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Over 30 Years of Experience   After his graduation in 1987, Mr. Sangchai joined Siam Kraft Industry Co., Ltd. (Banpong Plant) as an R&D engineer. He would later oversee its quality and environmental works too before being transferred to the Wangsala Plant to supervise its manufacturing in 2003. He was finally promoted as Director – Banpong Plant and then as Director – Wangsala Plant. In 2013, he took an overseas posting for the first time.   “I was posted to Vina Kraft Paper Co., Ltd. in Vietnam. Back then, the Vietnamese market was growing very fast. So, I decided to install the second paper manufacturing machine for Vina Kraft in 2016. Not only that the installation was completed five months early, but it also marked the first time European and Chinese technologies were combined for paper manufacturing. In 2018, I was summoned back to Thailand to serve in my current post,” Mr. Sangchai revealed.   4 Key Principles for Fruitful Collaboration   At plants, Mr. Sangchai’s focus was on manufacturing efficiency. But now that he has become an executive, his focus is on the overall picture and how to direct all involved toward the same direction. “My main job responsibility is to coordinate with SCGP’s packaging paper manufacturers in Thailand, Vietnam, the Philippines, and Indonesia to achieve synergy for the firm’s maximum benefits. I always apply the following four key principles:   1. Teamwork – when working together, all involved must talk and present their different opinions. Conclusions can then be made together. It is better than working solo; 2. Common Goal – with a shared goal and a holistic viewpoint, it is easier to achieve collaboration and synergy for maximum benefits within a specified timeframe; 3. Cheer Up – I provide counseling and support as all involved work toward the goal. I recognize small wins and offer praise; and 4. Challenge – I nudge my team to think fresh and try something new all the time. While the COVID-19 crisis reduces opportunities for team members to meet up, the firm has provided a solid infrastructure for the team to work online with least obstacles.”   Sustainability-Themed Business Operations   SCGP has embraced ESG (Environmental, Social, and Governance) concept in its operations. By addressing key sustainability topics, SCGP has maintained well-balanced output. “We have balanced all ESG elements. For the environment, we pay attention to water, air, and waste issues with an emphasis on maximum resource efficiency,” Mr. Sangchai explained.   “For society, we take care of our customers, vendors, staff, and local communities. Mutual communications let us know what they want. For example, when we know what communities need, we use our expertise to fulfill them. As communities have local products, we offer distribution channels to support their income generation,” he continued.   “We also ensure our plants are safe and friendly to the environment for mutual coexistence with local people. As an organization, SCGP maintains good ties with neighbors for our sustainable growth,” he added.   “Last but not least, we have accorded importance to corporate governance, risk management, and innovation development. As we constantly develop our products, we are able to fulfill our customers’ needs,” he concluded.   Constant Knowledge Seeking & Self-Improvement   “I have always improved myself with constant search for more knowledge. I have learned more from various sources such as the internet and experienced people. I always look for tips that will enhance my work approach. At the end of each workday, I reflect on what I did well and what I think I could improve,” Mr. Sangchai revealed.   In his view, data analytic and automation help him get jobs done faster without compromising quality. Machine learning and artificial intelligence (Al), just like innovations, deliver useful contributions.   “I would like to encourage all of you to work as a team. Let’s work together in earnest and with consistency to achieve our common goals!” he added.

