WELCOME CHALLENGES AND CHANGES
Kasinee Thitiwutthisakul
Senior Researcher, Innovation and Product Development Center
Numerous SCGP’s products, services and solutions are created and developed through technological innovation. Not only that they answer customers’ needs but they also pave way for SCGP’s sustainable growth. Behind SCGP’s various innovations, several teams are involved including researchers. One of them is here to share their mindset and inspirations, which enable them to have fun inventing new things and driving SCGP forward.
“I am a researcher, who is in charge of executing innovation strategy and creating more business opportunities by expanding our core competencies in Nanotechnology. Many of you may be familiar with SCGP’s nanocellulose, which has already been applied to several commercial use cases.
“To develop technology and create innovation, it should be presented as a solution, and it is necessary that we perceive overall picture along value chain. We need to consider customer’s needs as well as technical and business feasibility to create differentiation and link across the entire value chain.
“The first challenge to implement innovation based on our breakthrough technology is related to scalability for industrial purposes. Since it is a newly developed approach, handful of people have had experience in the field as well as less information from external sources for our specific purposes. This means we can only enhance our team’s capabilities. We need to learn more and act fast. Another challenge is to create a New Solution in response to customers’ latent needs, and add value through sustainable future for all. When we acquire Customer Insight, we will understand comprehensive picture of customers and market, so that we will stay ahead of the competition. Allowing us to provide solutions with assured means of meeting or even exceeding customer’s expectation in both functional and emotional aspects.”
Under current framework for the challenges, we have faced BANI (Brittle / Anxious / Non-linear / Incomprehensible) world, where many uncertainties and main global challenges in economic and social outlook are on the rise. As SCGP has expanded our business both in Thailand and overseas, we should be persistent with continuous learning and expanding our skills to keep up with emerging development. Furthermore, we should be open-minded and embrace more global perspectives. It is important to shift ourselves with “Welcome Challenges and Changes” mindset.
“In my opinion, innovation should focus on creating a better world through sustainable development. My research thus focuses on three aspects: In the environmental aspect, our solution should lead to achieving maximum resource efficiency with minimizing energy usage; In the social aspect, our solution should deliver a better quality of life, which is beneficial for customers and future for all. In the organizational aspect, our solution should support our firm’s sustainable growth.
“Driven by passion, I am keen on learning new things besides preparing myself for what’s next and challenge what’s possible. Within SCGP culture and ecosystem of innovation, it is a great opportunity to develop a T-shaped capabilities, becoming an expert in particular field with the ability to collaborate with experts in other disciplines. This is a kind of joy and passion in my career, where I am allowed for learning, adapting and growing to create a next chapter of me on a continued basis.”