Reo’s Deli: Sacrifice for Better World

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Reo’s Deli: Sacrifice for Better World

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September 5, 2023

Apart from serving delicious food, Reo’s Deli also accords importance to environmental and sustainabilityissues. The brand believes that small changes it has made will finally create a better world. Mr. Chana Vasuvat, Chief Executive Officer of Value Sourcing Company Limited that has manufactured and distributed ready-to-eat items under Reo’s Deli brand, gave the following interview to share the story behind Redi Pak and reveal how his mindset led to the development of better packaging for everyone’s delicious happiness.

Yummy, Affordable & Readily Available

“We are happy when we give happiness to others. Our origin started from our delicious food, which was very affordable and well-loved by customers. We then decided to develop ready-to-eat Italian fares. Our highlights are Baked Spinach with Cheese and Baked Macaroni with Cheese. They are now sold at 7-ELEVEN outlets at just THB 37. After our business started doing well, we had the idea that the bigger our sales, the better quality we should deliver,” Mr. Chana said.
This executive recounted that his company’s focus on distribution via 7-ELEVEN outlets marked a turning point. As such distribution covers the whole Thailand, his company needed to seriously think about transportation and shelf life of its products.
“We have always risen up to our challenges. Whenever we come across a problem, we strive to develop a solution. So, when our distribution via 7-ELEVEN outlets came with a challenge, we created the innovative No-Bake Process. Because our original aluminum foil trays were often dented during transportation, we developed the aforementioned process so that we could use plastic trays instead. After we tackled this challenge, our business has been growing significantly. We also consulted a food institute and through stricter sanitization and hygiene practices, our products’ shelf life extends to 10 days,” he continued.

Sacrifice…to Protect the Earth

“Green trends have already caught on for a long while. But because of COVID-19 outbreak, the use of disposable plastic packaging has risen considerably. Noticing the sharp rise in demand, we held a meeting with our shareholders to discuss the issue. If we opted for eco-friendly packaging, we would have to tackle several challenges.
Then, I asked our shareholders, ‘Do we want to do this?’. The answer was ‘Yes’. We agreed to shoulder bigger cost to give better things,” Mr. Chana said.
“As our company has earned enough income, we review our objectives. Apart from doing business for our own sake, we need to do something for others too. We visualize where we want our company to be in the next 10 years. We do something great with small steps today. We handle difficult issues at the time they are still relatively easy.
“The biggest challenge, in fact, is our own mindset. Once we are determined to do something, we will finally find the way. If we care about people’s well-being, we need to pay attention to the environment. Environmental issues may sound distant. But they are so relevant to our lives. If we don’t do it now, then when? As we are committed to environmental causes, we have decided to explore solutions,” he added.

“My approach is ‘Begin with the end’. When we aim to achieve something, we will finally find the way to do it. So, when we set our sight on improving our packaging to solve old problems, our development efforts led to the launch of Redi Pak. Our new packaging costs us 22.7 percent more than plastic trays.

But as we are determined to embrace eco-friendly packages, we are proud of launching Redi Pak. About 90 percent of its content comes from natural materials. We believe such small things can contribute to big goals. In our view, Reo’s Deli is a small but beautiful company,” Mr. Chana said.

Partner with Shared Goals

Reo’s Deli and Fest by SCGP have successfully overcome all obstacles together because both have pursued environmental care and sustainability. Because they are committed to their goals, their efforts ensure packaging offers functionality, convenience, and sustainability all at the same time.
Via the partnership, Reo’s Deli realizes that Fest by SCGP team is highly professional and firmly committed to developing innovations. The development, made through a systematic approach, has already led to the launch of Redi Pak. This innovative packaging is eco-friendly. Designed for frozen yet ready-to-eat food, Redi Pak is microwavable. When heated, it becomes drier and stronger too. Stylish in design, it is also convenient to hold. Customers’ hands won’t feel the heat even when removing this tray from microwave. Redi Pak is also really safe. After usage, Redi Pak naturally decomposes within 60 days because it is made of natural materials. Film on this packaging can also be removed for easy recycling.

“Our plan for the next one or two year(s) is to expand our appetizer menu. We want to have five items on the list. Aside, we plan to launch a new brand for B2B market. Our Food Service business should be able to take care of hotels, restaurants, and bakery shops too based on our positioning as a central kitchen. Moreover, we set our sight on developing a brand for spinach farming. We will encourage farmers to grow more spinach in Thailand under our ‘Veggie for Happiness’ brand. We expect this brand to curb spinach import and promote income generation in Thailand. At present, we are working on a project with Kasetsart University’s Kamphaeng Saen Campus. Under the project, experimental spinach farm is ongoing alongside seed development. This project has been going on for more than four years already. We will launch the brand only after we have achieved concrete positive results,” Mr. Chana revealed.
Although plastic remains crucial to food preservation, Reo’s Deli has minimized the use of this material out of its determination to serve as a cogwheel in better environmental care and to push the world faster towards a new, eco-friendlier norm.

“The mass production of Redi Pak is possible through our partnership with Fest by SCGP. Together, we have developed a frozen-food tray that responds best to end users’ needs and
environmental concerns. We are truly ready to be the organization that gives happiness and shares a good mindset with our customers and the world,” Mr. Chana concluded.

