SCGP Enhances Future Readiness with Innovation and Collaboration for Sustainable Packaging amid Evolving Global Business Regulations Loading Data… SCGP presented its perspective on transforming environmental requirements into value-creating tools that enhance competitiveness and drive businesses to adapt to increasingly stringent global regulations through sustainable packaging. The company emphasized that “innovation and collaboration” are key factors in helping Thai businesses elevate standards and grow in international markets. These insights were shared at EARTH JUMP 2026: A Bridge to Empowered Actions, during the session titled “Commit and Compete: The Sustainability Game in the Packaging Arena,” organized by KBANK.Danaidej Ketsuwan, Chief Financial Officer, SCG Packaging Public Company Limited or SCGP, stated that the packaging industry is facing significant changes driven by environmental regulations and growing sustainability demands worldwide. One key development is the implementation of Extended Producer Responsibility (EPR) regulations, which require manufacturers and importers to take responsibility for packaging throughout its post-consumer lifecycle. This serves as a strong signal for the industry to shift its role from focusing solely on production to managing resources across the entire value chain, while developing new solutions to meet customer needs and enhance competitiveness.SCGP has proactively adapted to these emerging global requirements through its Design for Recycling approach, which focuses on reducing material usage and considering recyclability from the design stage. For example, Go-Pak UK Limited, SCGP’s foodservice packaging business in the United Kingdom, has focused on reducing EPR costs by developing more environmentally friendly packaging. This includes the use of rPET (Recycled PET Resin) for recyclable plastic packaging and recycled paper for non-food-contact applications such as coffee cup sleeves. In addition, the company has developed a Recycling Network under the Individual Producer Responsibility (IPR) principle to systematically collect and recycle used packaging materials.Danaidej further explained, “Packaging serves at least three functions: 1) Protect products, 2) Preserve product quality, and 3) Promote and communicate product value. However, once these functions have been fulfilled, the responsibility of the industry does not end. The best approach to managing used packaging is to maximize its value through reuse or recycling. This is the essence of the Circular Economy. Today, SCGP has developed paper packaging that is 100% recyclable, and 93% of the raw materials used in its paper packaging business are recycled materials.”Beyond regulations and compliance requirements, consumer behavior is another important factor shaping the future of the packaging industry. SCGP sees growth opportunities through four major trends: 1) Aging Society, where consumers place greater emphasis on health, convenience, safety, hygiene, and transparency; 2) Pet Harmonization, where pets are increasingly treated as family members; 3) Digital Transformation, which drives demand for faster and more relevant information, with packaging serving as an important communication channel; and 4) Sustainability, where consumers increasingly seek opportunities to participate in reducing environmental impacts. In response to these trends, SCGP continues to develop innovations and technologies in collaboration with customers to deliver products that meet the needs of consumers and global markets. Examples include Mono-Material Flexible Packaging, a flexible packaging solution made from a single type of plastic that is easier to recycle, and Fest Redi Pak, a chilled, frozen food, and ready-meal packaging solution made from fiber coated with a plastic film that can be peeled, separated, and disposed of for recycling, encouraging consumer participation in environmental stewardship.In the paper packaging segment, SCGP has also developed Green Carton by SCGP, an innovative corrugated packaging solution that has been continuously improved for more than ten years. By utilizing advanced technologies, the company has reduced paper usage and box weight while maintaining performance, helping lower energy consumption in production and transportation as well as reducing overall costs. Other innovations include Shelf-Ready Packaging, which can be opened along perforated lines and placed directly on retail shelves upon delivery, and Octagon, an eight-sided box design that enhances transportation strength while reducing material consumption. These examples demonstrate how innovation and technology can create added value, improve resource efficiency, and reduce environmental impact.At EARTH JUMP 2026, representatives from various organizations shared perspectives and collaborative approaches to accelerate tangible action, or Commit, while strengthening competitiveness, or Compete, in the evolving business landscape. At the organizational level, businesses must plan and adapt operations across their supply chains to reduce risks, improve resilience, and create growth opportunities. At the industry level, advancing the Circular Economy requires cooperation from all stakeholders, including packaging manufacturers, brand owners, government agencies, distributors, waste management service providers, and consumers, to collectively build a packaging ecosystem that is both competitive and sustainable. News Release Download Related Contents Loading Data…
