Tag Archives: spotlight

News WELCOME CHALLENGES AND CHANGES Loading Data… WELCOME CHALLENGES AND CHANGES Kasinee Thitiwutthisakul Senior Researcher, Innovation and Product Development Center Numerous SCGP’s products, services and solutions are created and developed through technological innovation. Not only that they answer customers’ needs but they also pave way for SCGP’s sustainable growth. Behind SCGP’s various innovations, several teams are involved including researchers. One of them is here to share their mindset and inspirations, which enable them to have fun inventing new things and driving SCGP forward. “I am a researcher, who is in charge of executing innovation strategy and creating more business opportunities by expanding our core competencies in Nanotechnology. Many of you may be familiar with SCGP’s nanocellulose, which has already been applied to several commercial use cases. “To develop technology and create innovation, it should be presented as a solution, and it is necessary that we perceive overall picture along value chain. We need to consider customer’s needs as well as technical and business feasibility to create differentiation and link across the entire value chain. “The first challenge to implement innovation based on our breakthrough technology is related to scalability for industrial purposes. Since it is a newly developed approach, handful of people have had experience in the field as well as less information from external sources for our specific purposes. This means we can only enhance our team’s capabilities. We need to learn more and act fast. Another challenge is to create a New Solution in response to customers’ latent needs, and add value through sustainable future for all. When we acquire Customer Insight, we will understand comprehensive picture of customers and market, so that we will stay ahead of the competition. Allowing us to provide solutions with assured means of meeting or even exceeding customer’s expectation in both functional and emotional aspects.” Under current framework for the challenges, we have faced BANI (Brittle / Anxious / Non-linear / Incomprehensible) world, where many uncertainties and main global challenges in economic and social outlook are on the rise. As SCGP has expanded our business both in Thailand and overseas, we should be persistent with continuous learning and expanding our skills to keep up with emerging development. Furthermore, we should be open-minded and embrace more global perspectives. It is important to shift ourselves with “Welcome Challenges and Changes” mindset. “In my opinion, innovation should focus on creating a better world through sustainable development. My research thus focuses on three aspects: In the environmental aspect, our solution should lead to achieving maximum resource efficiency with minimizing energy usage; In the social aspect, our solution should deliver a better quality of life, which is beneficial for customers and future for all. In the organizational aspect, our solution should support our firm’s sustainable growth. “Driven by passion, I am keen on learning new things besides preparing myself for what’s next and challenge what’s possible. Within SCGP culture and ecosystem of innovation, it is a great opportunity to develop a T-shaped capabilities, becoming an expert in particular field with the ability to collaborate with experts in other disciplines. This is a kind of joy and passion in my career, where I am allowed for learning, adapting and growing to create a next chapter of me on a continued basis.” Related Contents Loading Data…

News Marketing Compass 2023 – 3 Dimensions, 3 Trends, 3 Technologies & 3 Marketing Components in Focus Loading Data… On 2023 forecasts, Asst. Prof. Dr. Ake Pattaratanakun has prepared a summary of the Marketing Association of Thailand’s predictions. The summary not only reflects what 156 distinguished executives and academics think will be coming, but it also offers guidelines about what brands should do. MUST-WATCH: 3 TRENDS, 3 DIMENSIONS & 3 TECHNOLOGIES Thai economy is expected to grow by 5 percent. In the economic field, businesses will have to focus on 1) Fast-changing consumer behaviors; 2) Global economic meltdown; and 3) Evolving digital technologies.  Consumers, meanwhile, will look for 1) Quality; 2) Trialability, which means brands can experiment with various new things. After COVID-19 crisis forced consumers to do what they never did before like ordering food deliveries and making e-payments, consumers will be keen to try something new; and 3) Traceability, which shows products’ carbon footprint and put all companies in supply chains in check. Consumers will want to find out if brands they are supporting are socially and environmentally responsible.   Business owners should allocate 5 – 10 percent of their budget to marketing. Investments should go to 1) Commerce platforms; 2) Content and 3) Payment systems that are convenient and smoothly linked to selling platforms. For example, businesses should integrate popular e-Wallets.   