“Pass on Knowledge, Share Experience, and Harmonize with every Generation” Learning can happen anywhere and anytime. Learning is made possible when people from all generations exchange and share their perspectives and the sustainable learning derives from continually taking actions, which can lead to endless development. SCGP supports continual learning and is ready to pass on knowledge to everyone. In order to create innovations, each year SCGP provides opportunities to university students to join our internship program and gain work experience. It is a platform for the students to put their knowledge into practice and apply it to the actual work processes. The experience will be the foundation of their career path after graduation. For more than 2 months, 11 students from different faculties and universities have completed the internships at various departments and subsidiaries in SCGP. Today, we provide you a short interview with the interns about their impressions and what they have learned throughout their internship journey. —————————————————————————————————————————————————————– “I was impressed that SCGP was attentive and caring. The team helped provide me accommodation and selected a suitable department for my training that matches my interest. The staff are friendly and easy-going. From the first day of the internship, I feel like a freshman who was taken care of and taught by mentors. I was very happy to have learned how to work at SCGP.” Learning Points Systematic work in the department, separation of duties in the maintenance of machinery, division of management areas for work efficiency. How to use the program to check the condition of the Control Valve system in order to create a repair plan. Hands-on learning with the mechanic team, seeing the actual work, and adjusting myself to others. Mr. Wannakorn Inpin Faculty of Engineering, King Mongkut’s Institute of Technology Ladkrabang Doing internship at BP Paper Electrical Maintenance 2 – Siam Kraft Industry Co., Ltd. —————————————————————————————————————————————————————– “I was glad and impressed with how the staff in the company work. All the supervisors and staff took good care of me and were very helpful. I felt comfortable with them. Sometimes there had been pressure at work, but we worked things out in the end. Besides, meeting other interns and getting to know new friends from other universities brought me joy and made me so happy.” Learning Points Punctuality of the supervisors and every employee in the company. Learning how to sincerely and convincingly present work. Gaining a lot of new knowledge about how machines work. Miss Somruthai Tangon Faculty of Information and Communication Technology, Silpakorn University Doing internship at Energy Division – SCG Paper Energy —————————————————————————————————————————————————————– “I didn’t have a chance to come to the office and only worked from home, so I didn’t meet the supervisors and other staff members in person. Doing an internship online was enjoyable though. I’d like to thank all the staff members who taught me and gave me advice.” Learning Points Experience in working in a big organization. Friendship and caring received from the staff in the team. Life skills in the actual work environment. Miss Pinthira Parnicharoende Faculty of Communication Arts, Chulalongkorn University Doing internship at Brand Management Office – SCGP —————————————————————————————————————————————————————– “My supervisor and the engineering team took good care of me and helped me at work. They also taught me theories. Everyone is nice and friendly. Not only did they support me in work, they also looked after the accommodation for me. Whenever I had a problem, I could always contact them and ask for help.” Learning Points Hands-on experience from working in the office and on site Knowledge of electrical engineering related to solar cells. Learning to work with others and adjust to corporate cultures Miss Pakamas Teerasuwannajak Faculty of Engineering, King Mongkut’s