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Green Read by SCGP joins forces to create a sustainable reading society by supporting the 51st National Book Fair

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Green Read by SCGP joins forces to create a sustainable reading society by supporting the 51st National Book Fair

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Her Royal Highness Princess Maha Chakri Sirindhorn presided over the opening ceremony of the 51st National Book Fair and the 21th International Book Fair held under the concept “Bookfluencer: Leadership Reading” at Queen Sirikit National Convention Center from March 30 to April 9, 2023. For this Fair, SCGP, led by Mr. Suchai Korprasertsri, Chief Operating Officer – Fibrous Business, joinly supported and received a plaque of honor as a sponsor of the event and together with Miss Sukanya Benyadilok, Marketing Division Director, offered a souvenir.

In addition, Green Read by SCGP, an innovative eye-care paper for readers with publisher partners and Green Read dealers set up booths at the event, along with book cover activities and Green Read Collector’s Book for regular readers. When buying a book using Green Read paper at the event and collecting points at the booth redeem many rewards. These were to encourage everyone to be a reading leader and contribute to the creation of a sustainable reading society.

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Marketing Compass 2023 – 3 Dimensions, 3 Trends, 3 Technologies & 3 Marketing Components in Focus

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Marketing Compass 2023 -
3 Dimensions, 3 Trends, 3 Technologies
& 3 Marketing Components in Focus

Marketing Compass 2023 - 3 Dimensions, 3 Trends, 3 Technologies
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On 2023 forecasts, Asst. Prof. Dr. Ake Pattaratanakun has prepared a summary of the Marketing Association of Thailand’s predictions. The summary not only reflects what 156 distinguished executives and academics think will be coming, but it also offers guidelines about what brands should do.

MUST-WATCH: 3 TRENDS, 3 DIMENSIONS & 3 TECHNOLOGIES

Thai economy is expected to grow by 5 percent. In the economic field, businesses will have to focus on 1) Fast-changing consumer behaviors; 2) Global economic meltdown; and 3) Evolving digital technologies. 

Consumers, meanwhile, will look for 1) Quality; 2) Trialability, which means brands can experiment with various new things. After COVID-19 crisis forced consumers to do what they never did before like ordering food deliveries and making e-payments, consumers will be keen to try something new; and 3) Traceability, which shows products’ carbon footprint and put all companies in supply chains in check. Consumers will want to find out if brands they are supporting are socially and environmentally responsible.

 

Business owners should allocate 5 – 10 percent of their budget to marketing. Investments should go to 1) Commerce platforms; 2) Content and 3) Payment systems that are convenient and smoothly linked to selling platforms. For example, businesses should integrate popular e-Wallets.

 

As artificial intelligence (AI) is set to play a big role in marketing arena, companies should be able to lower their marketing costs. Internet of Things (IoT), meanwhile, will enable the storage of big data. Biotechnology also will have crucial importance. All brands thus should urgently study these three technologies and leverage them for business advantages.

3 Dimensions, 3 Trends, 3 Technologies & 3 Marketing Components in Focus

BANI WORLD: NEW LESSON FOR EXECUTIVES TO LEARN & ADJUST FAST

As BANI World is materializing, all companies and their executives must prepare themselves for the followings:

 

B – Brittle: Business models may collapse real fast. So, entrepreneurs should not be too confident about any particular model. It is best to diversify businesses and risks.

 

A – Anxious: Stop wondering when anxiety will be gone. Just think that it is normal to feel anxious. You only have to learn more and accept the fact that there is no certainty in the business realm anymore.

 

N – Nonlinear: Companies do not need long-term plans like those for three- or five-year period these days, because they should engage in Experimenting rather than Planning. If they are interested in an idea, act on it fast at a small scale. If any problem emerges, solve it one by one. The world is now changing so fast that planning may mean you end up doing nothing.

