SCGP Newsroom

Hale’s Blue Boy x SCGP : Deliver Happiness Through Packaging

At the mention of “Hale’s Blue Boy”, the great taste of syrup pops up in the mind of many.

Although there are several syrup brands in the Thai market, Hale’s Blue Boy has won the hearts

of all generations with its distinctive delicious taste and fragrance. Its slogan “Sweet Delight”

is well remembered among Thais for more than 60 years now. Mr. Damrong Pattanaanek, general manager of Hales Trading (Thailand) Company Boy is quality”.

 

Sweet Quality

Founded by four brothers more than six decades ago, Hale’s Blue Boy entered the market to deliver alternative drinks. Back then, the Thai market was mainly dominated by carbonated beverages but this brand by Mr. Damrong’s father and uncles offered syrup drink in two flavors – Sala and Cream Soda. The brand has moved its manufacturing base to the Bangchan Industrial Estate in Bangkok’s Min Buri district since 1978.

 

“Today, we have syrup in nine flavors. At the heart of our brand are quality and deliciousness. We keep them intact no matter what,” Mr. Damrong quips.

 

According to this executive, his firm has accorded importance to safety and hygiene throughout manufacturing process. Ingredients are well-selected. Every factory under the firm is certified based

on Good Manufacturing Practice (GMP) standards. Its products and used water are also submitted to the Department of Medical Sciences for tests on a regular basis to prevent contamination.

Although Hale’s Blue Boy sales dropped in the wake of COVID-19 outbreak last year, product quality has been strictly upheld.

 

“We minimize adverse impacts by improving manufacturing efficiency and reskilling our staff,” Mr. Damrong explains.

 

Happiness Delivered Through Packaging

Bottles and labels of Hale’s Blue Boy syrup may hardly change over time. But its packaging has been upgraded all the time based on “Sweet Delight” concept. Beautiful graphics on corrugated-

paper packaging feature happy parties among friends/family members. “SCGP has designed these boxes for us, changing graphics over time to deliver messages that we would like to communicate

with consumers in each era,” Mr. Damrong points out,

 

“We have now created gift sets too with bright graphics on the packages, which are made of recycled materials. Responding to our needs, SCGP designs are just perfect”.

 

In his view, packaging plays a very important role in marketing because it can encourage or expedite purchase decisions on top of adding value to products. “Packages are designed not just to contain our products. They present our image too,” Mr. Damrong adds.

 

Sincere Partner

Hale’s Trading (Thailand) has considered SCGP its partner for caringly providing packaging for each of its syrup bottles. Featuring quality prints and design, the well-designed package efficiently

protects its content.

“SCGP is highly reliable. Its boxes work well even though each one has to carry the weight of 24 kilos. Made of corrugated paper, it can also support stacking up over a long time,” Mr. Damrong explains.

 

He adds that, “We are also impressed with SCGP’s corporate culture. Its team works closely with customers and prove very trusting. Sincere counseling and services make us stay with SCGP. We feel like SCGP is a friend and a partner”.

 

Mr. Damrong continues that he also trusts SCGP because it has a research and product development units plus a big pool of talents. “We are confident that SCGP will continue producing

innovations and solutions for our business,” he concludes.

 

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SCGP announces FY2020 revenue growth amid economic challenges; Continues to invest in related businesses to stay ahead in ASEAN

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SCGP announces FY2020 revenue growth amid economic challenges; Continues to invest in related businesses to stay ahead in ASEAN

SCGP announces FY2020 revenue growth amid economic challenges; Continues to invest in related businesses to stay ahead in ASEAN
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SCGP grows from strength to strength during 2020 amidst the enomomic challenges as the result of the pandemic. Sales revenues reached 92,786 million baht, an increase of 4% compared to 2019, and a net profit of 6,457 million baht, an increase of 23%compared to 2019, all resulting from the business model offering diverse packaging solutions fulfilling increasing customer needs as well as effective management of supply chains and addition of downstream packaging portfolios. The year 2021 will see continuous investment plans in ASEAN, especially on downstream packaging businesses as well as development of innovative products and business operations based on the ESG framework.

Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, SCGP, reveals that while the global economy was facing an upheaval as the result of the COVID-19 pandemic, the company was able to maintain steady growth during 2020. It achieved sales revenues of 92,786 million baht, an increase of 4% compared to 2019, a net profit of 6,457 million baht, an increase of 23% over last year’s, and EBITDA (Earnings before interest, tax, depreciation and amortization excluded dividend from associates and included FX gain/loss from loans from Q1/2019 onward) of 16,876 million baht, an increase of 11%.

SCGP’s impressive growth resulted from its ability to offer a wide diversity of packaging solutions, and effective management of costs, raw materials and supply chains, allowing for production most suitable to the situation. An expansion of its downstream packaging business and its merger and partnership strategy to expand its base in ASEAN as well as its close cooperation and synergy with PT Fajar Surya Wisesa Tbk. and Visy Packaging (Thailand) Limited have helped SCGP to achieve its growth.

The company’s performance in the fourth quarter of 2020 was similarly impressive compared to that of last year. Its sales revenues amounted to 23,596 million baht, increasing 2% over the same period of the previous year, resulting in net profit of 1,486 million baht, increasing 24% over the same period of the previous year, and EBITDA of 4,211 million baht, increasing 9% over the same period of the previous year.

The company’s revenue growth resulted from increased packaging demand in the food and beverages, consumer goods and foodservice sectors, especially during the end-of-year festive season. Economic stimulus measures in Indonesia also contributed to the growth.

The situation in several countries has improved. Countries’ economic stimulus measures, increasing demand for packaging for consumer goods and food and beverages, food safety packaging, and e-commerce growth all contributed to SCGP’s increased sales during the last quarter of the past year.

During the fourth quarter of last year, SCGP has invested in Bien Hoa Packaging Joint Stock Company (SOVI) in Vietnam to expand its downstream packaging business and strengthen its upstream packaging operations in the country. SCGP’s latest investment in Go-Pak UK Limited (Go-Pak), a leading foodservice packaging producer, will enable the company to expand its market to the UK, Europe and North America with a wider variety of packaging products.

The investment in SOVI and Go-Pak is expected to increase revenues by 5,000 million baht a year and boost the company’s ability to provide completely integrated packaging solutions.

The SCGP CEO adds that the company has earmarked a capital expenditure plan of approximately 20,000 million baht for the year 2021, targeting downstream packaging in ASEAN. Meanwhile, the company’s projects to boost its production capacity of paper packaging in Indonesia and the Philippines and of polymer packaging in Thailand will be completed and ready for operation within the current year.

In consideration of the FY2020 financial performance, the Board of Directors has proposed for shareholder approval at the Annual General Meeting (AGM), a full year 2020 annual dividend payment of 0.45 Baht per share, with a payment date of 22 April 2021, record date of 8 April 2021, and XD-date of 7 April 2021.

Mr. Wichan explains that SCGP has laid down effective management plans to enlarge its customer base in the consumer goods industry in order to cope with anticipated expansion of the packaging industry in the region as the pandemic situation improves and the economy begins to recover. He expects that the demand for packaging for food products, consumer goods, and personal care and hygenic products will continue its upward trend this year. In the longer term, the packaging industry is expected to benefit from increasing relocation of production bases to ASEAN.

The SCGP CEO concludes that SCGP is firmly committed to operating its businesses within the environmental, social and corporate governance (ESG) framework.

The company attaches great importance to its social and environmental responsibilities. It will make effective use of resources by increasing the proportion of renewable energy as well as developing innovative packaging products that help conserve the environment and improve consumers’ quality of life. The example is R-1, innovative flexible packaging that comprises multiple layers to offer unique of high-impact resistance, content protection, and recyclability , which SCGP in cooperation with Dow Thailand Group and Khao Tra Chat have developed R-1 to environment-friendly rice bags that is 100% recyclable and is in accordance with the Circular Economy principle by reusing resources to its utmost utility.

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DOM : Detect Odor and Monitoring

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DOM : Detect Odor and Monitoring

SCGP DOM : Detect Odor and Monitoring
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“It is easy to notice odor but difficult to measure it.” Industrial plants thus have a challenging task of preventing their odor from polluting local communities.

SCGP has developed DOM (Detect Odor & Monitoring) to help factories tackle this specific challenge. Detecting odor with great efficiency, this innovation has won the National Innovation

Awards 2020 in the Service Design category and has promised to be friendly to the environment.

