SCGP Announces 2024 Results with Revenue Up 3%, Dividend Declared at 0.55 Baht per Share, Driving Expansion in Packaging for Consumer-Linked Products

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SCGP Announces 2024 Results with Revenue Up 3%, Dividend Declared at 0.55 Baht per Share, Driving Expansion in Packaging for Consumer-Linked Products

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January 28, 2025

SCGP announced the operating results for 2024, achieving total revenue from sales of Baht 132,784 million and profit for the year of Baht 3,699 million, along with a dividend payment of 0.55 Baht per share, representing 63.8% of profit. Over the past year, SCGP successfully navigated challenging circumstances by strengthening the consumer-linked product portfolio, such as food & beverage packaging as well as consumer packaging, expanding packaging and medical and supplies business, and focusing on boosting sale volume in domestic markets, e.g. Thailand, Indonesia, Vietnam, and the Philippines. These efforts solidified SCGP’s position as a leader in the ASEAN packaging market share. Looking ahead, SCGP is confident in achieving business growth in 2025, driven by the recovery of the packaging market. SCGP has set an EBITDA target of Baht 18,000 million and outlined four key strategies: 1) Expanding domestic markets and downstream products, 2) Enhancing operational excellence through data analytics and Artificial Intelligence (AI) to increase business opportunities and cost saving by up to Baht 600 million, 3) Developing innovations, solutions, and low-carbon products to meet customer demands, and 4) Advancing ESG initiatives by increasing the use of alternative fuel to reach 39%.

Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited or SCGP, said that the overall packaging industry in 2024 saw improving domestic market demand in ASEAN. This growth was driven by domestic consumption, the recovery of tourism, and export activities. However, in the second half of the year, factors such as exchange rates of the Thai Baht and other ASEAN currencies, coupled with a slower-than-expected economic recovery in China, impacted to lower export volumes and the regional pricing of packaging paper. In the fourth quarter of 2024, ASEAN domestic market demand increased compared to the third quarter, particularly in the food & beverage and fast-moving consumer goods (FMCG) segments. Meanwhile, demand for packaging paper from China showed signs of recovery, with import volumes trending upward especially in December due to increased consumption and continued implementation of economic stimulus policies.
Last year, SCGP handled the dynamic changes in the business environment by adjusting its marketing strategies to focus on domestic market within ASEAN to cater to the increasing demand for packaging. This approach enabled SCGP to boost sale volume for packaging paper, fiber packaging, and polymer packaging, further reinforcing SCGP’s leadership position in the ASEAN packaging market share. SCGP also diversified its portfolio by increasing investments in consumer-linked product categories such as food & beverages, fast-moving consumer goods (FMCG), and high-potential segments like healthcare supplies. SCGP broadened its export reach to new markets in South Asia, including India and Bangladesh, and adopted technology to enhance efficiency and reduce production costs. In terms of recovered paper management (RCP), SCGP established partnerships to increase the sourcing and use of locally recovered paper. Furthermore, the company is undergoing capital restructuring to reduce financial costs in Indonesia.

In 2024, SCGP achieved revenue from sales of Baht 132,784 million, a 3% increase compared to the previous year. EBITDA stood at Baht 16,127 million, representing a 9% decline from the previous year, while profit for the year was Baht 3,699 million, a decrease of 30% from the previous year. For the fourth quarter of 2024, SCGP reported a revenue from sales of Baht 31,231 million, a 2% decrease YoY. EBITDA for the quarter was Baht 2,845 million, down 35% YoY, and loss for the period was Baht 57 million, a decrease of 105% YoY. This decline was primarily due to higher recovered paper costs, lower selling prices of packaging paper, and reduced contributions from operations in Indonesia and the recycling business.

In consideration of the FY2024 financial performance, the Board of Directors has proposed for shareholder approval at the Annual General Meeting (AGM), a full year 2024 annual dividend payment of 0.55 Baht per share, of which 0.25 Baht per share was previously paid as an interim dividend on 21 August 2024. The final dividend payment of 0.30 Baht per share will be on 21 April 2025, record date of 2 April 2025, and XD-date of 1 April 2025.