University of Technology North Bangkok Doing internship at Energy Division – SCG Paper Energy —————————————————————————————————————————————————————– “All the staff and supervisors helped me with everything: work and general matters. They treated me well, always providing me food and drinks” Learning Points Specific and technical knowledge from working in the company. How the work atmosphere is like. The processes in the factory Mr. Noppanut Mungkalad Faculty of Engineering, Chulalongkorn University Doing internship at Technology and Digital Platform – SCGP —————————————————————————————————————————————————————– “I was impressed since the first day of my internship. The company was attentive to the interns and paid attention to personnel safety. All the staff members set a good example. They always teach me and provide me additional knowledge.” Learning Points Work process in the field of my interest Hands-on experience and effective working atmosphere Teamwork, communication with others, adaptation, and time management Miss Nicharee Kittrakulrut Faculty of Engineering, King Mongkut’s University of Technology Thonburi Doing internship at Energy Division – SCG Paper Energy —————————————————————————————————————————————————————- “The staff in my department were nice and kind. I had my supervisors who closely looked after me. I spent time with other interns. They were very lovely. The food there had a unique flavor. There are many beautiful places and cafes to visit in Ban Pong District. I like it very much.” Learning Points Production processes of packaging paper and wastewater treatment system New skills: how to use Streamlit and write Python coding Data analysis to create forecasts. Miss Nattakarn Puapunsuddee Data Science and Innovation, College of Interdisciplinary Studies, Thammasat University Doing internship at APM Data-Driven Transformation – Siam Kraft Industry Co., Ltd. ————————————————————————————————————————————————————– “My supervisors took very good care of me. They always support and kept me update on the work. When I had questions, I could always ask them and they were very responsive. Other interns I met were very nice, friendly, and ready to help one another.” Learning Points Automatic system development using UiPath software Work regulations in the factory Communication and process of work in the System & Process Optimization Department Mr. Lapis Thiralerdpanitch Faculty of Engineering, King Mongkut’s University of Technology Thonburi Doing internship at System & Process Optimization – SCGP —————————————————————————————————————————————————————– “Every staff member I met was kind and friendly. They took me to see the actual production process …
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Mini SK8 Shelf: a super-cool, portable paper shelf
Mini SK8 Shelf is a super-cool board rack, an innovative product made from paper. It is as strong as wood but lighter. The surface can be creatively designed in various styles with different patterns. KUFF, a renowned brand for furniture and life-style products made from SCGP paper, specifically designed the Mini SK8 Shelf for surfskate lovers. This strong and durable shelf can hold the weight up to 110 kilograms. With the striking patterns, Mini SK8 Shelf can serve different needs. It is suitable for storing boards at home and make your storage corner less boring, or you can take it with you anywhere when hanging out with your adventurous and outdoor friends because the waterproof-coated paper makes the shelf light weight, easy to carry and easy to disassemble and reassemble. Suitable for placing all kinds of board: Skateboard, Surfskate, and Longboard Strong and durable. It can hold the weight up to 110 kilograms. Environmentally-friendly as it made of paper Light weight (Net weight 1.2 kilograms) Easy to assemble and install and space-saving as the parts can be disassembled and kept in a box when not in use. Coated with waterproof matt stickers to increase durability. Water spill on the shelf can be wiped up without damaging the surface. Printed with digital printing technology. It is safe for users and in accordance with the international standards (REACH, RoHS3, Green Guard Gold, EN71 Toy Directive) Approximately 1 year of product lifetime under normal conditions, not exposed to moisture or water. Made-to-order product. It takes 5-14 days to produce and deliver. To order or ask for more information, please contact Doozy Pack (Facebook: Doozy Pack, Line: @doozypack)