Equipped with both software and hardware, DOM detects and monitors odor for efficient analyzes and management. Its monitoring system uses sensors, which accept customized settings, to check the intensity of undesirable odors of ammonia, hydrogen sulfide, ethylene oxide, etc. It can even determine as to whether PM2.5 amount is above safe limit. Data is displayed real time on a dashboard in an easy-to-understand manner. DOM truly has positive social, business, and environmental impacts.

DOM Service

Odor Identify: What are typical odors at your site?

Surveying the site and its odor – causing manufacturing spots;
Collecting odor samples for chemical analyzes; and
Assessing the intensity of odors by Odor Panelist and based on international-standard guideline

Odor Monitoring System: Constant Monitoring at Your Site

DOM checks the intensity of odor and sends data to DOM Web Platform for real-time display and database;
Alerts are issued when odor intensity soars above specified limit;
Assessing odor diffusion from sources in combination with weather and wind-direction data; and
Data can be compared with complaints about odor time for improvement in the future.

Odor Impact Assessment: What are odor impacts?

Displaying odor impacts;
Analyzing the sources of main odors and time of odor emissions, which are prone to trigger complaints; and
Assessing the feasibility of odor-reduction options

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SCGP wins WorldStar Global Packaging Awards 2021, continually elevating Thai Packaging to global standards

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SCGP wins WorldStar Global Packaging Awards 2021, continually elevating Thai Packaging
to global standards

SCGP wins WorldStar Global Packaging Awards 2021, continually elevating Thai Packaging to global standards
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As a result of inspiration and creativity that led to the delicate design on the packaging, along with the added value from the beautiful story behind the design, the work of SCGP designers has continually been accepted in the international competition. Among 345 packaging from across the globe, this year The Shining Moonlight (Mooncake 2020) won the Worldstar Global Packaging Award 2021 in Luxury Packaging category won the Certificate of Merit – WorldStar 2021 in Point of Sale category from the World Packaging Organization (WPO).

‘The Shining Moonlight’ is a moon cake packaging which was inspired by the shape of the Chinese Lantern symbolizing richness and vitality. This eye-catching packaging signifies good fortune with the use of red and gold—the colors that represent auspicious start and prosperity in Chinese belief. Moreover, a rope handle and an open lid makes it convenient to use. The packaging itself is reusable and later can be recycled into raw material for papermaking.

The awards are the pride of SCGP because it shows the potential, ability, and professionalism of SCGP designers in developing products and services that can serve all needs of the customers. SCGP is ready to be the packaging solutions for all consumers.

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SCGP closes Go-Pak deal, expanding foodservice packaging business in face of megatrend; Enters UK, Europe and North America markets and strengthen potential in ASEAN.

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SCGP closes Go-Pak deal, expanding foodservice packaging business in face of megatrend;
Enters UK, Europe and North America markets and strengthen potential in ASEAN.

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SCGP continues to expand its foodservice packaging business in line with global megatrends as it acquires Go-Pak, a leading provider of foodservice packaging in the UK, Europe and North America, with production base in Vietnam. The deal will help expand customer base in the foodservice sector, retail and wholesale businesses, restaurants and fast-food restaurants in the UK, Europe, and North America, as well as help to expand its market base in ASEAN.

Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, SCGP, reveals that SCGP has continued to expand its foodservice packaging business in order to cope with increasing demands. SCGP currently has a production base in Thailand and has been providing foodservice packaging products, including food packaging and paper straws, under the Fest brand in response to demands for safe and environmental-friendly food safety packaging. In 2018, SCGP has expanded its foodservice packaging production base in Malaysia by acquiring shares of Interpress Printers Sendirian Berhad (IPSB). IPSB is a leading producer of food packaging made from paper and has gained BRC Global Standard in the AA level, the highest food safety certification. It has a customer base consisting of networks of restaurants and fast-food companies in Asia.

 

Current lifestyles are changing, and consumers are more inclined toward taking out food to eat at home or office and employing food delivery services. This is a trend that affects the expansion of the food packaging industry. Coupled with the trajectory of the food and beverages industry in ASEAN between 2019-2024 which is expected to grow at 6%-7% annually, the demand for food packaging is set to increase.

