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SRINANAPORN MARKETING SNACK MAKER WITH CUSTOMER-CENTRIC FOCUS & GREEN MIND

 

“Delicious, Functional, and Affordable” form the key concept of Srinanaporn Marketing Public Company Limited, which has produced and distributed snacks under many famous brands such as Jele and Bento. Boasting quality products, the firm has been growing strong throughout the past three decades,
Today, therefore, has conducted an interview with Mr. Thakorn Chaisathaporn, the firm’s Senior Executive Vice President – Business Division 2, to learn about his business strategies and his family business’ path to provide Thais’ favorite snacks.

 

Transforming Family Business into Thais’

Top-of-The-Mind Snack Maker His family business was initially a wholesaler of snacks based in Bangkok’s Mahanak Market. Within 10 years, the business grew so big that it ranked among the country’s top snack dealers as its customer base expanded across all provinces. Over time, the business expanded to the manufacturing sector as well. It started producing various snacks, including wafers and biscuits. Mr. Thakorn stepped into the firm around the time it began exporting its products to Malaysia and Singapore.

“When I returned from my overseas education in late 1990, I thought about producing products for Thai market because we had an extensive network of dealers in provinces. I also noticed that shopping complexes would be a growing market. So, my family decided to found Srinanaporn. Our first brand is Good Good, which features dried fruits. Then, we bought jelly-making machines and entered shopping complexes with Jele brand in 1992. Backed by marketing activities, Jele received quite a good response. After its launch, it became the No. 2 brand in its segment,” Mr. Thakorn revealed.

At that time, konjaku was growing popular. Mr. Thakorn thus commissioned his team to add konjaku into the firm’s products and sold them under Jele Light brand based on the concept of “Delicious & Refreshing Snack for Full Stomach”. The firm also added various other nutrients including collagen and vitamins to its products under Jele Beautie brand, which has been the leader in this ready-to-drink jelly product segment.

Bento came to the market in 1996, because the firm noticed an opportunity in the fish-snack market. Later on, the firm has also launched various other products such as stick biscuits under Lotus brand, pineapple crackers, coconut juice, black-jelly juice, and herbal drinks under Magic Farm brand. The latest brand from the firm, AQUAVITZ, entered the market in 2020 with its vitamin-containing water.

“We have discovered inspirations for business development all the time. Guided by clear policies, we have constantly studied markets and consumer behaviors. Information has been used to develop both our products and distribution channels for customer satisfaction. Today, we have four main product categories, namely 1) Jelly products; 2) Seafood snacks; 3) Biscuits and wafers; and 4) Beverages,” Mr. Thakorn explained.

Customer-Centric Approach Drives Growth

Srinanaporn’s goal is to establish itself as the region’s leading snack/beverage manufacturer. In pursuit of this goal, the firm has embraced customer-centric approach and environmentally-friendly operations.

“Focusing on consumers, we produce delicious and functional products and sell them at affordable prices. Moreover, we pay attention to the environment because we are not just a manufacturer but also corporate citizen. We are doing our best to be eco-friendly,” Mr. Thakorn revealed.

“As for packaging, our collaboration with SCGP has led to Green Carton. Friendlier to the environment than the previous version of packages, Green Cartons have curbed paper usage by 30 to 40 percent but have proven as efficient in protecting products. Our Jele packets, through our efforts, have also become increasingly recyclable. At our factory, we have used solar power where we can. Waste is minimized through an emphasis on reuse. All these measures are taken without compromising our quality and standard,” this executive quipped.

Solution & Sincerity from Business Partner While environmentally-friendly Srinanaporn demands green solutions, it also looks for sincerity from its business partners in pursuit of sustainable collaborations.

“We choose Green Carton by SCGP, because it has good quality with reasonable price. We need to pay attention to cost because we aim to deliver products to consumers at an affordable price as well. SCGP responds to our needs in all aspects – price, quality, functionality, and environmental friendliness. We aim to tap further into the retail market in the future as we have recognized opportunities from vending machines. We believe SCGP’s Flexible Packaging will suit our business plans well,” Mr. Thakorn continued.