Wichan added that the packaging industry is expected to see a positive outlook in the first quarter of 2025, driven by increased consumption in ASEAN markets, supported by government measures to stimulate spending and rising demand for packaging paper in China. Meanwhile, the European economy is anticipated to grow gradually due to declining inflation rates and easing interest rates. However, close monitoring is required for potential impacts from trade tariff measures on imported goods, which may affect global supply chains. Meanwhile, energy prices and logistics costs are expected to remain stable.

In 2025, SCGP has allocated a total investment budget of Baht 13,000 million and aims to increase EBITDA to Baht 18,000 million. The company implements four core strategies to achieve quality growth: 1) Profitability Enhancement in ASEAN: SCGP will focus on markets in Thailand, Indonesia, Vietnam, and the Philippines and expanding its portfolio of consumer-linked products, while also exploring new high-potential markets, including healthcare supplies. 2) Operational and Supply Chain Excellence: SCGP will improve production costs and energy efficiency through the adoption of advanced technologies such as data analytics and artificial intelligence (AI). These measures are expected to enhance business opportunities and cost saving by approximately Baht 600 million in 2025; 3) Innovation, Solutions, and Customer Experience: SCGP continues to focus on developing innovations, processes, and services that enhance customer experience and create differentiation to drive value creation and profitability. SCGP has allocated a budget for research and development of packaging innovations, equivalent to 1% of its annual revenue. For 2025, SCGP aims for 37% of its total revenue to come from its innovation and solutions-based product categories; and 4) ESG & Circular Economy: SCGP is committed to developing certified carbon footprint products and targets increasing the use of alternative fuel to 39% of its total energy consumption by 2025.

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Thai Cane paper PLC. Kanchanaburi Plant has been awarded the “Prime Minister Industry Award 2024”

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Thai Cane paper PLC. Kanchanaburi Plant has been awarded the “Prime Minister Industry Award 2024”

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January 23, 2025

Thai Cane paper PLC. Kanchanaburi Plant, represented by Mr. Apichit Plengrusamee, Plant Manager, received the “Prime Minister Industry Award 2024” in the Outstanding Industry category for Enhancing Productivity from the Ministry of Industry. The Prime Minister Industry Award 2024 ceremony was presided over by Prime Minister Paetongtarn Shinawatra, with the aim of inspiring and motivating entrepreneurs to develop creative innovations that benefit the industrial sector and communities nationwide, advancing the industry in line with the policy of “Reforming the Modern Economy: Convenient, Clean, and Transparent.” The ceremony was held at the Santimaitri Building in the Royal Thai Government House on December 18, 2024.

Adjust Perspectives – Upgrade Ideas to Foster Sustainability Mindset

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Adjust Perspectives – Upgrade Ideas to Foster Sustainability Mindset

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January 20, 2025

SCGP is committed to driving its businesses based on ESG principle, a seed of sustainability, social responsibility, and environmental sustainability, on a continuous basis. Today, we thus would like to introduce staff who have fostered tangible collaboration on this front. Let’s find out their passion and work experience.

“ESG has the duty to supervise our company’s operations in environmental, social, and governance dimensions. Currently, I am responsible for strategies that resonate with not just the company’s business approach but also international sustainability standards. We pay special attention to our social impacts on employees as well as business partners, for example via our focus on human rights. Our company has formulated policies and guidelines that prevent the exploitation of employees, business partners, and other stakeholders. We seek to ensure that our employees and business partners work in the safe and proper environment. Moreover, we have developed our employees’ knowledge and skills on top of reviewing their welfare regularly to ensure that it is appropriate.

“My job is mainly about coordinating with, talking and listening to, and updating information with relevant authorities for the exchanges of knowledge and finding out what topics we should focus on more. This paves the way for policy improvement and the formulation of tangible measures. Although it takes time for such efforts to bear fruit, I always trust that the results will be good.

“ESG can not drive sustainability alone by one unit. If we educate everyone more about ESG, our company will be able to foster sustainability organization-wide and build further business growth.”

Ms. Natthida Binsomprasong
Assistant Manager – ESG

“My duty is to formulate environmental strategies, especially those about climate change. I have conducted surveys, gathered and analyzed best-practices data, and done benchmarking involving companies in the same industry. Findings are needed for the formulation of our company’s work plans. Also, I am in charge of providing environmental data in support of other units such as planning, marketing, or promotion teams.