Turn Paper Bands into Values Creation

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Turn Paper Bands into Values Creation

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September 5, 2023

SCGP has encouraged communities to turn paper bands, byproducts from industrial operations, into wickerwork designs. Instead of being sold just for a few baht per kilo, these scrap materials can support the production of new wow items for many!

Based on Circular Economy Principles, SCGP has accorded importance to the SCGP Community Enterprise Development Project. Under the project, participants add value to paper bands by turning them into wickerwork products with the aim of generating income for locals. The project started through a study, which SCGP conducted in collaboration with local communities and Kanchanaburi Rajabhat University’s lecturers. The study prepared wickerwork and design methods to increase the value of paper bands, which are not only durable but also anti-fungal. Then, vocational training was provided to locals around SCGP plants.

Wickerwork items that are made of paper bands
• Baskets
• Trays
• Saucers
• Trigger Finger Devices
• Camphor sets
• Handbags
• Bags with straps
• Net bags
• Flower baskets
• Gift boxes

Community Benefits
• Communities around SCGP plants have bigger potential.
• Locals make good use of their free time.
• Locals have got a new means of livelihoods.
• The project can pave the way for the establishment of communities’ learning centers.
Also, SCGP has developed design courses, community identity, new dyeing techniques, marketing tactics, and branding from the project in pursuit of product differentiation and competitiveness. Such efforts have gone on for communities both in Ratchaburi and Prachin Buri.

Paper-Band byproduct from SCGP
= Raw Material for Communities’ Income-Generating Wickerwork Items

Success-Guaranteeing Accolades
The “Ban O I Khiao Farmers’ Product Community Enterprise” in Ratchaburi and the “Ban Tha Takhro Wickerwork Community Enterprise” in Kanchanaburi won second prizes at the “Ploi Dai Pha Suk” Business Model Competition. Held by the Department of Industrial Works, this contest aimed to create added value for industrial byproducts. The accolades underline SCGP’s success in empowering communities in its plant’s neighborhoods and fostering their sustainable self-reliance.

List of Paper Band-Wickerwork Community Enterprises
• Ban Tha Takhro Wickerwork Community Enterprise
59 Mu 1, Ta Takhro subdistrict, Tha Muang district, Kanchanaburi 71130
Contact: The Community Enterprise via Tel: 09-8914-9245, 08-7033-9616 and 09-7958-6592
• Ban O I Khiao Farmers’ Product Community Enterprise
90 Moo 2, Krap Yai subdistrict, Ban Pong district, Ratchaburi 70190
Contact: Khun Long Tel: 08-1736-1130 and 09-2495-6454
• Ban Nong Chorakhe Occupational Group
62 Mu 9, Bo Thong subdistrict, Kabin Buri district, Prachin Buri 25110
Contact: Khun Suchin (Kin) Tel: 06-3103-8739
• Ban Kud Pla Wi Wickerwork and Processed Food Sufficiency Farming Community Enterprise
42/2 Mu 4, Bo Thong subdistrict, Kabin Buri district, Prachin Buri 25110
Contact: Khun Buapaeng Tel: 08-7618-8298v

กรัณย์ เตชะเสน: เรียนรู้สิ่งใหม่ ต่อยอดโอกาสทางธุรกิจ

ในช่วงเวลาที่ธุรกิจต่าง ๆ ของ SCGP กำลังขยาย เติบโตแตกกิ่งก้านสาขาในหลายภูมิภาคของโลก จึงเป็นโอกาสดีของ P-DNA ในการชักชวน พี่กรัณย์ เตชะเสน – Chief Operating Officer (COO) – Consumer and Performance Packaging Business มาเล่าถึงก้าวสำคัญที่ SCGP กำลังขยับเข้าสู่ตลาดระดับโลก ในฐานะผู้ผลิตและผู้นำเสนอสินค้าเกี่ยวกับวัสดุอุปกรณ์ทางการแพทย์ และการเรียนรู้สิ่งใหม่ในธุรกิจ พร้อมทั้งกลยุทธ์ที่ใช้รับมือกับ New Demand ในช่วงเวลาถัดจากนี้

เรียนรู้ตลาดใหม่ ต่อยอดความสำเร็จ

พี่กรัณย์เริ่มบทสนทนาว่า SCGP มีธุรกิจตั้งแต่ต้นน้ำถึงปลายน้ำ เริ่มที่ธุรกิจการส่งเสริมการปลูกไม้ยูคาลิปตัส กระบวนการผลิตเยื่อและกระดาษและการผลิตบรรจุภัณฑ์ ทั้งที่เป็นบรรจุภัณฑ์กระดาษและบรรจุภัณฑ์โพลิเมอร์ ซึ่งเป็นธุรกิจปลายน้ำที่พี่กรัณย์ดูแลอยู่

“ธุรกิจปลายน้ำเป็นธุรกิจบรรจุภัณฑ์ที่มีทั้งกระดาษและไม่ใช่กระดาษหน้าที่หลักของพี่คือ ดูแลบรรจุภัณฑ์สำหรับผู้บริโภค และบรรจุภัณฑ์สมรรถนะสูง (บรรจุภัณฑ์ที่มีสมรรถะสูงกว่ากระดาษทั่วไป เช่น พลาสติก