 

I – Incomprehensible: Because things will be hard to fathom, you only have to be ready to make decisions and tackle things you have never experienced before. In the coming year, problem-solving skills will be.

 

2023 IS YEAR OF 3P MARKETING MIX

 

P1. Personalized Marketing – Customers have different needs even when they are in the same industry. So, it is best to appeal to them with Personalized Marketing that becomes increasingly cheaper thanks to increasingly advanced technology. By now, companies must have already familiarized themselves with CRM (Customer Relationship Management) and CEM (Customer Experience Management) systems, which can generate income just like production machines. The more one invests efficiently in these systems, the greater value one can generate for customers.

 

P2. Precision Marketing – In the past, Mass Marketing had been the norm with ads placed in magazines or TV. Today, Precision Marketing proves better. It is like a sniper who can efficiently reach out to a target thanks to support from Facebook & Google AI. Use such marketing to avoid paying hefty mass-marketing fees.

 

P3. Performance Marketing – Creating a good brand image alone is out. Technologies have already enabled brands to evaluate the efficiency of marketing budget spent based on purchases / repeated purchases. So, you should focus on performance marketing instead.

 

source: https://www.scgpackaging.com/th/alotNewsletter

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ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)

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ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)

ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)
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ประกาศ เรื่อง การจ่ายเงินปันผลแก่ผู้ถือหุ้น
ที่ประชุมสามัญผู้ถือหุ้นประจำปี 2566 (ครั้งที่ 30) ของบริษัทเอสซีจี แพคเกจจิ้ง จำกัด (มหาชน) เมื่อวันอังคารที่ 28 มีนาคม 2566 ได้มีมติอนุมัติจ่ายเงินปันผลประจำปี 2565 โดยจะจ่ายเงินปันผลงวดสุดท้ายในอัตราหุ้นละ 0.35 บาท ให้แก่ผู้ถือหุ้น ตามที่ปรากฏรายชื่อ ณ วันกำหนดรายชื่อผู้ถือหุ้นที่มีสิทธิรับเงินปันผลในวันพุธที่ 5 เมษายน 2566 (จะขึ้นเครื่องหมาย XD หรือวันที่ไม่มีสิทธิรับเงินปันผลในวันอังคารที่ 4 เมษายน 2566) โดยมีกำหนดจ่ายเงินปันผลในวันจันทร์ที่ 24 เมษายน 2566 และให้รับเงินปันผลภายใน 10 ปี

จึงประกาศมาเพื่อทราบ
บริษัทเอสซีจี แพคเกจจิ้ง จำกัด (มหาชน)
(ลงวันที่ 10 – 12 เมษายน 2566)

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ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)

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ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)

ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)
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ประกาศ เรื่อง การจ่ายเงินปันผลแก่ผู้ถือหุ้น
ที่ประชุมสามัญผู้ถือหุ้นประจำปี 2566 (ครั้งที่ 30) ของบริษัทเอสซีจี แพคเกจจิ้ง จำกัด (มหาชน) เมื่อวันอังคารที่ 28 มีนาคม 2566 ได้มีมติอนุมัติจ่ายเงินปันผลประจำปี 2565 โดยจะจ่ายเงินปันผลงวดสุดท้ายในอัตราหุ้นละ 0.35 บาท ให้แก่ผู้ถือหุ้น ตามที่ปรากฏรายชื่อ ณ วันกำหนดรายชื่อผู้ถือหุ้นที่มีสิทธิรับเงินปันผลในวันพุธที่ 5 เมษายน 2566 (จะขึ้นเครื่องหมาย XD หรือวันที่ไม่มีสิทธิรับเงินปันผลในวันอังคารที่ 4 เมษายน 2566) โดยมีกำหนดจ่ายเงินปันผลในวันจันทร์ที่ 24 เมษายน 2566 และให้รับเงินปันผลภายใน 10 ปี

จึงประกาศมาเพื่อทราบ
บริษัทเอสซีจี แพคเกจจิ้ง จำกัด (มหาชน)
(ลงวันที่ 10 – 12 เมษายน 2566)