While inspirations give a start to some dreams, it takes determination to make a dream come true. Whenever these two elements are combined, success can happen anytime, anywhere, to anyone.   P-Story features the life of Ariya Jutanugarn, better known as Pro May, in this volume because this young Thai became the world’s No. 1 female golfer at the age of just 21. Even though she missed a golden opportunity in her teenage years, she has managed to come back in grand style. Lately, she has also become the first Thai to win Honda LPGA Thailand.   Mindset for Success Other than having a supportive family and extensive training, Ariya herself has developed a good mindset. Her sports career started because she enjoyed playing golf and dreamed of taking care of her family. Her determination has then given her wings, paving way for her to become the world’s No. 1 female professional golfer in 2017. The top spot, however, did not make her as happy as she thought it would do. Instead, the pressure kept piling up as she became more afraid of failure. But rather than getting stuck with that fear, she has redefined her “goal”. When she steps into a match, she sets her sight on the new goal of establishing a foundation for poor children – something that could be fulfilled if she was the champion.   In the middle of 2018, she was ranked No. 1 for the second time. This time, delight filled her heart because she knew the value of her new goal.   “I don’t focus on winning anymore. I just think that I will make myself proud today. This way, my performance is better than expected,” Ariya reveals.   Inspiring Role Model   Despite her immense success, Ariya has faced several challenges and disappointments. She has braved through them all by understanding that things keep changing and problems will make her stronger. Ariya says she has started from zero and thus should not be afraid of starting from scratch again. She is determined to enjoy all aspects of her life every single day. When obstacles prove self- confidence. She does not compare herself with others, because she recognizes that everyone is different.   Thanks to her inspiring character, Ariya has been an idol to many including professional golfer Atthaya Thitikul. During a 2017 interview, Atthaya revealed that she refused to give up hard training because of Ariya, who proves a success comes from huge efforts. Today, Atthaya has been training hard and shown great discipline as she focuses on doing well for her family.   Path to Success   2000   Ariya started playing golf at the age of 5 with her parents as her coaches. 2003   She won a runner-up in Junior World tournaments in the United States. 2012   She turned into a professional golfer. 2013   – She attracted sponsorship, accumulating enough cash prizes to fulfill her dream of supporting her family financially.Just months after becoming  a professional golfer, her shoulder was dislocatedduring training. Following hospitalization, she needed to adjust her swing to stay on professional-golfer track. 2015   She had been eliminated in 10 consecutive contests. The disappointment was so big that she almost stopped playing golf professionally. 2016   She was named Rolex Player of the Year and received the biggest cash prize in LPGA. 2017   She became the world’s No. 1 female golfer for the first time. 2018   She won all big prizes in LPGA Tour and being named Rolex Player of the Year. Not only that she received the biggest cash prizes from LPGA, but she also earned the Vare Trophy (for the player with the lowest scoring average for the season). 2019   Pro May the Movie, which features Ariya and her elder sister (also a professional golfer), was screened.   Sources: www.thairath.co.th, www.msn.com, www.youtube.com  

Staff responsible for the offline and online distribution of Fest products are here today to share their ideas and techniques about how to impress customers. Thanks to their contribution, FEST sales have risen even during the COVID-19 pandemic.   “I am in charge of a Fest Shop, a Touch Point between customers and our brand. The important and first impression can be achieved with the ability to recommend the right products. Customers may not make purchase decisions right away. But if given useful information, they will come back.   “My team has cultivated good ties with customers too. The more we talk, the more we understand their needs. A service mind always helps too. For example, when customers cannot carry all goods back to their vehicle on their own, we give a hand. Some customers are so impressed that they not only return to buy more but also often give us small gifts like snacks.   “Guided by such mindset, we focus on sincere services and exceeding customer expectations. We are also polite and treat customers equally. We always listen to what customers want to say. If they complain, it means they still love us. If they don’t love us, they will just never return.”     Jiramon Pitielltlwan Omni Channel Staff       “My work mainly deals with online platforms, such as Facebook, LINE Official, and website. As I usually communicate with customers in writing, I need to be careful about choices of words. I also must ensure that my written messages reflect my willingness to serve. I try to be polite yet friendly. My seniors have made my job fun by allowing me to experiment with new ideas and pursue new possibilities.   “Regarding web design, we need to maintain the balance between speed and beautiful presentation. We also must ensure steps involved are streamlined. Frequently asked questions have been used for our website’s content creation.   “My job is very challenging because we need to respond fast. If we are slow, we may lose opportunities to sell. Real Time Marketing is key to making it easy for customers to make decisions. Promotions should be easy to understand. We need to bring as many potential customers as possible to our website.   “We have kept improving our website to deliver better experiences to customers. Thanks to my job, I can listen to the opinions of so many customers. I pay attention to every voice. Customers’ feedback let us know what improvements we need.” Suthara Ragsa Omni Channel Executive