Author Archives: SCGP 1
GEO: New Strategy to Turn Your Brand into AI’s Favorite
Spotlight GEO: New Strategy to Turn Your Brand into AI’s Favorite Loading Data… In today’s competitive landscape, brands that stay visible survive. Marketers therefore need to use every tool to push through platform filters and reach out to consumers. As the world enters the AI era, digital search behavior is shifting toward zero-click, where users rely on the first AI-generated answer instead of clicking links. Brands must update their strategies to meet this challenge because if they don’t appear in those answers, they risk losing significant revenue and becoming invisible losers. What is GEO? How Should Brands Get Started in AI Era? GEO or Generative Engine Optimization is a strategy for optimizing content so that generative AI models (LLMs) such as ChatGPT and Gemini choose to reference it when generating direct answers for users. A study by Princeton University found that using GEO can increase the likelihood of being cited by AI by up to 40 percent. When these findings are combined with insights from Backlinko, a leading global marketing intelligence source, there are three fundamental GEO approaches to follow: Create Content AI Finds Reliable: AI does not prioritize fame or popularity of sources. Rather, it focuses on citing credible, high-quality information that answers its users’ needs. Taken into account are a verifiable author profile, reliable supporting evidence (images, videos, statistics, research, expert quotes), and clear, concise writing. Publishing original, exclusive information that can’t be found elsewhere (e.g. product information or privileges) helps position your brand as a primary source for AI. A strong digital presence reinforced by third parties through positive reviews, creator mentions, and references on external websites further strengthens credibility. Design Proper Data Structure: AI does not read content the way humans do, so organizing information in a machine-friendly format is essential. Useful techniques include schema markup (data labels embedded in HTML source code) and FAQ/Q&A-style content. Monitor AI’s Perspective: Brands should check their presence or reputation on AI platforms at least once a month and use the insights to improve. The regular checks also help prevent damage from misinformation or negative content that can emerge at any time. Competing for AI’s favor isn’t always fair. Reddit users, who want to avoid long queues at their favorite places, used to manipulate restaurant data by creating positive reviews for places they didn’t want to eat, so AI would recommend those instead. While not a direct attack on a brand, it highlights how AI can be influenced and distort brand perceptions. Will GEO Wipe Out SEO? Although GEO has become a marketing buzzword in the AI era, it was never meant to replace SEO (Search Engine Optimization). In practice, GEO shares the same foundations as SEO—such as creating high-quality content aligned with E-E-A-T principles and using familiar techniques like schema markup. Therefore, a brand’s path forward in a world where AI becomes another “customer” is not choosing between GEO or SEO—but integrating both. Your goal should no longer just be about appearing first on a Google search. It’s time to build visibility that AI can understand and trust. That’s how your brand will confidently surface as the answer when consumers make their decisions. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
SCGP elevates recycling process with Artificial Intelligence (AI)