หรือกระดาษชนิดพิเศษ) ปัจจุบันดูแลอยู่ 6 บริษัท รวม 15 โรงงานทั้งในประเทศไทย เวียดนาม และสเปน ส่วนที่จะคุยกันต่อจากนี้คือ การเข้าสู่ตลาดในกลุ่มวัสดุอุปกรณ์ทางการแพทย์ที่นับว่าเป็นเรื่องค่อนข้างใหม่สำหรับพวกเราทุกคน

“ลูกค้าปลายทางในธุรกิจใหม่ ๆ ที่ SCGP เข้าไป M&P (Merger & Partnership) อาจเป็นกลุ่มที่เราไม่ได้คุ้นเคยมากนัก เช่น บรรจุภัณฑ์ที่เป็นกลุ่ม Healthcare วัสดุอุปกรณ์ทางการแพทย์ เป็นโอกาสให้พวกเราได้เรียนรู้กระบวนการผลิต การทำงาน และช่องทางในธุรกิจรูปแบบใหม่ ๆ ซึ่งในธุรกิจแวดวงใหม่นี้ นอกจากตัวสินค้ากลุ่มใหม่ ๆ แล้ว ก็มีการใช้สินค้าบรรจุภัณฑ์ปกติที่เราทำอยู่แล้วด้วยเช่นกัน ฉะนั้นความรู้ความเข้าใจที่เพิ่มขึ้นก็สามารถนำมาต่อยอดหรือพัฒนาธุรกิจเดิมของเราให้ดียิ่งขึ้นได้ด้วย”

คว้าโอกาสจาก New Demand

“สินค้าในกลุ่ม Healthcare และวัสดุอุปกรณ์ทางการแพทย์ เมื่อนำมาเทียบกับตลาดบรรจุภัณฑ์สำหรับอาหารและเครื่องดื่ม พบว่าไม่ได้มีขนาดใหญ่มากนัก แต่อัตราการเติบโตสูง เนื่องจากเศรษฐกิจในหลายประเทศดีขึ้นผู้คนสามารถเข้าถึงโรงพยาบาลได้มากขึ้น และปัจจุบันคนใส่ใจเรื่องสุขภาพมากขึ้น จึงหันมาดูแลและตรวจสุขภาพตัวเองกันมากขึ้น โดยตลาดในภูมิภาคเอเชียตะวันออกเฉียงใต้ยังเป็นตลาดที่เติบโตมากที่สุด รองลงไป ได้แก่ ตลาดในภูมิภาคอื่นหรือประเทศพัฒนาแล้ว ซึ่งอาจเติบโตในระดับที่น้อยกว่า รวม ๆ กันแล้วถือว่าเป็นตลาดใหม่ หรือ New Demand สำหรับเรา

“แม้ว่าหลาย ๆ สินค้าในกลุ่มนี้เป็นการขึ้นรูปชิ้นงานพลาสติก แต่ก็มีความแตกต่างจากการขึ้นรูปพล่าสติกสำหรับเป็นบรรจุภัณฑ์ทั่วไปที่ SCGPทำเป็นส่วนใหญ่ ดังนั้น เราจึงต้องนำความสามารถที่มีอยู่มาพัฒนาและประยุกต์ให้เหมาะสม ซึ่งก็จะเป็นการช่วยเสริมสร้างพื้นฐานเราให้เข้มแข็งยิ่งขึ้นด้วย เพราะในตลาดใหม่นี้ จะเน้นความสะอาดในสภาพการผลิต และความละเอียดแม่นยำเป็นสำคัญ ซึ่งเป็นหัวใจสำหรับบรรจุภัณฑ์อาหารต่าง ๆ ที่เราผลิตอยู่แล้วเช่นกัน นอกจากนี้ก็มีโอกาสที่เราสามารถทำให้ครบวงจรมากยิ่งขึ้น เริ่มตั้งแต่การออกแบบหน้าตา หรือรูปทรงอุปกรณ์แล้วทำแม่พิมพ์ขึ้นเอง ซึ่งความเชี่ยวชาญนี้ทำให้เราสามารถพัฒนาสินค้าร่วมกับลูกค้าได้ ตอบสนองความต้องการลูกค้าได้ดีขึ้น เช่น สมมติถ้าลูกค้าบอกว่า ตอนตรวจ ATK ช่องที่หยดน้ำยาเล็กเกินไป ต้องการให้ใหญ่ขึ้นอีกนิด อยากให้รูที่หยดเป็นวงรี ๆ ถ้าเราแค่ฉีดพลาสติกอย่างเดียว ก็จะไม่สามารถตอบสนองได้ทันที แต่ถ้าเราออกแบบและทำแม่พิมพ์เองได้ด้วยเราจะทำตัวอย่างให้ละเอียดขึ้นได้ และสามารถตอบโจทย์ลูกค้าได้ดีขึ้นและรวดเร็วขึ้น”

