our end customer or those who come to shop at each point of sale, and it meets what customers want from us.” “Customer’s staff can easily work without having to waste time on the placement of the products in our packaging, and the people who come to buy the product can see the product clearly and become interested in the product.” Super Attraction Another highlight of “Ready to Share, Ready to Show” is that it is a packaging that can help to highlight the product, and attract buyers’ eyes to pay attention to the product. It leads to great promotional opportunities. The SCGP designer said, “Customers are focused on retailing. They have to put the product up for sale and have buyers pay attention to the product and buy it. Therefore, to make it easy for people to shop and pick up products, we are focusing on Shelf Ready Packaging.” “We had to find a way to make our customers’ products stand out from other customers’ products, so we talked to the graphic design team to help them design the packaging to be different than the competition. How to make our packaging, can help promote customer brands, making it memorable for shoppers.” Therefore, our work is not just a packaging for shipping goods. With the 3 main highlights of “Ready to Share, Ready to Show” packaging, the work has been able to win the first prize in the Transport Package category at the “ASIASTAR 2022 AWARDS”. “The fact that we design our work with the desire to meet a variety of needs but still have transportation as the main concern, so our work is quite tight in terms of quality and has attracted the attention of the judges,” said the SCGP designer about the award for “Ready to Share, Ready to Show”. “I was impressed with the cooperation of all parties to help create this work. We have informed our customers that this work has won an award and they are happy with us.”