SCGP announced its operating results for 2023, reporting a revenue from sales of Baht 129,398 million and a profit for the year of Baht 5,248 million. This achievement was attributed to the enhanced cost management efficiency and the strengthened network of recovered paper sources. SCGP highlighted a positive trend in packaging industry for 2024, driven by a boost in tourism and rebound in exports while inflation rates and interest rates are projected to decline. Laying out its plan for 2024 with strategic approach to drive revenue and profit, setting sales target of Baht 150,000 million. Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited or SCGP, disclosed the company’s operating results for 2023. The revenue from sales amounted to Baht 129,398 million, a decrease of 11% YoY. EBITDA stood at Baht 17,769 million, decreased 8% YoY, and the profit for the year was Baht 5,248 million, down by 10% YoY. However, EBITDA margin increased to 14% from 13% in the previous year, reflecting the focused efforts on cost management and production efficiency improvements. Sales of consumer packaging remained strong while price competition intensified in overall packaging paper industry over the past year amid high inflation and interest rates which impacted consumer purchasing power. Nonetheless, selling prices of packaging paper and pulp in the region have already passed the bottom point and are trending upward, driven by recovering demand in ASEAN and China. In the fourth quarter of 2023, SCGP reported revenue from sales of Baht 31,881 million, a decrease of 5% YoY but an increase of 1% QoQ. EBITDA was Baht 4,388 million, up by 23% YoY and increased by 4% QoQ. The profit for the period was Baht 1,218 million, an increase of 171% YoY but a decrease of 8% from last quarter. QoQ change in net profit was attributed to increased taxes and finance costs. The increase in EBITDA and profit from last year was driven by increased sales volumes across nearly all product groups, and enhanced cost management efficiency. These cost management strategies include the use of technology in the production process of packaging paper plants in Thailand, a comprehensive network of recovered paper sources that helps mitigate price impact and increase the stability of raw material supply, along with an increased proportion of biomass energy usage. During the fourth quarter of 2023, packaging industry continued to recover, especially in food and beverage sectors and consumer products, which benefited from increased spending during New Year’s festivities and rising tourism activities. Notable recoveries of domestic consumption were in Vietnam and Indonesia, with exports, particularly of frozen food and pet food, showing good recovery. However, durable goods remained stable. In consideration of the FY2023 financial performance, the Board of Directors has proposed for shareholder approval at the Annual General Meeting (AGM), a full year 2023 annual dividend payment of 0.55 Baht per share, of which 0.25 Baht per share was previously paid as an interim dividend on 22 August 2023. The final dividend payment of 0.30 Baht per share will be on 22 April 2024, record date of 3 April 2024, and XD-date of 2 April 2024. Wichan said that the overall packaging industry is expected to continue its recovery in 2024, especially in ASEAN countries, including Thailand, Vietnam, Indonesia, and also in China. Positive factors contributing to this recovery consist of stimulus policies including in tourism and an anticipated export rebound. A downward trend in inflation rates and interest rates is expected to positively impact consumer purchasing power. Meanwhile, energy and recycled paper prices are trending toward sideway up, with potential adjustments in global freight costs from ongoing geopolitical conflict in the Middle East. SCGP is ready to drive growth to achieve its 2024 revenue target of Baht 150,000 million, with investment budget of Baht 15,000 million. This growth will be fueled by strategies to expand the business in high-potential sectors including medical supplies and labware, global foodservice packaging, and bio-solutions, which is a megatrend. SCGP is committed to continuous developing innovation and solutions to enhance business capabilities, proactively manage costs, and elevate operational excellence through the use of technology. Moreover, ESG initiatives are in progress with the continual increase in alternative energy sources which helps move SCGP towards achieving its goal of Net Zero by 2050.