ขยายธุรกิจสู่ยุโรป จุดเริ่มต้นสิ่งที่ยิ่งใหญ่ในอนาคต
“ในยุโรปตอนนี้ SCGP มีธุรกิจที่อังกฤษ สเปน และเนเธอร์แลนด์ในอนาคตก็อาจจะมีเพิ่มขึ้นอีก สิ่งที่สัมผัสได้ในการทำงานกับต่างชาติคือ บางบริษัทที่มีบริษัทย่อยหลายแห่ง การทำงานร่วมกันเป็นทีมนั้นอาจยังมีไม่มาก เนื่องจากเขาค่อนข้างมีความเป็นตัวของตัวเองสูง เน้นความรับผิดชอบในงานของตัวเองเป็นหลัก เราจึงเอาจุดแข็งเรื่องการทำงานเป็นทีมเข้าไปช่วยเสริม เชื่อมการทำงาน รวมพลังเดินหน้าไปในทิศทางเดียวกัน

“นอกจากยุโรปแล้ว เรายังส่งสินค้าไปขายในหลากหลายประเทศทั่วโลก รวมถึงตลาดขนาดใหญ่และอยู่ไกลออกไป อย่างเช่น สหรัฐอเมริกา ซึ่งเป็นสิ่งที่แสดงว่า เรามีความแข็งแกร่งของธุรกิจพอสมควรทีเดียว ฐานของเราที่ยุโรปสามารถติดต่อสื่อสารตอนเช้ากับฝั่งเอเชีย และตอนบ่ายกับฝั่งอเมริกาได้อย่างสะดวก ฉะนั้นถือเป็นฐานที่สำคัญของเราสำหรับการเดินหน้าเติบโตต่อไปในอนาคต”

การเดินหน้าไปสู่เป้าหมาย ไม่ได้มีเพียงเส้นทางเดียว

“พี่เปิดโอกาสให้น้องในทีมแสดงความคิดเห็น โดยเฉพาะอย่างยิ่งความคิดเห็นที่แตกต่าง ไม่อยากให้ทุกคนฟังเพียงอย่างเดียว บางทีพี่อาจจะไม่ได้เห็นด้วยกับทีมร้อยเปอร์เซ็นต์ แต่ถ้าสิ่งนั้นไม่เสียหายและไอเดียนั้นก็ใช้ได้ พี่ก็จะลองให้ทีมเดินหน้าไปตามแบบของพวกเขา เพราะหลายอย่างไม่ได้มีแค่คำตอบเดียว นี่เป็นวิธีที่ทำให้ทีมรู้สึกถึงการมีส่วนร่วม ซึ่งเป็นสิ่งที่พี่เน้น”อีกเรื่องที่สำคัญคือ การส่งเสริมให้เกิดการเรียนรู้อยู่เสมอ เพราะเราเข้าสู่ธุรกิจที่ต้องเรียนรู้ใหม่ค่อนข้างเยอะ เป็นเรื่องปกติที่คนเราอาจทำผิดพลาดได้แต่ผิดแล้วต้องเรียนรู้ ทบทวนว่าพลาดอะไรไป หรือเรื่องในอดีตสามารถประยุกต์ใช้กับเรื่องใหม่ที่กำลังเดินหน้าได้อย่างไรบ้าง พี่ ๆ เองก็ต้องเป็นตัวอย่าง พยายามเรียนรู้ไม่หยุดเช่นเดียวกับทุกคน ไม่ว่าจะยุ่งมากแค่ไหนพี่ชอบดูว่าคนอื่นเค้ากำลังทำหรือเน้นเรื่องอะไรกันอยู่ โดยเฉพาะอย่างยิ่งพวกที่เป็นผู้นำในตลาดโลก ต้องพยายามดู หาข้อมูลทั้งด้านตลาด ทั้งจากบทความ สรุปงานวิจัย หลักการต่าง ๆ ที่คนอื่น ๆ มีการค้นคว้าอยู่ก่อนแล้ว เพื่อให้ได้รู้ว่าจะสามารถพัฒนาไปได้ถึงไหน เพราะในหลายเรื่องเราอาจจะคิดว่าทำดื้อยู่แล้ว แต่อาจยังมีวิธีการที่ดีกว่าก็ได้

“สำหรับน้อง ๆ SCGP พี่คิดว่าธุรกิจเราสามารถเติบโตไปได้อีกมากถ้าไม่ตีกรอบตัวเองจนเกินไป จะเห็นว่าเราค่อย ๆ แผ่กิ่งก้านออกไปในธุรกิจที่อาจจะไม่ใช่ของเดิม เป็นการต่อยอดสิ่งใหม่ออกไป เราต้องพยายามเชื่อมโยงสิ่งต่าง ๆ แล้วทำให้เครือข่ายเราเข้มแข็งขึ้น ตอนนี้เรามีธุรกิจอยู่หลายที่ในภูมิภาคอาเซียน แต่ว่าที่เขารู้จักเราจริง ๆ ก็อาจจะมีอยู่ไม่กี่ตลาด พวกเราจึงต้องสร้างความเข้มข้นในตลาดอื่น ๆ ให้เป็นที่รู้จัก เป็นที่ยอมรับได้เหมือนกับตลาดในไทย ซึ่งยังมีการบ้านที่ต้องทำกันอีก อนาคตขององค์กรอยู่ที่น้อง ๆ ทุกคนนะครับ” พี่กรัณย์ฝากข้อคิดทิ้งท้าย

SCGP has built confidence in data security management and has been certified in accordance with ISO 27001:2013 standards

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SCGP has built confidence in data security management and has been certified in accordance with ISO 27001:2013 standards

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August 30, 2023

On July 27th, 2023, Representative of SCGP, Mr. Surasak Amawat; the Director of Technology and Digital Platforms, Mr. Thanachai Phuthanadee; IT Director, and project team, participated in the certificate ceremony for ISO 27001:2013.