“As my job requires me to seek data and collaboration from various sides, I need to develop a good mindset and good attitude toward colleagues. They are key to promoting a supportive work atmosphere and making my job easier.

“When coming across a problem, my passion may falter somewhat. But I restore it by boosting my energy through sports or sightseeing. Once I feel better, I will try to reflect and explore solutions. I focus on finding the middle path or something that will promote mutual benefits.

“Sometimes, I have got good advice from other units thanks to collaboration opportunities. It can be used to upgrade my ideas and develop our company sustainably.”

Mr. Nattawat Choenthanomwong
Assistant Manager – ESG

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Pan International: It Takes Collaboration to Achieve Big Success!

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Pan International: It Takes Collaboration to Achieve Big Success!

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January 20, 2025

As ESG concept has been a growingly important concept for all types of businesses, Pan International (Thailand) Company Limited – the integrated and centralized procurement company for Thai Beverage Group – has applied this concept in a tangible manner out of its intention to contribute to building a better planet.

Sustainable Procurement
Mr. Setha Thavisri, Acting Managing Director of Pan International (Thailand) Company Limited, revealed that his company was established in 1972 or 52 years ago. Initially, it was an importer that imported products for distribution in the Thai market. However, it has later evolved into the integrated and centralized procurement company for Thai Beverage Group.

“We were appointed the group’s procurement company about 20 years ago. With the appointment, we have been responsible for procuring products and services for about 170 companies. We focus on providing comprehensive group procurement shared service with cost efficiency that is achieved based on good governance and enhanced sustainable procurement capabilities. Our mission is to source excellent services and products at both local and international levels, using knowledge, expertise, and the highest professional standards.

“Apart from good prices and good quality, we have also paid attention to sustainability. In carrying out our mission, we have worked with vendors to guide them towards the same goals in regard to net zero emissions and Scope 3 GHG Emissions Reduction.”

Although Pan International’s role is not directly related to production, the company has attached significant importance to Other Indirect Emissions. This type of emissions accounts for the highest percentage of carbon footprint, which determines greenhouse gas emissions from upstream to downstream. In other words, emissions are calculated even during procurement, product transportation, business trips, and waste management. This principle applies to organizations that neither directly control nor own activities emitting greenhouse gases.

“Five key sustainability topics in supply chain management are: 1) Climate Change; 2) Water Management; 3) Human Rights; 4. Occupational Health and Safety, and 5) Business Ethics. We have applied all these five topics into our 1) Supplier Screening; 2) Supplier Assessment, and 3) Supplier Development,” Mr. Setha said.

ESG and Supply Chain Management
ESG has crucial importance where suppliers are concerned. To highlight the importance, Pan International has held the Business Partner Award contest to encourage suppliers to present projects that help with greenhouse gas emissions reduction and resource efficiency.

“We have held the contest for eight years already. In the beginning, we sought to develop our suppliers’ ability to deliver quality products on time only. But recognizing the importance of sustainability, we have now used sustainability as a criterion. We would like to develop our suppliers, making them aware of where their raw materials come from, the ones used to produce products they have sent to us. Are resources properly used? Are a lot of resources wasted? We believe our contest is a key initiative in our supplier development,” Mr. Setha said.

“We have also paid due attention to sustainability-related certificates. We demand to see certifications because we expect their products to be socially and environmentally responsible.

“We have sourced packaging from suppliers who have shared our sustainability focus and cared for society. They, for example, legally hire workers, uphold ethics, and embrace transparency. They do not take advantage of the public in any aspect.

“Our procurement of paper packaging requires a type of sustainability-related certification, which guarantees its production process seeks to reduce the use of resources. Our paper packaging comes with a certificate issued by FSC (Forest Stewardship Council). When consumers see the FSC symbol, they know our packaging is produced in accordance with sustainability practices. The packaging definitely does not engage in deforestation. Aside, an FSC-certified product is recyclable, thus supporting maximum resource efficiency.”

FSC advocates responsible forest management. It grants its symbol just to packaging that meets its international standard and whose supply chain has already been audited. Only packaging using resources from manmade commercial forest plantations is eligible to apply for an FSC certificate.