Spotlight SCGP elevates recycling process with Artificial Intelligence (AI) Loading Data… Today, Artificial Intelligence (AI) plays a pivotal role in business operations thanks to its ability to achieve greater accuracy, speed, and efficiency. Now that businesses become increasingly focused on ESG principles, AI proves it can help generate profit in the short run and drive a smart value chain in the long run. AI: New Sustainability DNA SCGP has integrated AI into business processes across all dimensions to upgrade manufacturing and resource efficiency, and also to tangibly lower environmental impacts. One clear example of how AI is being leveraged to advance sustainability is the development of an AI system for the Stock Preparation Process—the stage at which recycled pulp is prepared before entering the paper manufacturing machinery. Stock Preparation lies at the core of recycled paper production, as the removal of contaminants and the adjustment of pulp properties for product cleanliness and consistency are critical variables that directly affect paper quality. SCGP therefore combines its expertise and hands-on experience of its engineers—who possess a deep, practical understanding of the production process—with AI development to strengthen quality control and upgrade the proactive work process. AI-ENABLED SYSTEMS DEVELOPED AND USED BY SCGP Dirt and Sticky Detection System: It analyzes real-time camera images to detect contaminants, dirt, and sticky residues, enabling immediate process adjustments. As a result, the system helps prevent waste and production loss time caused by contaminants or sticky substances in products. Screening System for Good Pulp in Recycling Process: Leveraging AI and Machine Vision, this system detects and quantifies the amount of usable pulp to prevent them from being inadvertently removed along with contaminants or lost at various stages of the work process. The system recovers this good material for recycling and enables machinery to automatically adjust operations as soon as losses are identified. VALUE CHAIN THAT BENEFITS EVERYONE Quality: High-quality recycled paper with consistent color and surface texture, free from blemishes, ensures smooth and beautiful prints. It also creates customer satisfaction and confidence. Sustainability: The pulp recovery and recycling rate reached 92.8 percent (2025 data), reflecting the efficient use of resources. AI adoption underscores SCGP’s commitment to continuously developing future-ready solutions and demonstrates its dedication to driving business with environmental and social responsibility—paving the way for meaningful, positive change for the environment, society, and the world. Source: a LOT Newsletter Vol.38 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
SCGP Partners with Ajinomoto (Thailand) to Drive Systematic Paper Recycling Creating Shared Value Through Circular Economy Principles
SCGP Partners with Ajinomoto (Thailand) to Drive Systematic Paper Recycling Creating Shared Value Through Circular Economy Principles Loading Data… SCGP has partnered with Ajinomoto (Thailand) to sign a Memorandum of Sustainability Development and Circular Economy, reinforcing their commitment to systematic and sustainable post-consumer packaging management. The collaboration integrates both companies’ expertise in managing used packaging and paper waste, transforming them into new value under Circular Economy principles. The initiative aims to reduce the use of virgin resources, minimize waste generation, and reduce long-term environmental impacts.Mr. Ekaraj Niroj, Chief Customer Officer, SCG Packaging Public Company Limited, SCGP, stated that SCGP conducts its business in line with ESG and Circular Economy by maximizing resource efficiency throughout the entire lifecycle, from design and production to usage and recycling back into new raw materials. The company has continuously developed sustainable packaging solutions in collaboration with customers. SCGP and Ajinomoto (Thailand) have worked closely together to advance sustainability through various initiatives, including Green Carton Innovation, which helps reduce material usage while maintaining packaging strength; the continuous use of FSCTM certified packaging since 2021 (FSCTM C135609); the promotion of electric vehicle (EV) trucks for transportation; and support for reducing product carbon footprints through the use of biomass energy in manufacturing processes. This latest collaboration marks another important step toward advancing systematic solutions for post-consumer packaging management. Under the partnership, SCGP will purchase used corrugated boxes and paper waste from Ajinomoto (Thailand) for recycling, upcycling, or reuse, creating new value while reducing reliance on virgin resources and further driving the Circular Economy into practical implementation. Dr. Thongdee Paso, Managing Director, Ajinomoto Co., (Thailand) Ltd., said that the company operates under the philosophy of Ajinomoto Group Creating Shared Value (ASV) alongside Circular Economy principles, guided by the 3Rs: Reduce, Reuse, and Recycle. The company aims to enhance resource efficiency and create added value from used materials while building a sustainable ecosystem throughout its operations. Ajinomoto (Thailand) systematically separates and collects used corrugated packaging and paper