SCGP and Thai Theparos Collaborate to Implement the “VOICE Program,” an Automated Vendor Managed Inventory System, aimed at Optimizing Supply Chain Operations Loading Data… SCGP has strengthened its collaboration with leading business partner Thai Theparos to implement the “VOICE Program”, an automated vendor managed inventory system developed by SCGP. The system is designed to simplify processes, increase accuracy, and accelerated stock processes, while enabling timely response to market demand. This collaboration aims to strengthen supply chain capabilities and elevate industry standards. Mr. Ekaraj Niroj, Chief Marketing Officer, SCG Packaging Public Company Limited, or SCGP, stated that SCGP is collaborating with its leading business partners to transition from manual and paper-based processes to digital platforms, driving Digital Transformation. The company has introduced the VOICE Program (Vendor Ordering Inventory Customer Engagement), an automated vendor managed inventory system, or VMI, that enhances speed and accuracy in managing inventory and packaging, reduces re-key of data, and minimizes errors. Customers can also be assured of a high level of data security in system access, integration, and information exchange. SCGP developed the VOICE Program as a solution for automated supply chain management, enabling packaging production planning in advance and consolidating packaging orders across all product categories into a single process. The system automatically calculates order volumes and stock levels through automation, ensuring alignment with each customer’s supply chain needs. Data exchange between SCGP and its customers is carried out automatically, providing information on inventory levels and purchase orders. This enables SCGP to efficiently plan packaging production and delivery. When the customer’s inventory decreases to the defined minimum stock level, the system automatically triggers packaging production orders through SCGP’s secure integration platform, with email notifications sent to customers for review and confirmation. Production and replenishment are then executed automatically under agreed parameters, helping reduce costs, prevent stockouts, and quickly meet customer demand even with high order volumes.Mr. Tanawat Winyarat, Deputy Managing Director, Thai Theparos Public Company Limited, or SAUCE, a long-term partner of SCGP, shared that the company places strong emphasis on digital transformation. He highlighted that collaboration with SCGP through the VOICE Program is a significant step in enhancing operational efficiency and end-to-end supply chain management.The VOICE Program streamlines and integrates processes such as production data management, purchase order collection and alerts, and order summaries into a single system, ensuring faster and more systematic operations. The company has confidence in the program’s efficiency and security, supported by SFTP (Secure File Transfer Protocol), which restricts access to registered customer IP addresses only. After about a year of implementation, the system has reduced procurement time and improved daily data updates, supporting more accurate purchasing forecasts. Thai Theparos still plans to continue working with SCGP to further elevate the system.Currently, the VOICE Program offers five key functions: Optimized Inventory Level – helps customers maintain stock at an optimal level; Automatic Replenishment Analysis – consolidates and analyzes purchase orders automatically at once; Delivery by Time Slot – enables time-specific delivery planning; Additional Customer PO Reminder – provides purchase order notifications; SO Result Feedback – reports order results. These functions are tailored to each customer’s needs. SCGP has already expanded the VOICE Program across multiple industries, receiving positive feedback, including helping customers reduce inventory levels by up to 26.5%.SCGP aims to further develop the VOICE Program with advanced demand forecasting analytics and broaden its application as a versatile supply chain solution. The company also continues to expand the program’s adoption to deliver comprehensive and sustainable digital supply chain management solutions for customers across industries. News Release Download Related Contents Loading Data…
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SCGP Partnered with Sea Value to Achieve Net-Zero Emissions through Promoting Sustainable Packaging and E-Truck