This certificate pertains to Information Security Management Systems (ISMS) and was issued by the British Standards Institution (BSI), a pioneering member of ISO and the world’s foremost Standards Body.
SCGP’s objective is to effectively enhance and uphold our technology and digital platform along with cybersecurity systems, fostering trust both within and outside our organization. This emphasizes the significance of implementing the ISO 27001:2013 standard to meet our organizational objective.

SCGP Explores Behavior and Marketing for the Elderly Population, Sparking ideas for packaging solutions that resonate with this demographic

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SCGP Explores Behavior and Marketing for the Elderly Population, Sparking ideas for packaging solutions that resonate with this demographic

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August 30, 2023

SCGP organized a seminar to share insights from the older generation with the younger generation, with the goal of generating ideas for packaging designs that align with the changing behaviors and needs of the elderly. The objective is to create packaging that is not only user-friendly and marketable to the elderly but also enhances their quality of life.

This initiative was carried out through the event “Packaging For Seniors: Empowering New Generation for the Elderly – How to Design Packaging that Brings Happiness to the Elderly.” SCGP collaborated with a diverse group of individuals to prepare the younger generation and business owners to understand the secrets of designing packaging and marketing strategies that appeal to the elderly demographic, responding to Thailand’s aging society trend.
Gaining New Perspectives and Understanding the Elderly
The event began with the topic “Delving Deep into Insights: What Kind of Packaging Do the Elderly Desire?” Three real-life speakers shared insights, starting with perspectives on physical health. Assist. Prof. Titima Wongviriyawong, an expert in geriatric medicine from Siriraj Hospital, discussed the physical changes that come with aging, emphasizing the need for packaging to accommodate issues like deteriorating eyesight, joint problems, and muscle weakness. For instance, packaging should prioritize ease of use and manipulation for elderly individuals.
Similarly, Ms.Orasa Dulyayangkul, the creator behind the brand “Craft in on” representing both the younger and older generations, highlighted the elderly’s desire to maintain independence and not burden their families. Therefore, packaging for daily-use items should focus on convenience, practicality, and safety. Large text, clear images, and distinct packaging features can assist in recognizing and using products effectively.
Furthermore, Ms.Rapida Atchakit, the owner of the “Ken Mae Thiew” page and someone who has more than 7 years of experience in caring for a mother with brain-related illnesses, also contributed valuable insights. She highlighted that for the elderly, choosing packaging that is truly functional is often more important than the brand of the product. This is because being able to independently use items without relying on others is a small success that can greatly uplift the spirits and emotions of the elderly on a daily basis. She also shared her perspective on how changing the way we shop for household items is crucial.
“We need to revolutionize our approach to shopping for items at home. Instead of selecting items based on scents or preferred brands, we should choose packaging that our mothers can use easily. For example, switching from glass bottles to plastic ones with pump mechanisms for sauces like tomato ketchup is a small success that can boost the mental and emotional well-being of the elderly. It’s about making items accessible and user-friendly.”
Designing Packaging for Senior
Designing packaging for the elderly requires attention to details and understanding user behavior beyond aesthetics. Packaging should be accessible across generations, ensuring ease of use for families while enhancing the quality of life for all. The topic “Design for Aging: How to Meet the Needs of Quality Living and Business” tackled these aspects.
Asst. Prof. Dr. Ake Pattaratanakun, Head of Marketing Department, Chulalongkorn Business School, Chulalongkorn University, emphasized the importance of grasping Silver Gen’s consumer behavior, considering their health, exercise habits, and purchasing behaviors. The challenge is to design packaging and sales strategies that cater to these preferences. Dr. Ake underlined the need to align design choices with the understanding of older adults’ perspectives, stressing that what seems appealing in terms of technology or minimalist design might not suit their needs.
Moreover, Mr.Suriya Pimcoat and Ms.Onpawee Bavonpattanapaisarn, Food and Beverage Packaging Designers from SCGP, shared real-life case studies of proactive packaging design. They stressed the importance of understanding customer behavior through discussions and surveys to create designs that provide new experiences. They also emphasized the significance of Universal Design principles, making packaging easy to understand and use for all ages.
Harnessing the Power of the New Generation for the Elderly
SCGP believes that the ideas and energy of the younger generation can contribute to designing packaging that enhances the quality of life for the elderly. Collaborating across generations can lead to a harmonious society that prioritizes the well-being of all, regardless of age.
Students and individuals interested in contributing their packaging ideas for the elderly can participate in the SCGP PACKAGING SPEAK OUT 2023 competition, which is open for submissions until September 7, 2023. More information can be found at https://thechallenge.scgpackaging.com/en/speakout.

SCGP Packaging Speak Out 2023 – Vietnam Inspires Vietnamese Young Talents to Elevate Packaging’s Role in Business Through Their Creativity

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SCGP Packaging Speak Out 2023 -
Vietnam Inspires Vietnamese Young Talents to
Elevate Packaging’s Role in Business Through
Their Creativity

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August 28, 2023

In an ever–changing world, packaging plays a pivotal role in elevating the consumer experience, acting as the gateway to a product’s essence. A survey conducted by Vietnam Report in 2022 revealed that customer–centric packaging is paramount. It must resonate with consumers on a personal level, captivating their attention and reflecting their values. By incorporating functionality, aesthetics, and sustainability, packaging transforms into a tangible expression of brand commitment. Seamlessly melding practicality and emotional connection, customer–centric packaging not only protects the product but also creates a memorable and satisfying journey, forging lasting connections between brands and their consumers.

