News LocoPack Partners with UTCC Business School to Enhance Packaging Experience for Students, Leverage Skills to Develop the Next Generation of Entrepreneurs Loading Data… Recently, LocoPack, an integrated packaging design and production platform in SCGP, partnered with the Business school, University of the Thai Chamber of Commerce to conduct a special course for over 300 third- and fourth-year marketing students. This initiative is part of the ongoing “LocoPack x UTCC Business School” packaging workshop program, which is now in its third year. The course provided students with comprehensive knowledge of end-to-end packaging design processes from product analysis and brand communication planning to material selection and creative development, to placing real production orders through the LocoPack website. This hands-on learning experience allowed students to simulate real business workflows, connect with industry experts in full-service packaging, and explore potential future collaborations. “Good packaging design must effectively communicate a brand’s positioning while also meeting practical customer needs, especially in today’s increasingly competitive market. This belief inspired our continued partnership with UTCC Business School, now in its third year. The project gives students a valuable opportunity to learn about and participate in the entire packaging design process. They can explore services and place real orders under their personal brand as aspiring entrepreneurs. Through this special course, students gain firsthand experience by designing and ordering packaging via the LocoPack website. The focus is on paper packaging, which is durable, versatile, easy to use, and highly popular among SMEs.” said Nichaya Anantawong, Co-Founder of LocoPack “Learning through hands-on experience with industry experts like LocoPack has allowed students to gain practical knowledge and a comprehensive understanding of integrated packaging design. This course includes strategy, design, materials, brand communication, cost management, and pricing evaluation from the initial concept to the production order stage. These experiences align with the subjects currently being studied and can be applied in launching their own SME businesses without need for large capital investment. Our program emphasizes real-world learning and work. It is a meticulously designed curriculum that integrates everything about marketing, all in one place here.” Asst. Prof. Dr. Gun Indrakoses, Marketing Department, UTCC Business School added.This collaboration project between LocoPack x UTCC Business School provided students with the overall picture of the packaging design process, a significant part of starting a business, and the selection of environmentally friendly packaging materials. Students can apply this to their current coursework and in future career opportunities as well. Related Contents Loading Data…
Author Archives: SCGP 1
Strong Team is Ready to Tackle Challenges!
Strong Team is Ready to Tackle Challenges! Loading Data… a LOT interviewed two members from the newly established team, Smart Industrial Solutions, about its role in creating value, including financial value from SCGP’s internal innovations and technology and empowering Thai industries. Our interviewees shared their perspectives on learning and work, which enabled them to fulfil their big missions. Supinya Supajam (Fan) Manager – Smart industrial Solutions “My team has provided innovative solutions related to power plant service to external customers with the aim to uphold their plant reliability, which in turn ensures that our customers’ machines will be able to work more efficiently without any interruption. “In the face of changing work environment, we have to adapt and learn more. For example, we need to be able to use Generative AI and write prompts so that we can keep up with new market trends. Also, we are responsible for sales and represent our company. Aware that what we do or say affects our company’s image, we always keep our words. It’s a way to build customers’ trust. If we say we can deliver products now, delivery must be made right away. Sometimes, we may need to sacrifice our time to assist customers when they have a problem to prove that we are truly reliable. “Passion is important too. When we first entered the market, we were really worried. Yet, whenever we looked for support, seniors really had got our back. When we asked for advice from specialists, they were keen to help. So, we are no longer worried but ready to move ahead together now.” Thitipat Charoenkitsupat (Ball) Account Executive “Our team serves as a coordinator between our plants and all relevant internal units and customers. Our solutions are customized like tailor-made suits, not ready-to-wear stuff. We study our customers’ needs and explain them clearly to plants to develop the right applications and foster a proper ecosystem. “I have adapted significantly because my job details have changed a lot. In the past, I sold paper. But today, I am selling industrial solutions. Communications become more formal. So, I now focus on grasping opportunities, accumulating insights, gathering pain-point data, and looking for the right engineering teams