SCGP recaps key insights from Design Speak Out 2026, held in Ho Chi Minh City, Vietnam, bringing together expert perspectives on packaging and design, and exploring ideas for today’s consumers and evolving markets.

Key takeaways:
📱 Smart Packaging
Connect consumers with information and brand experiences through QR-enabled packaging.

♻️ Refill & Reuse
Design for repeated use and refilling to extend packaging life and reduce the need for new resources.

🛒 Commerce-Ready Packaging
Packaging needs to perform across the entire journey—from standing out on the shelf to withstanding delivery.

✅ Circularity Proof
Design for real-world recyclability and traceability beyond use, creating value throughout the customer journey.

✒️ Compliance by Design
With regulations such as PPWR and EPR shaping the packaging landscape, compliance needs to be considered from the start.

🪄 Gen Z Co-Creation
Bring Gen Z into the design process to create packaging and brand experiences that reflect the expectations of the next generation.

🫶 Design to Experience
Packaging is moving from “Design to See” to “Design to Experience”—engaging consumers through form, material, touch, words, and even sound to become part of the brand experience.

🤝 Seamless Experience
A memorable brand experience comes from connected touchpoints, from seeing and choosing the packaging to opening, using, and engaging with the brand.

🤯 Design for Needs
As AI reshapes the role of designers, the mindset is shifting from “Design by Request” to “Design for Needs”—understanding customer insights, uncovering unmet needs, and turning them into solutions that create real value.

From packaging that performs to design that understands people, the future is about creating experiences and value beyond the package itself.

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