 

As a consequence of such trends, SCGP has on Jan 13, 2021, the acquisition of the entire 100% stake in Go-Pak UK Limited (Go-Pak). A leading provider of foodservice packaging solutions in the UK, Europe and North America, Go-Pak has its headquarters in Bristol, UK, and its production base in the south of Vietnam, both factors of which will contribute positively to the company’s market and customer base expansion plans.

 

Go-Pak is a distributor of more than 250 foodservice packaging products, including plates, forks and spoons, and cups and glasses, made of polymer and various degradable materials. It has a production capacity of 4,000 million pieces per year and a global network of acquisition agents. Its customer base includes food service providers, retailers and wholesalers in food-related businesses, fast-food restaurants, and food caterers. Between the fourth quarter of 2019 and the third quarter of 2020, Go-Pak earned 68.7 million pounds (approx. 2,800 million baht) and its assets are valued at 40.2 million pounds (approx. 1,650 million baht).

 

“Our investment will boost our potential and strengthen our food packaging production and marketing capacities to cope with our enlarged customer base from the UK, Europe and North America. It will also enable us to provide more diverse food packaging solutions for the expanding ASEAN market. With more than 40 years of experience in the packaging business, SCGP will be able to help strengthen Go-Pak’s operations,” concludes Mr. Wichan.

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SCGP and ASQ – ALQ Thailand Club collaborates to enhance safety standard in Alternative State Quarantine facilities with the provision of Fest Food Safety Packaging

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SCGP and ASQ - ALQ Thailand Club collaborates to enhance safety standard in Alternative State Quarantine facilities with the provision of Fest Food Safety Packaging

SCGP and ASQ - ALQ Thailand Club collaborates to enhance safety standard in Alternative State Quarantine facilities with the provision of Fest Food Safety Packaging
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Fest Food Safety Packaging in SCGP collaborates with ASQ-ALQ Thailand Club in supplying clean, safe, and environmentally-friendly packaging to Alternative State Quarantine (ASQ) facilities in order to enhance the administrative performance under the State Quarantine of the Ministry of Public Health. Currently, more than 120 leading hotels nationwide are members of the ASQ. They take care of those traveling to Thailand by providing them accommodations and serving them food contained in food safety packaging in a variety of shapes, sizes and capacities that meets the needs of every menu. The products include Fest Choice produced from food-contacted paper, Fest Bio made from natural fiber, Fest Chill made from natural fiber which is biodegradable within 60 days and plastic fillm which is removable and recyclable, and Fest paper straws.

Fest Food Safety Packaging is the disposable alternative packaging that can reduce direct exposure to the food, prevent the spread of disease, and decrease the amount of non-compostable waste. This collaboration is a great opportunity for the hotels to expand the ‘New Normal’ services in the future where safety standard, consumers’ convenience, and environmental concerns must be taken into account in order to upgrade Thai business and pave way to more sustainable society.

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SCGP Creates Distinctive Experience with ‘SCGP-Inspired Solutions Studio’ Behind the Development of Integrated Packaging Solutions for All Requirements

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SCGP Creates Distinctive Experience with ‘SCGP-Inspired Solutions Studio’ Behind the Development of Integrated Packaging Solutions for All Requirements

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SCGP unveils the SCGP-Inspired Solutions Studio, creates a distinctive experience in packaging design and development with diverse solutions, and simulates the ambiance of a real place to demonstrate the usage of various types of packaging with the expertise of our professional design and research teams to meet customers’unique demands. Proud to show our total sales of packaging products through our solutions reaching 15 billion baht or over 20% of total revenue for the first 9 months of this year.

Mr.Suchai Korprasertsri, Chief Operating Officer, Consumer and Industrial Packaging Business, SCG Packaging Public Company Limited or SCGP, points out that SCGP has expanded its operations and as a result gained new and diverse groups of customers. Many new trends have also emerged, including high-growth businesses, E-commerce, the expanded consumers base in ASEAN, new consumers’ lifestyles and concerns for the environment, all of which play a role in the development of packaging. The design and development of packaging at present and in the future will have to respond to the specific needs of each customer. SCGP must be swift and adjust its business plan to achieve its Customer-centricity strategy. The company takes this as a challenge to create and develop packaging and services that will fulfill the varied needs of the customers.

