Post Type Archives: socials

Social Media Library Modern packaging must be thoughtfully creative to address all consumer requirements. Therefore, manufacturers need to carefully consider multiple factors in their design process. SCGP would like to share interesting packaging design trends from the ‘Packaging Speak Out 2025’ held in Vietnam! This event featured two expert speakers: Mr. Sumeth Boonyathanapan, Manager – SCGP Inspired Studio and Packaging Solutions, and Mr. Danh Trần, Vice President of VDAS Design Association and founder of VMARK. They shared practical approaches and case studies on designing connections between concepts, brands, and users, resulting in four interesting conclusions: 1. 👨‍👩‍👦 Understanding Multi-Generational Consumers Consumers from different generations have varying preferences and needs. For example, Gen Z emphasizes uniqueness and environmental friendliness, while Gen Y prioritizes simple, functional design. Therefore, packaging design should connect with each age group by starting with consumer behavior studies. Additionally, usability must be considered from opening, holding, and storing to post-use management, ensuring both aesthetic appeal and practical functionality. 2. 🥮 Cultural Connection Incorporating local culture into design is one way to connect with people across different age groups. It also adds value to packaging by being filled with identity, pride, and honoring local values. For example, moon cake packaging in Vietnam uses traditional patterns and local symbols, incorporating product-related stories that help deepen connections and create bonds with consumers. 3. 🚀 Designing for the Future with Two ApproachesApproach 1: CARE / SHIFT / VALUECARE: Caring for the world by using resources wisely and being environmentally friendlySHIFT: Adapting to consumers by designing according to changing lifestyles and needsVALUE: Creating value and credibility by communicating with sincerity and honesty for consumer recognitionApproach 2: The 3G ModelGREEN: Environmentally friendly – choosing biodegradable materials, easy to recycle, or locally sourced materialsGENUINE: Sincere and promoting cultural identity – must be transparent, honest to consumers, and convey local identity through designGRAVITATE: Attractive – creating outstanding work that provides good consumer experiences from start to finish 4. ♻️ Sustainability as Standard Designing for sustainability helps meet consumer expectations, comply with regulations, and enhance brand value. It also creates long-term relationships with the world and users. These four trends from expert perspectives in both Vietnam and Thailand demonstrate that good packaging must serve as a comprehensive and optimal connection point between brands, consumers, and the environment. #SCGP #Innovation #SCGPINNO Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library 🌐 Amid economic volatility and global competitive challenges, SCGP remains steadfast in driving business with a clear approach, committed to quality and sustainable growth through 3 key strategies in the second half of 2025: 📈 1. Market Expansion and Building Strong Foundation in ASEANSCGP is moving forward to diversify risks and extend growth in high-potential countries like Vietnam, Indonesia, and the Philippines 🇻🇳🇮🇩🇵🇭 to respond to packaging demand in food, beverage, and consumer goods sectors that continue to expand and grow steadily. ⚙️ 2. Delivering Total Packaging Solutions and Enhancing Capabilities with TechnologyWith increasing market demand, Cross Selling strategies to strengthen long-term customer relationships, along with enhancing supply chain flexibility, are what SCGP is doing alongside expanding into new potential markets such as India, Bangladesh, and Australia.Additionally, SCGP focuses on efficient cost management by applying AI, Machine Learning, and Robotic Automation to reduce time while increasing production efficiency, safety, and optimal resource utilization. 🚀3. Building Strong and Agile Management StructureDecentralizing power to regional management teams helps SCGP respond to decision-making situations quickly, flexibly, and keep pace with market changes. ✨ With these 3 comprehensive and proactively driven strategies throughout the value chain in the second half of this year, SCGP is ready to maintain competitiveness and create stable growth. 📊#SCGP #GROWTH #SCGPGROWTH Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library 🌏 Amidst climate change, collective efforts will determine a sustainable future.SCGP has set a goal to move forward toward Net Zero, reducing greenhouse gas emissions to zero by 2050. One of the key approaches is solving problems through ‘Nature Climate Solutions (NCS)’ – using nature to help address climate change by sustainably increasing carbon dioxide absorption through ‘trees.’ 🌱 In 2024, SCGP planted an additional 66,985 trees in both company areas and public spaces. When combined with the cumulative total from 2020-2024, this equals 2,350,269 million trees. 🤖 SCGP collaborates with CERT+ in using satellite data collection alongside AI to calculate the amount of carbon dioxide that can be stored in forest plantation areas. 