Another packaging of SCGP designed by Thanaporn Worawas and Onpawee Bavonpattanapaisarn is an orange box design that represents the Chinese New Year, which is very important to Chinese and Thai-Chinese people. Multiple awards guaranteed These include DEmark Award 2021 in the packaging design category, ThaiStar Packaging Award 2021 in the Consumer Pa category, and AsiaStar Packaging Awards.
Wealthy Orange Box is passed on to prosperity
During Chinese New Year, fruits are commonly given as gifts to respected relatives or to spread love and prosperity to each other. It is undeniable that it is an ‘orange’ with a good meaning that is handed out to each other through the festival. From the outside, the packaging looks like a lantern hung at home during Chinese New Year. The Chinese meaning on the packaging is to be good luck, and red, the color of auspiciousness in festivals.
Orange in Chinese means auspicious. Therefore, oranges are represented to be auspicious fruits of great importance and meaning, regarded as blessings and auspicious gifts to our elder relatives and loved ones. Forward auspiciousness Wealth and riches are given to each other.
Sustainable functionality
We have seen that this packaging can be used to make the most of it to open up a new experience from packaging for those who receive it. You can also keep the teacup for serving until it is a decoration to hang during Chinese New Year or the needs of the person who receives it, considering the cost-effective use of resources.
If during the upcoming Chinese New Year, you want to give auspiciousness and good luck to each other as a gift through the festival and use it worthwhile, SCGP’s goodwill packaging is a great answer.