Partner Sharing Sustainability Philosophy
Pan International has conducted its operations based on ISO 20400 or international standards for sustainable procurement. It therefore has required suppliers to comply with its Supplier and Business Partner Code of Practice. After passing the company’s screening process, all suppliers must study the code’s content to ensure full compliance.

“Sustainability-related certificates rank among our criteria in reviewing suppliers during the bidding process.

“When buying Sustainable Packaging, we focus on five criteria or 4R/1I:
• Reduce: How to reduce packaging weight, which in turn lowers the use of resources;
• Retrieve: How to retrieve packaging (after usage);
• Reuse & Recycle: How to reuse or recycle the packaging; and
• Innovation: How to improve packaging design at the upstream point.

“We have chosen SCGP as our business partner because it is the leading packaging solutions provider. We have often benefited from SCGP innovations and insight sharing. SCGP therefore has been our top-of-mind business partner. SCGP’s practices have resonated with ours, especially regarding to ESG and sustainable development.

“SCGP has impressed us in many aspects. First of all, SCGP has closely taken care of its customers. When we want something, SCGP responds fast and often promptly. Secondly, SCGP is flexible. As the world has been changing all the time, we need to explore new packaging designs fast. New design ideas, information sharing, and market insights given by SCGP help us make timely purchase decisions.

“In the future, we will apply the principles of EPR (Extended Producer Responsibility) to manufacturers involved in all phases of packaging’s life cycle. This means we will have to take care of used packaging so that it can be reused or recycled. This is a new project that we will do with SCGP.
“Aside, SCGP is in the Thailand Supply Chain Network (TSCN) just like we and other leading organizations. TSCN plays a role in coaching and developing smaller enterprises about sustainable business practices. We believe that we can’t single-handedly pursue sustainability. It will take collaboration from all sides to achieve sustainability goals.” Mr. Setha said.

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Evolves Endlessly! The Faster You Befriend AI, The Better for Your Brand

AI เติบโตไม่หยุดเป็นเพื่อนกับ AI ได้เร็ว ยิ่งส่งผลดีต่อแบรนด์

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Evolves Endlessly! The Faster You Befriend AI,
The Better for Your Brand

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January 20, 2025

Artificial intelligence (AI) is now touted as a key business tool for its diverse and powerful capabilities and importantly its boundless learning & self-development. With AI power well-poised to expand further, Your Answers sat down with Asst. Prof. Dr. Ake Pattaratanakun of the Chulalongkorn Business School to hear his view on how to maximize AI benefits for brands. This marketing guru has closely monitored AI advancements from the very beginning.

AI Advances by 10x

The fast-paced AI advancement suggests AI may become Artificial Genius (AG) in the near future. Initially, AI learned from big data until it has acquired intelligence. Just like humans, the more it learns, the smarter it becomes.

“AI has evolved real fast. According to forecasts, its advancement has progressed by 10 times a year. This means if it gets 10 times smarter this year. Next year, it will be 100 times smarter than now. In the next two years, it will be 1,000 times smarter. This is truly a big jump forward,” Asst. Prof. Dr. Ake said.

Recently, Generative AI has also entered the scenes and showed it can create new things from existing data. Marketers can now use Generative AI for the execution of more efficient strategies. Generative AI, after all, can function like marketers. Boasting both thinking and practical skills, it deeply understands customers and adjusts strategies accordingly.

5-Dimensional Change in AI Era

1. Smart: Marketers can turn to Microsoft Copilot for SWOT analyses. With just a few clicks, AI will analyze the strengths, weaknesses, opportunities, and threats of a targeted brand and present information in a Word file. It can also make a ready-to-use PowerPoint presentation based on its analysis. In other words, it does not only support analyses, but it also actively analyzes data alongside human marketers.

2. Fast: Suno AI is a good example. It needs just two minutes to compose a song based on data entered. Such impressive speed enables the efficient process of creative production.

3. Artistic: AI like Midjourney and Microsoft Designer simplify artistic creations. With these AI-enabled tools, creating an artwork is no longer complicated.

4. Cost-Effective: AI efficiently reduces marketing costs. For example, song composing used to incur a high cost. But today, a song can be composed at the cost of just 10 baht.