As artificial intelligence (AI) is set to play a big role in marketing arena, companies should be able to lower their marketing costs. Internet of Things (IoT), meanwhile, will enable the storage of big data. Biotechnology also will have crucial importance. All brands thus should urgently study these three technologies and leverage them for business advantages. BANI WORLD: NEW LESSON FOR EXECUTIVES TO LEARN & ADJUST FAST As BANI World is materializing, all companies and their executives must prepare themselves for the followings:   B – Brittle: Business models may collapse real fast. So, entrepreneurs should not be too confident about any particular model. It is best to diversify businesses and risks.   A – Anxious: Stop wondering when anxiety will be gone. Just think that it is normal to feel anxious. You only have to learn more and accept the fact that there is no certainty in the business realm anymore.   N – Nonlinear: Companies do not need long-term plans like those for three- or five-year period these days, because they should engage in Experimenting rather than Planning. If they are interested in an idea, act on it fast at a small scale. If any problem emerges, solve it one by one. The world is now changing so fast that planning may mean you end up doing nothing.   I – Incomprehensible: Because things will be hard to fathom, you only have to be ready to make decisions and tackle things you have never experienced before. In the coming year, problem-solving skills will be.   2023 IS YEAR OF 3P MARKETING MIX   P1. Personalized Marketing – Customers have different needs even when they are in the same industry. So, it is best to appeal to them with Personalized Marketing that becomes increasingly cheaper thanks to increasingly advanced technology. By now, companies must have already familiarized themselves with CRM (Customer Relationship Management) and CEM (Customer Experience Management) systems, which can generate income just like production machines. The more one invests efficiently in these systems, the greater value one can generate for customers.   P2. Precision Marketing – In the past, Mass Marketing had been the norm with ads placed in magazines or TV. Today, Precision Marketing proves better. It is like a sniper who can efficiently reach out to a target thanks to support from Facebook & Google AI. Use such marketing to avoid paying hefty mass-marketing fees.   P3. Performance Marketing – Creating a good brand image alone is out. Technologies have already enabled brands to evaluate the efficiency of marketing budget spent based on purchases / repeated purchases. So, you should focus on performance marketing instead.   source: https://www.scgpackaging.com/th/alotNewsletter Related Contents Loading Data…

News PASSION IS FUN & JOY OF WORKING Loading Data… Considering your job fun and challenging is a mean to ensure you are happy working with clear goals in sight every single day. Let’s here how an executive and staffer of Conimex Company Limited in SCGP have applied such good concept to their work. “In my human-resource-management job, I have accorded importance to communications. I usually go soft or request cooperation rather than giving orders. These days, SCGP has stepped in to offer advice for stronger work systems. Such move will benefit our company and our staff in the long run. While changes happen in the process, we have assured our staff that they are loved and taken care of by the company all the same. We have adjusted their mindset so that they are aware of their long-term benefits and security. Clear communications make it easier for them to understand. “In my view, passion is about the fun of doing something new. I am passionate about learning new skills so as to make staff happier and add value to our organization. Trying new things also make us realize that we have the potential to do more. We don’t need to expect that we will be successful in everything we try. But at least, we will know what we can do from all those experiments. If they are not the right solutions yet, we can explore further. I am fortunate that SCGP supports such approach. “If we look back, we will see that some of our passions have changed over time. We may discover new passions if we are keen to explore. Once we step out of comfort zone, we will see our new value. This is how I have defined my passion.” Dr. Passachon Limthongchai HR and Procurement Director “I am in charge of RMC (Raw Material Control). The challenges of my job surround cost-control efficiency, manufacturing-formula planning, in-process waste reduction, and the fulfillment of customers’ expectations. “Clear work goals are my inspirations. For now, my goal is to reduce plastic waste from production line. It is quite a challenging goal. But we are committed to achieving it. So, we are ready to experiment. I have encouraged junior staff to share their ideas too. When we have a clear goal to beat, we will have fun. We will want to do our best andsee if we can finally achieve the goal. “I am between operational staff and executives. So, when I have managed my team, I have made sure they know that I am with them. My team members can talk to me whenever they come across any problem. I am willing to share my experiences, offer advice, and give support. I have provided them with tools and set work protocol, which ensure team members can work interchangeably. I have also offered moral support so that we all can move ahead together.” Mr. Pramote Pengiam Raw Material Control Related Contents Loading Data…