Perspective of Sangchai Wiriyaumpaiwong: Steps Toward Sustainable Growth
Over 30 Years of Experience After his graduation in 1987, Mr. Sangchai joined Siam Kraft Industry Co., Ltd. (Banpong Plant) as an R&D engineer. He would later oversee its quality and environmental works too before being transferred to the Wangsala Plant to supervise its manufacturing in 2003. He was finally promoted as Director – Banpong Plant and then as Director – Wangsala Plant. In 2013, he took an overseas posting for the first time. “I was posted to Vina Kraft Paper Co., Ltd. in Vietnam. Back then, the Vietnamese market was growing very fast. So, I decided to install the second paper manufacturing machine for Vina Kraft in 2016. Not only that the installation was completed five months early, but it also marked the first time European and Chinese technologies were combined for paper manufacturing. In 2018, I was summoned back to Thailand to serve in my current post,” Mr. Sangchai revealed. 4 Key Principles for Fruitful Collaboration At plants, Mr. Sangchai’s focus was on manufacturing efficiency. But now that he has become an executive, his focus is on the overall picture and how to direct all involved toward the same direction. “My main job responsibility is to coordinate with SCGP’s packaging paper manufacturers in Thailand, Vietnam, the Philippines, and Indonesia to achieve synergy for the firm’s maximum benefits. I always apply the following four key principles: 1. Teamwork – when working together, all involved must talk and present their different opinions. Conclusions can then be made together. It is better than working solo; 2. Common Goal – with a shared goal and a holistic viewpoint, it is easier to achieve collaboration and synergy for maximum benefits within a specified timeframe; 3. Cheer Up – I provide counseling and support as all involved work toward the goal. I recognize small wins and offer praise; and 4. Challenge – I nudge my team to think fresh and try something new all the time. While the COVID-19 crisis reduces opportunities for team members to meet up, the firm has provided a solid infrastructure for the team to work online with least obstacles.” Sustainability-Themed Business Operations SCGP has embraced ESG (Environmental, Social, and Governance) concept in its operations. By addressing key sustainability topics, SCGP has maintained well-balanced output. “We have balanced all ESG elements. For the environment, we pay attention to water, air, and waste issues with an emphasis on maximum resource efficiency,” Mr. Sangchai explained. “For society, we take care of our customers, vendors, staff, and local communities. Mutual communications let us know what they want. For example, when we know what communities need, we use our expertise to fulfill them. As communities have local products, we offer distribution channels to support their income generation,” he continued. “We also ensure our plants are safe and friendly to the environment for mutual coexistence with local people. As an organization, SCGP maintains good ties with neighbors for our sustainable growth,” he added. “Last but not least, we have accorded importance to corporate governance, risk management, and innovation development. As we constantly develop our products, we are able to fulfill our customers’ needs,” he concluded. Constant Knowledge Seeking & Self-Improvement “I have always improved myself with constant search for more knowledge. I have learned more from various sources such as the internet and experienced people. I always look for tips that will enhance my work approach. At the end of each workday, I reflect on what I did well and what I think I could improve,” Mr. Sangchai revealed. In his view, data analytic and automation help him get jobs done faster without compromising quality. Machine learning and artificial intelligence (Al), just like innovations, deliver useful contributions. “I would like to encourage all of you to work as a team. Let’s work together in earnest and with consistency to achieve our common goals!” he added.