to develop proper solutions for customers. “Importantly, we need to listen well to our customers and communicate in the same language. If customers find us easy to understand and aligned with their perspective, work flows seamlessly. We must build customers’ trust by proving to them that we are reliable. That’s how we stay top of mind. “Also important is the back-up team that supports our efforts to develop solutions for customers. As our products or solutions are novel, we used to be worried. However, whenever challenges arise, we receive full support from the back-up team. This gives us confidence and the courage to push forward in pursuit of success.” News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Jorakay Corporation Incessantly Conducts Business on Sustainability Principles
Jorakay Corporation Incessantly Conducts Business on Sustainability Principles Loading Data… Jorakay has always operated its business with an ESG focus, which is integrated into its product development, raw-material selection, production process, and product usage. Its latest sustainability innovation, Jorakay Green Pack, comes out of its collaboration with SCGP. Mr. Woraphot Tangmanuswong, Vice President-Marketing at Jorakay Corporation, said his Thai-national company has been growing throughout its 33-year journey because it is committed to presenting innovative and quality construction products that are functional, elevate quality of life, and reduce environmental impacts all at the same time. Business for Family’s Happiness “We are a company driven by a deep understanding of our customers’ pain points and needs—whether they are homeowners or professionals in the construction industry. Through continuous innovation and quality development, we ensure that our products truly meet users’ needs and remove their pain points. We have built our company and Jorakay brand with the aim to let them thrive alongside people, the environment, and the planet. To us, homes are not mere structures. They embody happiness for everyone,” Mr. Woraphot said. “‘Jorakay’ is the First Mover in its industry. Our Crocodile Silver Premium Plus++ is the first anti-black mold cement grout in the Thai market. Designed for tile installation, this innovative product integrates anti-black mold technology out of understanding that Thailand’s tropical climate encourages mold growth. This innovation reflects that we don’t look at just raw materials used but also end-user benefits. Our focus has also applied to cement tile adhesive, chemical products, and paints for the construction industry.” 3 Greens in Jorakay Sustainability Framework Because of its commitment to Innovation for Your Family’s Happiness concept, Jorakay or Crocodile has been a favorite among its customers. It knows what customers want and adopts innovations to develop increasingly better products. Mr. Woraphot said his company’s definition of family had now become broader too. “With the broader definition, our Family is about our society, our subdistrict, our district, our province, our country, and even our world. As our family becomes bigger, we pay bigger attention to environmental and social responsibility too. ESG has answered our company’s business vision,” he said. “Our operational strategy therefore integrates Jorakay Sustainability Framework, which has three key components or three Greens. The first, Green People, emphasizes that our staff must be green first. Only when all of our members are environmentally conscious to their DNA, can we help society protect the environment. The second, Green Process, is about eco-friendly manufacturing and work processes. The third is Green Planet. With our contributions, we will see greener families, districts, provinces, countries, and the world.” Partner with Shared Goal for Mutual Growth Recognizing the adverse impacts of climate change, PM2.5 crisis, and other environmental problems, Jorakay Corporation as a manufacturer continues to develop innovations for the purpose of serving environmental benefits. “We are determined to apply sustainability concept to every aspect of our business operation in pursuit of Carbon Neutrality. Jorakay Green Pack is a result of our firm determination. Designed as an eco-friendly packaging, this pack aligns perfectly with Jorakay’s environmental policy. SCGP, an expert in packaging, has long been our partner. We have also shared the same green vision or the aspiration to curb environmental impacts. That’s why we worked together in developing Jorakay Green Pack based on Circular Economy concept. Our paper packaging is made mainly from recycled materials. Therefore, we have supported circular materials and reduced the usage of new resources,” Mr. Woraphot said. “We will continue to develop our products across all categories in response to the growing demand. Our green philosophy will also extend far beyond Jorakay Green Pack, as we intend to operate our business for a sustainable planet by offering more eco-friendly products. If our partner shares the same focus on environmental care and sustainability, we are always ready to embrace recommended innovations that resonate with our business philosophy,” Mr. W News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Anirut Na Nan Takes Up the Mission of Ensuring Everyone Works Happily
