SCGP Explores Behavior and Marketing for the Elderly Population, Sparking ideas for packaging solutions that resonate with this demographic
SCGP organized a seminar to share insights from the older generation with the younger generation, with the goal of generating ideas for packaging designs that align with the changing behaviors and needs of the elderly. The objective is to create packaging that is not only user-friendly and marketable to the elderly but also enhances their quality of life.
This initiative was carried out through the event “Packaging For Seniors: Empowering New Generation for the Elderly – How to Design Packaging that Brings Happiness to the Elderly.” SCGP collaborated with a diverse group of individuals to prepare the younger generation and business owners to understand the secrets of designing packaging and marketing strategies that appeal to the elderly demographic, responding to Thailand’s aging society trend.
Gaining New Perspectives and Understanding the Elderly
The event began with the topic “Delving Deep into Insights: What Kind of Packaging Do the Elderly Desire?” Three real-life speakers shared insights, starting with perspectives on physical health. Assist. Prof. Titima Wongviriyawong, an expert in geriatric medicine from Siriraj Hospital, discussed the physical changes that come with aging, emphasizing the need for packaging to accommodate issues like deteriorating eyesight, joint problems, and muscle weakness. For instance, packaging should prioritize ease of use and manipulation for elderly individuals.
Similarly, Ms.Orasa Dulyayangkul, the creator behind the brand “Craft in on” representing both the younger and older generations, highlighted the elderly’s desire to maintain independence and not burden their families. Therefore, packaging for daily-use items should focus on convenience, practicality, and safety. Large text, clear images, and distinct packaging features can assist in recognizing and using products effectively.
Furthermore, Ms.Rapida Atchakit, the owner of the “Ken Mae Thiew” page and someone who has more than 7 years of experience in caring for a mother with brain-related illnesses, also contributed valuable insights. She highlighted that for the elderly, choosing packaging that is truly functional is often more important than the brand of the product. This is because being able to independently use items without relying on others is a small success that can greatly uplift the spirits and emotions of the elderly on a daily basis. She also shared her perspective on how changing the way we shop for household items is crucial.
“We need to revolutionize our approach to shopping for items at home. Instead of selecting items based on scents or preferred brands, we should choose packaging that our mothers can use easily. For example, switching from glass bottles to plastic ones with pump mechanisms for sauces like tomato ketchup is a small success that can boost the mental and emotional well-being of the elderly. It’s about making items accessible and user-friendly.”
Designing Packaging for Senior
Designing packaging for the elderly requires attention to details and understanding user behavior beyond aesthetics. Packaging should be accessible across generations, ensuring ease of use for families while enhancing the quality of life for all. The topic “Design for Aging: How to Meet the Needs of Quality Living and Business” tackled these aspects.
Asst. Prof. Dr. Ake Pattaratanakun, Head of Marketing Department, Chulalongkorn Business School, Chulalongkorn University, emphasized the importance of grasping Silver Gen’s consumer behavior, considering their health, exercise habits, and purchasing behaviors. The challenge is to design packaging and sales strategies that cater to these preferences. Dr. Ake underlined the need to align design choices with the understanding of older adults’ perspectives, stressing that what seems appealing in terms of technology or minimalist design might not suit their needs.
Moreover, Mr.Suriya Pimcoat and Ms.Onpawee Bavonpattanapaisarn, Food and Beverage Packaging Designers from SCGP, shared real-life case studies of proactive packaging design. They stressed the importance of understanding customer behavior through discussions and surveys to create designs that provide new experiences. They also emphasized the significance of Universal Design principles, making packaging easy to understand and use for all ages.
Harnessing the Power of the New Generation for the Elderly
SCGP believes that the ideas and energy of the younger generation can contribute to designing packaging that enhances the quality of life for the elderly. Collaborating across generations can lead to a harmonious society that prioritizes the well-being of all, regardless of age.
Students and individuals interested in contributing their packaging ideas for the elderly can participate in the SCGP PACKAGING SPEAK OUT 2023 competition, which is open for submissions until September 7, 2023. More information can be found at https://thechallenge.scgpackaging.com/en/speakout.