In an ever-changing world, packaging plays a pivotal role in elevating the consumer experience, acting as the gateway to a product’s essence. A survey conducted by Vietnam Report in 2022 revealed that customer-centric packaging is paramount. It must resonate with consumers on a personal level, captivating their attention and reflecting their values. By incorporating functionality, aesthetics, and sustainability, packaging transforms into a tangible expression of brand commitment. Seamlessly melding practicality and emotional connection, customer-centric packaging not only protects the product but also creates a memorable and satisfying journey, forging lasting connections between brands and their consumers.

Mr. Sompob Witworrasakul, Chief Regional Officer, SCGP, emphasized the importance of sustainable, customer–centric packaging, stating: “In just two years, SCGP Packaging Speak Out has ignited a powerful drive among young Vietnamese visionaries to shape a sustainable future through innovative packaging designs. Specifically, the recognition of the packaging industry by businesses, valuing sustainable outreach while ensuring practicality and convenience for consumers, fills us with immense pride. As we launch this year’s competition, we aim to inspire and empower young talents to propel us towards a better future for our communities and a greener planet.”

With the theme “Possibilities for the Betterment“, SCGP Packaging Speak Out 2023 – Vietnam attracts packaging ideas that not only elevate products and enhance consumers’ experience but also address environmental and social consciousness. The competition’s topic is “Sales Promoting Packaging”, where the packaging design offers creative and marketable solutions to enhance product differentiation and value, thereby supporting Vietnam’s economic growth in both domestic and export markets.

An exciting addition to this year’s competition is the exclusive seminar on September 16th, 2023, which boasts a distinguished lineup of guest speakers, renowned for their expertise in crafting sustainable and impactful packaging designs. Registered participants will have the incredible opportunity to attend this enlightening event and engage with these esteemed speakers, including SCGP experts and Mr. Phan Trong Binh (Leo Phan), the Founder of Bold Creative Training Lab who is one of the most influential people in the design and marketing industries.

SCGP is committed to empowering young talents throughout Vietnam to spark innovation and sustainability within the packaging industry. By hosting the SCGP Packaging Speak Out 2023 – Vietnam and the accompanying seminar, SCGP strives to foster a new generation of visionary designers. Their ingenious packaging solutions will not only cater to businesses but also contribute to a greener and more sustainable future.

For registration and more information about SCGP Packaging Speak Out 2023 – Vietnam, please visit: https://thechallenge.scgpackaging.com/vn/speakout–vn. Don’t miss this opportunity to make a difference in the packaging world and contribute to a better and more sustainable futures.

SCGP X Srinakharinwirot University, Collaborate on Special Probiotic Research, Advancing the Development of HOLIS by SCGP Nutritional Supplements, Elevating Good Health

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SCGP X Srinakharinwirot University, Collaborate on Special Probiotic Research, Advancing the Development of HOLIS by SCGP Nutritional Supplements, Elevating Good Health

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August 24, 2023

SCGP, in collaboration with Srinakharinwirot University, has conducted research on three special probiotic strains with outstanding properties. These strains have been developed as key components of the HOLIS by SCGP product line. Particularly, they are integrated into the “HOLIS by SCGP PROBIO ACTIVE PLUS” dietary supplement. This advancement aims to elevate health maintenance and overall quality of life, catering to the growing trend in the continuous expansion of the probiotic supplement market.