5. Easy: AI offers greater ease of use and high efficiency. Although it may not fully understand some orders, it generally can respond well to orders that are clear enough.

AI: Marketing Tool That Delivers Good Results

The Marketing Association of Thailand has a classic case of AI usage. This case shows how AI can efficiently present a training course to the public.

“For the promotion of this course, we wanted a poster featuring adults as students and kids as trainers. Such theme was contradictory in itself. So, if we used it in the past, we definitely would have to stage a new photo shooting. But thanks to AI, we used Midjourney to create the image we wanted and asked ChatGPT 4.0 to do copywriting. Then, the output went to Canva for poster design. Everything could be done in just one month and after the poster came out, we could sell all seats in the training course,” Asst. Prof. Dr. Ake said.

Moreover, AI helps brands reach out effectively to their target groups. For example, Google AdWords and Google AdSense accurately identify consumers who are advertisers’ target groups at a lower cost. Therefore, now is time for all brands to befriend AI before their competitors get ahead.
Importantly, all brands should make sure that data fed to their AI applications are legally and ethically acquired. While AI regulation is not yet clear, data laws are now solid. Proper data management undeniably is crucial to leveraging AI in brands’ interests.

Driving Duy Tan with ESG

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Driving Duy Tan with ESG

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January 20, 2025

While many people think profitability determines a business’s success, an emerging trend on business scenes puts a focus on ESG (Environmental, Social, and Governance). The ESG principles, after all, promise not just sustainability but also value-adding. In this volume, P-DNA sat down with Mr. Chamornwut Tamnanjit, General Director of Duy Tan Plastics, to learn about how he had applied ESG for his organizational sustainability and nudged staff at all levels to embrace the principles.

Beginning of Diverse Background

With a bachelor’s degree in engineering, Mr. Chamornwut started his career at SCG. The company later granted him a scholarship to further his education in the United States, after which he returned to SCG and was assigned to Siam Kubota Corporation.

“I had worked at Siam Kubota for 15 years, during which I learned about various fields of work from engineering, to quality assurance, to manufacturing, and to sales and marketing. My last post at Siam Kubota was as a marketing manager. After my stint there, I was assigned to SCG Paper (during its transformation into SCG Packaging). Under SCG Paper, my first posting was at the Pathum Thani Plant of Thai Containers Group. I then moved on to the Packaging Solutions Department, which started expanding its business to Polymer Packaging. So, I finally landed a post at Duy Tan Plastics Manufacturing Corporation (Duy Tan), its joint venture in Vietnam. Duy Tan has two core businesses: one about Rigid Packaging, and the other about houseware retailing. Working at Duy Tan has allowed me to familiarize myself with various types of raw materials. My posting to Duy Tan was a big challenge in the beginning. But thanks to this challenge, my learning and work experience have expanded.”

Driving Duy Tan with ESG

“In Vietnam, it is hugely important to drive a business with ESG. The country, after all, has positioned itself as a manufacturing and export hub. Recognizing that its export destinations like America and Europe have accorded much importance to ESG, the Vietnamese government has passed laws to require businesses to address environmental concerns. Its proactive approach has given convenience to investors in Vietnam.

“As SCGP also has ESG policy, I have laid down clear ESG guidelines. They cover four aspects:
1) Product Offering, which means our products must be eco-friendly and reduce resource usage without compromising quality. We do so either via an upgraded design or new technology. Our products must also be recyclable. Now, they are 99 percent recyclable. But we will make sure they become completely recyclable in the future. Our manufacturing operations, moreover, have now used recycled content in place of virgin plastic;
2) Operation Efficiency, which means we are pursuing the goal of lowering energy consumption and reducing waste through machinery upgrades over the next five years. With this goal, our manufacturing will consume less energy and emit less carbon;
3) Marketing, which includes our initiative to collaborate with B2B customers in the production of green packaging; and
4) Circular Economy, which materializes in the form of our trade-in program. Duy Tan has produced housewares. For these products, our customers may hand over their old items to trade up. Their old stuff will then be crushed and recycled into plastic pellets, which can be used as raw materials.”