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เนื้อหาที่เกี่ยวข้อง

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ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)

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ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)

ประกาศการจ่ายเงินปันผล ประจำปี 2565 (ลงวันที่ 10 – 12 เม.ย. 2566)
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ประกาศ เรื่อง การจ่ายเงินปันผลแก่ผู้ถือหุ้น
ที่ประชุมสามัญผู้ถือหุ้นประจำปี 2566 (ครั้งที่ 30) ของบริษัทเอสซีจี แพคเกจจิ้ง จำกัด (มหาชน) เมื่อวันอังคารที่ 28 มีนาคม 2566 ได้มีมติอนุมัติจ่ายเงินปันผลประจำปี 2565 โดยจะจ่ายเงินปันผลงวดสุดท้ายในอัตราหุ้นละ 0.35 บาท ให้แก่ผู้ถือหุ้น ตามที่ปรากฏรายชื่อ ณ วันกำหนดรายชื่อผู้ถือหุ้นที่มีสิทธิรับเงินปันผลในวันพุธที่ 5 เมษายน 2566 (จะขึ้นเครื่องหมาย XD หรือวันที่ไม่มีสิทธิรับเงินปันผลในวันอังคารที่ 4 เมษายน 2566) โดยมีกำหนดจ่ายเงินปันผลในวันจันทร์ที่ 24 เมษายน 2566 และให้รับเงินปันผลภายใน 10 ปี

จึงประกาศมาเพื่อทราบ
บริษัทเอสซีจี แพคเกจจิ้ง จำกัด (มหาชน)
(ลงวันที่ 10 – 12 เมษายน 2566)

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The Investor Club Association visits Duy Tan Plastic Company

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The Investor Club Association visits Duy Tan Plastic Company

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On March 24th, 2023, The Investor Club Association under Thailand Board of Investment (BOI) visited Duy Tan Plastic Company (Long An Factory).

Duy Tan Plastic Company (Duy Tan Long An Factory) is honored to become the meeting hub for information sharing between Thai and foreign investors. This is considered a good opportunity for both parties to update their knowledge about plastic production processes, machinery, raw materials, etc. In addition, in this visit, Duy Tan is also very pleased to welcome members from the SCG Group in Thailand.

During the visit, Duy Tan had the chance to greet and invite the visitors to the factory, PET workshop, Injection workshop, warehouse, and showroom in Long An to introduce the production process from preparation to production and finished goods. 

Besides, the experts also had a meeting with Duy Tan’s Board of Directors to share about the economic and investment situation in Vietnam, Thailand, the world in general, especially the exchange of information on investment priorities between Thailand and Vietnam. Topics such as: applying knowledge and information to improve the services of the IC and BOI, building networks with related organizations in Vietnam, researching and monitoring innovations, new technologies, etc. were also discussed during the meeting.  

Duy Tan Long An is the largest factory of Duy Tan Plastic with an area of up to 181,000 m2. Towards green and environmentally friendly production, in 2020, the factory put into operation a solar energy system to replace the grid electricity to serve the production process and will release the full capacity of the electricity investment projects in the future to ensure safe and continuous electricity supply. As of 2023, Duy Tan Plastic has gone through 36 years of development, continuously achieving the High-Quality Vietnamese Goods title voted by consumers for 27 consecutive years and receiving many awards and sustainable development certifications such as ISCC Plus. With the vision of becoming the leading plastic manufacturer in ASEAN, in 2021, Duy Tan Plastic signed a strategic cooperation agreement and merged 70% with SCGP – a company belonging to the SCG Group from Thailand.

In addition to consistently applying creativity and innovation to develop high-quality products with the best possible functionality and aesthetic appeal, Duy Tan Plastic also builds its connections, absorbs knowledge from foreign experts, and keeps up with the most recent technological advancements in order to maintain the supply chain, enhance the production process, and develop a contemporary, environmentally friendly production process.