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5 Simple Lifestyle Changes for Sustainability
5 Simple Lifestyle Changes for Sustainability Today, a sustainable lifestyle has become a growing trend among the young generation who have become cautious of social and environmental issues. To embrace a sustainable lifestyle, look at the five following factors of our lives. If we choose wisely about these factors, we are on our path towards upholding sustainability. Food Let’s think about how our food and beverages in each meal are produced and processed, and how leftovers will be disposed. If we eat less meat and more of cereals, fruits, vegetables, or plant-based protein, we help curb excessive meat production. When we go green on our diet, it is best to opt for cooking techniques that involve minimum processing. Housing Be cautious of housing materials and the number of air conditioners as well as electrical appliances we have at home. It is best to choose eco-friendly materials and use solar power instead of electricity. If possible, go for energy-saving devices and avoid emitting greenhouse gases. Transportation Public and private transport has environmental impacts. Have we still used vehicles with poor combustion systems? Let’s jump electric trains to reduce pollution. For a sustainable planet, support infrastructure that eases environmental impacts and benefits society in the long run. Leisure Are our hobbies and destinations friendly to the environment? Today, some tour operators have offered ecotourism. It is possible to dive and snorkel without harming coral reefs and the natural habitats of aquatic animals. These tour operators have also banned plastic usage at attractions and national parks. Are we ready to support such tour services? Consumer Goods Most consumer goods are manufactured at factories and contain chemicals. Used frequently, they definitely pollute the environment. We therefore should consider using innovations that will curb waste. For example, we had better support snacks in biodegradable packaging and milk cartons with paper straws than those with plastic straws. It is time to review our lifestyles. We don’t have to force ourselves to uphold sustainability causes. But where possible, we should pick the choices that cause minimum environmental impacts and care more about the world. When we do so, we will naturally find “the key” to a sustainable lifestyle. A sustainable lifestyle has many benefits. In fact, it leads us to healthy diets and a better environment. We therefore will be rewarded with good health and a more livable planet. We can reduce global warming and solve the world’s garbage problem through our small acts. When we change our lifestyles towards sustainability, we will generate ripples across our societies.
Jakjit Klomsing – Drives Collaborations to Respond to Sustainable Packaging Trend
Jakjit Klomsing Drives Collaborations to Respond to Sustainable Packaging Trend As the business world is now full of challenges, collaboration becomes a crucial component. Enterprises need to forge collaboration both internally and externally to keep pace with the changing situation and new trends. Mr. Jakjit Klomsing, Chief Operating Officer of SCGP’s Fiber Packaging Business, shares this view with P-DNA. His perspectives promise to inspire younger staff to grasp every opportunity and rise to challenges. Realistic Approach to Work Mr. Jakjit’s career path started in 1989 right after he graduated with a mechanical-engineering degree. Throughout his career, he has accumulated work experience and snatched any opportunity coming his way. Every few years, he had been rotated to different SCGP’s plants in both Thailand and other countries. While at the plants, he had overseen production, maintenance, and technical improvement for better production process, as well as production-capacity increase. As his experience grew, he was assigned to the company’s business-development field paving the way for his rise as an executive. “My work philosophy since my days as an engineer is to focus on fact and data. I have also embraced Japan’s 3Gs that stand for GENBA, GENBUTSU, and GENJITSU. This concept reminds us that if we plan to do something, we must go to the place where we will implement our plan. We also must develop