Anirut Na Nan : Takes Up the Mission of Ensuring Everyone Works Happily Loading Data… Because SCGP really cares about its people, a LOT recently sat down with Mr. Anirut Na Nan, People Caring Director, to listen to his approach in managing the company’s multigenerational workforce and ensuring all people at the company have necessary skills, collaborate, and get well-prepared for the new-age business landscape – all while upholding their happiness. Absorb the Practical Way of Working Mr. Anirut began his HR career under the Building Materials Business before moving on to the Ceramics Business and then to various other companies under SCG or its joint ventures with foreign business operators. As a result, he has accumulated work experience in various countries, including the Philippines, Indonesia, and China. Through these experiences, he has gained insights into different work methods, perspectives, and management approaches. “I had been responsible for both HR management and administrative functions, which allowed me to interact with people from diverse backgrounds. Experiences and lessons from those years can still apply today in many aspects. For a certain period of time, I worked with Japanese people and noticed their dedication, attention to detail, and teamwork. They also had a very clear work process. So, they knew what needed to be done and what they needed to deliver. The process clearly specified the person in charge and what information would be needed to complete the task. The Japanese also held discussions to explore solutions. Meetings were held on a daily basis, lasting about half an hour to address problems the team encountered yesterday to get solutions today. That’s the Japanese style. I have used such approach too. Discussions are held not to blame anyone, but to find a way to get jobs done,” Mr. Anirut said. Business Transformation Requires People Transformation “Over a decade ago, I was transferred to SCGP around the time the Pulp and Paper Business was preparing for its transformation. On the HR front, the company needed to do many things for the transformation and team formation so that the company’s businesses could evolve. Also, we handled HR system, organizational chart, and the work format of each unit as well as each new business. Our planning focused on not just business needs but also our people’s mindset. All our young staff knew full well at that time that the HR team was a crucial factor in the company’s transformation. We needed to put in our efforts. Because we pulled through that period, our company is getting strong once again today.” People Caring Makes Employees Happy in Every Stage of Their Lives “SCGP has named its HR Department ‘People Caring’ Department because our executives believe that happiness will be the key concept in the new-age HR management as well as related functions. How can we ensure that our staff are working happily then? Older staff, especially supervisors at all levels, have a role to play here because they are the persons younger staff will turn to when coming across a problem. From People Caring perspectives, people are assets. We also must understand that people are humans with preferences, anger, and love. To make everyone happy, we must talk and listen to one another. “People caring pays attention to employees’ lives since they started working for the company. We have prepared their training, development, and learning opportunities in order for them to excel at work and enjoy career advancement. We have managed their wages, remuneration, and welfare. We take care of them until their last workday, making sure they work happily together no matter what their age. With these concepts in mind, SCGP has improved its guidelines and regulations as well as redesigned its training and employee development. For our retiring staff, we have tried to ensure they are ready for their retirement life by providing financial management training and advised them about rights and benefits related to social security scheme as well as the universal healthcare scheme. We have also updated them about possible threats from call-center scams. We have even invited police speakers who share real-life cases with our staff to boost their immunity. “Today, HR management is much more challenging than before. As technology has evolved fast, we need to ensure our employees keep pace with the changes. Our training must enable our staff to leverage technology for better performance. More senior staff, through communications, have also tried to highlight the importance of technology adoption. AI, for example, is a good tool. It is not here to replace people. But if you don’t learn to use it, other people who know how to use it will replace you. SCGP’s people development now requires all employees to develop their AI skills. It’s just that their training programs may be different, as contents will align with their job responsibilities.” Look for Opportunities from Changes “Getting new assignments or job responsibilities comes with huge learning opportunities. It paves the way for us to meet capable people, see and understand different work approaches, and acquire connections