PAITOON PAPER BOX
GROWS SUSTAINABLY WITH QUALITIES & STANDARDS
“Paitoon Paper Box” materialized after its founder decided to accept a senior figure’s invitation to step into the packaging industry. Throughout its journey, the company has pursued constant learning and development for the purposes of upholding quality and upgrading its business operations. Today, its founder’s son Mr. Puniapon Muangsiri serves as its Managing Director. Taking up the torch now, this top executive is here to talk about his company’s establishment and guiding principles in the face of changing situations.
LEARNING IS BEGINNING
“Our company was founded around 1978 after a senior figure invited my dad to do a packaging business together. He intended to set up a small plant in Bang Bon and trusted in my dad’s abilities and machinery expertise. In the beginning, the plant hired just three workers. My dad, who used to work in other businesses, learnt how to make various types of corrugated boxes from that senior figure himself.
“After a while, a customer told my dad that purchase volume would increase by about 10 folds. My dad grasped that opportunity by quickly installing more machines to fulfill the growing purchase orders. Thanks to bigger capacity and production volume, we had more bargaining power in raw-material sourcing. We therefore could lower costs significantly, paving the way for our business to grow further. In 1996, our business expansion focused on Backward Integration. In other words, we started producing corrugated cardboards ourselves to save time and cost. We have since been able to handle urgent jobs and answer customers’ needs with greater efficiency. Moreover, we have imported, distributed, and installed packaging-production machines too because we have had solid experience and expertise in the field. About 99 percent of our machines come from Japan. We have installed and maintained them on our own.”
GROWING WITH QUALITIES & STANDARDS
Today, Mr. Punjapon has taken over the company from his father. The business environment now is far different from what it was more than 40 years ago, though. In his view, qualities and standards are key factors for the company’s further growth.
“Unlike in the past, we now have to study international standards and practices to upgrade our business and standing, as well as support environmental & social care. Our raw materials and production process must be friendly to the environment. Currently, the Forest Stewardship Council (FSC) is there to certify which materials come from manmade forests. International labor laws also govern where to source materials. It is therefore necessary that our human-resource development is good enough to ensure that our workforce can deal with emerging changes. Only when we are able to adapt efficiently, can we maintain customers’ trust. We need to assure our customers that we are always ready to deliver quality products and meet the latest standards. The quality of our products is controlled by labs with moisture and temperature control to ensure full compliance with customers’ requirements.
“We have been learning and adjusting all the time. During the past five years, our approach has worked great and driven our business growth well. We therefore intend to keep up this standard. This way, we should be able to meet the needs of even the most demanding customers. We will keep up with ongoing trends even though we may need to shoulder more expenses.”
BUSINESS UPGRADE WITH RIGHT PARTNERS
“I would like to thank SCGP for its constant support. When we started producing corrugated cardboards, SCGP helped us with raw materials that had good quality and came with a very reasonable price tag. Thanks to its support, our business has been growing. When we develop key projects with our major customers that require FSC CoC (Chain of Custody) certifications,SCGP provides us with solutions. Not only that SCGP delivers quality paper, but it always has enough supply to fulfill our demand. The company has delivered all goods without failure even during the COVID-19 crisis.
“Our customers now place a strong emphasis on resource efficiency. So, we have done lots of homework to respond to their demand. Through our collaboration with SCGP, we can curb paper consumption by 15 percent without compromising quality. We have produced such products for five consecutive years now.
“Moreover, I am impressed with SCGP’s sales and technical teams. They always tend to our needs, be they about quality, specific requirements, or improvements. They conduct analyses, provide information, and follow up with feedback to help us solve customers’ pain points and deliver increasingly better products. In the future, we will expand our production to Corner Protection guards, Duplex, and various other products in response to our customers’ changing needs. We will together partner with SCGP for sustainable growth.”