waste for recycling in collaboration with SCGP, while also raising employee awareness and encouraging participation in sustainable environmental practices. These efforts support the company’s goal of reducing environmental impact by 50% by 2030.The signing of this memorandum marks another significant milestone for SCGP and Ajinomoto (Thailand) in building sustainability partnerships with customers and advancing Circular Economy practices within the business sector. Through systematic management of used packaging, from waste separation and collection to transforming materials into new value, both companies share the goal of maximizing resource efficiency, reducing waste at the source, minimizing environmental impact, and delivering sustainable value to society, customers, and the entire value chain. Related Contents Loading Data…
Collaborating and Synergizing Create Excellence for Our Customers
Spotlight Collaborating and Synergizing Create Excellence for Our Customers Loading Data… As our organization focuses on driving operations through innovation and digital technology, a vital engine is undeniably the Data Science team that helps connect data, technology, and business together. As the team collaborates with every function across the organization, Passionate Experiences’ interview with two Data Science team members reveals insights into their work, their inspiration, and their role in our company’s pursuit of excellence for customers. Kanlaya Rattanyu AI and Advanced Data Manager “Data Science operations handle use cases related to AI. Supporting all business groups within our company, we have categorized them into 10 functions—Customer and Market Insights, Packaging Design & Product Reliability, Production Planning, Raw Material Sourcing, Production and Process Optimization, Asset Maintenance, Quality Control and Inspection, Warehouse and Logistics, People, and Finance. Our team collaborates closely with staff in these functions to make positive business impacts together. “For example, when Maintenance asked us to integrate AI into the monitoring and decision-making process specifically Vibration Analysis or Motor Current Analysis, our goal was to ensure our AI tools can detect any issue before a breakdown in downstream stages. We have now rolled out our AI-enabled system to various plants including those in foreign countries and downstream. “There is no rosy path in a data science project. But we keep going because we know impacts from our efforts will be well-worth. That’s why no matter what we come across our path, we strive hard and harder to push through. Our passion is rooted in business impacts we know will happen from our project. We also see every challenge as an opportunity for self-improvement.” Pawitra Nopsuwan Data Scientist “Data science supports Customer and market insights with a diverse range of customer-related tasks, including finding new customers. AI can help analyze the list of registered businesses and identify which ones may buy from us. Following the identification, our sales team can reach out to prospective customers with a higher success rate. Data science, moreover, supports customer analyses. While tracking customers’ changing behaviors, we can also alert relevant teams as to which customers have the likelihood of stopping buying. We can also provide customer-care guidelines. “The challenging part about this job is working with various new people, because it takes time to learn others’ work style and approach, fine-tune, and visualize the same picture. Currently, our company has encouraged all employees to learn about AI via various courses and to apply AI to their jobs. With greater understanding in AI and more widespread AI applications, communications flow much smoother. “I am happy working because I can see how my output benefits our organization. My job also provides me with opportunities to exchange knowledge and perspectives with colleagues. Such discussions bring us closer. So, we can talk about various kinds of things. That’s kind of making me want to come to work every day.” News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Stick’Em Makes Education More Accessible with a Set of Chopsticks