SCGP Partnered with Sea Value to Achieve Net-Zero Emissions through Promoting Sustainable Packaging and E-Truck Loading Data… SCG Packaging Public Company Limited, or SCGP, represented by Mr. Ekaraj Niroj, Chief Marketing Officer, and Sea Value Public Company Limited, or Sea Value, represented by Mr. Amornphan Aramwatananont, Chief Executive Officer, joined a strategic partnership to achieve Net-Zero emissions by 2050. The collaboration focuses on promoting sustainable packaging, including packaging identified with the Private Declaration Label for the Carbon Footprint of Products (CFP) certified by SCGP, while advancing logistics solutions through the introduction of electric trucks (E-Truck) for product transportation. This initiative enhances Sea Value’s efficiency in managing Scope 3 emissions, helping reduce greenhouse gas emissions across its value chain and driving long-term business growth in line with environmental and social responsibility. Related Contents Loading Data…
SCGP Signs MOU with Navamindradhiraj University to Drive Thailand’s Medical Innovation System
SCGP Signs MOU with Navamindradhiraj to Drive Thailand’s Medical Innovation System Loading Data… SCG Packaging Public Company Limited, or SCGP, represented by Mr. Karan Tejasen, Chief Operating Officer – Healthcare Supplies Business, signed a Memorandum of Understanding (MOU) with Navamindradhiraj University*, represented by Associate Professor Pongsak Noipayak, the Acting President. The collaboration aims to develop and promote medical device innovations that meet practical needs, including surgical drapes, sterilization trays, and radiation protection aprons. By combining SCGP’s strengths in innovation, design, and manufacturing with the medical and public health expertise of Navamindradhiraj University, the partnership seeks to enhance the capabilities of Thailand’s medical device production and strengthen medical security, while committing to developing personnel with academic knowledge and practical skills, aiming to support the sustainable development of medical innovation.*(Vajira hospital is the main hospital of the Faculty of Medicine, which is one of the faculties under Navamindradhiraj University.) Related Contents Loading Data…
SCGP Partners with TKN to Drive Sustainable Packaging Solutions
SCGP Partners with TKN to Drive Sustainable Packaging Solutions Loading Data… SCG Packaging Public Company Limited, or SCGP has signed a Memorandum of Joint Sustainability Development with Taokaenoi Food & Marketing Public Company Limited, or TKN to co-develop sustainable packaging solutions, covering both fiber and polymer packaging. This collaboration aims to meet consumer needs while further strengthening business potential through the utilization of recycled products and materials for maximum benefit. The partnership reflects the strong commitment of both companies to conducting business under the ESG framework, promoting sustainability throughout the value chain. From left to right:Mr. Worapong Kietdumrongwong, Chief Revenue Officer, TKNMr. Woothi Kruanamkhum, Chief Operating Officer, TKNMr. Jirapong Suntipiromkul, Deputy Managing Director, TKNMr. Ekaraj Niroj, Chief Marketing Officer, SCGPMr. Suchai Korprasertsri, Chief Operating Officer, Consumer and Performance Packaging Business, SCGPMr. Jakjit Klomsing, Chief Operating Officer, Consumer and Industrial Packaging Business, SCGP Related Contents Loading Data…
SCGP Partners with Lion (Thailand) and the Marketing Association of Thailand (MAT), Inviting University Students to Showcase Marketing Plan and Packaging Design Ideas in the 34th J-MAT Award
SCGP Partners with Lion (Thailand) and the Marketing Association of Thailand (MAT), Inviting University Students to Showcase Marketing Plan and Packaging Design Ideas in the 34th J-MAT Award Loading Data… SCG Packaging Public Company Limited (SCGP), together with Lion Corporation (Thailand) Limited and the Marketing Association of Thailand (MAT), has launched the 34th J-MAT Award, a national comprehensive marketing plan competition under the theme “Packaging Speak Out: The Power of Premium Herbs,” inviting university students from across the country to challenge their marketing ideas. Recently, the competition details and criteria were announced, along with special lectures during the briefing day, to prepare contestants in designing marketing plans in collaboration with real businesses, aiming to elevate brand experience for consumers through the integration of Connected Packaging. Registration is open until September 10, 2025, with awards including Royal Trophy of Her Royal Highness Princess Maha Chakri Sirindhorn and certificate. Dr. Buranin Rattanasombat, President of the