SCGP Joins GCNT Expo 2026 to Highlight Green Supply Chain Strategies to Navigate Change and Create Business Opportunities Across Value Chain Loading Data… SCGP, represented by Mr. Ekaraj Niroj, Chief Marketing and Customer Officer, SCG Packaging Public Company Limited, or SCGP, joined the panel discussion titled “Green Supply Chain in the New Trade Era: Challenges and Opportunities for Thai Business” at GCNT Expo 2026, alongside executives from CPF, Unilever, and BJC. The discussion explored the volatility and risks arising from changes in the global trade landscape, which present both challenges and opportunities for Thai businesses. SCGP places customers at the center of its business approach, with a focus on understanding the diverse needs of customers across different markets and industries, while enhancing supply chain resilience and advancing Green Supply Chain practices to strengthen competitiveness, build credibility, and create new business opportunities for customers amid evolving global trade rules that place greater emphasis on carbon data and traceability.In addition, SCGP is driving carbon reduction across the value chain through the use of renewable energy, AI and Machine Learning to improve energy efficiency, alongside the continuous development of packaging solutions. These efforts help customers reduce resource consumption, improve production and logistics efficiency, enhance recyclability, and support Scope 3 emissions reduction targets. SCGP also works closely with customers, business partners, SMEs, government agencies, and communities to advance the principles of the Circular Economy and co-develop solutions tailored to customers’ business contexts, creating measurable value and enabling sustainable growth together across the value chain. Related Contents Loading Data…
Author Archives: SCGP 1
SCGP Inspires New Possibilities Through “Infrastructure as Medium” Sharing Creative Ideas Through Paper and Circular Economy Principles to Advance Sustainable Urban Development
SCGP Inspires New Possibilities Through “Infrastructure as Medium” Sharing Creative Ideas Through Paper and Circular Economy Principles to Advance Sustainable Urban Development Loading Data… SCGP supported the “Asynchronous Participation” exhibition organized by Bangkok City Lab. The exhibition enables people to engage in learning and urban development in ways that suit their different lifestyles and schedules. It explored how urban elements, public spaces, and community activities can spark curiosity and encourage ongoing participation.As part of the exhibition, SCGP presented the “Infrastructure as Medium” concept, offering a new perspective on how urban structures and everyday elements—from public spaces and walkways to walls and benches—can serve purposes beyond their practical functions. They can also become media for creating experiences, inspiring learning, and enabling community members to collectively create and leave meaningful traces of participation. SCGP contributed its expertise in paper and packaging to develop prototypes showcasing the potential of paper as a flexible and adaptable material that can be returned to the circular system. Through these prototypes, paper became a medium for connecting people, learning experiences, and engagement with urban spaces. In addition, Mr. Soonthorn Yongvibulsiri, ESG, Safety and Compliance Director, SCGP, joined a panel discussion to share perspectives on the Circular Economy, material innovation, and the role of cross-sector collaboration in sustainable urban development. The discussion covered resource-efficient design, the selection of materials that can be circulated and reused, and the creation of spaces that respond to the needs of people, communities, and the environment.Through this collaboration, SCGP applied its expertise in materials and design to explore and communicate new ideas, creating possibilities for inclusive learning spaces and cities that welcome participation from everyone while collectively advancing society towards a sustainable future. Related Contents Loading Data…
SCGP Partners with S&P to Highlight the Charm of Mooncakes Through Innovative Packaging Design Enhancing the Joy of Gifting with a Memorable Experience
SCGP Partners with S&P to Highlight the Charm of Mooncakes Through Innovative Packaging Design Enhancing the Joy of Gifting with a Memorable Experience Loading Data… SCGP, in collaboration with S&P Syndicate Public Company Limited or S&P, presents S&P’s Mooncake Collection, “Moonlight Flower Gift Box,” under the concept “Gifting Moonlight Flowers with a Special Meaning on the Full Moon Night.” As long-standing business partners, SCGP and S&P have continuously collaborated for more than nine years to create packaging solutions that meet the functional and design needs of each year’s mooncake collection. This year, SCGP has developed a new packaging design featuring a window that allows recipients to see the beautiful patterns of the mooncake packaging inside. The elegant and refined printing quality adds value and distinction to the products while creating a memorable experience for recipients. The Moonlight Flower Gift Box is available at all S&P branches and through S&P’s online channels. People in the photo (from left to right): • Mr. Kamtorn Sila-on, Chief Executive Officer, S&P • Mrs. Maneesuda Sila-On, Chief Sustainability Officer, S&P • Ms. Atittaya Chumpa, Manager – Marketing, Branding and Sustainability, SCGP • Mr. Ekaraj Niroj, Chief Marketing and Customer Officer, SCGP Related Contents Loading Data…