Plan for Every Step, KPI Identified

“The successful implementation of ESG requires a comprehensive policy encompassing trading, manufacturing, and human resources. Based on this policy, Duy Tan has a medium-term plan,
a long-term plan, and annual plans with clear key performance indicators (KPIs) in place for executives and different departments to follow. While different units have different missions to do under the scope of their work, they are moving in the same direction.

“The challenge surrounds educating and communicating with all executives and employees so that they have the right knowledge and understanding. Aside, we need to work with stakeholders so as to mutually prepare clear guidelines. We have made sure our stakeholders understand there are additional costs and procedures for the production of eco-friendly products.”

Fewer Environmental Impacts, Better Quality of Life

“Our ESG-based organizational development has appealed to the new generation. Many young people with environmental responsibility and a sense of sustainability are interested in working for us. Our employees feel proud because Duy Tan is not solely focused on profit-making. For our corporate clients, we have conducted joint campaigns to promote a good corporate image based on ESG. End-consumers, meanwhile, know they are socially responsible when choosing our products. Our approach is friendlier to the environment. With fewer environmental impacts, quality of life gets better and so does our society.”

Proactive Learning & Being Open to Change

Asked about his work philosophy, Mr. Chamornwut said he always did his best so that he would have no regrets later. This executive, though believing much in teamwork, has regularly asked himself, “What can I do here? If yes, have I done it yet?”
“SCGP has expanded its businesses continuously. So, my advice to younger staff is that they should embrace the followings:1) Knowledge: It is necessary to keep learning because the company’s businesses will not be restricted to paper or boxes; 2) Proactive Learning, which will enable them to keep pace with changes or new business trends; 3) Work Efficiency in every aspect, which means they support collaborations and avoid focusing just on their job responsibilities; and 4) Open to Change mindset, which is needed at the time the company is diversifying its businesses.”

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Thai Containers Group Co., Ltd., Ratchaburi Plant has been awarded the “Prime Minister Industry Award 2024”

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Thai Containers Group Co., Ltd., Ratchaburi Plant has been awarded the “Prime Minister Industry Award 2024”

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January 2, 2025

Thai Containers Group Co., Ltd., Ratchaburi Plant, represented by Chotichai Junwattarunggul, Manufacturing Director, received the “Prime Minister Industry Award 2024” in the Outstanding Industry category for Enhancing Productivity from the Ministry of Industry. The Prime Minister Industry Award 2024 ceremony was presided over by Prime Minister Paetongtarn Shinawatra, with the aim of inspiring and motivating entrepreneurs to develop creative innovations that benefit the industrial sector and communities nationwide, advancing the industry in line with the policy of “Reforming the Modern Economy: Convenient, Clean, and Transparent.” The ceremony was held at the Santimaitri Building in the Royal Thai Government House on December 18, 2024.

Young Designers Revolutionize Packaging Industry with Sustainable Solutions at Packaging Speak Out 2024 – Vietnam Competition

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Young Designers Revolutionize Packaging Industry with Sustainable Solutions at Packaging Speak Out 2024 – Vietnam Competition

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November 28, 2024

The Packaging Speak Out 2024 – Vietnam competition, organized by SCGP, a leading multinational consumer packaging solutions provider in ASEAN, in collaboration with SAC (Ho Chi Minh City Student Assistance Center), has successfully concluded its Final Round, identifying the winners who claimed total prizes worth up to 180 million VND. With the theme “Packaging for a Brighter Tomorrow,” the competition spanned nearly three months, attracting over 130 entries submitted by participants from 41 universities nationwide. Established as a premier platform for aspiring students across Vietnam, the Packaging Speak Out 2024 – Vietnam competition successfully showcased innovative, eco-friendly designs that enhance brand and product value, particularly for the rapidly growing e-commerce market.

Mr. Sompob Witworrasakul – Chief Regional Officer of SCGP shared: “This year’s submissions demonstrated the remarkable creativity and potential of young Vietnamese designers to lead the packaging industry toward a more sustainable future. SCGP is proud to provide this platform, nurturing and inspiring the next generation to turn their innovative ideas into impactful solutions. Through collaborations with industry leaders like Mondelez Kinh Do and Nam Phuong, we aim to offer participants valuable real-world experiences to support their professional growth.”