practical guidelines and solutions. “At the same time, I always think positive. I have a can-do attitude. Even when our work does not fully meet our target, I don’t consider it a failure. It is just that we need to develop solutions or improve plans. But if it is really a total failure, I accept what happened. I won’t blame anyone. I will just try to help my young team members and look for better solutions. “In an executive position, I have managed both work and people. Many of the businesses that used to be under my supervision are joint ventures where fairness and mutual trust must be strictly upheld for all sides to work as a team. My mindset has become focused on collaboration after a senior, during my stint at the Prachin Buri-based box plant, told me that I didn’t have to do everything myself because we had a team. Since then, I have seen clearly that I really cannot accomplish all tasks myself. I need to learn about and work with people. When I face a new environment, I adapt and seek to learn new things. When working overseas, I also open up to local culture. With an open mind, I can collaborate with local teams and move ahead together.” Driving Collaborations for Sustainable Packaging Trend “Low-carbon societies, anti-global warming efforts, greenhouse-gas reduction, the use of clean energy, and 3Rs (Reduce, Reuse, Recycle) are driving Sustainable Packaging trend. Many of our customers have laid down clear sustainability guidelines. The European Union has now applied Carbon Border Adjustment Mechanism (CBAM) too, requiring exporters of products to Europe to report carbon emissions during production process and buy CBAM (CBAM Certificate). Such measures constitute taxation on carbon emissions. The bigger the emissions, the higher the taxes. We therefore need to urgently prepare solutions for our customers. “Our strategy has two key parts. The first is about collaboration. SCGP has responded to green trends and has headed towards net zero emissions as we collaborate both internally and externally. Today, we have calculated carbon emissions from the production process at all our plants through our collaboration with the Thailand Greenhouse Gas Management Organization (Public Organization). Also, we are now in the process of preparing a system for carbon-emission declaration no matter what type of packaging our customers choose. On top of that, we are looking for more ways to support our customers. Probably, we will innovate solutions that enable resource-usage reduction or develop products made from recyclable paper. “Our Clixpak, for example, is a multi-cup holder made of a single paper sheet. With well-thought design, it is durable and easy to hold. Users can easily hold a Clixpak with just one hand. It is also easy to separate this holder from other types of waste and recycle it. When we develop a product with our customers, our designers focus on reducing resource usage. The design is then backed by our production team. Such approach reflects that collaborations thrive in every step. “The second part is about sustainability awareness among employees. We have now improved our production process so as to minimize resource usage. Clean energy is embraced. SCGP’s fibrous and paper packaging businesses in Thailand have already integrated solar roofs. All our plants have replaced oil/gas-fueled forklifts with electric forklifts too. We have also conducted a study on how to integrate biomass to our businesses. “Aside, we have continued to improve our production efficiency, with an emphasis on yield increase and loss reduction. Both resource usage and energy consumption should drop for carbon emissions to plunge. Our efforts focus on answering the trend for Sustainable Packaging. We seek to respond to our customers’ new needs in support of mutual and sustainable business growth.” Flexible & Ready to Grasp Opportunities “Currently, SCGP has already expanded businesses to various regions. So, I would like to encourage younger staff to adapt and be keen about rotations. That’s how you can step out of your comfort zone. Be happy when your new job enables you to do things outside offices. If you work in provinces or overseas, you will learn lots of new things and get lots of experience. “As our company is now growing, you should prepare yourself well in terms of capabilities, functional performance, and leadership skills. Just as our company needs new tools and innovations, plenty of opportunities will be coming up. You should get ready and grab them. “I think good luck is a blend of opportunities and readiness. When an opportunity arrives at the time you are ready, you are lucky. But it will even be better if you seek out opportunities. I myself had been assigned to work …