Note: THAILAND BOARD OF INVESTMENT (BOI) – Website: https://www.boi.go.th/

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SCGP and MCOT launch “MCOT Cares: Paper – Cycle – Separate, Exchange, Renew,” separating used paper for recycling.

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SCGP and MCOT launch "MCOT Cares: Paper - Cycle – Separate, Exchange, Renew," separating used paper for recycling.

SCGP x MCOT
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SCGP joins hands with MCOT in launching the “MCOT Cares: Paper-Cycle Separation, Exchange, Renew Project” to promote sharing on waste separation for reuse and increase participation among MCOT employees in the headquarters and the regions. They have separated and collected 3 types of wastepaper in the office: carton box, black and white paper, and mixed types of paper, and delivered them to the SCGP Recycle team to properly recycle. The used paper has also been exchanged for new office paper. The goal in 2023 is to collect 3,000 kilograms of used paper and send them to the recycling process in exchange for over 100 reams of new paper.

This project expands the network of sustainability partners of SCGP Recycle, through knowledge promoting and behavior creating for waste materials segregation at sources, from the consumers’ hand. Allowing resources to be circulated for efficient use according to The Circular Economy principle, reducing the amount of contaminated waste that cannot be recycled. As a result, they must be disposed of by incineration or landfill. which contributes to the increase in the amount of greenhouse gases that cause global warming problems.

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PASSION IS FUN & JOY OF WORKING

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PASSION IS FUN & JOY OF WORKING

SCGP PASSION IS FUN & JOY OF WORKING
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Considering your job fun and challenging is a mean to ensure you are happy working with clear goals in sight every single day. Let’s here how an executive and staffer of Conimex Company Limited in SCGP have applied such good concept to their work.

“In my human-resource-management job, I have accorded importance to communications. I usually go soft or request cooperation rather than giving orders. These days, SCGP has stepped in to offer advice for stronger work systems. Such move will benefit our company and our staff in the long run. While changes happen in the process, we have assured our staff that they are loved and taken care of by the company all the same. We have adjusted their mindset so that they are aware of their long-term benefits and security. Clear communications make it easier for them to understand.

“In my view, passion is about the fun of doing something new. I am passionate about learning new skills so as to make staff happier and add value to our organization. Trying new things also make us realize that we have the potential to do more. We don’t need to expect that we will be successful in everything we try. But at least, we will know what we can do from all those experiments. If they are not the right solutions yet, we can explore further. I am fortunate that SCGP supports such approach.

“If we look back, we will see that some of our passions have changed over time. We may discover new passions if we are keen to explore. Once we step out of comfort zone, we will see our new value. This is how I have defined my passion.”

Dr. Passachon Limthongchai

HR and Procurement Director

“I am in charge of RMC (Raw Material Control). The challenges of my job surround cost-control efficiency, manufacturing-formula planning, in-process waste reduction, and the fulfillment of customers’ expectations.

“Clear work goals are my inspirations. For now, my goal is to reduce plastic waste from production line. It is quite a challenging goal. But we are committed to achieving it. So, we are ready to experiment. I have encouraged junior staff to share their ideas too. When we have a clear goal to beat, we will have fun. We will want to do our best andsee if we can finally achieve the goal.

“I am between operational staff and executives. So, when I have managed my team, I have made sure they know that I am with them. My team members can talk to me whenever they come across any problem. I am willing to share my experiences, offer advice, and give support. I have provided them with tools and set work protocol, which ensure team members can work interchangeably. I have also offered moral support so that we all can move ahead together.”

Mr. Pramote Pengiam

Raw Material Control

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World Water Day 22 : Accelerating Change to Solve the Water and Sanitation Crisis

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World Water Day 22 : Accelerating Change to Solve the Water and Sanitation Crisis

World Water Day
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Our world has “water” as the main component to 70%. Every living thing on this planet needs water as a basic factor to live. But nowadays we are facing water scarcity. Due to the problem of Climate Change, which affects the water cycle on the planet. This, together with insufficient water management in many parts of the world, has led to a crisis in water security. The United Nations therefore sets March 22 of every year as World Water Day or World Water Day to remind the world of the importance of water.