SCGP Shares Knowledge to Advance the Circular Economy Across the Value Chain
SCGP Shares Knowledge to Advance the Circular Economy Across the Value Chain Loading Data… SCGP recently participated in the Circular Economy Forum 2026: Sustainability in Action, organized by The Story Thailand in collaboration with the Thai Chamber of Commerce and the Circular Economy Academy by UTCC at SCBX NEXT TECH, Siam Paragon. The forum provided a platform for sharing knowledge and practical case studies on integrating Circular Economy principles into business strategies in response to evolving global trade requirements and environmental regulations. At the event, Soontorn Yongwiboonsiri, ESG, Safety and Compliance Director, SCGP, shared SCGP’s approach to advancing the Circular Economy in the packaging industry. This ranges from reducing material use at the design stage and developing reusable, easy-to-separate and recyclable packaging to establishing collection systems that return materials to the production process. These efforts are supported by more than 70 recovered paper collection centers nationwide and collaboration with partners across the value chain. SCGP also works closely with suppliers, particularly SMEs, to support sustainability data development. At the same time, the company collaborates with customers to develop packaging solutions and Carbon Footprint of Products data that address functional requirements, evolving consumer needs and material circularity.This collaboration and knowledge-sharing initiative helps advance the Circular Economy by connecting packaging design, use and recycling into an integrated system—preserving the value of resources while strengthening long-term business competitiveness. Related Contents Loading Data… https://www.youtube.com/watch?v=XHOmBV4js_E
SCGP Partners with Cook Vegetable Oil to Advance Collaboration into Sustainability Partnership Driving Circular Economy Throughout Value Chain
SCGP Partners with Cook Vegetable Oil to Advance Collaboration into Sustainability Partnership Driving Circular Economy Throughout Value Chain Loading Data… SCGP and Thanakorn Vegetable Oil Products Co., Ltd., manufacturer of Cook vegetable oil and one of the core businesses of the Poonphol Group, are expanding their long-standing collaboration from delivering packaging solutions to becoming sustainability partners. The two companies have signed a Memorandum of Sustainability and Efficiency Improvement to jointly manage resources throughout the value chain under the ESG framework. The collaboration connects operations ranging from packaging development, inventory management, and transportation using electric vehicle (EV) trucks, to the establishment of collection points for receiving, sorting, and collecting used paper for systematic recycling. The partnership aims to enhance resource efficiency, reduce environmental impacts, and drive the Circular Economy into concrete action throughout the value chain. Mr. Adul Premprasert, Chief Executive Officer of Thanakorn Vegetable Oil Products Co., Ltd., said that the company aims to become a leading ASEAN organization in the oilseed processing industry through innovation in processes, products, and services. The company operates its business with integrity, responsibility toward stakeholders, and environmental consideration, while placing importance on efficient resource utilization across the entire value chain from the selection of raw materials and packaging, to improving the efficiency of management and transportation, and the management of materials after use. The continuation of our collaboration with SCGP is aligned with the company’s commitment to sustainable business practices, with a focus on driving growth alongside environmental stewardship and efficient resource utilization, while placing strong emphasis on social responsibility both within and beyond the organization. Mr. Petch Wanglee, Managing Director of Thanakorn Vegetable Oil Products Co., Ltd., said that the collaboration with SCGP will help enhance the company’s internal resource management efficiency. The two organizations are jointly establishing collection points for the sorting and collection of used paper to be recycled through SCGP’s recycling process. The collaboration also includes the development of logistics systems that help reduce greenhouse gas emissions while improving transportation efficiency. In addition, both organizations plan to further expand their environmental and social initiatives on an ongoing basis, promoting efficient resource utilization, reducing environmental impacts, and encouraging greater participation among employees and local