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Mirinda x Major Special set sustainable packaging that answers the needs of fun lovers of every generation from SCGP
When talking about packaging, most people probably think of packaging such as food boxes, plates, bowls, paper cups, or various product packaging. What if we asked you to think of a piece of entertainment packaging? What will you think of?
Today SCGP has “Mirinda x Major Special set” to please people who like soft drinks and love watching movies in movie theaters. In a way that has never been seen before It’s more practical and fun than what normal packaging has introduced you to.
Why does it have to be a movie ticket arcade game box?
Pasa Juichum and Sikin Amornkitcharoen, two designers from SCGP, are the designers of this cool packaging. From the customer’s request to design packaging for beverages with new logos and patterns, which emphasizes fun and color. The promotion is organized in conjunction with the distribution of movie ticket coupons to add specialness to the introduction of this rebranded soft drink. Therefore, the team thought that the packaging must be something that is close to people of all genders, ages and tastes. Therefore, it is the origin of designing the box to be in the style of a game cabinet that customers can interact with and have fun with the box in the style of a game cabinet and a movie theater, which must not be left in the trash when finished using. Must enable consumers to actually use it and continue to use it in a worthwhile manner. Thus was born ‘Mirinda x Major Special set’.
And how can you have a game cabinet!?
The Mirinda x Major Special set is meticulously crafted from sturdy E-flute, known for its high quality, non-fragile, non-easily crumpled, and odor-free characteristics. It can withstand high pressure based on the tall E-flute height, ensuring durability and extended usability. The wire pattern is designed to captivate consumers from the first glance, blending patterns reminiscent of classic arcade game cabinets and cinemas. This design aims to convey the fun and entertainment, which is the main concept for both beverage and cinema customers. Moreover, it is an environmentally friendly packaging that can be used efficiently and recycled for new purposes.
Inside the box, it accommodates 4 beverage cans, 1 movie ticket, and discount coupons for beverages and popcorn, providing an element of surprise. The beverages can be pulled out horizontally from the bottom of the game box. When the first can is pulled out, the remaining cans fall down systematically, ensuring that the box or game cabinet remains intact until all cans are removed. Once all beverage cans are pulled out, you’ll discover movie tickets and coupons for discounted beverages and popcorn. Just thinking about it is already fun!
What do consumers get?
This packaging offers both practicality and entertainment. When consumers enjoy the game, they can reuse the packaging for playing again, without keeping the fun to themselves. They can buy their favorite flavored drinks, arrange them in the can slots, and put them back into the game cabinet for another round of enjoyment. Invite friends or family to join in, and the packaging remains durable, user-friendly, environmentally friendly, and, most importantly, fun and versatile.
The creative work of the “Mirinda x Major Special set” by SCGP designers is genuinely appreciated and functional. It has even won the championship in the Packaging for Distribution category for products available in the Consumer Package (CP) market at the Thaistar Packaging Awards 2021. This design is an exemplary illustration of SCGP’s commitment to creating and innovating products that meet the needs of everyone, ensuring sustainability and beauty in the modern world.”