News World Water Day 22 : Accelerating Change to Solve the Water and Sanitation Crisis Loading Data… Our world has “water” as the main component to 70%. Every living thing on this planet needs water as a basic factor to live. But nowadays we are facing water scarcity. Due to the problem of Climate Change, which affects the water cycle on the planet. This, together with insufficient water management in many parts of the world, has led to a crisis in water security. The United Nations therefore sets March 22 of every year as World Water Day or World Water Day to remind the world of the importance of water. This is in line with SCGP’s intention to strive for integrated water management for maximum efficiency. Including the restoration of ecosystems related to water sources. and support water for the community to use for agriculture in order to circulate the use of resources worthwhile and for the utmost benefit with the main strategies: Set a target to reduce water use from external sources by 35% by 2025 compared to BAU at the base year of 2014. Currently, water usage from external sources can be reduced by 28% and recycled water usage is 16.3%. Integrated water management by applying WRI’s AQUEDUCT water risk assessment tool to assess Water Stress in business areas across the ASEAN region. Together with the assessment of Business Continuity Management (BCM) for Business Continuity Plan (BCP) and jointly monitoring the trend of the water situation and setting guidelines for water resource management with the government, people and industry. Continuously increase the efficiency of water use. By analyzing the use of water throughout the cycle. and find ways to improve the company’s water usage by modifying the technology in the production process. improvement of machinery and installation of new equipment Install a modern and highly efficient biological water treatment system. To ensure that the quality of water meets the required standards. and install a real-time water quality monitoring system This makes it possible to check online. Leading government agencies, community leaders and people’s representatives jointly inspect operations Participate in hearing and monitoring environmental performance and discharge of treated water outside the plant. according to the license of the Department of Industrial Works Set. Related Content Loading Data…

ข่าว PAITOON PAPER BOX GROWS SUSTAINABLY WITH QUALITIES & STANDARDS Loading Data… PAITOON PAPER BOX GROWS SUSTAINABLY WITH QUALITIES & STANDARDS “Paitoon Paper Box” materialized after its founder decided to accept a senior figure’s invitation to step into the packaging industry. Throughout its journey, the company has pursued constant learning and development for the purposes of upholding quality and upgrading its business operations. Today, its founder’s son Mr. Puniapon Muangsiri serves as its Managing Director. Taking up the torch now, this top executive is here to talk about his company’s establishment and guiding principles in the face of changing situations. LEARNING IS BEGINNING “Our company was founded around 1978 after a senior figure invited my dad to do a packaging business together. He intended to set up a small plant in Bang Bon and trusted in my dad’s abilities and machinery expertise. In the beginning, the plant hired just three workers. My dad, who used to work in other businesses, learnt how to make various types of corrugated boxes from that senior figure himself. “After a while, a customer told my dad that purchase volume would increase by about 10 folds. My dad grasped that opportunity by quickly installing more machines to fulfill the growing purchase orders. Thanks to bigger capacity and production volume, we had more bargaining power in raw-material sourcing. We therefore could lower costs significantly, paving the way for our business to grow further. In 1996, our business expansion focused on Backward Integration. In other words, we started producing corrugated cardboards ourselves to save time and cost. We have since been able to handle urgent jobs and answer customers’ needs with greater efficiency. Moreover, we have imported, distributed, and installed packaging-production machines too because we have had solid experience and expertise in the field. About 99 percent of our machines come from Japan. We have installed and maintained them on our own.” GROWING WITH QUALITIES & STANDARDS Today, Mr. Punjapon has taken over the company from his father. The business environment now is far different from what it was more than 40 years ago, though. In his view, qualities and standards are key factors for the company’s further growth. “Unlike in the past, we now have to study international standards and practices to upgrade our business and standing, as well as support environmental & social care. Our raw materials and production process must be friendly to the environment. Currently, the