that will be meaningful for future collaboration and career. “Also, I would like to recommend all employees to pursue self-development. Only you can make it happen because the company can just provide support. Today, the world has been changing so fast. That means if you stay the same, you are falling behind. We always need to keep up. The more we develop ourselves, the more opportunities we create for ourselves. “Last but not least, don’t be shy about trying to learn something. Don’t think that you’ll lose face if you ask for knowledge about technology or other subjects from those who are less senior or younger. We must acknowledge that the younger generation grew up with technology. Learn from them and apply what you learn. If it works well, develop and improve it further. If it doesn’t, take it as a lesson and avoid repeating the same mistakes next time,” Mr. Anirut concluded. News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
Saint-Gobain, Prepack Thailand and Dow Partner to Launch Innovative Grout Packaging Made from Recycled Plastic
News Saint-Gobain, Prepack Thailand and Dow Partner to Launch Innovative Grout Packaging Made from Recycled Plastic Loading Data… Bangkok, Thailand – April 25, 2025 –Dow (NYSE: DOW), a leading global materials science company, and Saint-Gobain Weber Co., Ltd., a subsidiary of Saint-Gobain, the worldwide leader in light and sustainable construction, have launched an innovative 1-kilogram tile grout package made from Dow’s REVOLOOP™ post-consumer recycled resin (PCR). This initiative, in partnership with Prepack Thailand Co., Ltd. in SCGP, a leading flexible packaging manufacturer in Thailand, is expected to reduce plastic waste by utilizing over 2.3 tons of PCR and cut carbon emissions by more than 2.8 tons CO2e annually.* The new packaging will be available in Thailand starting from April 2025.The grout packaging bags contain up to 10% post-consumer recycled plastic while maintaining the same properties and performance as traditional bags, including clarity, strength, impact resistance, moisture protection, and the ability to preserve the product’s quality. Additionally, the bags are designed for recyclability where facilities exist. “At Saint-Gobain, our clear business purpose is to grow sustainably while reducing the environmental impact of construction activities, in line with our group purpose, ‘Making The World A Better Home.’ This commitment drives us to innovate not only in our products but also in our packaging to align with our corporate purpose. We are delighted to see the successful launch of our innovative tile grout packaging in Thailand. This accomplishment highlights our dedication to delivering solutions that align with customer needs. Moving forward, we aim to extend the use of recycled plastic packaging across more product lines, supporting our Group’s commitment to a Sustainable Roadmap,” said Siwaraya Sritirat, Chief Executive Officer of Saint-Gobain Thailand.“Congratulations on the successful development and launch of the grout packaging bags using Dow’s REVOLOOP™ recycled plastic resin in Thailand. The use of recycled plastic resin in these grout packaging bags will help reduce environmental impact and promote efficient resource use. Dow is committed to supporting our customers in reducing carbon emissions and plastic waste in line with the circular economy approach, helping them achieve their sustainability goals and grow sustainably,” said Ekkasit Lakkananithiphan, Executive Vice President of Dow JV Business, Dow Thailand. “Prepack Thailand in SCGP, we are committed to operating our business with a strong focus on resource efficiency and environmental stewardship, in line with our sustainable development goals. This approach encompasses packaging and service design, as well as production processes. We also actively collaborate with organizations to promote sustainable practices to consumers. As a leading flexible packaging manufacturer in Thailand, we are delighted to be part of this project. We select only quality products to meet customer needs, which is why we chose Dow’s innovative recycled plastic resin. This resin can be adjusted for various uses while maintaining high performance. We are confident that this packaging innovation will be an excellent choice for customers seeking sustainable and high-quality products,” added Suchai Korprasertsri, Chief Operating Officer, Consumer and Performance Packaging Business, SCGP. Saint-Gobain Weber Thailand started selling grout using bags containing recycled plastic in Thailand from April 2025 and plans to evaluate and expand the market to other countries. * 3rd party verification by Thailand Greenhouse Gas Management Organization, based on 3 million bags. Related Contents Loading Data…
Pollution Control Department Joined Hands with 5 Public-Private Sectors Signing MOU to Develop E-Nose, Innovative Odor Detection Technology
