Packaging Gives New Image to Siriraj Cosmetic Products
Everyone knows the Siriraj Hospital is an internationally recognized medical institute dedicated to enhancing Thais’ healthcare. But perhaps, you still don’t know that the Siriraj Hospital has also produced and distributed cosmetic products. “Siriraj Bamrungvej Company Limited”, which is under the Siriraj Foundation, is in charge of their distribution. As these products are quite popular, the company has recently decided to partner with SCGP in adding their appeal and expanding their customer base.
Cosmetics for Thais
Prof. Dr. Yongyut Sirivatanauksorn, director of the Siriraj Hospital, is here today to share the story behind the hospital’s cosmetic products. In his view, medicines and medical supplies are important weapons that the hospital’s medical personnel have used in fighting off diseases.
“Medicines and cosmetics prove very important to patients. While we have imported most medicines, we have produced some types of medicines and cosmetics ourselves to cater to the specific needs of certain groups of patients. Our production started nearly 20 years ago through the collaboration of our pharmaceutical-science team and medical lecturers,” he said.
In the beginning, the products by the hospital were prescribed to just a small group of patients. However, as their effectiveness became very clear, the hospital decided to use its knowledge to develop various other quality medicines and cosmetics.
“We have lotions, shampoos, and physical sunscreen that are friendly to even psoriasis patients who need UV phototherapy or people who need gentle non-irritating cleaning products for their hair. We have upgraded our response to patients to suit their various needs at affordable prices,” he continued.
Delivery of Best Products
As words of mouth have raised public awareness of how good the Siriraj Hospital’s products are, demand has risen. To satisfy demand for a wider group of people, the Siriraj Bamrungvej Company Limited has now had more than 10 products to sell. Many more are in the pipeline of product development. These products are in two main categories: 1. Cosmetics that have been registered with the Food and Drug Administration’s Cosmetics and Hazardous Substances Control Division. Users can buy these products over counters; and 2. Medicines or cosmetic products that must be prescribed by doctors.
“Our operations do not focus on profitability. Our main objective is to deliver good products to people. In the beginning, our production capacity was limited because our hospital acted as the sole producer. Today, we have hired high-quality factories to manufacture cosmetics, healthcare and skincare products based on our criteria to respond to huge demand. But our hospital has continued to produce some medicines ourselves because demand for them is so low that no factory agrees to produce them,” Prof. Dr. Yongyut says.
Rebranding That Retains Old Customers, Attracts New Customers
“We need to keep pace with trends. With quality products in our hands, we should raise public awareness and access. We need to pay attention to branding and packaging, which today has much importance. Look at our Soft Care Plus, which was once packed in a tube with twist-off cap. Our shampoos also used to be contained in bottles whose caps did not open and close very conveniently. Given these products were popular, we looked for a partner who would help us design better packaging –something that would not only provide more convenience but also keep our products in good conditions. In the future, we will develop new packaging for more types of our products in response to consumers’ needs too,” he continued.
Business Partner with Right Solutions
“In our opinion, SCGP is the only company that can provide us with the right solutions. Our collaboration has been a milestone because designs by SCGP have added not just extra appeal but also a reliable and more memorable image to our products. Our logo and packaging patterns look great together. All packages by SCGP have also shared the same theme, underlining our brand identity,” the senior doctor pointed out.
“During our collaboration, we are much impressed with SCGP’s clear work procedures. SCGP, moreover, shows true understanding in our customers and target groups. Work thus flowed very smoothly, as if we had worked together for a long time. Apparently, SCGP had done lots of homework. It seriously analyzed the information we provided, understood our products, and knew what we really were looking for. As we appreciate SCGP’s designs a lot, we trust that the public will like them all the same. I know our collaboration with SCGP will expand further. We may engage SCGP in the production