This is in line with SCGP’s intention to strive for integrated water management for maximum efficiency. Including the restoration of ecosystems related to water sources. and support water for the community to use for agriculture in order to circulate the use of resources worthwhile and for the utmost benefit with the main strategies:

  • Set a target to reduce water use from external sources by 35% by 2025 compared to BAU at the base year of 2014. Currently, water usage from external sources can be reduced by 28% and recycled water usage is 16.3%.
  • Integrated water management by applying WRI’s AQUEDUCT water risk assessment tool to assess Water Stress in business areas across the ASEAN region. Together with the assessment of Business Continuity Management (BCM) for Business Continuity Plan (BCP) and jointly monitoring the trend of the water situation and setting guidelines for water resource management with the government, people and industry.
  • Continuously increase the efficiency of water use. By analyzing the use of water throughout the cycle. and find ways to improve the company’s water usage by modifying the technology in the production process. improvement of machinery and installation of new equipment
  • Install a modern and highly efficient biological water treatment system. To ensure that the quality of water meets the required standards. and install a real-time water quality monitoring system This makes it possible to check online.
  • Leading government agencies, community leaders and people’s representatives jointly inspect operations Participate in hearing and monitoring environmental performance and discharge of treated water outside the plant. according to the license of the Department of Industrial Works Set.

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SCGP empowers employees by creating innovations for sustainable growth through “The Inspiring Innovation 2022, Everyone Everywhere Project” for the third consecutive year

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SCGP empowers employees by creating innovations for sustainable growth through "The Inspiring Innovation 2022, Everyone Everywhere Project" for the third consecutive year

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SCGP has encouraged employees to effectively respond to consumer needs by extensively adopting technology to create innovative products, services, business models and packaging solutions through the project “The Inspiring Innovation.” It is a platform that opens for employees’ new ideas and helps expand their knowledge, allowing them to take actions and develop innovations to truly meet customer needs and increasing the opportunity to provide new solutions for the business.

The Inspiring Innovation 2022, Everyone Everywhere Project has been held for three consecutive years. This year, more than 480 employees from all business sectors both in Thailand and abroad participates in presenting a total of 80 pieces of work, divided into 3 categories: Product, Process, and Business Model and Service. After the selection by experts, SCGP finds 23 innovations that can be further developed in the Incubation Program where the employees can improve the thinking processes, enhance knowledge and sharpen skills for more work efficiency. These works have the potential to be commercialized; for instance, the improvement of packaging design solutions by incorporating Upcycling so that products can be transformed into new useful items such as recreating toys that can help family engagement, or changing boxes into household storage shelves. This added value makes a difference to the general products in the market and is beneficial in marketing. They are the trend-setter in environmentally friendly- products that helps increase sales and profits.

Another example is the development of High Extensible Sack Kraft 95 gsm paper by using up to 30% of recycled fiber in paper forming, replacing imported paper that is made from 100% Virgin pulp, but still maintaining the quality. The product is in line with ESG framework and meets the customers’ needs for sustainable supply of paper. The development of the Artwork Process Automation program to upgrade the artwork making process into Automation Process is also one of the selected works.
SCGP’s vision and determination to become a leading multinational consumer packaging solutions provider through innovative and sustainable offerings, coupled with the sustainable business operations. Innovation is the key factor that the company continuously strives for. The Inspiring Innovation Project provides employees an opportunity to exchange, further develop their potential, and promote learning through cooperation and teamwork, as well as allowing them to take action or execution to develop solutions that truly satisfy customers. By participating in the project, the employees can take part in the sustainable development and growth of the organization, society and the environment.

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