Spotlight Stick’Em Makes Education More Accessible with a Set of Chopsticks Loading Data… In the age of AI, STEAM (Science, Technology, Engineering, Art, and Mathematics) skills are at the heart of learning. Yet more than 90 percent of the world’s population, or nearly one billion people, lack access to quality STEAM education. Students’ Idea for Every Learner Stick’Em is a Singaporean education tech startup. It was established after four 17-year-old students, with their inspiring experience as robotics trainers and STEAM instructors, decided to make a difference. Recognizing that traditional education models did not effectively support learning, these young entrepreneurs dedicated five years—while studying at university—to fundraising, designing, and developing Stick’Em and its low-cost STEAM learning innovation. A Stick’Em kit consists of two main components: a construction set featuring items such as bamboo chopsticks, wheels, rubber bands, and 3D-printed connectors; and a basic electronics set, including circuit boards, motors, and power banks. These widely available and affordable materials keep the price of each Stick’Em kit at just USD 100, about 10 times cheaper than comparable learning kits on the market. Affordable & Sustainable Advanced Learning On top of featuring affordable, low-cost, and replaceable parts, Stick’Em has two competitive advantages that allow it to create a broad and lasting impact on STEAM education. Firstly, its flexible lesson platform is compatible with all types of infrastructure. Whether a school uses computers, tablets, or smartphones, as long as there is internet access, students can connect, write code, and instantly transform ordinary chopsticks into robots. Secondly, its teacher training model is easy-to-understand, empowering teachers for any subject areas to confidently teach STEAM. Currently, Stick’Em innovation has been widely adopted. It has already made its way into 27 state schools in Singapore and more than 90 overseas schools, covering over 12,000 students. This tech startup has generated revenue from not just one-time equipment purchases but also recurring platform fees. In 2025, Stick’Em won first place at the Hult Prize 2025, the world’s largest social business plan competition for university students—securing a USD 1 million prize. Stick’Em success proves that a business can create both social impact and economic value, and quality education can in fact, be provided at a low cost. With Stick’Em, everyone can enjoy equal access to future skills. Source: a LOT Newsletter Vol.38 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
SCGP Joins Hands with Minburi Technical College to Enhance Employee Capabilities through Dual Vocational Training in Printing and Packaging
SCGP Joins Hands with Minburi Technical College to Enhance Employee Capabilities through Dual Vocational Training in Printing and Packaging Loading Data… Recently, SCGP, in collaboration with Minburi Technical College, organized the “SCGP x Minburi Technical College Dual Vocational Training Program” for the 2026 academic year. The program aims to enhance employees’ knowledge and skills in printing and packaging through theoretical learning conducted by instructors from Minburi Technical College, combined with hands-on practical training under the trainers from each department. Participants will gain experience both at their own plants and other SCGP plants, enabling them to broaden their practical exposure and effectively apply their knowledge to their work. Upon completion of the program, participants will receive a High Vocational Certificate in Printing and Packaging from Minburi Technical College. The first cohort consists of 19 employees from Fiber Packaging Business, and Consumer and Performance Packaging Business. In May, an orientation session was held at SCG Head Office to clarify the roles and responsibilities of dual vocational students, provide guidance on balancing study with work, and prepare participants for learning under the dual vocational system. The session also provided an opportunity for participants from various plants to get to know one another, exchange experiences, and build a shared learning network. This will support the development of both academic knowledge and practical skills in production operations, while emphasizing the importance of integrated learning between theory and real work experience to create sustainable value for both the learners and the organization. SCGP remains committed to developing quality talent and promoting lifelong learning to enhance employee capabilities and support the organization’s sustainable growth. Related Contents Loading Data…
SCGP Packaging Speak Out 2026 Announces Winners of the Intense “Final Pitching Day” Positioning Packaging as a Strategic Marketing Tool to Communicate Brand Essence and Deliver Value to Consumers