News Pollution Control Department Joined Hands with 5 Public-Private Sectors Signing MOU to Develop E-Nose, Innovative Odor Detection Technology Loading Data… Pollution Control Department (PCD) signed MOU on “Integrated academic collaboration project for the development of odor detection technology using an Electronic Nose system” project with Department of Industrial Works (DIW), Department of Health, National Institute of Metrology (Thailand), Thai Industrial Standards Institute (TISI), and SCGP to collaborate on studying and setting standards for tools, test methods, and odor detection technology using an Electronic Nose system (E-Nose), innovative solutions. This technology will survey and measure areas or production processes that generate odor while assessing the impact of odor from production processes and continuously monitor and report odor, gases, and pollution on a web platform, leading to effective and tangible odor management and the development of regulations for the management of odor sources in the future. From left to right: • Mr. Wichan Jitpukdee, Chief Executive Officer, SCGP• Dr. Thiti Sawaengtham, Deputy Director-General, Department of Health• Pol.Lt.Gen. Pornchai Suteerakune, Director, National Institute of Metrology (Thailand)• Ms. Preeyaporn Suwanaged, Director General, Pollution Control Department (PCD)• Mrs. Pongsiri Wannasri, Deputy Secretary-General, Thai Industrial Standards Institute (TISI)• Mr.Teeratas Israngkul Na Ayudhya, Deputy Director General , Department of Industrial Works (DIW) Related Contents Loading Data…
SCGP Collaborates with Once Medical and VEM-TH to Expand into Healthcare Supplies Market, Invests in Syringe and Needle Production in Thailand, with Commercial Operations Starting in January 2026
SCGP Collaborates with Once Medical and VEM-TH to Expand into Healthcare Supplies Market, Invests in Syringe and Needle Production in Thailand, with Commercial Operations Starting in January 2026 Loading Data… Mr. Karan Tejasen, Chief Operating Officer – Healthcare Supplies Business of SCG Packaging Public Company Limited (SCGP) (Center), signed the Collaborative Agreements with Dr. Puttisak Sattayaprasert, M.D., Chief Executive Officer (CEO) of Once Medical Company Limited (Right), and Mr. Marc Christopher Weinmann, Director of VEM (Thailand) Co., Ltd. (Left) to leverage expertise and experience to grow in the healthcare supplies market. This collaboration includes an investment in syringe production with total capacity of 180 million units per year and needle production with total capacity of 100 million units per year at VEM (Thailand) Company Limited (VEM-TH), Rayong Province. The production is expected to commence in January 2026. The collaboration highlights business synergy across our value chain to expand customer network and capture opportunities in the growing demand in the healthcare supplies market globally. Related Contents Loading Data…
SCGP Expands Healthcare Supplies Business to Capture Growth in High-Potential Market, Invests in Syringe and Needle Production in Thailand, Commercial Start-up in Jan 2026
News SCGP Expands Healthcare Supplies Business to Capture Growth in High-Potential Market, Invests in Syringe and Needle Production in Thailand, Commercial Start-up in Jan 2026 Loading Data… SCGP is advancing its growth strategy in the healthcare supplies market by expanding into the production of syringes and needles in Thailand. In collaboration with Once Medical Company Limited (ONCE), the partnership leverages ONCE’s expertise to co-develop products. Production is expected to commence in January 2026, with products distributed to healthcare facilities in Thailand and both domestic and international distributors.Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited or SCGP, said that the company is implementing a strategy to enhance its capabilities in the growing healthcare supplies market, which continues to show strong growth potential. This involves entering the syringes and needles market. Recently, the company’s board of directors approved an investment project to expand syringes production capacity by 180 million units per year and needles production by 100 million units per year at VEM (Thailand) Company Limited (VEM-TH) in SCGP, Rayong Province, with a total investment of Baht 142.3 million. Production is expected to begin in January 2026. For this production capacity expansion, SCGP has partnered with ONCE, which has over 20 years of experience in needle development and distribution. This collaboration will facilitate the production of syringes and needles at VEM-TH, which specializes in injection molding, medical device component manufacturing, and high-precision plastic parts. Production will adhere to certified Cleanroom ISO8, under a rigorous production control system. The goal is to manufacture quality products under the ONCE brand and distribute them to healthcare facilities nationwide, as well as to both domestic and international distributors. This partnership will build upon ONCE’s existing customer base, which already has confidence in the brand, while also expanding its reach to new customers. Furthermore, the collaboration will extend to the joint development of other medical devices and equipment. The global healthcare supplies market presents consistent growth, with an expected annual growth rate of 4.0% from 2024 to 2027. Currently, the majority of products sold in Thailand are imported. Establishing a production base in Thailand will enhance the ability to meet customer demands more effectively and support the growing healthcare market in Thailand. This production increase will enable SCGP to leverage its expertise in rigid plastic packaging and flexible packaging, extending its reach into the healthcare supplies business. This involves advanced product design and high-precision manufacturing capabilities. Furthermore, it fosters growth through synergies across the entire value chain, including the manufacturing of healthcare and medical products in collaboration with VEM-TH, and provides opportunities to increase revenue through sales channels of Deltalab, S.L. in Spain. News Release Download Related Contents Loading Data…