communities. These efforts will contribute to sustainable growth for both organizations in the future. Mr. Ekaraj Niroj, Chief Marketing and Customer Officer, SCG Packaging Public Company Limited, SCGP, said that SCGP operates and drives growth by leveraging its expertise to develop products and packaging solutions that address customers’ needs, alongside creating sustainability by integrating the Circular Economy into its operations to reduce environmental impacts throughout the product life cycle. SCGP continues to strengthen collaboration with customers by advancing these relationships into sustainability partnerships, creating both operational efficiency and comprehensive environmental value. SCGP has collaborated with Thanakorn Vegetable Oil Products Co., Ltd. in developing packaging solutions for many years. The collaboration has evolved from joint research and development of packaging to becoming partners in managing resources throughout the value chain. This includes delivering packaging solutions that use resources efficiently, managing inventory effectively while reducing environmental impacts, and transportation using electric vehicle (EV) trucks to support sustainable logistics operations. In addition, paper packaging and used paper from Thanakorn Vegetable Oil Products Co., Ltd. are collected and returned to recycling and upcycling processes so that they can be further utilized. Connecting these expertise and solutions helps enhance operational efficiency, reduce the use of virgin resources, minimize environmental impacts, and work together with customers to drive the Circular Economy into concrete and continuous action.This enhanced collaboration marks another important step in supporting customers’ businesses through understanding their challenges and growth directions, leading to the development of solutions and new opportunities that create value for their businesses while maximizing resource utilization. Systematic resource management from upstream to downstream will help improve efficiency, reduce waste, and promote the Circular Economy throughout the entire operation, while creating shared value for business, society, and the environment. It also further expands the collaboration from packaging development toward creating solutions that address both business efficiency and sustainability. Related Contents Loading Data…
AI: From Tool to “Team” Taking AI in Business to the Next Level
Spotlight AI: From Tool to “Team” Taking AI in Business to the Next Level Loading Data… In the past, marketers often segmented customers by age, gender, or geography. But today, the marketing world does not stick with the traditional “segmentation” anymore. The major challenge for global brands, as a result, is no longer about producing as much content as possible. Every competitor, after all, now has equal access to technology and can generate content just as swiftly. In this volume, Asst. Prof. Dr. Ake Pattaratanakun shares his perspective on how global brands can truly differentiate themselves in an era when virtually every brand can use Artificial Intelligence (AI) to create similar levels of content. Decision Maker is Newest Team Member Modern marketing must delve deep into insights. Executives need to realize that the value of content is now depreciating at a rapid pace, because General Generative AI possesses advanced capabilities in language, data depth, and storytelling—to the extent that it can write insightful articles or even craft dramatic narratives that emotionally engage people. In all, content alone is no longer the ultimate metric of superiority. In the near future, the key focus will lie in Decision Making. Content creation requires someone to set the direction: what should be done, what needs adjusting, and when to communicate. In this regard, Agentic AI can function like a “team member” who helps brainstorm, make decisions, and generate the right content. It knows the proper timing, the right methods, and what should or shouldn’t be executed. Clearly, AI has been evolving from a tool to a strategic partner that can even help prevent high-risk decisions. Decoding Global Customer Behavior with Data AI’s smart decision-making is now integrated into not just marketing but also upstream production processes—from selecting raw materials to commanding machinery on the assembly line. For instance, at the Mercedes-Benz factory in Stuttgart, Germany, human operators input commands for the AI system to analyze which models, colors, or specifications should be produced and in what order to maximize the efficiency. In the future, AI might even assess customer importance, order frequency, and likelihood of repeat purchases to prioritize production schedules accordingly. On a global scale, AI Agents will increasingly serve as Cultural Intelligence Partners, analyzing cultural differences and location-specific consumer behaviors in real time. Brands indeed cannot rely on just a one-message-fits-all approach any longer. Gone are the days when it was fine to deliver the same message to every market. Today, the concept of “space” no longer