“We have embraced SCGP as our long-time partner mainly on two grounds. Firstly, SCGP owns a number of technologies and offers various green solutions. Secondly, SCGP is sincere. We have always received great cooperation from SCGP. As the development of our eco-friendly products and packaging continues, we really hope that SCGP will continue to support us in our journey,” he concluded.

MR. SOMPOB WITWORRASAKUL SUCCESS STARTS WITH DOING

 

When New Year approaches, people usually come up with new resolutions to change their behaviors, living, and working for the better. Mr. Sompob Witworrasakul, Chief Regional Officer, SCGP and General Director – Vina Kraft Paper Company Limited, is therefore here with us today to share his motivational experiences and ideas that promise to inspire great New Year’s resolutions.

 

ENGINEER WITH RICH EXPERIENCES

Mr. Sompob joined SCGP about 30 years ago as an engineer at the Ban Pong plant of Siam Kraft Industry Company Limited. He would later participate in most manufacturing units.

“I worked for the manufacturing, manufacturing support and maintenance. As the company was expanding at that time, I was offered opportunities to take on various roles at Ban Pong and Wang Sala plants. Over time, I had also acquired various skills and vast knowledge,” he recounted.

“Then, I got a scholarship to study pulp and paper in the United States. During my time there, I picked up not just new technological knowledge but also English fluency. After I completed my study, I was sent to the Philippines for a three-year stint. I would later come back to work in Thailand for a long period of time, during which I’d seen the overall picture of SCGP businesses. Now, I have moved to Vietnam and overseen marketing and sales operations too,” he continued.

 

DYNAMIC RESPONSE TO CUSTOMERS’ NEEDS

To Mr. Sompob, his current job is quite challenging given his engineering background. Yet, he is confident that his rich work experience has already equipped him with practical perspectives.

“While working at the plant, I had also learnt about paying attention to customers. As an engineer, I had to solve various problems at hand and constantly create new things. I considered all internal units I worked with as customers. So, I am well prepared to deal with customers. Feedback from internal units is frank. These internal customers are sometimes even more demanding,” he explained.

“Another big lesson from internal customers was dynamics. They sought growth. So, when we had interesting innovative services and products, they eagerly embraced our proposed solutions. Over time, we grew together. Such work process can apply well to external customers too,” Mr. Sompob concluded.

 

“GIVE IT A TRY!” : BEGINNING OF SUCCESS

Today, customers have constantly looked for new solutions. SCGP, therefore, has dynamically explored new things. As an executive, Mr. Sompob has steered the exploration and encouraged new development all the time.

“We are always thinking about creating something new. It’s okay if we fail sometimes because failure has at least offered a lesson. Aside, a product that failed to tap into the market may later become a best-seller at the right time later on. When we decided to experiment with solar roofs, we approached government agencies for joint development. When my staff presented an interesting idea, my common reply was ‘Let’s give it a try!’. Such approach has spawned new businesses,” he quipped.

“I personally appreciate and encourage a sense of accomplishment. When a product is successfully launched, I inform my team of the small win. It’s a way to motivate and inspire my team. If our new product does not sell well, I teach my team to accept the results and see what we have learnt. Success does not necessarily mean impressive sales only. We can learn from our experiences and keep experimenting,” he explained.

As an executive, Mr. Sompob has also found a way to manage cultural diversity and generation gap. Even though members of different cultural or age groups may not fully understand one another, they are nudged to embrace diversity and find ways to connect.

“I have used various tools to handle generation gaps. I cannot act like young people but I know whom I can assign to manage our young members. Regarding cultural differences, I think we are not that different. This was probably I had worked at a regional level before. All members, regardless of which country they are based, are SCGP people,” he added.