Neurotech and Telepathic Payment: Technologies That Could Transform the Future
Spotlight Neurotech and Telepathic Payment: Technologies That Could Transform the Future Loading Data… Have you ever noticed how rapidly our world has evolved over the past 10-20 years with new technologies completely changing human life? And in the future, our world will undergo even more dramatic transformations, making today’s technology potentially obsolete overnight. “Neurotech” Lets You Control Everything with Your Mind Neurotechnology is about studying, analyzing, and interacting with the human nervous system and brain. Combining neuroscience with cutting-edge technologies such as artificial intelligence (AI), robotics, and brain-computer interfaces (BCI), neurotech is continuously evolving, with applications spanning various fields. A prime example is Elon Musk’s Neuralink, which is developing Neural Implants — brain chips that enable direct connectivity between the brain and computers or the internet. In the medical and healthcare sector, BCI is being used to help paralyzed patients control robotic limbs or type messages using brain signals. Moreover, several inventors are integrating neurotech into the development of devices that are designed to analyze stress, depression, and emotional states through brain signals, paving the way for a better understanding of human emotions. Neurotech, moreover, contributes to gadgets that could stimulate the brain for better concentration, memory, and learning efficiency. In fact, this innovation even has a role in VR game development as the next-gen games may enable players to control characters with via brain signals. Looking ahead, experts predict the rise of Hybrid Intelligence, where human brains are directly connected to AI, significantly accelerating information processing. Furthermore, advancements in Mind-Reading Technology could enable the real-time translation of brain signals into text or commands. If fully developed, Neurotech could redefine human interaction with technology, but concerns remain regarding ethics, privacy, and security—especially the risk of brain data hacking. Without stringent regulations, unauthorized access to neural information could become a major issue. “Telepathic Transaction” is Possible with Neurotech One of the most anticipated applications of Neurotech is in financial transactions, where payments could be made through thought alone—without the need for physical contact or devices. This concept, which has gained traction in the Fintech industry, explores ways to integrate brain signals into financial transactions. A key approach involves using Brain-Computer Interfaces (BCI) to interpret brain signals as commands for digital payments. The vision for Telepathic Payments involves linking digital wallets to BCI, enabling users to authorize transactions through thought alone. Additionally, blockchain technology could be integrated to enhance security and transparency in telepathic transactions. While Telepathic Transactions are not yet a reality, experts predict that within 10 to 20 years, initial trials could begin. If telepathic transactions can really be conducted one day, it is extremely necessary to address security concerns. Reading brain signals, after all, may lead to unintentional transactions and be vulnerable to hacking. Therefore, there must be legal protections in place for thought-based transactions. Examples of Neurotech Applications Elon Musk’s Neuralink has developed “N1 Implant” or a brain chip that directly connects human brains to a computer, allowing paralyzed patients to control a computer or an electronic device via their mind. Kernel has invented “Kernel Flow”, a helmet-like device that studies brain functions such as memory, creativity, and mental states without the need of an implant, in support of neuroscience and mental health research. Blackrock Neurotech has created a BCI-based invention, “NeuroPort Array,” for the rehabilitation of paralyzed patients. Backed by AI, it enables users to control robotic limbs or type messages through telepathy. Reference: Digital planet from a LOT Vol.35 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…
4 Trust Building Rules & 4 Crisis Management Rules