refers solely to the physical world but the Phygital world, whereby cultures are blended together. Aside, a single customer might adopt multiple personas across different platforms. For example, they might be a “foodie” on Instagram, while exhibiting entirely different behaviors on TikTok or Roblox. While humans may not understand customers at this granular level, AI Agents can seamlessly connect data across multiple platforms for insights. Even if a customer uses various accounts or presents multiple identities, interconnected backend systems enable brands to find out their true identity, authentic behaviors, and specific interests within each respective space. AI-Powered Business with Integrity However, integrating AI into an organization inevitably comes with two major risks. Businesses therefore need to: Carefully Assess the Cost of AI Current AI pricing may not reflect its long-term cost. Many AI providers are still willing to operate at a loss in order to expand market share. As businesses become increasingly dependent on AI, costs may rise unexpectedly in the future. As labor costs in Thailand are not very high, human staff can be more cost-effective than AI in some job fields. Therefore, it is necessary that marketers pay attention to both cost management and human resources management. Use AI with Good Governance As AI can understand a customer’s identity across multiple dimensions, brands must be careful not only about data inaccuracies but also about violating customer trust. Businesses must not feed customers’ personal data to AI for learning without their consent. Currently, companies are held accountable for any damage caused by their AI usage. ‘4 Strategies’ To Stand Out As the world becomes increasingly driven by massive amounts of data, marketers must learn to prompt and test to stay ahead of competitors. The 4 strategies provide practical guidelines: Simulate Use AI as a customer representative for each target group, much like a Digital Twin. For example, before presenting a project to executives, we can feed the slides to an AI for a preliminary review. If the AI is well-trained, it can tell which slide format a specific executive will like and determine which slides should come first or last. This allows us to efficiently test and refine their work. Execute AI has already started conducting and closing sales on its own. In some foreign countries, Smart Speakers connected Alexa are at home chatting with homeowners and recommending new products. It can really boost sales in a tangible manner without direct human help. Select AI can help select the right message and the ideal price for each individual customer. It does not have to be the cheapest price, but rather the most appropriate and appealing one, enabling highly personalized communication across every platform. Play AI represents brands in greeting, communicating, and interacting with customers in daily life across various touchpoints, subtly fostering relationships between brands and consumers. All these components reflect that marketers need to adjust their mindset for better AI usage, which can be done under the SSEP Strategy. Do not consider AI as just a tool for producing posters, composing songs, or editing clips because AI can effectively support differentiation. The bottom line is that we must always use both AI and HI (Human Intelligence) side-by-side. There are still many areas where AI cannot replace humans, particularly when it comes to humor, deep contextual understanding, and the human spirit. If a business stays true to its core and maintains a team that accurately learns, commands, and keeps AI in check, the combination of AI and HI will undoubtedly …
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PAfé, Centara Grand at CentralWorld and SCGP invite everyone to share happiness and the spirit of giving this Mid-Autumn Festival
PAfé, Centara Grand at CentralWorld and SCGP invite everyone to share happiness and the spirit of giving this Mid-Autumn Festival Loading Data… Emeritus Dr. Surakiart Sathirathai, Vice Chairman of the Advisory Board, to act on behalf of the Chairman of the Friends in Need (of “PA”) Volunteers Foundation, Thai Red Cross, together with members of the Foundation’s Board, received mooncakes to be sold at PAfé. The mooncakes, valued at THB 240,000, were supported by Central Group and Centara Group and presented by Ms. Supatra Chirathivat, Director of Central Group Co., Ltd., together with Ms. Somkamol Chirathivat, Director of Corporate Relations and Corporate Image, Central Group Co., Ltd. SCG Packaging Public Company Limited (SCGP) also contributed mooncake packaging valued at THB 280,000. The packaging was presented by Mr. Ekaraj Niroj, Chief Marketing and Customer Officer of SCGP, together with the company’s executives, at the Mahindharadejanusorn Building, Friends in Need (of “PA”) Volunteers Foundation, Thai Red Cross. PAfé mooncakes are now available for purchase. Each box contains eight mooncakes (80 grams each), priced at THB 1,988, featuring six flavors: -Coffee with Macadamia — 2 pieces -Monthong Durian with Salted Egg Yolk — 2 pieces -Mixed Nuts with Salted Egg Yolk -Lotus Seed with Salted Egg Yolk -Chinese Jujube with Salted Egg Yolk -Black Sesame with Almond — a new flavour for health-conscious customers For more information or to place an advance order today, please contact (Mooncakes are available for collection throughout September.) 📌 LINE: @friendsofpashop 📌 Tel: 09-7971-0576 Proceeds from the sales will support the Friends in Need (of “PA”) Volunteers Foundation, Thai Red Cross, in providing comprehensive assistance to flood-affected communities and helping them achieve sustainable recovery Related Contents Loading Data…