 

ENDLESS LEARNING, FOCUS ON DELIVERING GOOD THINGS TO SOCIETY

Mr. Sompob has encouraged all to create value for themselves, even if the process may take time and hard work.

“Our organization has many talents. If you are not sure about something, ask those who know. When you start collaborating with others, you hone your social skills and enhance your own work. This tip applies internally as well as externally,” he said.

“On social and environmental responsibility, I would like to emphasize that SCGP focuses on creating better things. For example, many of our projects – if successful – will curb the use of resources or add value to the world. We can be proud of what we have been doing,” Mr. Sompob concluded.

 

Begin Everyday with Passion

 

In the face of coming change, give yourself an opportunity to try something new.  Today, we interviewed two account executives or AEs who have taken over consumer product accounts. As their new role requires them to get closer to consumers, let’s find out how they are dealing with challenges.

 

“FEEDBACK IS POWER. LISTENING TO EVERY VOICE.”

 

“My old accounts were of B to B (Business to Business) type. I sold industrial products to manufacturers by dealing with entrepreneurs or purchasing department. This way, if a product did not suit customers, we could directly discuss with customers and plan improvements. A B to C (Business to Consumer) account is different. It is quite difficult to interact with end-consumers. Marketing communications, therefore, are both important and challenging. I had to change my mindset and many things.

“First of all, I became very open-minded as I was stepping out of my comfort zone. When collaborating with other units, we have to focus on common goal which is customers’ needs. We have to listen to others to find the best solutions for customers. After product launch, we get all kinds of feedback. Praise is taken as inspiration. Comments, meanwhile, are used to improve our products further.

“I pursue outside in product development through collaboration with other internal units. In my view, a product is like my kid. If I want it to grow well and prosper, I must build solid foundation for it, groom it and provide support as it grows.

“Each day, I mainly do two things. Firstly, I collaborate with other units to facilitate workflow for maximum efficiency and speed with minimum mistakes. I have used the catch ball approach. Secondly, I deal with multitasking. On some days, I may face disappointment. But I look for small wins in each day so as to motivate myself and do my best every day.”

Parinyaporn Ssangsuk (Pla)

Account Executive – Consumer Product, SCGP

 

 

“COLLABORATE WITH SENSE OF OWNERSHIP & SPEED.”
 

“Just like Pla, I used to handle B to B accounts. When I was assigned to B to C accounts, work became very different. To get close to consumers, we need to do much more than walking into their door.

“We need to find ways to communicate with consumers and study promotions. We must learn more and acquire more information so as to make our products more relevant. In challenging work environment, sense of ownership and flexibility mean a lot. Consumers can today buy products anytime. Consumer-behavior study reveals purchases are now mostly made during the night. So, we must be ready to service them and close deals during those hours. If we have a sense of ownership, we will be ready to serve anytime.

“Speed is also very important. Consumer behaviors are changing fast. We need to keep pace and have the courage to make a decision based on accurate information. Marketing activities must be catered to impress consumers at the right time.

“My goal is to deliver a product in response to consumers’ needs within a proper timeframe. To achieve this goal, I serve as a key mechanism to foster the collaboration of various units. As I cannot do everything alone, I seek to nudge all relevant units to work towards the same shared goals.

“My work principle is mainly passion. If we have passion for our job, we will be ready for any challenges. We will explore various means to get things done. We will wake up and head to work happily every day.”

 

Surapat Sawaengsak (Deaw)

Account Executive – Consumer Product, SCGP

 

 

SCGP Achieved Stellar Growth in 2021 with Revenue of Baht 124,223 million, Up by 34%; Targets to Reach Annual Revenue of Baht 140,000 million in 2022 and Boosts Investment Budget to Baht 100,000 million over 5 Years

SCGP achieved impressive growth in 2021 with sales revenues of Baht 124,223 million, up by 34% from the previous year, and profit of Baht 8,294 million, up by 28% from the previous year. This is a result of portfolio expansion to meet diversed demand of packaging products along with sustained investment in accordance with SCGP’s strategic plans. The year 2022 will see continuous growth with revenue target of Baht 140,000 million and investment budget of over Baht 100,000 million in the next 5 years.

Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, SCGP, announces that the Company has achieved sustained growth as reflected in 2021 overall performance with Baht 124,223 million of sales revenues, an increase of 34% from the previous year, and Baht 8,294 million of profit, an increase of 28% from the previous year. Meanwhile, EBITDA stood at Baht 21,150 million, an increase of 25% from the previous year.

SCGP has managed to achieve a steady growth in 2021 amid many economic challenges including worldwide COVID-19 pandemic and subsequent viral mutations, supply chain disruption, container shortage, and rising freight rates. Yet, SCGP’s growth was resulted from effective business model focusing on providing packaging solutions, developing innovative products, and expanding product range to respond to diversed demand for packaging products in consumers’ daily life. Moreover, the Company has grown from business expansion through organic expansions and merger and partnership (M&P) deals as well as  with effective management to response to different situations.

Since being listed on the Stock Exchange of Thailand (SET) in October 2020, SCGP has been investing in ASEAN and other regions with total investment budget of Baht 40,000 million. The investment has been made in 12 projects in terms of M&P deals as well as production capacity expansion. Out of 12 projects, 9 projects have been completed  while the remaining 3 projects are on-going, including: (1) capacity expansion of packaging paper production of United Pulp and Paper Co., Inc. (UPPC) in the Philippines by 220,000 tons per year which is expected to be completed in the 1st quarter of 2022; (2) capacity expansion of foodservice products in Thailand and Vietnam by 1,838 million pieces per year which is expected to be completed in the 2nd quarter of 2022; and (3) construction of new packaging paper production facility in the north of Vietnam under Vina Kraft Paper Company Limited (VKPC) with total capacity of 370,000 million tons per year  which is expected to be completed in 2024.

In a similar manner, growth in the 4th quarter of 2021 was as strong as the same period of the year before. Revenue  went up to Baht 35,145 million, increasing by 49% from the same period the previous  year and profit advanced to Baht 2,115 million, up by 42% from the previous year with EBITDA of Baht 5,409 million, increasing by 28% from the same period of the previous year. This was a result of increased demand for packaging in the food and beverages sector, consumer goods sector, and foodservice sector, especially during the year-end festive season. Sales growth also benefited from economic stimulus measures which were implemented in several countries along with the performance consolidation from M&P companies, Go-Pak, Duy Tan, Intan Group, and Deltalab.

Meanwhile, packaging demand during the 4th quarter of 2021 in ASEAN countries including Thailand, Vietnam, Indonesia, the Philippines, and Malaysia has risen from the previous quarter as demand in the food and beverages and consumer goods sectors have recovered following economic recovery in many countries as COVID-19 restriction measures were relaxed. This is particularly true in Vietnam where manufacturing industries and supply chains have rebounded to near normalcy while pulp price has dropped from major importing countries.

In consideration of the FY2021 financial performance, the Board of Directors has proposed for shareholder approval at the Annual General Meeting (AGM), a full year 2021 annual dividend payment of 0.65 Baht per share, of which 0.25 Bt/share was previously paid as an interim dividend on 25 August 2021. The final dividend payment of 0.40 Bt/share is on 25 April 2022, record date of 7 April 2022, and XD-date of 5 April 2022.

Mr. Wichan said that the economic and consumption trends in 2022 are expected to recovered gradually due to more relaxed COVID-19 restrictions while heightened freight rates remain. However, inflation will continue to put pressure on production and consumption. Still, SCGP is determined to achieve sustained growth and has planned to increase sales to reach Baht 140,000 million with full-year revenue recognition from completed M&P deals and from capacity expansion that will be completed this year. Furthermore, the Company has stipulated a 5-year investment plan amounting to over Baht 100,000 million for expansion in ASEAN, which is SCGP’s primary strategic area, while keeping an eye on competent investment opportunities in other regions.