Pro May : “INSPIRATION”…can be Created & Passed Forward
While inspirations give a start to some dreams, it takes determination to make a dream come true. Whenever these two elements are combined, success can happen anytime, anywhere, to anyone. P-Story features the life of Ariya Jutanugarn, better known as Pro May, in this volume because this young Thai became the world’s No. 1 female golfer at the age of just 21. Even though she missed a golden opportunity in her teenage years, she has managed to come back in grand style. Lately, she has also become the first Thai to win Honda LPGA Thailand. Mindset for Success Other than having a supportive family and extensive training, Ariya herself has developed a good mindset. Her sports career started because she enjoyed playing golf and dreamed of taking care of her family. Her determination has then given her wings, paving way for her to become the world’s No. 1 female professional golfer in 2017. The top spot, however, did not make her as happy as she thought it would do. Instead, the pressure kept piling up as she became more afraid of failure. But rather than getting stuck with that fear, she has redefined her “goal”. When she steps into a match, she sets her sight on the new goal of establishing a foundation for poor children – something that could be fulfilled if she was the champion. In the middle of 2018, she was ranked No. 1 for the second time. This time, delight filled her heart because she knew the value of her new goal. “I don’t focus on winning anymore. I just think that I will make myself proud today. This way, my performance is better than expected,” Ariya reveals. Inspiring Role Model Despite her immense success, Ariya has faced several challenges and disappointments. She has braved through them all by understanding that things keep changing and problems will make her stronger. Ariya says she has started from zero and thus should not be afraid of starting from scratch again. She is determined to enjoy all aspects of her life every single day. When obstacles prove self- confidence. She does not compare herself with others, because she recognizes that everyone is different. Thanks to her inspiring character, Ariya has been an idol to many including professional golfer Atthaya Thitikul. During a 2017 interview, Atthaya revealed that she refused to give up hard training because of Ariya, who proves a success comes from huge efforts. Today, Atthaya has been training hard and shown great discipline as she focuses on doing well for her family. Path to Success 2000 Ariya started playing golf at the age of 5 with her parents as her coaches. 2003 She won a runner-up in Junior World tournaments in the United States. 2012 She turned into a professional golfer. 2013 – She attracted sponsorship, accumulating enough cash prizes to fulfill her dream of supporting her family financially.Just months after becoming a professional golfer, her shoulder was dislocatedduring training. Following hospitalization, she needed to adjust her swing to stay on professional-golfer track. 2015 She had been eliminated in 10 consecutive contests. The disappointment was so big that she almost stopped playing golf professionally. 2016 She was named Rolex Player of the Year and received the biggest cash prize in LPGA. 2017 She became the world’s No. 1 female golfer for the first time. 2018 She won all big prizes in LPGA Tour and being named Rolex Player of the Year. Not only that she received the biggest cash prizes from LPGA, but she also earned the Vare Trophy (for the player with the lowest scoring average for the season). 2019 Pro May the Movie, which features Ariya and her elder sister (also a professional golfer), was screened. Sources: www.thairath.co.th, www.msn.com, www.youtube.com
