Author Archives: SCGP 1

Spotlight SOLUTIONIST Stays Top-of-Mind with Insights & Access Loading Data… In this issue, a LOT takes you across the globe for a conversation with two colleagues from Go-Pak member of SCGP: Mr. Alan Sterrey, Global Brands Manager based in the United Kingdom, and Ms. Louise Connolly, Global Export Manager based in the United States. Both share their perspectives and experiences on being “Solutionists” or partners who anticipate customers’ and consumers’ needs, help with value creation, and transform traditional “buyer-seller” relationships into “long-term partners”. “Cross-selling, from a brand perspective, is about showing that we understand customers’ needs beyond a single product. It also positions Go-Pak as a strategic partner. We’re currently engaged in several cross-functional projects for branded customers. One standout is our collaboration with Subway, where we’re developing a premium fibre-based packaging and delivery solution for a product that’s prone to leakage during transit. This solution not only meets but exceeds the customer’s functional requirements. “To me, being a solutionist is about proactively identifying challenges before they become problems and creating brand-led strategies that address them head-on. It’s about blending creativity with technical knowledge, understanding the customer’s world, and delivering not just a product but a full secure supply chain service experience that makes their business run more smoothly. “I address this listening to customer feedback, and adapting our offering where necessary, without losing sight of the core brand values. “Strong collaboration is key. I regularly engage with various teams to ensure we’re all aligned and pay attention to the voice of customers. Importantly, we must ensure the brand promise matches the real-world solution we can deliver.” Alan Sterrey Global Brands Manager, Go-Pak member of SCGP “Global groups appreciate working with global manufacturers. They appreciate the stability and product ranges offered by large groups, such as SCGP. Global Foodservice and Retail groups often deal with large accounts and brands; therefore, they want reassurance that a credible ethical business is behind the production. For this reason, I have found cross-selling via SCGP to be beneficial to Go-Pak as the group is seen as a one-stop shop. I have been successful in offering Imperial Dade, one of the largest Foodservice providers, a one-stop solution by offering molded fibre via TPC, hot cups, soup pots, and clutches via Go-Pak Papers. The group was impressed by the overall offering that the SCGP group could offer. This showed our strengths in the fibrous department. “The key to a solutionist is to listen and understand why the customer is looking for an alternative supply. Understand their demand and present to them the value of our business. Match their concerns with our offering and how we can help. “To always keep going, keep a strong pipeline and learn about your competitors. This is the key, keep close so that you know when they have weaknesses and new innovations. Keep in contact with all leads that have not committed, you never know when they may need us.” Louise Connolly Global Export Manager, Go-Pak member of SCGP บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี บทความเอสซีจีพี News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…

Spotlight Smile Heart Foods: Answer Every Need Because Customers are at the Heart of its Operations Loading Data… For more than 25 years, Smile Heart Foods Company Limited has exported its frozen products to countries all over the world under A-ROY MARK and Sea Smile brands. It has also sold its products in the domestic market while also serving as an original equipment manufacturer. a LOT has lately sat down with its managing director, Mr. Rojjanin “Kai” Phatchararuangkij, to look into the beginning of its successful frozen food business. Achieving continuous growth, the business has now presented a comprehensive offering of frozen foods. Beginning of Smile Heart Foods In 2000, Smile Heart Foods set up its factory in Samut Sakhon. Noticing that most frozen products back then mainly used chicken and pork as ingredients, the company chose to develop surimi-based products. The feedback was great and included an opportunity for the company to supply its products to a popular Japanese restaurant brand. Its sales, as a result, have risen significantly both in Thailand and overseas. “During those years, we focused on producing processed foods like imitation crab sticks, sausages, and fish tofu. More than 80 percent of our products were made from surimi and the rest were side dishes like kimchi and seaweed salad. We are proud of our journey. From our humble origin, we have grown into a big facility and presented a more comprehensive range of products today,” Mr. Rojjanin said. According to him, Smile Heart Foods is always committed to developing high-quality products on the philosophy of friendliness, closeness, and consumer trust, as it wishes to make end-consumers happy with every bite. Driven by this commitment, Smile Heart Foods continues to innovate and enhance the value of its food offerings by emphasizing nutritional benefits and food safety. The goal is to meet the needs of modern consumers who care about not just their health but also the environment. All products are manufactured under internationally recognized standards such as BRC (British Retail Consortium), the Department of Fisheries’ standards, and Halal certification.   Enhancement & Boundless Solutions “We offer production flexibility and food innovations that respond to customers’ needs, not just fast but also comprehensively. Whether customers require small-batch production or have new product ideas, we can efficiently answer their specific requirements, ensuring the highest level of consumer satisfaction and accessibility,” Mr. Rojjanin continued. “Our product development goes beyond fulfilling purchase orders. We serve as an idea partner, working with clients from the very beginning of the process—helping to conceptualize, design, and solve problems effectively under the slogan ‘Complete all needs, be everything to you’. For example, our customers have limited space and staff for their fried meatball shops. We, therefore, have helped develop semi-finished balls so that customers just need two minutes of frying to get the items ready for serving. This innovation saves labor cost, enhances services, and increases end-consumer satisfaction, paving the way for our customers to expand their business further.” Quality Must Go Hand in Hand with Responsibility and Sustainability “On top of producing quality food, our business has upheld sustainable social and environmental responsibility. For example, we pay caring attention to local communities and the environment. We have replaced fuel oil with cleaner-burning gas even though it means higher costs, as we are determined to improve the environment in the long run. In addition, we apply the Zero Waste concept to manage production scraps, for instance, by converting leftover packaging film from the production line into fuel. This approach reduces waste and enhances the efficient use of resources,” he explained. “So, to us, packaging is also a strategic element that directly impacts product sales. We focus on ensuring that our packaging extends shelf life, preserves product quality, minimizes damage during transportation, and clearly displays all essential product information.” Trusted Partner with Right Solutions Asked why Smile Heart Foods has chosen SCGP as its partner, Mr. Rojjanin was quick to point out that SCGP was a large company whose quality operations have met international standards and whose diverse products have comprehensively responded to all needs. Thanks to these strengths, SCGP is always capable of developing packaging that effectively addresses pain points and delivers desirable results. “When we receive a brief from a client, we can bring it to SCGP for collaborative development. With its extensive knowledge and expertise, SCGP helps preserve the quality, flavor, and freshness of our products. In addition, SCGP can design attractive, beautifully printed packaging that stands out on the shelf and appeals to consumers,” he concluded. “In the future, our packaging needs will expand beyond food packaging. As SCGP is a one-stop service solution provider, it is well set to facilitate our operations and give us greater convenience and efficiency. We appreciate SCGP for being a sincere partner, the one that stands by our side developing products and innovations that bring value to our customers and consumers alike.” News Release ดาวน์โหลด เนื้อหาที่เกี่ยวข้อง Loading Data…