🌳 SCGP’s forest plantation area in 2024 covers 66,621 rai and has been certified by SGS (Thailand) as capable of storing up to 270,228 tons of carbon dioxide equivalent. Additionally, SCGP adheres to the principle of not destroying forests in the supply chain, with all virgin pulp coming from planted forest areas. SCGP is committed to creating a balance between production and systematic environmental care, emphasizing efficient energy use, waste reduction, and water reduction in production processes, alongside developing environmentally friendly packaging. #SCGP #ESG #SCGPESG Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library Colorful exhibition booths are the heart of any event, as they mark the beginning of stories that people will remember. Beyond their beauty, they can be designed to match event themes with sturdy structures and shelving that makes products stand out. Large items, even mascots made from paper, help attract attention while being environmentally friendly. SCGP has introduced solutions that make events distinctive, different, and environmentally beneficial by designing and producing ‘exhibition booths made from recycled paper’ that are both beautiful and functionally effective. Why Paper Booths are an ‘Interesting Choice’?♻️ Eco-friendly: Made from recycled paper, and after use, they can be recycled again into the system.🪶 Lightweight: Because they’re made from paper, yet they maintain strength and can support the weight of various displayed items. They’re also easy to install, convenient to transport, saving time and costs in event preparation.➰ Flexible Design: Can be designed and customized in terms of size, shape, graphics, and colors to meet specific needs, helping to match brand image and making them more memorable when set up at trade shows.🔆 One-stop Service: SCGP provides comprehensive system support from design stages, production, installation, post-event material removal, to recycling. All materials are managed comprehensively from start to finish, enabling efficient reuse and reducing waste management burden for event organizers and clients. SCGP’s paper booths represent another choice that meets the needs of our environmentally conscious era, especially for brands with sustainability goals who are looking for beautiful, efficient exhibition booths that are also environmentally friendly. Have you ever seen paper booths that caught your eye? Or what would you like to see paper booths designed as? Feel free to comment! #SCGP #Innovation #SCGPINNO Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library 👦🌱 International Youth Day was established by the United Nations to emphasize the important role of youth as leaders driving society in the future and to develop youth to be ready in all aspects, because strong seedlings will grow into strong trees. 💡 The ‘SCGP Packaging Speak Out’ opens space for youth to showcase their potential through learning from experts, leading to hands-on creative packaging design while instilling design concepts that care for society and the environment, including presenting ideas on a real stage. This is another activity that creates shared value between the business sector and society through developing skills, thinking, and sustainable consciousness, which aligns with the world’s Sustainable Development Goals (SDGs) in 3 main areas:📚 SDG 4: Promoting quality education📦 SDG 12: Promoting sustainable production and consumption🌦️ SDG 13: Promoting participation in addressing climate change SCGP believes that investing in youth today will be able to create a strong society, sustainable economy, and a livable world for future generations. #SCGP #ESG #SCGPESG Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library SCGP showcases 5 highlights, reinforcing their success in the first half of 2025.What will they be? Let’s take a look together. #SCGP #GROWTH #SCGPGROWTH Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library Connected Packaging: When Packaging Connects, Brands Get Closer to Consumers 🤝 📱 ✨ #SCGP #ConnectedPackaging #INNO #SCGPINNO​ Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library Today’s ‘Green Dictionary’ presents the term ‘Nature Positive’ 🍃➕ – what does it mean and why is it important? Let’s take a look. ​ #SCGP #NaturePositive #ESG #SCGPESG​ Back to เนื้อหาที่เกี่ยวข้อง Loading…

Social Media Library Vietnam is one of the important markets because it is a country with an expanding economy and substantial foreign investment. SCGP has proceeded to increase its investment in Duy Tan Plastics Manufacturing Corporation (Duy Tan JSC) from 70% to 100%. This investment aligns with SCGP’s strategy that focuses on growth in the Consumer Packaging segment and expanding into domestic markets in the ASEAN region with high growth potential. Duy Tan Plastics is a leading rigid plastic packaging manufacturer in Vietnam, which has expertise in providing packaging solutions, manufacturing innovations, and sustainable packaging formats to meet consumer needs. The company has a customer base that includes both B2B clients consisting of multinational companies and leading domestic brands in Vietnam, as well as B2C customers, offering household products such as food containers, kitchenware, cleaning equipment, and furniture. The investment in Duy Tan Plastics therefore helps enhance product diversity, expand the customer base, and integrate business collaboration in developing innovations and packaging solutions simultaneously. This strengthens SCGP’s ability to comprehensively meet market demands while achieving stable and sustainable growth in the ASEAN market. #SCGP #GROWTH #SCGPGROWTH Back to เนื้อหาที่เกี่ยวข้อง Loading…