Service Mind That Goes Beyond Customer Expectation
Staff responsible for the offline and online distribution of Fest products are here today to share their ideas and techniques about how to impress customers. Thanks to their contribution, FEST sales have risen even during the COVID-19 pandemic. “I am in charge of a Fest Shop, a Touch Point between customers and our brand. The important and first impression can be achieved with the ability to recommend the right products. Customers may not make purchase decisions right away. But if given useful information, they will come back. “My team has cultivated good ties with customers too. The more we talk, the more we understand their needs. A service mind always helps too. For example, when customers cannot carry all goods back to their vehicle on their own, we give a hand. Some customers are so impressed that they not only return to buy more but also often give us small gifts like snacks. “Guided by such mindset, we focus on sincere services and exceeding customer expectations. We are also polite and treat customers equally. We always listen to what customers want to say. If they complain, it means they still love us. If they don’t love us, they will just never return.” Jiramon Pitielltlwan Omni Channel Staff “My work mainly deals with online platforms, such as Facebook, LINE Official, and website. As I usually communicate with customers in writing, I need to be careful about choices of words. I also must ensure that my written messages reflect my willingness to serve. I try to be polite yet friendly. My seniors have made my job fun by allowing me to experiment with new ideas and pursue new possibilities. “Regarding web design, we need to maintain the balance between speed and beautiful presentation. We also must ensure steps involved are streamlined. Frequently asked questions have been used for our website’s content creation. “My job is very challenging because we need to respond fast. If we are slow, we may lose opportunities to sell. Real Time Marketing is key to making it easy for customers to make decisions. Promotions should be easy to understand. We need to bring as many potential customers as possible to our website. “We have kept improving our website to deliver better experiences to customers. Thanks to my job, I can listen to the opinions of so many customers. I pay attention to every voice. Customers’ feedback let us know what improvements we need.” Suthara Ragsa Omni Channel Executive
Answer to Every Lifestyle and All Generations
SCGP has seriously listened to the Voice of Customers, which is crucial to product/service development, in pursuit of its goal to become Total Packaging Solutions Provider. The company has now had packaging to suit the needs of everyone, regardless of his/her lifestyle, age, or occupation. We have got an opportunity to interview a family whose members have different career and lifestyle. In the family are Mr. Harun and Mrs. Jaruwan Kanokvaliwongs, who import and distribute Dream Chef kitchenware, and her mother Mrs. Ambhorn Assanawittaya, who owns Come Home Cafe. Let’s find out how each of them has chosen packaging and what functional factors are behind their decision making. Packaging for Stronger Brand Mrs. Jaruwan reveals that Dream Chef products, which are imported from South Korea, are distributed via department stores as well as online platforms. “We have seen significant online sales growth since the Work-From-Home mode started. Having more time at home, many people think it is safer to cook their own food. We have carefully selected packaging to ensure that our customers will open the boxes and find our kitchenware intact. It is a way to impress customers, win their confidence, and encourage good word-of-mouth,” she continues. “We