Spotlight 4 Trust Building Rules & 4 Crisis Management Rules Loading Data… In the face of volatile economy, maintaining trust requires careful management. Once trust is lost, regaining it can take a long time and directly affect business operations. Your Answers has recently sat down with Asst. Prof. Dr. Ake Pattaratanakun to explore guidelines on how organizations can sustain trust. He recommends 4 rules to help businesses stand firm amid uncertainty. 4 Rules for Organizations’ Firm Foundation When an organization loses trust, the consequences can be detrimental in every aspect. Assoc. Prof. Dr. Ake thus emphasizes that it is necessary to build a solid foundation from within. This can be achieved through 4 principles: Fact, Diversify, Upskill/Reskill, and Resilience. Fact holds key to organizations’ efforts to manage situations effectively. Organizations, after all, need accurate, precise, and comprehensive data, especially during times of panic or uncertainty. Incomplete or incorrect information can lead to poor decisions, worsening the situation. Organizations thus should invest in data collection and analytics, paying attention to not just national and global news but also social trends. With modern technology making fact-checking more challenging, using Social Listening Tools can help executives better understand situations. If a brand faces negative publicity, these tools can assess whether it is a minor issue that can be overlooked or a major crisis requiring immediate action. Accurate facts are the important basis of sound decision-making. Diversify is a key principle for risk reduction. Enterprises that rely on a single revenue stream are highly vulnerable to industry disruptions. For example, auto mechanics specializing only in internal combustion engines may lose their importance as the market shifts toward electric vehicles (EVs). Businesses, therefore, must plan ahead and develop contingency strategies. Those that diversify and expand into new businesses will enjoy greater security and get better equipped to deal with unexpected changes. Upskill/Reskill is at the heart of organizations’ capability building. Their members at all levels, from employees to executives, must continuously learn and develop new skills. As the business landscape evolves rapidly, organizations that fail to adapt will be left behind. For instance, executives unfamiliar with fundraising may need to study and acquire an understanding of global financial markets, while employees unaccustomed to AI must learn to leverage the new technology efficiently. Professional standards in various industries are constantly changing too. Accountants, for example, must stay updated on new practices and new forms of assets in the wake of technological disruptions. Only organizations that adapt well and constantly upskill/reskill will maintain a competitive edge. Resilience, the ability to recover and adapt quickly, is another key factor. No organization is immune to problems and setbacks, so the ability to fail fast and bounce back is critical. In the future, speed and flexibility—also known as agility—will play a crucial role in organizational management. Traditional corporate cultures that punish mistakes can create environments that stifle learning and innovation. Encouraging employees to experiment with new ideas and recover quickly from any failure, on the other hand, will strengthen the organization. Same Mindset for The Whole Organization The aforementioned 4 rules must be more than just concepts—they need to be implemented at every level of the organization for systematic, adaptive, and effective management. Organizations must communicate these principles clearly so that all employees adopt the same mindset. Resilience will happen only when members realize that mistakes are learning opportunities rather than career setbacks. Shaping employees’ mindset can be achieved in various ways, such as rewarding those who overcome failures and develop effective solutions or hiring young professionals whose perspectives align with the organization’s direction. “True, Fast, Clear, Relevant”: 4 Crisis Management Rules When an enterprise falls into a crisis, the most important things are to maintain credibility and efficiently solve the problem. The “True, Fast, Clear, Relevant” rules will enable enterprises to respond professionally to negative rumors and situations. “True” here means enterprises must release facts about the situation. If they are responsible for mistakes, they must admit it sincerely and show responsibility. “Fast” means enterprises must quickly respond to the situation. As rumors and public sentiments can rage on like wildfires, a slow response, therefore, may mean the situation may finally become uncontrollable. “Clear” requires that enterprises communicate in a straightforward and concise manner. “Relevant” is about catering the messages properly to target groups. For example, investors will want reassurances, transparency, and proper response plans. Customers, meanwhile, will expect enterprises to show the ability to continue delivering value and good services. Summary: Trust needs to be built and managed. 4 trust-building rules—Fact, Diversify, Upskill/Reskill, and Resilience form a strong foundation for business stability, while the “True, Fast, Clear, Relevant” approach enables organizations to navigate crises and restore credibility fast. By implementing these strategies, businesses can adapt to change and grow solidly in an unpredictable world. Reference: Your answers from a LOT Vol.35 News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…