 

In order to create a closer relationship with and the right solutions for our customers, the company has established the SCGP-Inspired Solutions Studio within within the complex of Navanakorn Industrial Estate in Pathumthani. Here, the customers will witness different ways of product presentation and integrated packaging solutions as well as familiarize themselves with SCGP’s various solutions. These include Circular Economy Solutions, Small Lot Solutions, Convenience Solutions, Smart and Functional Solutions, E-commerce Solutions, and Marketing Event Solutions.

 

The SCGP-Inspired Solutions Studio is divided into eight zones, comprising: (1) The Unbounded Journey presents the genesis of SCGP and its past and present development; (2) The Unique Solutions presents SCGP’s Value Chain covering its full line of packaging products from the beginning to the end as well as its six solutions; (3) The Everyday Life presents packaging products and services that have been created as a result of a detailed study of consumers’ needs, including innovations on packaging, lifestyle products and the design of packaging paper as furniture to demonstrate the various design and production potentials; (4) The Latent Answers simulates the environment of a supermarket with displays of various products packaged with SCGP’s packaging products; (5) The Total E-commerce Solutions displays packaging products for E-commerce businesses; (6) The Logistics Value Creation simulates the various ways packaging products are used for delivery purposes; (7) The Attraction presents modern printing technologies; and (8) The Exhibition presents fully-integrated exhibition and marketing solutions in the style of Green Exhibition focusing on waste reduction and recycling.

 

SCGP’s strengths lie in our understanding of the customers’ needs and our ability to deliver fully-integrated packaging solutions that answer those needs,” says SCGP’s Chief Operating Officer, Consumer and Industrial Packaging Business.

 

“Our company has systematically laid down our operational processes, starting from learning the customer’s needs to presenting ideas and solutions, producing sample products until they meet the customer’s specific needs. We have expert staff as well as modern technologies such as our Product and Technology Development Center to innovate various packaging products. Our staff of more 90 researchers and developers dedicate themselves to research and development of an entire spectrum of innovation. Our staff of 36 professional designers are at the customers’ service to help make their wishes come true. Furthermore, we have continually invested in modern technology. Our SCGP-Inspired Solutions Studio will provide an opportunity for our customers to experience our diverse packaging solutions and innovations that we at SCGP have created to respond to multidimensional needs and challenges such as functions, marketing, environmental protection, and added product value.”

 

Mr. Suchai also adds: “SCGP currently is equipped with fully-integrated packaging products and solutions to serve diverse groups of customers from SMEs to global brand companies. We have generated a total sales worth 15 billion baht or about 20% of revenue in the first nine month of this year.”

 

“Our SCGP-Inspired Solutions Studio has so far received an impressive customer response with more than 90% of visitors expressing great satisfaction. It’s our belief that our customers not only will benefit from this studio as a center of integrated packaging solutions and innovations but also help inspire and enhance our potential in product design as well as stimulate interest and progress in the packaging industry for the present and the future.”

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Idea Paper continues “Idea I do” Campaign to deliver Paper Bags to Bang Bo Hospital in Samutprakarn Province

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Idea Paper continues “Idea I do” Campaign to deliver Paper Bags to Bang Bo Hospital in Samutprakarn Province

SCGP Idea Paper continues “Idea I do” Campaign to deliver Paper Bags to Bang Bo Hospital in Samutprakarn Province
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Thai Paper Co., Ltd in SCGP, the manufacturer and distributer of Idea Paper, led by Mrs. Wimol Chantien, Director-Marketing Division and Mrs. Niramol Prewprasurt, Manager-Retail Channels Management Department met Wee Rojanasiraprapa, M.D., the director of Bang Bo Hospital to deliver 9,400 paper bags that made from Idea Paper’s wrapping for help reducing a single-use plastic bag in hospital.

The paper bags are the products from ‘Idea I Do’ campaign, which Idea Paper has been inviting the customers to recycle Idea Paper’s wrapping and put them back into the circular economy system.

Idea Paper already delivered 8,332 bags to Rajavithi Hospital-Bangkok, Nakornping Hospital-Chiang Mai, and Srinagarind Hospital-Khon Kaen. This campaign will be continued till 15th December 2020.

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