SCGP Packaging Speak Out 2023 – Vietnam Inspires Vietnamese Young Talents to Elevate Packaging’s Role in Business Through Their Creativity
After two years of resounding success, SCGP, a leading multinational consumer packaging solutions provider in ASEAN, is thrilled to announce the return of SCGP Packaging Speak Out 2023 in Vietnam. Under the topic of “Sales Promoting Packaging“, this year’s competition is a beacon of inspiration for the Vietnamese young generation who was driven by a deep passion for customer–centric design, SCGP Packaging Speak Out 2023 – Vietnam not only unleashes the creativity of Vietnamese young people, but also presents a fresh avenue to promote businesses by delivering inventive, marketable, and eco–conscious packaging solutions, designed to cater to a multitude of needs.
In an ever–changing world, packaging plays a pivotal role in elevating the consumer experience, acting as the gateway to a product’s essence. A survey conducted by Vietnam Report in 2022 revealed that customer–centric packaging is paramount. It must resonate with consumers on a personal level, captivating their attention and reflecting their values. By incorporating functionality, aesthetics, and sustainability, packaging transforms into a tangible expression of brand commitment. Seamlessly melding practicality and emotional connection, customer–centric packaging not only protects the product but also creates a memorable and satisfying journey, forging lasting connections between brands and their consumers.
Mr. Sompob Witworrasakul, Chief Regional Officer, SCGP, emphasized the importance of sustainable, customer–centric packaging, stating: “In just two years, SCGP Packaging Speak Out has ignited a powerful drive among young Vietnamese visionaries to shape a sustainable future through innovative packaging designs. Specifically, the recognition of the packaging industry by businesses, valuing sustainable outreach while ensuring practicality and convenience for consumers, fills us with immense pride. As we launch this year’s competition, we aim to inspire and empower young talents to propel us towards a better future for our communities and a greener planet.”
With the theme “Possibilities for the Betterment“, SCGP Packaging Speak Out 2023 – Vietnam attracts packaging ideas that not only elevate products and enhance consumers’ experience but also address environmental and social consciousness. The competition’s topic is “Sales Promoting Packaging”, where the packaging design offers creative and marketable solutions to enhance product differentiation and value, thereby supporting Vietnam’s economic growth in both domestic and export markets.
An exciting addition to this year’s competition is the exclusive seminar on September 16th, 2023, which boasts a distinguished lineup of guest speakers, renowned for their expertise in crafting sustainable and impactful packaging designs. Registered participants will have the incredible opportunity to attend this enlightening event and engage with these esteemed speakers, including SCGP experts and Mr. Phan Trong Binh (Leo Phan), the Founder of Bold Creative Training Lab who is one of the most influential people in the design and marketing industries.
SCGP is committed to empowering young talents throughout Vietnam to spark innovation and sustainability within the packaging industry. By hosting the SCGP Packaging Speak Out 2023 – Vietnam and the accompanying seminar, SCGP strives to foster a new generation of visionary designers. Their ingenious packaging solutions will not only cater to businesses but also contribute to a greener and more sustainable future.
For registration and more information about SCGP Packaging Speak Out 2023 – Vietnam, please visit: https://thechallenge.scgpackaging.com/vn/speakout–vn. Don’t miss this opportunity to make a difference in the packaging world and contribute to a better and more sustainable futures.
SCGP X Srinakharinwirot University, Collaborate on Special Probiotic Research, Advancing the Development of HOLIS by SCGP Nutritional Supplements, Elevating Good Health
SCGP, in collaboration with Srinakharinwirot University, has conducted research on three special probiotic strains with outstanding properties. These strains have been developed as key components of the HOLIS by SCGP product line. Particularly, they are integrated into the “HOLIS by SCGP PROBIO ACTIVE PLUS” dietary supplement. This advancement aims to elevate health maintenance and overall quality of life, catering to the growing trend in the continuous expansion of the probiotic supplement market.