SCGP has seriously listened to the Voice of Customers, which is crucial to product/service development, in pursuit of its goal to become Total Packaging Solutions Provider. The company has now had packaging to suit the needs of everyone, regardless of his/her lifestyle, age, or occupation.   We have got an opportunity to interview a family whose members have different career and lifestyle. In the family are Mr. Harun and Mrs. Jaruwan Kanokvaliwongs, who import and distribute Dream Chef  kitchenware, and her mother Mrs. Ambhorn Assanawittaya, who owns Come Home Cafe. Let’s find out how each of them has chosen packaging and what functional factors are behind their decision making.   Packaging for Stronger Brand Mrs. Jaruwan reveals that Dream Chef products, which are imported from South Korea, are distributed via department stores as well as online platforms.   “We have seen significant online sales growth since the Work-From-Home mode started. Having more time at home, many people think it is safer to cook their own food. We have carefully selected packaging to ensure that our customers will open the boxes and find our kitchenware intact. It is a way to impress customers, win their confidence, and encourage good word-of-mouth,” she continues.   “We have chosen packaging from SCGP’s partners because it is well-designed, durable, and lightweight. It has a clean surface and can feature of our printed logo and company details,” she explains, “As customer feedback has been good, we have confidence in quality.”   So far, she hopes that packaging can become even lighter because it will mean a lower logistic cost.       Packaging for Easier Life   Responsible for Dream Chef marketing at work, Mr. Harun manages his family’s household at home. He, for instance, has been shopping for its groceries. When he goes shopping, he is interested in not just product quality but also packaging design.   “At supermarkets, I look for appealing packages – something that is easy to carry and remove the need to use a plastic bag. I also appreciate packages that are easier to organize inside my car and my home,” this part-time househusband reveals.   “Importantly, I love things that make me feel good. I am always attracted to bottles that are made from recycled plastics. I feel I am a good man when using such stuff because they are kind to the earth,” he said.   Not Just Protective Packaging Come Home Cafe has offered dine-in, catering, and food-delivery services for eight years now, with a strong emphasis on food safety and a variety of packaging.   “We serve delicious dishes, using fresh ingredients and hygienic process. Our focus on safety means we are very cautious about our food packaging. That’s why we have chosen Fest. For delivery services, we need tightly-sealed boxes that are also easy to stack up. We have given feedback and have seen constant packaging improvement,” Mrs. Ambhorn says.   “Another problem in a food business surrounds the storage of fresh ingredients. During the COVID-19 situation, I was worried about ingredients rotting during storage. So, I looked for packaging that could keep ingredients fresh longer. My kids then recommended OptiBreathTM. It helps somewhat. The rest depends on my good storage and management processes.”   Feedback from her family reflects the voice of customers in both B2B and B2C groups. SCGP is indeed all ears as it seeks to respond increasingly better to the lifestyle of everyone.

At the mention of sustainability, some think of environmental care, some think of modern development, while some others think of the quality of life. While interpretations may vary, they are in fact about one same goal.   ESG: Shield in Times of Change   ESG principle generally sustains businesses in the face of challenges. The environmental aspect of sustainability provides the efficient use of resources and minimization of adverse environmental impacts. The social aspect prescribes equality, care for vendors/customers, and good community relations. The governance aspect, meanwhile, upholds transparency, fosters innovation, and pursues proper risk management. So, if companies embrace ESG, they are set to enjoy profitability as well as sustainable growth.   ESG & Sustainable Investment   ESG is directly related to “Sustainable Investment”. For such investment, investors focus on ESG as well as financial performance of a company. S&P, which compiles the Dow Jones Sustainability Indices (D.JSI), advises companies must accord importance to building investors’ wealth and long-term risk management. A company that pollutes the air, ignores local communities, and engages in bribery, after all, risks being sued. Their survival and sustainable growth are at risk.   