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Packaging Gives New Image to Siriraj Cosmetic Products
Packaging Gives New Image to Siriraj Cosmetic Products Everyone knows the Siriraj Hospital is an internationally recognized medical institute dedicated to enhancing Thais’ healthcare. But perhaps, you still don’t know that the Siriraj Hospital has also produced and distributed cosmetic products. “Siriraj Bamrungvej Company Limited”, which is under the Siriraj Foundation, is in charge of their distribution. As these products are quite popular, the company has recently decided to partner with SCGP in adding their appeal and expanding their customer base. Cosmetics for Thais Prof. Dr. Yongyut Sirivatanauksorn, director of the Siriraj Hospital, is here today to share the story behind the hospital’s cosmetic products. In his view, medicines and medical supplies are important weapons that the hospital’s medical personnel have used in fighting off diseases. “Medicines and cosmetics prove very important to patients. While we have imported most medicines, we have produced some types of medicines and cosmetics ourselves to cater to the specific needs of certain groups of patients. Our production started nearly 20 years ago through the collaboration of our pharmaceutical-science team and medical lecturers,” he said. In the beginning, the products by the hospital were prescribed to just a small group of patients. However, as their effectiveness became very clear, the hospital decided to use its knowledge to develop various other quality medicines and cosmetics. “We have lotions, shampoos, and physical sunscreen that are friendly to even psoriasis patients who need UV phototherapy or people who need gentle non-irritating cleaning products for their hair. We have upgraded our response to patients to suit their various needs at affordable prices,” he continued. Delivery of Best Products As words of mouth have raised public awareness of how good the Siriraj Hospital’s products are, demand has risen. To satisfy demand for a wider group of people, the Siriraj Bamrungvej Company Limited has now had more than 10 products to sell. Many more are in the pipeline of product development. These products are in two main categories: 1. Cosmetics that have been registered with the Food and Drug Administration’s Cosmetics and Hazardous Substances Control Division. Users can buy these products over counters; and 2. Medicines or cosmetic products that must be prescribed by doctors. “Our operations do not focus on profitability. Our main objective is to deliver good products to people. In the beginning, our production capacity was limited because our hospital acted as the sole producer. Today, we have hired high-quality factories to manufacture cosmetics, healthcare and skincare products based on our criteria to respond to huge demand. But our hospital has continued to produce some medicines ourselves because demand for them is so low that no factory agrees to produce them,” Prof. Dr. Yongyut says. Rebranding That Retains Old Customers, Attracts New Customers “We need to keep pace with trends. With quality products in our hands, we should raise public awareness and access. We need to pay attention to branding and packaging, which today has much importance. Look at our Soft Care Plus, which was once packed in a tube with twist-off cap. Our shampoos also used to be contained in bottles whose caps did not open and close very conveniently. Given these products were popular, we looked for a partner who would help us design better packaging –something that would not only provide more convenience but also keep our products in good conditions. In the future, we will develop new packaging for more types of our products in response to consumers’ needs too,” he continued. Business Partner with Right Solutions “In our opinion, SCGP is