KBank – SCGP reinforce three-year sustainability partnership at EARTH JUMP 2026 through collaboration on 100% recycled paper innovation to reduce single-use materials while creating benefits for society
KBank – SCGP reinforce three-year sustainability partnership at EARTH JUMP 2026 through collaboration on 100% recycled paper innovation to reduce single-use materials while creating benefits for society Loading Data… KASIKORNBANK (KBank) and SCG Packaging Public Company Limited (SCGP) reinforce their three-year sustainability partnership at EARTH JUMP 2026 through collaboration on comprehensive management of exhibition materials. Under this initiative, the event’s booth structures and decorative equipment made entirely from 100-percent recycled paper were later reused and recycled under the circular economy principles to help reduce waste and maximize the value of resources.EARTH JUMP 2026 was held for two days, attracting more than 3,500 participants and featuring more than 80 speakers from the public sector, private sector, and SME community, who shared their expertise across two discussion stages. The event also featured 65 exhibitors showcasing carbon reduction solutions. KBank and SCGP collaborated to manage exhibition materials throughout the event lifecycle in accordance with Circular Economy principles. Booth structures and decorative elements made from 100% recycled paper were used across the exhibition, supported by a post-event resource management plan designed to minimize waste and extend the value of materials beyond the event itself. Following the event, booth structures and equipment that remained in good condition were donated to schools under the SCGP Low Carbon School project, where they will be repurposed into furniture and educational materials. Materials that could not be reused will be recycled and processed into new raw materials within SCGP’s system, in line with the Zero Waste approach and a commitment to maximizing resource efficiency at every stage of the process. Mr. Rungruang Sukkirdkijpiboon, KBank President, said that the third consecutive year of collaboration with SCGP reflects KBank’s commitment to integrating sustainability into every aspect of its operations. EARTH JUMP 2026 was not only a platform for sharing knowledge on sustainability, but also placed emphasis on minimizing the environmental impact of the event – from promoting travel by public transportation and reducing single-use waste to selecting materials that could be repurposed after the event. In addition, the Bank offset all greenhouse gas emissions from the event using carbon credits from a forest project under the Doi Tung Development Project by the Mae Fah Luang Foundation, as part of the Carbon Credit Tokenization Pilot Program. This initiative is the first of its kind in Thailand under the Bank of Thailand’s regulatory sandbox, with the aim of having the event certified as a Net Zero Event in accordance with the criteria of the Thailand Greenhouse Gas Management Organization (Public Organization). Mr. Danaidej Ketsuwan, Chief Financial Officer of SCG Packaging Public Company Limited (SCGP), stated that SCGP is delighted to partner with KBank in applying paper-based solutions to exhibition design by integrating creativity, functionality, and sustainability. This collaboration demonstrates that thoughtful design from the outset can simultaneously reduce environmental impacts and generate social benefits. After the event, booth structures and equipment that remained in good condition were donated by SCGP to schools participating in the SCGP Low Carbon School project – namely Wat Pho Rattanaram School, Wat Hub Krathing School, and Wat Ban Khong Noi (Tokulabthip Prachasan) School in Ratchaburi Province – to be repurposed as furniture and educational materials. Meanwhile, non-reusable materials will be sent through SCGP’s recycling process and transformed into new raw materials within the company’s system. This approach aligns with the Zero Waste concept and helps maximize resource utilization throughout the value chain. The collaboration between KBank and SCGP at EARTH JUMP 2026 showcases how sustainability principles can be translated into tangible actions, from material selection and resource management to the redistribution and circular use of resources after the event. By creating value for both the environment and society, this partnership also helps drive the transition towards a low-carbon economy in a concrete and meaningful way. Related Contents Loading Data…