have chosen packaging from SCGP’s partners because it is well-designed, durable, and lightweight. It has a clean surface and can feature of our printed logo and company details,” she explains, “As customer feedback has been good, we have confidence in quality.” So far, she hopes that packaging can become even lighter because it will mean a lower logistic cost. Packaging for Easier Life Responsible for Dream Chef marketing at work, Mr. Harun manages his family’s household at home. He, for instance, has been shopping for its groceries. When he goes shopping, he is interested in not just product quality but also packaging design. “At supermarkets, I look for appealing packages – something that is easy to carry and remove the need to use a plastic bag. I also appreciate packages that are easier to organize inside my car and my home,” this part-time househusband reveals. “Importantly, I love things that make me feel good. I am always attracted to bottles that are made from recycled plastics. I feel I am a good man when using such stuff because they are kind to the earth,” he said. Not Just Protective Packaging Come Home Cafe has offered dine-in, catering, and food-delivery services for eight years now, with a strong emphasis on food safety and a variety of packaging. “We serve delicious dishes, using fresh ingredients and hygienic process. Our focus on safety means we are very cautious about our food packaging. That’s why we have chosen Fest. For delivery services, we need tightly-sealed boxes that are also easy to stack up. We have given feedback and have seen constant packaging improvement,” Mrs. Ambhorn says. “Another problem in a food business surrounds the storage of fresh ingredients. During the COVID-19 situation, I was worried about ingredients rotting during storage. So, I looked for packaging that could keep ingredients fresh longer. My kids then recommended OptiBreathTM. It helps somewhat. The rest depends on my good storage and management processes.” Feedback from her family reflects the voice of customers in both B2B and B2C groups. SCGP is indeed all ears as it seeks to respond increasingly better to the lifestyle of everyone.
3 Tangible Aspects of Sustainability
At the mention of sustainability, some think of environmental care, some think of modern development, while some others think of the quality of life. While interpretations may vary, they are in fact about one same goal. ESG: Shield in Times of Change ESG principle generally sustains businesses in the face of challenges. The environmental aspect of sustainability provides the efficient use of resources and minimization of adverse environmental impacts. The social aspect prescribes equality, care for vendors/customers, and good community relations. The governance aspect, meanwhile, upholds transparency, fosters innovation, and pursues proper risk management. So, if companies embrace ESG, they are set to enjoy profitability as well as sustainable growth. ESG & Sustainable Investment ESG is directly related to “Sustainable Investment”. For such investment, investors focus on ESG as well as financial performance of a company. S&P, which compiles the Dow Jones Sustainability Indices (D.JSI), advises companies must accord importance to building investors’ wealth and long-term risk management. A company that pollutes the air, ignores local communities, and engages in bribery, after all, risks being sued. Their survival and sustainable growth are at risk. SCGP has always complied with ESG framework, thus enjoying both continued growth and investors’ trust. Not only SCGP has published Sustainability Report but also committed to “Sustainable Development Goals” for its strategic operations. For Environmental, SCGP has reduced resource/energy use to maintain ecological balance in the long run. For Social, SCGP has conducted fair business operations with social responsibility, employee welfare, and commitment to quality-of-life enhancement. For Economic, SCGP focuses on not just profit but also value