Forest Stewardship Council (FSC) is there to certify which materials come from manmade forests. International labor laws also govern where to source materials. It is therefore necessary that our human-resource development is good enough to ensure that our workforce can deal with emerging changes. Only when we are able to adapt efficiently, can we maintain customers’ trust. We need to assure our customers that we are always ready to deliver quality products and meet the latest standards. The quality of our products is controlled by labs with moisture and temperature control to ensure full compliance with customers’ requirements. “We have been learning and adjusting all the time. During the past five years, our approach has worked great and driven our business growth well. We therefore intend to keep up this standard. This way, we should be able to meet the needs of even the most demanding customers. We will keep up with ongoing trends even though we may need to shoulder more expenses.” BUSINESS UPGRADE WITH RIGHT PARTNERS “I would like to thank SCGP for its constant support. When we started producing corrugated cardboards, SCGP helped us with raw materials that had good quality and came with a very reasonable price tag. Thanks to its support, our business has been growing. When we develop key projects with our major customers that require FSC CoC (Chain of Custody) certifications,SCGP provides us with solutions. Not only that SCGP delivers quality paper, but it always has enough supply to fulfill our demand. The company has delivered all goods without failure even during the COVID-19 crisis. “Our customers now place a strong emphasis on resource efficiency. So, we have done lots of homework to respond to their demand. Through our collaboration with SCGP, we can curb paper consumption by 15 percent without compromising quality. We have produced such products for five consecutive years now. “Moreover, I am impressed with SCGP’s sales and technical teams. They always tend to our needs, be they about quality, specific requirements, or improvements. They conduct analyses, provide information, and follow up with feedback to help us solve customers’ pain points and deliver increasingly better products. In the future, we will expand our production to Corner Protection guards, Duplex, and various other products in response to our customers’ changing needs. We will together partner with SCGP for sustainable growth.” เนื้อหาที่เกี่ยวข้อง Loading Data…

News SOONTHORN YONGVIBULSIRI : EVERY CHANGE GIVES LEARNING OPPORTUNITIES Loading Data… ADAPTING & LEARNING CAN BE FUN “Graduating in chemical engineering, I started my career as a manufacturing engineer at the Ban Pong Plant of Siam Pulp and Paper Company Limited in 1990. Later on, I was transferred to take charge of a new project at Wangsala Plant. After that stint, I was promoted to the post of production manager of Siam Cellulose Company Limited’s pulp factory. I would later handle an engineering project for Thai Paper Company Limited and then Phoenix Pulp and Paper Public Company Limited before returning to Ban Pong and Wangsala plants in my capacity as production manager. “Then in 2020, my career switched out of production line. It was a major turning point. I have now overseen the formulation of policies and strategies based on guidelines from the Management and ESG Committee. After laying down ESG framework, I have followed up with implementation and prepare reports. In my new role, I have been more involved in corporate affairs. I have also learned more about laws, government affairs, participation management, and stakeholder management. “ESG and Sustainability affairs also involve external organizations. I need to adapt a lot because I had never done such job before. But my work experiences have applied well in many contexts. During my adjustments, I have learnt more and stepped out of my comfort zone. It was difficult at first. But once the adaptation is complete, I have fun doing new things.” ESG IS GOOD TO PLANET & PEOPLE ESG, a meaningful international topic, has always received due attention from SCGP. Guided by ESG principle, SCGP has grown replaceable eucalyptus for use. Today, recycled materials have also accounted for 97 percent of its paper-packaging production. Used packages have been reused for maximum efficiency too in line with Circular Economy concept. “In the production process, we can maximize resource efficiency by curbing energy usage, water consumption, and waste. As we apply ESG concept to each unit, we must set a clear target. For example, if we intend to lower greenhouse-gas emissions, we must identify indicators, follow up with results, and conduct evaluations for necessary adjustments. “The formulation is not top-down. We ask operational staff to determine feasibility during formulation process. Then, after setting targets, we must send a message across as to how our efforts will benefit our organization, society, and planet. Our executives have communicated with everyone on all possible stages. Our ESG Rating has to date been satisfactory. SCGP was in Silver rank since its first year with S&P Global Corporate Sustainability