The CEO added that environmental, social, and governance (ESG) principles provide an important framework to strengthen SCGP’s operation. In 2021, SCGP was selected as one of the Thailand Sustainability Investment (THSI) companies by the SET, was chosen for the Rising Star Sustainability Awards by the SET Awards 2021, and was rated a Gold Medal by the EcoVadis Sustainability Ratings. In addition, to elevate its ESG policy, the Company has set a target to achieve Net Zero in 2050.

SCGP and more than 50 organizations, joined hands with Federation of Thai Industries to encourage the use of EPR principles in packaging management.

SCGP, represented by Mr.Ekachai Anujorn, Director Recycling Business, joins hand with 50 organizations in the “PackBack Project: Returning Packaging for Sustainable Days“ which was initiated by Thailand Institute of Packaging and Recycling Management for Sustainable Development (TIPMSE) under Federation of Thai Industries. The pilot project was launched in Chonburi Province, aiming to establish Extended Producer Responsibility (EPR) principles in packaging management and respond to Circular Economy policy. It is Thailand’s first test of EPR tools in managing all types of used packaging. The project has gained a lot of support from many sectors such as the Ministry of Higher Education, Science, Research and Innovation, Ministry of Natural Resources and Environment, Ministry of Interior, Chonburi provincial government, and the private sector. They promote policies and innovations that help facilitate the storage and recycling process. The collaboration includes establishing a storage system, setting up drop points for used packaging, and coordinating with the Sorting Hub to properly recycle the leftover materials in order to utilize the resources to their full potential.

BITEC X SCGP to reinforce sustainable management practices in MICE industry using Circular Way

15 December 2021 – Bangkok International Trade and Exhibition Centre (BITEC), a leading venue organiser in Thailand and Southeast Asia, partners with SCG Packaging Public Company Limited (SCGP) to launch the “We Draw the New World Together” campaign. The campaign’s goal is to promote environmental conservation by maximizing the usage of environmentally friendly products and waste materials from the events at BITEC in accordance with the Circular Economy. This is to drive sustainable management in efforts to support Thailand to become the ASEAN region’s MICE industry hub.

Panittha Buri, Managing Director of Bangkok International Trade and Exhibition Centre (BITEC) said “BITEC operates the business in accordance with the BITEC Sustainability principles, with the goal of making the centre a sustainable MICE venue that addresses the economy, society and environment. The collaboration with SCGP strengthens our service capacity and advances our work by embracing the Circular Economy and encouraging changes in BITEC’s internal thinking and practices as well as allowing organisers, exhibitors and audiences to collaborate on using sufficient resources through reusing and recycling.”

Danaidej Ketsuwan, Chief Financial Officer of SCGP said “The concept of sustainable development is a strategy that SCGP has focused on continuing to manage its business. We believe that collaboration across sectors is key for transformation, thus it is a privilege to be working with BITEC to improve resource efficiency and waste management throughout the value chain. The collaboration focuses on employing innovative environmentally friendly materials for a variety of purposes and encouraging people to sort waste correctly and send it to the SCGP Recycle Drop Point for recycling. This results in an exhibition experience in the form of Event Sustainable Management and we believe that this initiative will aid in understanding and promoting resource-efficient behavior in accordance with the Circular Economy for global sustainability.”