creation. It seeks to respond to the needs of all stakeholder groups, keep pace with the changing world, and encourage the business sector to embrace Corporate Governance in pursuit of sustainability. In the face of various challenges and volatile situations, the industrial sector will need to adapt and uphold ESG. SCGP, with its clear guideline, has successfully built its business strengths and delivered good things to society. ESG Factors Environmental (E) 1. Energy Management 2. Water Management 3. Waste & Pollution Management 4. Greenhouse Gas Management Social (S) 5. Labor Practice 6. Responsibility towards Customers 7. Community Development Governance (G) 8. Corporate Governance 9. Risk Management 10. Supply Chain Management 11. Innovation
Fest Daily, Brown Paper Food Packaging made of 100% virgin pulp
Fest Daily is a newly-emerged packaging from Fest, food safety packaging produced from brown paper, made of 100% virgin pulp with functions that can respond to the consumer’s needs.Currently, the products in the Fest Daily packaging group have been placed on sales in three configurations which are: boxes, widebowls and trays. Fest Daily are equipped with a full range of functions and properties according to the typical Fest takeaway box model, whether being the property on food direct contact, filling hot food up to 100 degrees Celsius, water resistance, oil resistance, insolubility, or in other words, we can say that they are ideally suitable for a variety kinds of foods even for bakery. In addition, Fest Daily is designed for consumers’ convenience. Its design includes a steam vent that allows you to not have to wipe the lid of the box, a completely sealed box edge and a click-lock technology in order that you don’t have touse a rubber band to wrap the box, and more importantly, Fest Daily can be stacked. Fest is an environmentally-friendly food packaging, so, Fest Daily is recyclable and can be reused as raw materials for transportation packaging. Fest is available at packaging storesand SCG Fest Shop, Bang Sue head office. Moreover, you can purchase order online at www.festforfood.com. For more information, please clickwww.facebook.com/fest, Line @festforfood, Call Center 0-2586-1000.
PHOENIX LAVA ซาลาเปาแห่งการให้ ใส่ใจทุกประสบการณ์ของลูกค้า 1
จากเทรนด์ “ซาลาเปาลาวา” ที่เกิดขึ้นในฮ่องกง เป็นจุดเริ่มต้นที่ทำให้คุณปริญญ์ สุขสมิทธิ์ เจ้าของและผู้ก่อตั้งร้าน “Phoenix Lava” เกิดแนวคิดและแรงบันดาลใจที่จะทำซาลาเปาแบรนด์ของคนไทย และตั้งเป้าเปิดสาขาทั้งในไทยและต่างประเทศ รวมถึงขยายแฟรนไชส์ในภูมิภาคเอเชีย ทำไมถึงต้อง Phoenix Lava คุณปริญญ์ สุขสมิทธิ์ เริ่มต้นเล่าที่มาของซาลาเปา Phoenix Lava ด้วยการพาเราย้อนไปสมัยที่เขาและน้องชายยังทำงานอยู่ที่ประเทศญี่ปุ่น พวกเขาใช้เวลาว่างจากการทำงานปรับสูตรซาลาเปาร่วมกัน รวมถึงศึกษาตลาดของประเทศไทยไปพร้อมกัน หลังจากศึกษาก็พบว่า คนส่วนใหญ่มักซื้อซาลาเปาไปเป็นของฝากเป็นของว่างในงานจัดประชุม เป็นชุด Snack Box สำหรับงานจัดเลี้ยง ฯลฯ ควบคู่ไปกับการลงพื้นที่สำรวจร้านซาลาเปากว่า 300 ร้านในกรุงเทพฯ ทำให้เขาตัดสินใจวางจุดยืนให้กับแบรนด์ด้วยการเป็น “ซาลาเปาแห่งการให้” ภายใต้ชื่อแบรนด์ “Phoenix Lava” สื่อถึงการเปลี่ยนแปลงของวงการ ซาลาเปาด้วยนก Phoenix แสดงถึงการเปลี่ยนแปลงและสิ่งใหม่ ๆ “ผมโชคดีที่น้องชายและทีมมีความรู้ด้าน Food Science เราจึงเริ่มต้นจากการทำซาลาเปาลาวาก่อน ต่อมาก็ได้ทำติ่มซำเพิ่ม เพราะถือเป็นอาหารชุดเดียวกับซาลาเปา ก่อนที่จะพัฒนาสินค้าเพื่อตอบโจทย์ผู้บริโภคมากขึ้นเช่น ซาลาเปาที่พร้อมอุ่นทานในไมโครเวฟ” ปัจจุบันร้าน Phoenix Lava มีสาขาในประเทศ 7 สาขา แฟรนไชส์3 สาขา และในต่างประเทศอีก 2 สาขา ที่มาเก๊า ประเทศจีน ใส่ใจในแพคเกจจิ้ง นอกจากพิถีพิถันเรื่องการคัดเลือกวัตถุดิบเพื่อให้ได้รสชาติซาลาเปาที่ดีที่สุดแล้ว Phoenix Lava ยังให้ความสำคัญกับการออกแบบบรรจุภัณฑ์เพื่อสร้างเอกลักษณ์และการจดจำแบรนด์ด้วย ตั้งแต่การเลือกใช้สีเหลืองใช้กล่องที่มีขนาดความยาว 37.5 เซนติเมตรเพื่อให้ใส่ตู้เย็นได้พอดี ติดสติกเกอร์ระบุรสชาติซาลาเปาไว้ที่ด้านหลังซอง เรียกว่าใส่ใจในทุกรายละเอียดเพื่อสร้างประสบการณ์ที่ดีให้แก่ลูกค้า นอกจากนี้ ยังคำนึงถึงการส่งมอบสินค้าและบริการ เพื่อคงคุณภาพสินค้าเช่นเดียวกับการมาซื้อที่หน้าร้าน โดยบริการส่งสินค้าจะเน้นความรวดเร็วและมีค่าบริการที่คุ้มค่าที่สุด