Marketing Association of Thailand (MAT), stated that this year’s J-MAT Award, the national marketing plan competition, is held under the concept “Packaging Speak Out: The Power of Premium Herbs.” The competition is supported by SCGP, a leading packaging solutions provider in ASEAN, and Lion (Thailand), a top national manufacturer of household consumer products. One of Lion’s products, Hi-Herb organic toothpaste, has been selected as the focus of this year’s competition for participants to develop a marketing plan and design packaging that connects the brand with consumers. “Today, the traditional 4Ps of marketing have expanded to 5. In addition to Product, Price, Place, and Promotion, the fifth P is Packaging. Packaging now needs to communicate effectively, boost sales, and support the other 4Ps across both offline and online markets to meet consumer needs. Packaging should go beyond design, incorporating creativity and marketing strategies to satisfy customer needs and deliver an exceptional consumer experience. This year’s competition topic challenges students to think outside the box and prepare for real-world marketing scenarios,” Dr. Buranin said. Ms. Kanchana Arakwatana, Fiber Packaging Marketing Director, SCGP, stated that SCGP is delighted to participate in this national marketing plan competition, which provides young people with the opportunity to showcase their potential. This year’s challenge focuses on packaging design integrated with Connected Packaging, combined with marketing plan development for consumer products under the Hi-Herb brand. The aim is to enhance brand value and consumer experience, with an emphasis on “Customer Centricity” while consistently considering social and environmental responsibility. “SCGP has always placed importance on youth development through the SCGP Packaging Speak Out program, a creative packaging competition that has been held for ten years. This year, SCGP has collaborated with the Marketing Association of Thailand to further this mission. At the same time, Lion (Thailand) has been a long-standing business partner of SCGP, sharing the same commitment to supporting youth learning and potential. This has led to the creation of this national-level marketing plan competition based on a real business case,” she added. Mr. Prasert Surattanamethakul, New Business Executive Director, Lion Thailand, shared his perspective that packaging today plays a vital role in supporting marketing and protecting the environment, aligning with the sustainability trends increasingly valued by consumers. This has fostered collaboration between manufacturers and customers, such as Lion and SCGP, in developing packaging that becomes part of the marketing plan—capable of both attracting customers and caring for the planet. Moreover, packaging serves as tangible proof of a brand’s connection with consumers, acting as a communication channel at the point of sale. “No matter how strong a brand’s marketing communication may be across various media, when consumers stand before the shelves and find that the packaging is not appealing, the purchase often does not happen. Packaging, therefore, becomes the decisive factor in which brand emerges as the winner,” he explained. “The competition’s challenge this year, therefore, emphasizes developing a marketing plan in parallel with packaging design, focusing on the online marketplace and new-generation consumers—the key drivers of the future consumer products market. What Lion and SCGP are doing together today will undoubtedly benefit students who will go on to pursue careers related to marketing in this sector in the future,” Mr. Prasert concluded. Communicating through Packaging, Unboxing Future: The Untapped PotentialMs. Atittaya Chumpa, Customer Science Department Manager, SCGP, highlighted that packaging is more than just a protective layer for products—it can create new experiences and act as a bridge between brands and consumers. Brand owners must study and understand not only consumer needs but also the evolving behaviors of modern consumers while being prepared for changes in both environmental volatility and digital technology transformation. She summarized these changes into three key trends for 2025; Care: caring for the planet, Shift: constant adaptation, and Value: creating genuine value with sincerity. Enhancing Consumer Experience, Unlocking Connected Packaging SuccessMs. Dararat Amornwongpeeti, Supervisor – Packaging Development, SCGP, explained that Connected Packaging—one type of Smart Packaging—creates interactivity with consumers through