Mr. Ekaraj Niroj, Enterprise Marketing Director of SCG Packaging Public Company Limited (SCGP) said that the continuous growth of the dietary supplement market in Thailand is primarily driven by the modern lifestyle of working-age consumers, who are increasingly focused on health consciousness. Additionally, the aging society in Thailand has led to a heightened demand for supplements and vitamins for health. This positively affects purchasing behavior, consumption habits, and dietary choices for health. Notably, the top reason for choosing dietary supplements to boost the body’s immune system is linked to products containing probiotics – beneficial bacteria for the body. Consequently, it is predicted that the Thai probiotic supplement market will grow by an average of 10.4% annually, with the total market value increasing from 960 million to 1,571 million baht between 2022 and 2027, a 12% growth when comparing 2023 to 2024. Furthermore, the overall Thai dietary supplement market is expected to grow by an average of 7.5% annually, with the total market value increasing from 31,116 million to 44,630 million baht between 2022 and 2027, a 8% growth when comparing 2023 to 2024 (source : Euromonitor).
“SCGP’s expertise in natural strain development and cultivation enables us to leverage our knowledge and collaborate in elevating high-value herbal plants into the development of HOLIS by SCGP nutritional supplements. Our latest effort involves the cultivation of premium quality prebiotic-rich Jiaogulan, which is certified with GHPs/HACCP 2020 by a leading international institution. This collaboration with the Faculty of Medicine and the Center for Excellence in Probiotics at Srinakharinwirot University allows us to further research and develop herbal plants suitable for the Thai population. These specially selected probiotic strains are the key ingredients in HOLIS by SCGP PROBIO ACTIVE PLUS, our latest dietary supplement offering,” said Mr. Ekaraj.
Associate Professor Dr. Somchai Santiwatanakul, President of Srinakharinwirot University, mentioned that the university possesses a Center of Excellence in Probiotics with reputable expertise and reliable experimental results. This ensures the safety and benefit of consumers. Consequently, the collaboration with SCGP involves a mutual effort to research and develop unique probiotic strains from Srinakharinwirot University’s expertise in probiotics and SCGP’s herbal production. The research has led to the identification of superior probiotic strains that contribute to lowering cholesterol levels, reducing the risk of fatty liver disease, and promoting overall health. Among the three selected strains are Lactobacillus paracasei MSMC39-1, Bifidobacterium animalis TA1, and the special strain Lactobacillus rhamnosus TM7. Additionally, the research explores prebiotic from Jiaogulan, which is rich in saponins and offers various benefits such as lowering cholesterol, enhancing dietary fiber in the digestive system, supporting bowel movement efficiency, facilitating the growth of probiotics, and producing postbiotics.
“This collaboration is a testament to the success of joint research and development efforts in enhancing health and quality of life. It is anticipated that this will lead to future collaborations in various fields, such as researching new probiotic strains, working with different types of prebiotics, and applying these findings to develop new products that benefit health. This collaboration aligns with our vision of advancing the BCGs, bio economy, circular economy, and green economy, elevating the value of the economy through the utilization of herbal plants,” said Associate Professor Dr. Somchai.
For more information, please visit www.holisbyscgp.com and Facebook: HOLIS by SCGP.

SCGP Receives 3 IAA Awards for Listed Companies 2022, Showcasing Trust from Thai Analysts and Investors

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SCGP Receives 3 IAA Awards for Listed Companies 2022, Showcasing Trust from Thai Analysts and Investors

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August 9, 2023

SCGP, led by Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited (SCGP) and the management team, has received 3 IAA Awards for Listed Companies 2022.

The awards include Outstanding CEO, Outstanding CFO, and Outstanding Investor Relations in the Industrial category. The awards based on votes from analysts and investment analysts association members who recognize SCGP’s commitment to sustainable business growth and relentless development of unique packaging solutions for customers and evolving consumer trends. SCGP was also acknowledged for its dedication in the preparation and communication of accurate and comprehensive information to analysts and investors, fostering continuous trust among all stakeholders. The award ceremony was held recently at The Chadra Ballroom, Siam Kempinski Hotel, Bangkok.

Special Probiotic in HOLIS by SCGP PROBIO ACTIVE PLUS received the award for research and innovation at the TRIUP FAIR 2023

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Special Probiotic in HOLIS by SCGP PROBIO ACTIVE PLUS received the award for research and innovation at the TRIUP FAIR 2023

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August 3, 2023

Thai probiotic strains in HOLIS by SCGP PROBIO ACTIVE PLUS, a dietary supplement, which was developed in the collaboration with the Center Of Excellence In Probiotics, Faculty of Medicine, Srinakharinwirot University, received an Honorary Award for Research and Innovation at the “TRIUP FAIR 2023.” The event was organized by the Thailand Science Research and Innovation (TSRI) in collaboration with the Federation of Thai Industries, Chamber of Commerce of Thailand, Research Fund Administration and Management Unit and network of public- private sectors to support applying research and innovation in business and industries and to award Thai research excellence in innovation. The ceremony was held on July 18, 2023 at Royal Paragon Hall, 5th floor, Siam Paragon Shopping Center.

“The Success Case for Research Utilization with High Impact” is an award given to research conducted by Assoc. Prof. Dr. Malai Taweechotiphat from the Center Of Excellence In Probiotics, Faculty of Medicine, Srinakharinwirot University. The research studies Thai strains of probiotics with good properties and the relation of high-quality prebiotics from SCGP’s high-value herbs: Jiaogulan, Cordyceps militaris, and bamboo mushroom, to create the postbiotics, a substance that has direct health benefit.

The research result made it possible to select good probiotic strains with outstanding properties from clinical research in Thai volunteers. The finding found three strains that are effective in reducing cholesterol level and the risk of fatty liver disease. They are Lactobacillus paracasei MSMC39-1, Bifidobacterium animalis TA1 and, Lactobacillus rhamnosus TM7, a special strain which is exclusive only to HOLIS by SCGP PROBIO ACTIVE PLUS. In addition, the research on SCGP’s jiaogulan shows that the herb contains high levels of saponins, which can reduce cholesterol levels. It also contains dietary fiber that helps increase fiber in the digestive system, providing a good environment for probiotic microorganisms to grow well in the intestines and enhances the efficiency of the excretory system. This award is the recognition of the useful innovations and guarantees the quality of dietary supplements.

Dietary supplement product HOLIS by SCGP PROBIO ACTIVE PLUS is now available at Watsons stores and leading e-marketplaces, SCGP Healthcare in Shopee, Lazada, Line OA @SCGPHealthcare, and www.doozyonline . Follow up on product information and interesting activities at www.holisbyscgp.com and Facebook : HOLIS by SCGP.