With a strong focus on practicality and real-world application, the Packaging Speak Out 2024 – Vietnam competition has gained increasing attention from young people across Vietnam, spanning provinces and cities such as Nghe An, Hue, Hanoi, and Ho Chi Minh City. This growing interest reflects a heightened awareness of sustainable development among the youth, as evidenced by the innovative ideas showcased in their submissions.

As part of the competition, nearly 200 students participated in the seminar titled “Catch the Trends: Packaging for Market and Consumer Demand.” The event featured an insightful keynote presentation by Mr. Andy Ho, Founder and Executive Creative Director of Bracom Agency, who shared his expertise on creative and consumer-oriented packaging design. Attendees gained a deeper understanding of Vietnam’s latest packaging trends, practical design approaches, and the strategies needed to create impactful, market-ready solutions.

This year’s entries, evaluated by industry experts, stood out for their creativity and commitment to sustainability. The competition recognized outstanding designs in three core categories: Sustainable Packaging for E-Commerce, Gift Sets, and Marketing Displays. These winning designs not only demonstrated participants’ dedication to eco-friendly practices but also effectively addressed the practical needs of the market, underscoring the potential of Vietnam’s next generation to shape a sustainable future in packaging.

Contestant Nguyen Quoc Minh Thy, representing Team Ca Moi, the Best of Challenge in the Marketing Displays category, shared: “Participating in and winning the Packaging Speak Out 2024 – Vietnam competition has been an incredibly meaningful experience for us. Our idea was inspired by the image of a traditional pot commonly found in Vietnamese kitchens, reimagined as a product display stand with a detachable lid and a 360-degree rotating body to showcase seven hot pot broth products from the Barona brand of Nam Phuong Food. We hope this design represents a small step towards eco-friendly packaging solutions and reflects the creative spirit of Vietnam’s youth.”

Alongside Team Ca Moi, Team Ban Lam Viec impressed with their sturdy packaging box design, ideal for transportation and sharing products with neighbors and relatives. The design also featured enhanced graphics to attract consumers on e-commerce platforms, earning them the Best of Challenge in the Sustainable Packaging for E-Commerce category.

Similarly, Team Apollo, the First Prize winner in the Gift Set category, stood out with their innovative idea of a Tet gift box. The design offers meaningful experiences, such as capturing family memories through Polaroid photo frames, repurposing the box lid as a decorative item, and spreading love with Barona red envelopes and Tet greeting cards. The gift box is also reusable for various purposes, making it both functional and sustainable.

These outstanding designs reflect the exceptional quality of this year’s entries, the immense potential of Vietnam’s young, passionate packaging designers, and the critical role the Packaging Speak Out 2024 – Vietnam competition plays in promoting sustainable development and advancing the country’s packaging industry as a whole.

Mr. Luong Anh Vu, Brand Manager at Mondelez Kinh Do, shared: “We are delighted to partner with SCGP in the Packaging Speak Out 2024 competition. The event has garnered significant attention from students, who have enthusiastically showcased their creativity, innovation, and collaboration. Notably, the sustainable development mindset reflected in their designs highlights the younger generation’s commitment to making our environment greener and more sustainable.”

Ms. Nguyen Thi Thanh Truc, Marketing Director, from Barona – Nam Phuong Food added: “The creativity and innovation demonstrated by the students this year have been truly remarkable. Their designs not only address practical market needs but also showcase a strong commitment to sustainability. These talented young designers inspire hope for a brighter and more eco-conscious future in the packaging industry.”

The Packaging Speak Out 2024 – Vietnam competition highlighted SCGP’s pivotal role in nurturing young talent in the packaging design field. By providing a platform for students to explore innovative ideas and showcase their creative solutions, the competition not only empowers Vietnam’s next generation of designers but also reinforces a collective commitment to building a more sustainable packaging industry. Through this initiative, SCGP and its partners are shaping the future of the industry, fostering creativity, and driving sustainable development in line with global trends.

SCGP welcomes Press and ESG Ambassadors to visit zero waste community model for sustainable waste management, and sustainable packaging production base with Inclusive Green Growth

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SCGP welcomes Press and ESG Ambassadors to visit zero waste community model for sustainable waste management, and sustainable packaging production base with Inclusive Green Growth

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November 8, 2024

SCGP led ESG Ambassadors from the Sharing The Dream project and press from Indonesia, Vietnam, and Laos on a visit to Ban Nong Mai Fao Community in Ban Pong District, Ratchaburi Province to learn about community waste management and the transformation of waste into useful products.