SCGP Packaging Speak Out 2026 Announces Winners of the Intense “Final Pitching Day” Positioning Packaging as a Strategic Marketing Tool to Communicate Brand Essence and Deliver Value to Consumers Loading Data… SCG Packaging Public Company Limited or SCGP, together with Srichand United Dispensary Co., Ltd. and Marketing Association of Thailand (MAT), managed by the Junior Marketing Association of Thailand (J-MAT)., announced the winners of the SCGP Packaging Speak Out 2026 project. The competition platform provided university students with the opportunity to connect design with business strategy in order to develop packaging that supports marketing success under the concept “Packaging as Strategic Marketing Tool,” integrating design with business strategy through “Design & Marketing Integration.” Students worked on a real business challenge from the SRICHAND brand under the themes of Modern T-Beauty and Sustainability, preparing them for the real working world. The event also featured a special inspirational talk exploring customer experience creation from branding to packaging amid the growing T-Beauty market. Searching for the Winners at the Final Pitching Day From more than 500 participating students nationwide, 15 finalist teams comprising 60 students advanced to the highly intensive Final Pitching Day. The stage was filled with determination and creative energy as participants presented packaging designs integrated with business feasibility through a Packaging Design System, competing for a total prize pool of over THB 120,000 along with certificates. The team that won the Gold Award (THB 40,000, certificate, and a two-month internship opportunity with SCGP) was “Noo Nee Lae T-Beauty,”consisting of four members: Napaktida Ueramnuaypornchok, a second-year student in the School of Business Administration for Society, Digital Marketing Program, Bangkok University Rangsit Campus; Thanaphong Pornsirisawee, a first-year student in the Faculty of Commerce and Accountancy, Business Administration Program, Chulalongkorn University; Wara Achayuthakan, a third-year student in the Faculty of Decorative Arts, Product Design Program, Silpakorn University Tha Phra Palace Campus; and Nutcha Inyoo, a second-year student in the Faculty of Agro-Industry, Packaging & Materials Technology Program, Kasetsart University Bangkhen Campus. Their winning concept, “The Serene Bloom,” reflected the perspective of Modern T-Beauty through the image of a “fighter woman” who must constantly face challenges and changes in work, environment, weather conditions, and daily life. As a result, consumers seek emotional stability from a brand that acts as a safe space while empowering them to confidently express themselves. The packaging design featured fluid yet internally strong forms, highlighted with rose-inspired line art symbolizing blooming through every stage of life. Key designs included a rose-pattern embossed compact powder case using chemical-free embossing techniques and an eco-friendly refill system; eye-catching cream sachets featuring moisturizing shades and sustainable packaging design from box to sachet; and sunscreen packaging with ergonomic curves designed to fit comfortably in the hand, paired with a 100% recyclable box. The Silver Award (THB 25,000 and certificate) was awarded to team “Klum Nueng Kueng Noom” for their concept “Adaptive Beauty,” which reflected Modern T-Beauty as beauty designed for a fast-moving lifestyle, adaptable to every situation and climate. The Bronze Award (THB 10,000 and certificate) went to team “Sanjee Srichand” for their concept “Always Ready,” presenting beauty as freedom without limitations and suitable for everyone in all weather conditions. Five Consolation Awards (total prize value THB 15,000) were also presented to Team Dee Mak Loei Ka, Team Girl’s Girl 888, Team Everything is Fine, Team Sri to the Moon, and Team Soft Glam Korn Mae Son Wai. Exploring T-Beauty from Brand Essence to Packaging Experience The event also featured an Exclusive Talk under the topic “Experience T-Beauty Brand Essence through Packaging,” which explored the role of branding, marketing, and packaging in driving the growth of T-Beauty while transforming Brand Essence into a tangible Brand Experience for consumers. Charkrit Direkwattanachai – Vice President of Administration and President of Junior Marketing Association of Thailand (J-MAT), spoke about the T-Beauty trend, stating that the concept of “Thai beauty” or T-Beauty has become increasingly clear in the eyes of the global audience through the export of Thai dramas and series to international markets, especially over the past 2–3 years. This has created significant market opportunities for Thai cosmetics and skincare brands. “T-Beauty, the essence of Thai beauty, has already been clearly communicated to the world. However, for Thai cosmetics and skincare brands to sustainably grow and stand alongside J-Beauty or K-Beauty, they must deliver high-quality products with attractive packaging that simultaneously reflects the brand essence. Only then can they become powerful enough to capture the attention of global consumers,” he said. He further emphasized that brands must be able to answer the question: “Why does the brand exist in this world, and in what direction will it lead the organization?” The answer to this question becomes the brand’s charm and differentiating