SCGP has always complied with ESG framework, thus enjoying both continued growth and investors’ trust. Not only SCGP has published Sustainability Report but also committed to “Sustainable Development Goals” for its strategic operations. For Environmental, SCGP has reduced resource/energy use to maintain ecological balance in the long run. For Social, SCGP has conducted fair business operations with social responsibility, employee welfare, and commitment to quality-of-life enhancement. For Economic, SCGP focuses on not just profit but also value creation. It seeks to respond to the needs of all stakeholder groups, keep pace with the changing world, and encourage the business sector to embrace Corporate Governance in pursuit of sustainability.   In the face of various challenges and volatile situations, the industrial sector will need to adapt and uphold ESG. SCGP, with its clear guideline, has successfully built its business strengths and delivered good things to society.     ESG Factors   Environmental (E) 1. Energy Management 2. Water Management 3. Waste & Pollution Management 4. Greenhouse Gas Management   Social (S) 5. Labor Practice 6. Responsibility towards Customers 7. Community Development   Governance (G) 8. Corporate Governance 9. Risk Management 10. Supply Chain Management 11. Innovation

The following interview reveals that Dr. Joshua Pas, Global Foodservice Packaging Head, SCGP, who is multiracial, has not just capabilities but also “extraordinary” attitudes towards life and work. Just as he points out, making things 1 percent better each day will give exciting development for sure!   Invest in experiences Growing up overseas, Dr. Pas worked part time during his university years. It was quite normal for university students to work and study at the same time in western culture, after all.   Dr. Pas had built a great 16-year career in the United States. For example, he used to work for Bose Corporation in Boston and also Intel of Silicon Valley. He had already developed Data Analytics skills and mastered in Supply Chain management before joining Thailand’s SCG in 2013. “SCG initially assigned me to handle Digital Transformation. Serving as CDO (Chief Digital Officer), I was also in charge of AddVentures that focuses on investments and finance, as well as ZERO TO ONE or SCG’s Startup Studio. At the end of last year, I took up the post of SCGP’s Global Foodservice Packaging Head,” he said.   Understand the mode Dr. Pas emphasized that understanding and efficiently managing each work mode was necessary. “In execution mode, everything must be accurate. But in exploration mode, you must be able to accept less-than-100% performance. Improvement and Test-and-Learn during exploration are understandable,” he pointed out.   In his view, forming several small teams will encourage agility. Members in each team should have different age, gender and expertise. The greater the diversity, the better. When they get together, work ambience will be good. They will want to hear what other team members will say. They can inspire each other all the time. On performance evaluation, Dr. Joshua places an emphasis on OKRs (Objectives & Key Results). Simply put, OKRs presents both short-term and long-term key performance indicators (KPIs). Team members will know what they have to do this week and this year. “Project Management is also very important. It is not too complicated either. Just communicate and collaborate. Do what we are good at. Recruit others’ help for tasks they do better,” he explained.   Grow the top line Asked about Merger and Partnership (M&P), Dr. Joshua believes it represents a good challenge whereby one can learn about different culture and consumer behaviors.   “M&P reflects that we look for a partner. We do not think that we have bought a business. We let our partner keep doing what it is good at. We step in only where our contribution is useful. M&P aims to grow the top line. It therefore must place a strong emphasis on Integration and Synergy Project. We may introduce our Thai business models to Europe or US. Or, we may apply what we have seen there to Thai market,” this executive explained. “Europeans and Americans are different from Thais in some ways. So, we must determine what parts we can apply. By the way, on the overall, I am very excited about what we will be able to do without partners,” he added.   At SCGP, everyone is important Just as the interview was coming to a close, P-DNA asked Dr. Joshua about SCGP’s sustainable growth. “Everyone at SCGP is an important mechanism. So, ‘Do the Best You Can!’. If possible, act like you own SCGP businesses. Last but not least, have fun and enjoy the challenges!”, he concluded.   4 Ways to Improve Yourself Read “I like reading articles, including academic stuff. Read what is in our field so that we know what are cool. Read content in other fields to expand our horizons.”   Mentor “It is really great to have a mentor, who doesn’t need to be your supervisor or respected senior. To get a mentor, you may just walk toward the person you admire and ask, ‘Could we eat together once a month?’”     Can-do “If you want to do something, say so. Don’t be afraid! When you take up a project, someone will be by your side and help you. They won’t let you fail badly”.   Small change add up really fast “A former supervisor taught me this concept. If you do better by just 1% each day, you will do 38 times better in just one year.”