Under the “We Draw the New World Together” project, BITEC and SCGP will collaborate on the following plans in 2022:

1. Recyclable Exhibition: Starting today, a free exhibition of new decorating concepts and exhibitions of paper art will be held at various locations throughout BITEC.
2. BITEC Exhibition Supplier: SCGP, which delivers environmentally friendly solutions to organizers and exhibitors, collaborates with BITEC to provide services. This involves the design, manufacture, installation of decorative equipment and paper-made furniture for display booths with media at the point of sale. Users of this service will receive a carbon reduction report, installation services and the possibility to return to SCGP’s recycling operations and Upcycling into a souvenir or display for the next event.
3. Packaging Sustainability: A collaboration with About Food, a BITEC food and beverage provider, to replace plastic tubes with environmentally friendly food packaging and paper. The effort aims to reduce the use of single-use disposable plastic straws by up to 125,000 pieces per month, while increasing the use of ecologically friendly paper boxes for Snack Boxes by up to 65,000 pieces by 2022.
4. Recycle Campaign: As part of the collaborative campaign with About Food and SAMA, staff, organizers, exhibitors and visitors are encouraged to contribute to the project by giving crate boxes, general paper, copier paper, PET plastic water bottles and plastic bottle caps. The campaign will incorporate leftovers into the reuse process and educate consumers on proper package usage and waste materials handling at the source. Moreover, the BITEC x SCGP Carbon Footprint Performance event is intended to demonstrate the overall quantity of carbon dioxide and greenhouse gas reduction generated by the MICE sector and the manufacturing of upcycling items from recycling programmes for BITEC’s international customers.

To be comprehensive, the partnership between BITEC and SCGP in the “We Draw the New World Together” project, under the circular economy concept, requires engagement from all sectors, including government, business, and civil society. In addition to innovation and durable product design, waste materials management is a crucial element. Waste management will increase the efficiency of reuse circulation, making the goal of managing MICE business genuinely sustainable.

SCGP has announced completion of share acquisition of “Deltalab” in Spain,entering global medical supply and labware market; recognizing revenue Dec. 2021

SCGP steps fully into the global market for medical supplies and labware as part of strategic expansion of integrated solutions for customers, announcing the completion of its 85% Merger and Partnership (M&P) investment in Deltalab, S.L. of Spain with an export network of 125 countries. Revenue recognition begins this December.

Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, SCGP, reveals that the company’s strategic expansion of integrated customer services aims at a business expansion plan to meet consumers’ diverse needs, particularly those involving healthcare and medical. This is in response to growing trends of healthcare as countries around the globe are entering an aging society. The trends can be seen in the 2019 total market value of healthcare and medical products in Europe of US$26 billion (approx. 810 billion Baht) and in Asia Pacific of US$48 billion (approx. 1.5 trillion Baht) with an expected annual growth rate of between 7% and 9% (Reference: LEK Consulting, 2019-2024F).

Most recently, SCGP has successfully acquired 85% of shares in Deltalab, S.L. (Deltalab), a registered company in Spain with expertise in the manufacture and distribution of medical supplies and labware. The investment of 84.9 million Euro (3,270 million Baht) was made through International Healthcare Packaging Co., Ltd., an SCGP’s wholly-owned company. Revenue recognition in the company’s financial statement begins from December 2021 onward.

Deltalab has more than 15,000 stock keeping units (SKUs) and an annual output of 250 million pieces, much of which are exported to 125 countries around the globe. Its products range from liquid containers and tubes for vacuum system, traceable blood collection tube sets for hematology, microtubes and flexible plates for real-time polymerase chain reaction (PCR) tests as well as various types of pipettes for liquid handling and swab test sets, etc.

For the 12-month period from October 1, 2020, to September 30, 2021, Deltalab generated 84.3 million Euro (approx. 3,245 million Baht) in revenues and 19.3 million Euro (approx. 740 million Baht) in after-tax profits. Its assets are valued at 44.7 million Euro (approx. 1,720 million Baht).

“The present investment in Deltalab will further expand our customer base in Europe, Asia Pacific as well as other regions. It will make SCGP’s product portfolio more diverse by building on our expertise in the manufacture and distribution of packaging products in an integrated manner. It will enhance our ability to provide services at the global level, and synergize our businesses through exchanges of experience and knowledge to jointly develop new products and expand new markets.” Mr. Wichan says.