Mr. Ekaraj Niroj, Enterprise Marketing Director of SCG Packaging Public Company Limited (SCGP) said that the continuous growth of the dietary supplement market in Thailand is primarily driven by the modern lifestyle of working-age consumers, who are increasingly focused on health consciousness. Additionally, the aging society in Thailand has led to a heightened demand for supplements and vitamins for health. This positively affects purchasing behavior, consumption habits, and dietary choices for health. Notably, the top reason for choosing dietary supplements to boost the body’s immune system is linked to products containing probiotics – beneficial bacteria for the body. Consequently, it is predicted that the Thai probiotic supplement market will grow by an average of 10.4% annually, with the total market value increasing from 960 million to 1,571 million baht between 2022 and 2027, a 12% growth when comparing 2023 to 2024. Furthermore, the overall Thai dietary supplement market is expected to grow by an average of 7.5% annually, with the total market value increasing from 31,116 million to 44,630 million baht between 2022 and 2027, a 8% growth when comparing 2023 to 2024 (source : Euromonitor).
“SCGP’s expertise in natural strain development and cultivation enables us to leverage our knowledge and collaborate in elevating high-value herbal plants into the development of HOLIS by SCGP nutritional supplements. Our latest effort involves the cultivation of premium quality prebiotic-rich Jiaogulan, which is certified with GHPs/HACCP 2020 by a leading international institution. This collaboration with the Faculty of Medicine and the Center for Excellence in Probiotics at Srinakharinwirot University allows us to further research and develop herbal plants suitable for the Thai population. These specially selected probiotic strains are the key ingredients in HOLIS by SCGP PROBIO ACTIVE PLUS, our latest dietary supplement offering,” said Mr. Ekaraj.
Associate Professor Dr. Somchai Santiwatanakul, President of Srinakharinwirot University, mentioned that the university possesses a Center of Excellence in Probiotics with reputable expertise and reliable experimental results. This ensures the safety and benefit of consumers. Consequently, the collaboration with SCGP involves a mutual effort to research and develop unique probiotic strains from Srinakharinwirot University’s expertise in probiotics and SCGP’s herbal production. The research has led to the identification of superior probiotic strains that contribute to lowering cholesterol levels, reducing the risk of fatty liver disease, and promoting overall health. Among the three selected strains are Lactobacillus paracasei MSMC39-1, Bifidobacterium animalis TA1, and the special strain Lactobacillus rhamnosus TM7. Additionally, the research explores prebiotic from Jiaogulan, which is rich in saponins and offers various benefits such as lowering cholesterol, enhancing dietary fiber in the digestive system, supporting bowel movement efficiency, facilitating the growth of probiotics, and producing postbiotics.
“This collaboration is a testament to the success of joint research and development efforts in enhancing health and quality of life. It is anticipated that this will lead to future collaborations in various fields, such as researching new probiotic strains, working with different types of prebiotics, and applying these findings to develop new products that benefit health. This collaboration aligns with our vision of advancing the BCGs, bio economy, circular economy, and green economy, elevating the value of the economy through the utilization of herbal plants,” said Associate Professor Dr. Somchai.
For more information, please visit www.holisbyscgp.com and Facebook: HOLIS by SCGP.
SCGP Receives 3 IAA Awards for Listed Companies 2022, Showcasing Trust from Thai Analysts and Investors
SCGP, led by Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited (SCGP) and the management team, has received 3 IAA Awards for Listed Companies 2022. The awards include Outstanding CEO, Outstanding CFO, and Outstanding Investor Relations in the Industrial category. The awards based on votes from analysts and investment analysts association members who recognize SCGP’s commitment to sustainable business growth and relentless development of unique packaging solutions for customers and evolving consumer trends. SCGP was also acknowledged for its dedication in the preparation and communication of accurate and comprehensive information to analysts and investors, fostering continuous trust among all stakeholders. The award ceremony was held recently at The Chadra Ballroom, Siam Kempinski Hotel, Bangkok.