SCGP Announces Strong Q2 Profits of Baht 1,485 million, with Focus on Consumer Packaging Solution Offerings and Efficient Cost Management; Continues Business Expansion in ASEAN Amid Ongoing Demand Recovery

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SCGP Announces Strong Q2 Profits of Baht 1,485 million, with Focus on Consumer Packaging Solution Offerings and Efficient Cost Management; Continues Business Expansion in ASEAN Amid Ongoing Demand Recovery

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July 25, 2023

SCGP announced its Q2/2023 operating results, with revenues of Baht 32,216 million, a decrease of 4% compared to the previous quarter. Efficient cost management and the focus on strategic development of packaging that cater to consumer needs led to a robust net profit of Baht 1,485 million, a 22% increase from the previous quarter. This growth is evident, particularly in the food and beverage sectors, which continue to recover from the economic impact in ASEAN countries, driven by the increasing exports of frozen food, canned food, and fruits to China. With overall trend of continuous growth in packaging industry in the second half of the year, strategic investments are targeted in ASEAN, especially in high-potential countries like Vietnam and Indonesia. At the same time, SCGP develops world-class innovations as ‘Bio-based Plastic from Eucalyptus Woodchips’ and ‘Wooden Foodservice Packaging from Eucalyptus Wood’, to support the use of renewable resources to strengthen the economy and promote environmental sustainability.

Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited or SCGP, said that the company recorded increase in profit for Q2/2023, despite the slowdown in sales from previous quarter which was mainly due to lower revenue in the integrated packaging business with slowdown of packaging paper demand in the Indonesian market amid extended public holidays in the past quarter. Revenue from Sales was Baht 32,216 million, a decrease of 4% q-o-q. EBITDA stood at Baht 4,681 million, an increase of 5% q-o-q, and Profit for the Period was Baht 1,485 million, an increase of 22% q-o-q.
The growth in net profit for Q2/2023 was due to the continuation of effective cost management strategy, which includes managing and improving production efficiency in various countries, expediting synergy and optimization with cross-selling, pool-purchasing, and production rationalization across regional operations. Support is also from the decrease in raw material and energy and freight costs. Furthermore, products portfolio has also been adjusted to align with market conditions, for example the increased production and sales of dissolving pulp, which pose higher relative selling price, to meet the increasing demand in textile and apparel industry.
As the overall demand for consumer packaging in ASEAN continues to recover, there has been notable increase in demand for food and beverage, frozen food, canned food, along with export of large quantities of fruits to China. Additionally, there was also increase in printing and writing paper sales during the new academic year and Thai election. However, challenges persist from the volatile global economy, inflationary pressures, rising interest rates, and contracted consumer spending, leading to a slowdown in exports of durable and non-essential goods.
On July 25, 2023, the Board of Directors approved an interim dividend payment from the first half of 2023 at the rate of 0.25 Baht per share, totaling Baht 1,073 million, which is payable on 22 August 2023. The XD date is set for August 8, 2023, and record date on August 9, 2023.
SCGP poses solid balance sheet and capital structure that support the continuous growth of business. The company set a CAPEX target of Baht 18,000 million for year 2023 including merger and partnership (M&P) budget of approximately Baht 9,000 million. In preparation for potential CAPEX investment in 2024 for the additional share acquisition in PT Fajar Surya Wisesa Tbk. (Fajar), SCGP has recorded Baht 23,204 million in balance sheet (current liability & other equity) in Q2/2023. The amount is associated with potential acquisition of 44.48% shares in Fajar from SCGP’s partner with possible transaction in the middle of 2024.
Wichan stated that the overall packaging industry trend in ASEAN is expected to continue its recovery in the second half of the year, driven by domestic consumption, tourism, and the incremental use of packaging in preparation for the year-end festivities. However, global economic situation and other external factors, particularly the export flow from ASEAN to Europe where consumer spending continues to slow down, need to be monitored. Energy cost is expected to remain at relatively low level prior to winter season, while raw material cost from recovered paper is on sideway trend.
Furthermore, the company is committed to quality growth by advancing its strategy to expand the consumer packaging business in ASEAN, which continues to perform well and serves as a strong foundation for business resiliency for SCGP, especially in Vietnam and Indonesia where there are high growth potential. SCGP is expected to complete the M&P in Starprint Vietnam JSC (SPV) in late 3rd quarter of 2023. This transaction would accommodate the continuously increasing consumption of folding cartons and rigid boxes in Vietnam while also enable synergy among other subsidiaries of SCGP in the country.
At the same time, SCGP has been investing in the development of innovations and solutions to meet evolving consumer needs. The company is in collaboration with Origin Materials, in the process of developing Bio-based Plastic from Eucalyptus Woodchips, with successful laboratory test and production optimization stages. The next step is to heading toward the pilot plant scale along with related partnership selection for further technology development. In addition, SCGP is also researching and developing Wooden Foodservice Packaging to support the use of renewable resources. This meets the trend of environmentally friendly foodservice packaging that is biodegradable while adds value to eucalyptus wood, an economic plant in ASEAN. The project also creates value for stakeholders from the planting to processing of eucalyptus wood, contributing to the creation of sustainable income and environment.
SCGP continues to align its business operations with the ESG 4 Plus, which has, in turn, helped the company earn recognition in the industry. Most recently, Sustainalytics evaluated SCGP’s ESG Risk Ratings and placed it at a low-risk level within the Container & Packaging industry group.