In 2021, SCGP has worked assiduously to strengthen growth in accordance with its organic growth expansion plan and Merger and Partnership strategy. Thus far, it has been able to close four major deals with investments approx. 20,000 million Baht, generating over 16,000 million Baht in revenues (at the time of deal closure). These include Go-Pak Group, a leading provider of foodservice packaging solutions in the UK, Europe and North America; Duy Tan Group, Vietnam’s leading producer of rigid plastic packaging products; Intan Group, Indonesia’s leading producer of corrugated containers; and, most recently, Deltalab Group, which is a great business leap to respond to global trends in hygiene and healthcare.

Thailand Post & SCGP & GPO Join Hands in Thailand Post’s “reBOX” Campaign Handing Over Surgical Masks to Eight Hospitals

SCGP, represented by Mr. Danaidej Ketsuwan, Chief Financial Officer (CFO) of SCG Packaging Public Company Limited, joins with Professor Dr. Parichart Sathapitanonda, Director of Thailand Post Company Limited, in the release of parade of vehicles carrying the cartons “Box Boon” contain of surgical masks. This activity is a part of Thailand Post’s “reBOX” Campaign — the heartfelt project from Thailand Post and Thai people to deliver surgical masks to hospitals. In this, the executives from the Government Pharmaceutical Organization (GPO), from Department of Environmental Quality Promotion (DEQP), and from the 8 target hospitals virtually join the activity. The cartons come from Thailand Post’s “reBOX” campaign in which more than 22,000 kilograms of discarded cartons and parcels were collected from May to October 2021. Later they were handed over to SCGP for recycling. Meanwhile, GPO donated 300,000 pieces of surgical masks, packed in the ”Box Boon”. The donations will be delivered to eight hospitals: Phra Nakhon Si Ayutthaya Hospital, Nakhon Nayok Hospital, Mae Sot Hospital, Ban Tak Hospital, Maharaj Nakhon Ratchasima Hospital, Buriram Hospital, Yala Hospital, and Pattani Hospital; so that they can use the masks during the Covid 19 pandemic.

                Thailand Post’s “reBOX” campaign is one of the projects that SCGP has taken part in. It is the collaboration between business organizations and the people to promote utilization of resources, in accordance with Circular Economy principles, and contribute to society.

 

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SCGP กับการนำหลักเศรษฐกิจหมุนเวียนมาใช้ในการดำเนินธุรกิจที่ยั่งยืน

โลกกำลังเผชิญปัญหาการเพิ่มขึ้นของประชากรอย่างต่อเนื่อง ส่งผลให้เกิดใช้ทรัพยากรธรรมชาติเพิ่มขึ้นอย่างไม่หยุดยั้ง รวมถึงปัญหาสิ่งแวดล้อมที่ทวีความรุนแรงขึ้นอย่างต่อเนื่อง ทั้งการเปลี่ยนแปลงภูมิอากาศ ขยะล้นโลก ซึ่งเป็นประเด็นสำคัญที่ทุกภาคส่วนต้องร่วมมือกันแก้ไข SCGP จึงได้นำหลักเศรษฐกิจหมุนเวียนมาใช้ในการดำเนินธุรกิจ ให้เกิดการหมุนเวียนทรัพยากรและพลังงานในระบบอย่างคุ้มค่าและเกิดประโยชน์สูงสุดทั้งในมิติด้านสิ่งแวดล้อม สังคม เศรษฐกิจ ภายใต้บรรษัทภิบาล เราจึงมุ่งมั่นสร้างความเข้าใจ ร่วมจุดประกาย และส่งเสริมความร่วมมือ เพื่อสนับสนุนให้เกิดการเปลี่ยนแปลงทั้งในกระบวนการผลิต เพื่อลดการใช้ทรัพยากรธรรมชาติและสามารถนำกลับมาหมุนเวียนใช้ใหม่ โดยเฉพาะการจัดการวัสดุเหลือใช้ในครัวเรือนซึ่งเป็นดูแลแก้ไขตั้งแต่ต้นทาง และป้องกันการเสียโอกาสในการนำไปรีไซเคิล