factor. From there, brands can develop strategies to create meaningful consumer experiences that foster emotional connection and ultimately build brand loyalty. Ekaraj Niroj, Chief Customer Officer, SCGP, stated that packaging must be more than just a product container; it must serve as part of a marketing strategy to create brand value and make a strong first impression on consumers. Packaging should reflect the Brand Essence or brand identity while also addressing sustainability. “Sustainability is not an option, but a consumer expectation for brands to demonstrate social responsibility, such as designing packaging that uses less material and can be recycled and circulated back into use,” he said. Regarding the promotion of T-Beauty to the global market, he added that “T-Beauty” can also evolve into “G-Beauty” (Global Beauty). A clear example is the “Elephant Pants,” which consumers around the world recognize as a distinctive Thai product. If supported by packaging design that clearly reflects the brand’s identity and unique strengths, it can further enhance product value, strengthen brand recognition, and expand marketing opportunities on a global scale. Rawit Hanutsaha – Chief Executive Officer, Srichand United Dispensary Co., Ltd. & Mission to the Moon Media Co., Ltd., stated that one of the key success factors in branding today is transparency and sincerity toward customers. Once customers feel that a …
SCGP Expands Fiber Packaging Capacity in Vietnam Enhancing Integrated Packaging Solutions to Capture Growing Demand in the Region
SCGP Expands Fiber Packaging Capacity in Vietnam Enhancing Integrated Packaging Solutions to Capture Growing Demand in the Region Loading Data… SCGP announces an investment to expand a new corrugated containers production base in the south of Vietnam, with a total investment of Baht 748 million. The investment aims to capture growth opportunities from the continuously expanding fiber packaging market in Vietnam, while enhancing integrated consumer packaging solutions, strengthening competitiveness, and supporting quality growth. Commercial start-up is expected in September 2027.Mr. Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited or SCGP, said that SCGP has continued to pursue its strategy to build growth across ASEAN. Vietnam is considered one of SCGP’s key strategic markets, supported by strong economic growth and continuous inflows of foreign direct investment. The company made its first strategic investment in the south of Vietnam in 2009 by establishing Vina Kraft Paper Company Limited (VKPC), a packaging paper production base in Ho Chi Minh City. In 2016, VKPC expanded its capacity at the same location to support the growing demand for packaging consumption in the region. SCGP later further expanded its business in Vietnam through investments in various packaging businesses, including packaging paper, fiber packaging, foodservice packaging, high performance and polymer packaging, and other related businesses. To support growth and strengthen its capability to respond to rising consumer packaging demand, SCGP is moving forward with the expansion of high-quality corrugated containers capacity. The facility will feature advanced automated technology to drive production efficiency and operational reliability, with a production capacity of 26,800 tons per year. The new facility will be located within VKPC’s existing plant area in Ho Chi Minh City, Vietnam, with a total investment of VND 604 billion, or approximately Baht 748 million. The first phase of investment will focus on expanding converting capabilities for the fiber packaging business in the south of Vietnam. Commercial operation is expected to begin in September 2027. This strategic investment will further strengthen SCGP’s ability to serve and capture fiber packaging demand, which is expected to grow by approximately 7% per annum. It will also enhance business competitiveness and elevate the company’s integrated packaging solutions for customers. In addition, by leveraging y’s existing facilities, the new box plant is expected to optimize logistics, inventory management, and operating cost, while enhancing competitiveness and service efficiency along the supply chain.SCGP is committed to meeting the growing demand for sustainable and innovative packaging by offering integrated solutions across fiber, polymer, and foodservice packaging, tailored to the evolving needs of customers in Vietnam. News Release Download Related Contents Loading Data…
EMPOWER TEAM & HEAD TOWARDS SHARED GOALS