scanning a unique QR code on packaging. This allows consumers to engage more with the brand, while also enabling data collection on consumer behavior and preferences that can be measured via digital systems. It also supports sales activities such as consumer reward programs. Additionally, it empowers consumers to verify product authenticity and trace product origins back to the source, thereby enhancing consumer trust and creating a better overall experience. Differentiation through Consumer-Centric Marketing PlansAsst. Prof. Ake Pattaratanakun, Ph.D. (Cantab), Head of the Marketing Department, Chulalongkorn Business School, emphasized that marketing today must go beyond simply promoting product quality—since every brand claim to have good quality. Professional marketers must deeply understand their customers—not just their demographics but also behaviors, beliefs, familiarity, and decision-making drivers—in order to build differentiation and integrate the product seamlessly into consumers’ daily lives. The 34th J-MAT Award national marketing plan competition, under the theme “Packaging Speak Out: The Power of Premium Herbs”, has already attracted over 3,000 applicants. Applications remain open until September 10 at 5:00 p.m. through https://award.jmat.work/. Students can apply individually or as a team, competing for a total prize pool of over THB …
SCGP Joins Hand with CPF Reducing Greenhouse Gas Emission with Eco-friendly Packaging
SCGP Joins Hand with CPF Reducing Greenhouse Gas Emission with Eco-friendly Packaging Loading Data… SCG Packaging Public Company Limited, or SCGP, represented by Mr. Ekaraj Niroj, Chief Marketing Officer, and Charoen Pokphand Foods Public Company Limited, or CPF, represented by Ms. Thidarat Dechayonbuncha, Head of CPF Corporate Procurement, collaborate to promote sustainable packaging, including packaging that can identify the amount of greenhouse gas emissions through a Private Declaration Label certified by SCGP for Carbon Footprint of Products, aiming to build consumers’ and partners’ trust while accelerating to achieve Net Zero. This collaboration highlights the commitment of both organizations to driving business, society, and the environment sustainably. Related Contents Loading Data…
SCGP Collaborates with SNNP Aiming to Reduce Greenhouse Gas through CFP Labeled Packaging for Sustainability
SCGP Collaborates with SNNP Aiming to Reduce Greenhouse Gas through CFP Labeled Packaging for Sustainability Loading Data… SCG Packaging Public Company Limited, or SCGP, represented by Mr. Ekaraj Niroj, Chief Marketing Officer, and Srinanaporn Marketing Public Company Limited, or SNNP, represented by Ms. Kittiya Chaisathaporn, Executive Vice President of Procurement and Supply chain, are preparing to deliver packaging that shows the amount of greenhouse gas emissions through a “Private Declaration Label” certified by SCGP for the Carbon Footprint of Products. This initiative aims to increase transparency and social responsibility, build credibility, strengthen competitiveness in the market, and facilitate consumers in making easier choices when purchasing environmentally conscious products. Related Contents Loading Data…
SCGP Joins the Grand Opening of Howa Packaging (Thailand)’s New Manufacturing Facility, Supporting the Growing Pet Food Market
SCGP Joins the Grand Opening of Howa Packaging (Thailand)’s New Manufacturing Facility, Supporting the Growing Pet Food Market Loading Data… SCG Packaging Public Company Limited, or SCGP joined the grand opening ceremony of Howa Packaging (Thailand) at WHA Saraburi Industrial Land (WHA SIL), a joint venture between Japan-Based Howa Sangyo Co., Ltd. holding a 75% stake and SCGP holding a 25% stake, with a registered capital of THB 200 million. This new production base will utilize primary products from Prepack Thailand Co., Ltd. in SCGP, as part of the raw materials, and is equipped with advance manufacturing technologies to strengthen supply chain efficiency, reduce delivery lead times, and meet the growing demand for high-tech flexible packaging, especially flexible packaging for wet pet food to support the continuous growth of the pet food market. Front row: 1. Mr. Suchai Korprasertsri, Chief Operating Officer, Consumer and Performance Packaging Business, SCGP (4th from left)2. Mr. Ekaraj Niroj, Chief Marketing Officer, SCGP (3rd from left)3. Mr. Katsuhiko Kudo, President & Chief Executive Officer, Howa Sangyo Co., Ltd. (5th from right)4. Mr. Kenzo Sano, Managing Director, Howa Packaging (Thailand) Co., Ltd. (4th from right) Related Contents Loading Data…