 

แนวทางปฏิบัติตามหลักเศรษฐกิจหมุนเวียน

  • การใช้ทรัพยากร (Resource use)

การใช้วัตถุดิบที่ได้จากการรีไซเคิลและการใช้ซ้ำ หรือการเลือกใช้ทรัพยากรที่มาจาก Renewable Resources ในการผลิตสินค้า และการใช้พลังงานทดแทนในกระบวนการผลิต

  •  การออกแบบ (Design)

เพื่อให้มีความทนทาน และมีอายุการใช้งานยาวนานขึ้น สามารถการแยกชิ้นส่วนเพื่อรีไซเคิล หรือใช้ซ้ำ หรือผลิตภัณฑ์ที่ใช้ทรัพยากรน้อยลงแต่คุณภาพยังคงเดิม

  • การผลิต (Produce)

โดยใช้ทรัพยากรอย่างมีประสิทธิภาพสูงสุด และการใช้เครื่องจักรอัตโนมัติ เพื่อเพิ่มความแม่นยำในกระบวนการผลิต ซึ่งส่งผลให้ของเสียจากกระบวนการผลิต การใช้น้ำและพลังงานลดลง

  • การขนส่ง (Distribute)

ส่งเสริมระบบขนส่งที่เป็นมิตรต่อสิ่งแวดล้อม และใช้ระบบการเช่าสินค้า และ Sharing Platform เพื่อให้การขายและขนส่งมีประสิทธิภาพมากขึ้น รวมถึงการใช้เทคโนโลยีดิจิทัลรวบรวมข้อมูลเพื่อให้เกิดการ Optimization ในขั้นตอนการขายและขนส่ง

  • การใช้งานผลิตภัณฑ์ (Product Use)

จากการออกแบบที่ทนทานมากขึ้น และง่ายต่อการแยกชิ้นส่วน พร้อมด้วยการบริการซ่อมบำรุง ทำให้การใช้ผลิตภัณฑ์เกิดประสิทธิภาพยาวนานมากที่สุดตลอดช่วงอายุการใช้งาน

  • การกำจัด (Recycle)

ผลิตภัณฑ์ที่สิ้นอายุจะผ่านกระบวนการจัดการที่เหมาะสมเพื่อหลีกเลี่ยงการส่งของเสียไปยังหลุมฝังหลบ เกิดการหมุนเวียนวัตถุดิบจากผลิตภัณฑ์ที่สิ้นอายุให้อยู่ในวงจรการผลิตและบริโภคให้นานที่สุด โดยประยุกต์ใช้กระบวนการนำกลับต่างๆ เช่น การใช้ซ้ำ การรีไซเคิล การนำกลับพลังงานจากขยะ

 

Announcement: The Best of Challenge of SCGP Packaging Design Challenge Vietnam 2021

The SCGP Packaging Design Challenge Vietnam 2021 called for submission from 01/09/2021 to 15/10/2021 and attracted 188 contestants from 16 universities nationwide and 87 excellent ideas in 3 categories.

After a rigorous evaluation, SCGP would like to congratulate all the winners of SCGP Packaging Design Challenge Vietnam 2021.

The Best of Challenge Awards: 30 Million VND with a trophy and certificates

The Honorable Mention Awards: 5 Million VND with certificates

  • Sales Promoting Packaging Design category
    • Câu chuyện biển cả  by Unity team
    • Chuyến tàu khởi hành by DA team
  • Transportation Packaging Design category:
    • Bơ Vitamin My Natural Beauty from CoCo team
    • WE ARE APPLES from THREE APPLES team
  • Environmentally-Friendly Packaging Design Category:  
    • Hộp mì Xanh from T-sight team
    • MÌ SAFOCO from V5 team

Watch more the details at: https://youtu.be/7ljRgrljB_E