Assessment. “Our ESG performance has assured investors of our quality growth and growing business opportunities. For example, our recycling business not only supports circular economy, but it also complements SCGP’s business portfolio. Indeed, ESG is really good to people, businesses, society, and the world”. OPEN UP, LEARN & CREATE OPPORTUNITIES “Working hard does not equal working well. If you perform well, it means you are effective and enjoy Work-Life Harmony. Today, I have realized that people management is by no means easy. In engineering field, we can produce clear-cut solutions when problems occur. If a solution is right, it can be used again and again. But in people management, your solution depends on a situation. “So, for my management role, I focus on two parts. Firstly, I open up my mind, explore inspirations, and am always willing to listen to others. When I come across a problem, I stay put. I tell myself my patience will be rewarded with achievement. After a task is successfully completed, I can be proud and tend to my passion. “Secondly, I encourage my team members to focus on corporate goals. We are parts of SCGP. This means we may sometimes work beyond our work scope in support of the firm’s goals. “To young staff, please keep learning. Read books, news and articles because additional knowledge gives you more opportunities. “Last but not least, don’t worry about changes. You just need to work responsibly and uphold the right principles. Do that and you will soon realize that you are on the right track,” Mr. Soonthorn concluded. Related Contents Loading Data…

SCGP has conducted its businesses based on ESG (Environmental, Social, and Governance) and Circular Economy concepts. It therefore has focused on green materials, maximum resource efficiency and upcycling. So many materials that would otherwise be thrown away become new products with added value, thanks to SCGP, which has also promoted community-enterprise development.   Guided by the aforementioned concepts, SCGP has recently collaborated with THINKK Studio in organizing “TRANSFORMATION” Waste to Value Workshop to promote resource efficiency and upcycling. Invited to the event were members of craft-community enterprises around SCGP’s plants in Kanchanaburi, Ratchaburi, Prachin Buri and Khon Kaen, as well as design / material-sciences lecturers and students. At the workshop, participants explored ways to upcycle SCGP’s unused materials with THINKK Studio in charge of sharpening the ideas and upcycling implementation.   “TRANSFORMATION” Waste to Value Workshop “TRANSFORMATION” Waste to Value Workshop took place amid inspiringly fun atmosphere. Discussed the workshop were four types of materials namely paper band, recycled plastic strap that is a byproduct from plastic-bottle forming, plastic tubes, and crushed recycled plastic. After THINKK Studio’s finishing touch, the upcycled materials are beautiful in design and boast added value.   THINKK Studio’s designers shared their ideas at the workshop. The first stage of the workshop was to understand more about the four materials and their different characteristics. The team then concluded that paper band should be woven in line with Thai craft of weaving. Tubes, meanwhile, should go well with that can be grasped in the hand. Crushed plastic, on its part, has solid durability and can be used for tray making.   In the next stage, THINKK Studio produced six protypes from the four materials namely a vase, a lantern, a handbag, a tray, a fan, and a tote bag. Participants then were given opportunities to make these products from the materials provided. For decoration, there were thin plastic sheets for participants to choose. These sheets were recycled from used plastic bags.   THINKK Studio – Think Circular Mr. Decha Archjananun, Creative Director & Co-Founder of THINKK Studio offered advice on how to upcycle waste/unwanted materials as follows: “Breathing a new life to no-longer-wanted materials or waste requires creativity. Designers need to visualize what the materials will be turned into through an experimental process that should go beyond any limit. During the workshop, THINKK Studio has already shown how to upcycle materials. Our team believes our efforts were successful and got positive response from participants. This workshop provided us with a good opportunity to interact with students who had fresh ideas as well as with craft-community enterprises that had exceptional craft skills. All sides in the workshop definitely discovered some inspirations. “Anyone can upcycle materials. At household level, upcycling will require just basic skills. At community or industrial level, it may be necessary to design waste disposal and storage process for upcycling. However, the process design can be done in collaboration with supportive companies, government agencies or research units. “Importantly, upcycling must focus on ensuring that its output is not only as functional as products from new raw materials but also answers well to consumers’ lifestyles. Last but not least, upcycling trend should continue because it is crucial to the environment and the world’s future.”  