This community is part of the “SCGP Community LIKE (Zero) Waste” project, which received the national award for “Zero Waste Community” in 2022. The group also visited Thai Containers Group Co., Ltd., Ratchaburi Plant and the SCGP – Inspired Solutions Studio to observe environmentally friendly production processes and services that promote sustainable growth in line with Inclusive Green Growth principles.

SUSTAINABLE PACKAGING: GEN Z SHAPING THE FUTURE OF PACKAGING DESIGN

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SUSTAINABLE PACKAGING: GEN Z SHAPING THE FUTURE OF PACKAGING DESIGN

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November 8, 2024

In modern trends, packaging does more than just protect products—it serves as a medium to convey environmental and social values. This point was highlighted during the seminar “Catch the trends: packaging for market and consumer demand” part of the Packaging Speak Out 2024 – Vietnam competition.

Packaging Speak Out – Vietnam is an annual packaging design competition organized by SCGP in collaboration with SAC, aimed at celebrating creative designs and inspiring change in the packaging industry. This year’s theme, “Packaging for a Brighter Tomorrow.” promises to provide a rewarding platform for talented young designers.

Packaging – A New Playground for Gen Z to Make a Real Impact
Gen Z is seen as a proactive generation with exceptional creativity across various fields, particularly in packaging design, a field that has attracted significant interest among young people. Here, they not only showcase their talent but also convey profound messages on social and environmental issues through each design.

Throughout the seasons of Packaging Speak Out – Vietnam, many outstanding ideas have emerged, vividly reflecting modern packaging design trends. For example, last year, Team GEM made a lasting impression by combining aesthetics and emotional connection with consumers through their packaging for Vietnamese farmers’ cacao products. Meanwhile, Magic Cat’s packaging made from recycled materials clearly conveyed a message against plastic pollution. Team Lotus & Water Lily stood out with their multi-purpose IBRICK packaging, which could be assembled into toys or decorative items.

Mr. Andy Ho, Founder and Creative Director at Bracom Agency, emphasized the importance of combining practicality and sustainability in packaging design: “Among all the emerging trends, one factor remains unchanged. Packaging design today not only needs to ensure aesthetics but must also pay particular attention to practicality. This challenges young designers to find a way to balance creative ideas with material choices that meet sustainability criteria and strictly adhere to safety and environmental regulations.”

In addition to sustainability, Gen Z is also catching up with new packaging trends that bring practical value to consumers. A prime example is e-commerce packaging, known for its durability and ease of transport. Moreover, premium product packaging, focusing on luxury and user experience, is becoming increasingly popular. These trends not only help products stand out on store shelves but also contribute to enhancing brand value.

The New Future of Packaging – Harmonizing Market Demand and Environmental Responsibility

This September, Packaging Speak Out 2024 officially returns with the theme “Packaging for a Brighter Tomorrow” The competition promises an exciting and high-quality season, advancing sustainable and highly practical packaging solutions.

The seminar “Catch the trends: packaging for market and consumers demand” held on September 21 as part of the competition, provided valuable insights into new trends and market requirements for packaging to over 200 participating students. The speakers, who are seasoned experts in packaging design, shared the development of sustainable packaging through concrete and practical examples, giving students fresh and creative perspectives as they work on their competition entries.

“The experts helped me realize that packaging design is not just about choosing materials or appearance, but also about effectively conveying values that resonate with consumers, which then motivates them to make a purchase,” said Võ Lê Quốc Thái, a student at Ho Chi Minh City University of Transport, after attending the seminar.

The insights shared during the seminar not only guided students in their creative direction but also clearly reflected SCGP’s vision of sustainable packaging. Mrs. Juthamart Sayampol, Creative Design Management at Inspired Studio and Packaging Solutions, SCGP, emphasized: “We believe that using recycled and recyclable materials not only minimizes environmental impact but also adds new value to packaging, from aesthetics to consumer engagement. With creativity and flexibility, the younger generation will shape the future of sustainable packaging, meeting market demands while protecting the planet.”