โควิด-19 ดันยอดพุ่ง จากสถานการณ์โรคระบาดโควิด-19 สาขาของ Phoenix Lava ที่อยู่ในห้างสรรพสินค้าต้องปิดทำการไป 4 สาขา เพื่อปรับตัวให้ทันต่อสถานการณ์ และเพื่อสร้างยอดขายให้กลับมา เขาจึงใช้วิธีเปิดสาขาขึ้นมาทดแทนด้วยการควบคุมต้นทุนอย่างเข้มงวด ทางเลือกที่ได้คือการเช่าพื้นที่ในโซนที่ยังไม่มีสาขา และเช่าอาคารพาณิชย์ เพื่อทำเป็น Cloud Kitchen เพื่อกระตุ้นยอดขาย Delivery ซึ่งในปัจจุบัน Phoenix Lava มีสัดส่วน Delivery มากถึง 45 เปอร์เซ็นต์ การมีหน้าร้านในโลเกชั่นที่มีคนผ่านเยอะอาจไม่ใช่คำตอบสุดท้ายอีกต่อไป เมื่อเทียบกับการมีหน้าร้านในทำเลที่ค่าเช่าพื้นที่ถูกลง สร้างยอดขายหน้าร้านได้ระดับหนึ่ง แต่สามารถ Delivery ให้ลูกค้าในโซนนั้น ๆ ได้อย่างกว้างขวางกว่า เป้าหมายของการทำธุรกิจในปีนี้ คือ การช่วยให้ลูกค้าในพื้นที่กรุงเทพฯ และปริมณฑลสามารถสั่งซื้อ Phoenix Lava ด้วยค่าส่งเพียง 10 บาท และขยายจุดส่งที่เป็น Cloud Kitchen เพิ่มขึ้น ก่อนที่ในปี 2564 จะขยายแฟรนไชส์ออกไปยังจังหวัดต่าง ๆ เช่น ชลบุรี ระยอง จันทบุรี เป็นต้น EzySteam™ อีกหนึ่งความใส่ใจ เพื่อแก้ไข Pain Point คุณปริญญ์เล่าให้ฟังถึงจุดเริ่มต้นในการพัฒนาบรรจุภัณฑ์ร่วมกับเอสซีจี แพคเกจจิ้งว่าเขาและทีมวิจัยของเอสซีจี แพคเกจจิ้งมีแนวคิดที่ตรงกัน คือต้องการพัฒนานวัตกรรมเพื่อแก้ปัญหาให้ลูกค้า โจทย์แรกคือการทำถุงบรรจุซาลาเปาเพื่อให้ลูกค้านำไปอุ่นในไมโครเวฟได้ โดยยังคงรสชาติเหมือนการนึ่งด้วยไอน้ำ เพราะลูกค้าบางกลุ่มเน้นความสะดวกและรวดเร็ว “การพัฒนา EzySteam™ ใช้ระยะเวลาประมาณ 6 เดือน กว่าจะเป็นถุง EzySteam™ ที่ใช้งานได้ดีอย่างทุกวันนี้ต้องผ่านการพัฒนากันมาถึงเวอร์ชั่นที่ 3 และเอสซีจี แพคเกจจิ้งยังคงติดตามผลการใช้งานอย่างต่อเนื่อง ทำให้เห็นถึงความพยายามของทีม ซึ่งเป็นสิ่งที่ผมชื่นชมอย่างมาก” นอกจาก EzySteam™ แล้ว Phoenix Lava ยังใช้บริการ Dezpaxในการสั่งซื้อบรรจุภัณฑ์ที่มีบริการออกแบบ Custom ได้ในราคาที่เหมาะสมและยังมีสินค้าให้เลือกหลากหลาย ทุกวันนี้บรรจุภัณฑ์สินค้าใหม่ของPhoenix Lava ใช้บริการ Dezpax แทบทั้งสิ้น สร้างรายได้จากสิ่งที่มี “ผู้ประกอบการเอสเอ็มอี ควรสร้างรายได้จากสิ่งที่มีก่อน ไม่ว่าจะเป็นสินทรัพย์หรือทักษะความสามารถ ขณะเดียวกันต้องไม่เพิ่มค่าใช้จ่าย และทดลองทำสิ่งใหม่ ๆ ให้หลากหลาย “ผมมองว่าคนที่ผ่านวิกฤติมาได้จะก้าวไปได้ไกล ช่วงเวลานี้จึงถือเป็นโอกาสของธุรกิจขนาดเล็กหรือเอสเอ็มอีที่จะเติบโต ขอเพียงแค่ปรับตัวให้รวดเร็วและรับมือกับวิถี New Normal ให้ทันท่วงที ความสำเร็จก็เกิดขึ้นได้ไม่ยากขอเป็นกำลังใจให้กับทุกคนครับ”
Get rid of unwanted odor, get Odor Lock
Odor Lock packaging is an odor proof plastic bag made from special grade material with an odor locking power that can prevent unwanted smell from permeating outside the bag. It is perfectly suitable for storing odorous food such as durians, fermented fish, dried or salted seafood, red shallots, garlic, chili paste, and animal feeds. The product ensures that the strong smell of the food is kept inside the bag and will not be a disturbance during your traveling or transportation. Odor Lock also helps reduce the storage problem because, with this odor proof packaging, you can store several kinds of odorous food in the same place. Smell proof Odor Lock packaging comes with 2 selections: a 3-side-seal bag or a center-seal-side gusset bag. It can be used in many applications and serves different needs. The bag can be easily heat sealed, which increases hygiene and reduce concerns about food safety and contamination. In addition, Odor Lock bags come in a user-friendly size of 23 x 45 x 12. cm. One bag can contain 1 kilogram of durian, approximately 3-4 seeds. Odor Lock packaging can prevent the durian odor and from pervading outside the container. You can carry the durian you bought back home without worrying about its smell. The Odor Lock bag also keeps the durian fresh by preserving its flavor and soft texture. With well-designed features, Odor Lock packaging can be refrigerated or frozen without worrying about water seepage. The bag can be stored in the refrigerator with no condensation, so the food contained can retain its quality, flavor, and texture. Nonetheless, the food should be opened for consumption within 7 hours so that you can taste its actual flavor as if it was freshly cooked or bought. Please call 065-651-6953 for more information.