SCGP Invests Baht 9,846 Million to Expand Plasterboard Liner Production Capacity Strengthening Competitive Advantage to Capture Growing Demand Across Regions Worldwide
SCGP Invests Baht 9,846 Million to Expand Plasterboard Liner Production Capacity Strengthening Competitive Advantage to Capture Growing Demand Across Regions Worldwide Loading Data… SCGP continues to invest strategically by expanding plasterboard liner production capacity at the company’s facility in Thailand, with a total investment of Baht 9,846 million. The expansion will strengthen the company’s market leadership in high-value products, driving strategic growth with customers while meeting increasing demand across global markets. Mr. Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited, or SCGP, said that SCGP recognizes the continued growth of the market and increasing demand for plasterboard liner, driven by the expansion of economic activities and the manufacturing sector. The company is therefore investing to expand its plasterboard liner production capacity by 400,000 tons per year at the facility of Siam Kraft Industry Co., Ltd., a subsidiary of SCGP, in Kanchanaburi Province. The total investment budget of Baht 9,846 million. Commercial operations are expected to commence in Q4/2028.The capacity expansion will enhance the company’s production capabilities, enabling it to capture growing demand for plasterboard liner. The production of this specialized paper requires advanced technology and a high level of manufacturing expertise, resulting in a limited number of qualified producers. Meanwhile, demand for lightweight construction materials continues to grow across regions worldwide. The company will install a state-of-the-art, highly flexible machine capable of switching between the production of plasterboard liner and premium linerboard. The additional capacity will support SCGP’s operations in Thailand and Vietnam, where the company is currently operating at full production capacity. This flexibility will enable SCGP to manage its product mix in line with market conditions and maximize asset utilization.This investment will mark another important step in maintaining the company’s market-leading position, enhancing its business growth potential and strengthening the competitive advantage, elevating service levels, and supporting sustainable strategic growth together with customers. At the same time, SCGP will continue to pursue growth and capture opportunities through mergers and partnerships (M&P) to strengthen its capabilities and continuously expand its business operations across the region. News Release Download Related Contents Loading Data…
SCGP Shares Circular Economy Perspectives at UN Global Compact’s Asia-Pacific Regional Forum
SCGP Shares Circular Economy Perspectives at UN Global Compact’s Asia-Pacific Regional Forum Loading Data… SCGP, represented by Mr. Ekaraj Niroj, Chief Marketing and Customer Officer, participated in FORWARD FASTER NOW | APAC 2026 by UN GLOBAL COMPACT, organized by the United Nations Global Compact in collaboration with Global Compact Country Networks across the Asia-Pacific region. The event was held from 11–12 August 2026 in Colombo, Sri Lanka.During the event, Mr. Ekaraj joined the session “UPSHIFT From Waste to Value: Operationalizing Circularity in Practice”, sharing perspectives on “Current State of the Circular Economy in Asia Pacific.” The presentation highlighted emerging trends and opportunities for the Circular Economy across the region, as well as the role of businesses in advancing circularity throughout the value chain. SCGP shared its approaches to enhancing packaging recyclability and material innovation, along with examples of collaboration with customers to develop solutions based on Circular Economy principles. The session also addressed evolving sustainability policies and regulations, including Extended Producer Responsibility (EPR) and the Packaging and Packaging Waste Regulation (PPWR), which are accelerating the packaging industry’s transition toward greater circularity and sustainability. FORWARD FASTER NOW | APAC 2026 is a regional flagship event of the UN Global Compact, bringing together senior executives and decision-makers from the private and public sectors, sustainability experts, and Global Compact Country Networks from across Asia-Pacific. The event provides a platform to exchange perspectives and accelerate sustainability action from ambition to tangible implementation, while fostering cross-sector collaboration to address regional challenges and unlock new opportunities.SCGP’s participation in the event provided an opportunity to share its experience and practical approaches to applying circular economy principles in business, while connecting and exchanging knowledge with sustainability networks across the region. This engagement supports the development of packaging solutions that create value for businesses, society, and the environment, while fostering collaboration to advance circularity across the value chain. Related Contents Loading Data…