News DAIRY HOME: SOCIAL ENTERPRISE FOR SUSTAINABLE GROWTH Loading Data… After poring over researches on overseas organic dairy farms, Mr. Pruitti Kerdchoochuen – founder and managing director of Dairy Home Social Enterprise Company Limited – applied his knowledge to Thai context. He started encouraging local dairy farmers to embrace organic production in pursuit of high-quality milk that can be turned into 100 percent organic products. He has lately shared his experience, business philosophy, social-enterprise concept, and views about his business partner SCGP with a LOT. IT TAKES TIME FOR ORGANIC-FARMING SEED TO GROW “In the beginning, we faced so many challenges. Our Learning Curve climbed up at the time no one else had tried organic farming here before. Dairy farms back then had a long value chain. Farmers did not produce all production factors. They relied on materials from various sources. In the past, dairy farms focused on quantity with every cow pressured to produce as much milk as possible. But today, our dairy farms just aim to produce an appropriate volume. Because dairy farmers can now produce proper food for cows themselves, cost is lower. Gross profit margin therefore rises. We are in no rush. Real impacts will be seen after 10 years. We understand that and we will not try to cite big profits as a motivation for farmers to switch to organic approach. “The number of our organic farms has already risen from one to 30 today. During our journey, we have also worked with other types of organic farms. We have supported one another.” SOCIAL ENTERPRISE FOR SUSTAINABLE GROWTH Dairy Home’s social-enterprise business model was shaped by interesting goals – the production of chemical-free quality milk for consumers, the sustainability of farmers’ livelihoods, and the reduction of farming’s environmental impacts. “Our business is a social enterprise. We take care of not just our business but also communities, society, and the environment. All stakeholders must benefit from our operations. I think a business exists to solve a problem or create a good thing. The sustainability of a business therefore depends on the benefits it delivers to consumers, communities, and the environment. Today, a business must engage all sides as stakeholders including employees, vendors, the environment, and communities. “Presently, Dairy Home has three main product categories: 1) Ready-to-Drink Milk, 2) Yogurt, and 3) Milk Tablets and other products. We have not conducted many marketing activities for our products because we believe a product should be able to stay on in the market on its own via consumers’ word of mouth. It must not rely on just advertisements. “In support of our continued growth, we have prepared solid plans for all parts of operations namely raw materials, demand forecast, our team’s abilities, and our plant’s capacity. For instance, when COVID-19 outbreak forced so many people to spend more time at home, we launched products and marketing campaigns targeting these people. Our sales thus soared. Aside, we have attracted an increasing number of certified organic farmers and therefore been able to boost our capacity. On research and development, we have conducted researches in collaboration with several universities and we will continue to do so in the future so that we can constantly roll out new products in response to customers’ needs.” PARTNERSHIP WITH SCGP, THE PROFESSIONAL SOLUTIONS PROVIDER “Printing on yogurt cups used to be our pain point. While yogurt has been our major product, we have produced it in more than 10 flavors. So, the volume for each flavor is not big. Yogurt, with its short shelf life, cannot be produced in a large volume either. In the past, our staff had to manually affix flavor label on every cup. This task was quite difficult too because the body of the cup was round. Placing the label on the lid, meanwhile, would not work because lid space was too small and there would be too much white space on the cup in the eyes of consumers. “SCGP has practically removed our pain point. Its prints for our yogurt cup are of high quality. All letters are very clear. They look nice on shelves too. SCGP has provided us with what we had long been looking for. With SCGP support, it becomes easier for our customers to choose the product from shelves. Also, our staff work more conveniently as they do not need to affix labels manually anymore. SCGP has impressed us very much. It has clear work process. Every step – be it design presentation, quotation, or prototype development – is truly professional. Work flows so smoothly with SCGP as our partner. SCGP has answered well to our needs. Not only that SCGP delivers quality, but its output really resonates with our concept. “Today, Dairy Home also uses SCGP’s corrugated boxes. In the future, we expect to get great packaging for various other products probably ice-cream cups, milk-tablet packets or boxes from SCGP too,” Mr. Pruitti concluded Related Contents Loading Data…