P-DNA EMPOWER TEAM & HEAD TOWARDS SHARED GOALS Loading Data… In today’s complex and rapidly changing business world, seamless collaboration is the key to unlocking excellence. In this issue, we sat down with Mr. Bhakkawat Bhasipol, Managing Director, Siam Kraft Industry Co., Ltd., to find out how this new-generation executive has fostered seamless teamwork for the company’s sustainable growth throughout the past few decades. 20 YEARS OF ADAPTATION OPPORTUNITIES Mr. Bhakkawat started working for the company in 2000 as a plant engineer and later received a company scholarship to pursue an MBA overseas. After he returned to Thailand, he took on a wide range of challenging roles, from business planning and international sales to sourcing management and corporate-level strategic planning. “The major turning point in my life was my transfer from the international sales field during the Hamburger Crisis. Back then, domestic demand faltered, and we had no other choice but to tap into overseas markets,” he recounted. “I was really worried because with my engineering background, I was never a salesman. But over time, I had learned to apply my experience to my new role. Data analyses were made to assess the demand/supply of each target country. Digging deeper then revealed new opportunities. I have eventually realized that there is no task we could not accomplish, as long as we apply what we have.” CHANGE & GROW TOGETHER In a high-level executive position, Mr. Bhakkawat not only takes on more responsibilities but also adjusts his mindset toward people management. “I used to think we couldn’t change others. We could only change ourselves. However, while studying in the Advanced Management Program, my executive coach explained that my beliefs were just partly true. With coaching, coachees can develop. If I were to stick to my old beliefs, it would mean coaching was meaningless. It is necessary to understand that people can change and improve,” he interestingly shared his experience on this shift in thinking. “From that time on, I no longer focus solely on changing myself. I communicate and coach to help others develop their potential and fine-tune for smooth collaborations.” SEAMLESS COLLABORATION BEGINS WITH PURPOSE “In large organizations, conflicts naturally arise. The production team wants big production volumes, while the sales team wants the best products at the lowest cost. Each team has its own KPIs. So, we need to step back and look at the bigger picture like our organization’s purpose. For example, SCGP’s goal is to make the world a better place. If everyone, regardless of department, shares the same vision, their smaller goals can be adjusted and aligned in the same direction,” he continued. COMMUNICATION FOR MUTUAL UNDERSTANDING Mr. Bhakkawat also shared a real case about a customer’s demand for a special-grade product requiring extremely high cleanliness standards. “After listening to the customer’s brief, the quality management team interpreted it as the requirement for 10-PPM (parts per million) cleanliness. That would mean the manufacturing team would need special raw materials and more time, resulting in higher costs. “We then decided to double-check with our customers and all relevant staff, which enabled us to find out that the customer was fine with the 400 PPM. So, we could produce products for our customers without the need to use special raw materials or production processes. This case makes clear that we should communicate and connect with the customer for the best solutions.” BRIDGING THE GAP FOR POWERFUL TEAMWORK In the eyes of Mr. Bhakkawat, the age gap within the workforce presents opportunities. “I am on the border between Gen X and Gen Y. But now, more Gen Zers have joined the workforce. In this multigenerational context, it is important to be understanding. Older staff should be open to the younger staff’s perspectives and knowledge, while the juniors should learn from the seniors’ experience and prudence. If we combine the strengths of different generations in our corporate culture of Customer and Consumer Centricity, Seamless Collaboration, Proactive & Agile, Inspiration & Innovation, our organization will enjoy solid growth, and we all will be happy at work.” For personal development and professional success, Mr. Bhakkawat recommends his long-held 4D principles: Discipline Considered the foundation of everything, discipline starts with small actions such as being punctual and keeping one’s word. These characteristics are essential to professionalism. Decisiveness Leaders have a duty to make decisions. A team cannot move forward if its leader does not take a clear stand, and decisions must be made based on facts and data. Development The world evolves so fast that today’s knowledge may no longer be relevant tomorrow. So, keep learning and take good care of our health. Dedication Build the next generation. Be open to the fact that younger people are tech-savvier and understand new-age consumers better. Our role is to help them grow. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…