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LocoPack Partners with UTCC Business School to Enhance Packaging Experience for Students, Leverage Skills to Develop the Next Generation of Entrepreneurs
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Recently, LocoPack, an integrated packaging design and production platform in SCGP, partnered with the Business school, University of the Thai Chamber of Commerce to conduct a special course for over 300 third- and fourth-year marketing students. This initiative is part of the ongoing “LocoPack x UTCC Business School” packaging workshop program, which is now in its third year. The course provided students with comprehensive knowledge of end-to-end packaging design processes from product analysis and brand communication planning to material selection and creative development, to placing real production orders through the LocoPack website. This hands-on learning experience allowed students to simulate real business workflows, connect with industry experts in full-service packaging, and explore potential future collaborations.
“Good packaging design must effectively communicate a brand’s positioning while also meeting practical customer needs, especially in today’s increasingly competitive market. This belief inspired our continued partnership with UTCC Business School, now in its third year. The project gives students a valuable opportunity to learn about and participate in the entire packaging design process. They can explore services and place real orders under their personal brand as aspiring entrepreneurs. Through this special course, students gain firsthand experience by designing and ordering packaging via the LocoPack website. The focus is on paper packaging, which is durable, versatile, easy to use, and highly popular among SMEs.” said Nichaya Anantawong, Co-Founder of LocoPack
“Learning through hands-on experience with industry experts like LocoPack has allowed students to gain practical knowledge and a comprehensive understanding of integrated packaging design. This course includes strategy, design, materials, brand communication, cost management, and pricing evaluation from the initial concept to the production order stage. These experiences align with the subjects currently being studied and can be applied in launching their own SME businesses without need for large capital investment. Our program emphasizes real-world learning and work. It is a meticulously designed curriculum that integrates everything about marketing, all in one place here.” Asst. Prof. Dr. Gun Indrakoses, Marketing Department, UTCC Business School added.
This collaboration project between LocoPack x UTCC Business School provided students with the overall picture of the packaging design process, a significant part of starting a business, and the selection of environmentally friendly packaging materials. Students can apply this to their current coursework and in future career opportunities as well.