the only company that can provide us with the right solutions. Our collaboration has been a milestone because designs by SCGP have added not just extra appeal but also a reliable and more memorable image to our products. Our logo and packaging patterns look great together. All packages by SCGP have also shared the same theme, underlining our brand identity,” the senior doctor pointed out. “During our collaboration, we are much impressed with SCGP’s clear work procedures. SCGP, moreover, shows true understanding in our customers and target groups. Work thus flowed very smoothly, as if we had worked together for a long time. Apparently, SCGP had done lots of homework. It seriously analyzed the information we provided, understood our products, and knew what we really were looking for. As we appreciate SCGP’s designs a lot, we trust that the public will like them all the same. I know our collaboration with SCGP will expand further. We may engage SCGP in the production
การตลาดในปี 2024 ปีแห่งความท้าทาย และต้องปรับแบบปลาหมึกยักษ์
การตลาดในปี 2024 ปีแห่งความท้าทาย และต้องปรับแบบปลาหมึกยักษ์ Your Answers ฉบับแรกของปีมังกร จะพาทุกคนไปฟันธงการตลาด 2567 โดย ผศ. ดร.เอกก์ ภทรธนกุล ที่วิเคราะห์ข้อมูลที่มาบอกเล่าเหมือนเช่นเคย โดย อ.เอกก์ฉายภาพรวมด้านเศรษฐกิจและการตลาดที่จะเกิดขึ้นตลอดทั้งปี 2024 นี้ว่าเป็นปีที่ “ท้าทายอย่างยิ่ง” และองค์กรต้องพร้อมในการปรับเปลี่ยนตัวเองอย่างรวดเร็วเป็นทวีคูณ เพราะถึงแม้จะเปลี่ยนได้ แต่เปลี่ยนช้า ก็อาจไม่ทันการณ์ ภาพรวมเศรษฐกิจ อุปสรรค และทางออก เมื่อเริ่มถามถึงภาพรวมเศรษฐกิจทั่วโลก อ.เอกก์ได้ให้คำตอบในเรื่องนี้ว่า “เป็นปีที่ยากลำบากและท้าทาย” ก่อนจะขยายความต่อถึงการเก็บข้อมูลจากกลุ่มผู้บริหารสูงสุดฝ่ายการตลาด (Chief Marketing Officer – CMO) ขององค์กรชั้นนำทั่วประเทศ 121 ท่าน โดยสมาคมการตลาดแห่งประเทศไทย (MAT) ซึ่งได้ข้อสรุปว่า ในปี 2024 จะเป็นปีที่เศรษฐกิจเติบโตยาก โดยมีตัวเลขคาดการณ์อยู่ที่ 1.33 เปอร์เซ็นต์ หรือระดับที่ฝืดเคืองมาก ขณะเดียวกันยังมีการยืนยันด้วยว่า แทบจะไม่มีการเพิ่มงบประมาณด้านการตลาดในปีนี้ โดยมีค่าเฉลี่ยของการเพิ่มงบประมาณด้านดังกล่าวอยู่เพียง 2.99 เปอร์เซ็นต์เท่านั้น อุปสรรคทางธุรกิจในปีหน้าเกิดจากปัจจัยสามเรื่องหลัก ๆ ด้วยกันคือ 1. สงคราม ที่เกิดขึ้นในหลายรูปแบบและหลายพื้นที่ 2. เศรษฐกิจโลก โดยเฉพาะอย่างยิ่ง อัตราดอกเบี้ยเชิงนโยบายที่กำลังจะเพิ่มขึ้น ตลอดจนความเดือดร้อนจากการขาดแคลนวัตถุดิบหลายอย่าง และ 3. อุตสาหกรรมต่าง ๆ เริ่มตัดงบลงทุน ส่งผลให้เศรษฐกิจโลกเกิดการชะลอตัว อย่างไรก็ดี อ.เอกก์แสดงทัศนะว่า ยังมีธุรกิจในประเทศอยู่ 3 กลุ่ม ที่ดูจะมีแสงแห่งโอกาสมากกว่ากลุ่มอื่น ๆ โดยทุกธุรกิจควรเชื่อมโยงเข้าหา 3 กลุ่มธุรกิจดังต่อไปนี้ เพื่อช่วยให้เกิดผลดีมากที่สุด ธุรกิจท่องเที่ยว ซึ่งเป็นอุตสาหกรรมสำคัญของภาครัฐที่เตรียมผลักดันมากขึ้นอีก เนื่องด้วยเศรษฐกิจทั่วโลกไม่ดีนัก ขนาดของกระเป๋าเงินจึงเล็กลงตาม นักท่องเที่ยวทั่วโลกจะเลือกจุดหมายปลายทางที่ดี มีความคุ้มค่า และราคาไม่สูงเกินไปนัก ซึ่งเมืองไทยตอบโจทย์ในเรื่องดังกล่าวโดยตรง ธุรกิจสุขภาพ ทั้งกลุ่ม Wellness, Prevention และ Recovery มีการศึกษาพบว่า ปี 2024 นี้จะเป็นปีที่ Health is the new wealth เนื่องจากโควิด 19 ผ่านไป ก็มีโรคอื่น ๆ ระบาดขึ้นตามมา เช่น ไข้หวัดใหญ่สายพันธุ์ A และ B เป็นต้น ดังนั้นเรื่องสุขภาพจะเป็นสิ่งที่ผู้คนให้ความสำคัญมากขึ้นอีก ในทุกธุรกิจ ควรเสริมเรื่องสุขภาพเพิ่มเข้าไป อ.เอกก์ให้ตัวอย่างธุรกิจผ้าย้อมครามที่สกลนคร ที่นอกจากจะมีสีสันสวยงามแล้ว ยังนำเสนอคุณสมบัติที่ป้องกัน UV ได้ถึง 95 เปอร์เซ็นต์ ช่วยลดรอยเหี่ยวย่น ลดอันตรายจากมะเร็งผิวหนังที่เกิดจากรังสี UV ด้วย ธุรกิจเทคโนโลยี จะยังคงเป็นดาวเด่นต่อ โดยมี 3 เทคโนโลยีที่มีความสำคัญและน่าจับตามอง ได้แก่ 1. AI ปัญญาประดิษฐ์ 2. IoT (Internet of Things) เช่น สินค้าแบรนด์ Xiaomi ที่เชื่อมต่ออินเทอร์เน็ตได้ ไม่ว่าจะเป็นแปรงสีฟัน เครื่องวัดอุณหภูมิ เครื่องชั่งน้ำหนัก ที่ทำให้ผู้คนสะดวกสบายและเก็บข้อมูลได้ง่ายขึ้น และ 3. Robotics จะเป็นตัวนำในธุรกิจกลุ่มนี้ การตลาดต้องตรงเป้าหมายและใช้ทุนให้น้อยที่สุด ในช่วงเวลาแบบนี้กลยุทธ์การตลาดแบบ Precision Marketing หรือการตลาดแบบเจาะจง ที่ตรงจุด ตรงใจ คือทางออก หากแต่ไม่ใช่ทั้งหมด เพราะนอกจากตรงจุดแล้ว ธุรกิจยังต้องนำแนวทาง Low-cost Marketing มาลดต้นทุนทางการตลาดให้ได้มากที่สุด ในปัจจุบันมีเครื่องมือทางการตลาดใหม่ ๆ เกิดขึ้นมากมาย นักการตลาดต้องตั้งวัตถุประสงค์เอาไว้ และต้องหาเครื่องมือใหม่ที่ทำให้ไปถึงวัตถุประสงค์นั้นในต้นทุนที่ต่ำที่สุดเท่าที่จะทำได้ เช่น การใช้ AI มาช่วยในเรื่องการทำการตลาด อย่างเอสเอ็มอีสามารถนำ AI Chatbot ที่มีความสามารถโต้ตอบได้เหมือนพนักงานที่เป็นคน มาใช้ในการตอบคำถามลูกค้า ลูกค้าสามารถสอบถาม และได้รับคำตอบที่ดี รวมถึงปิดการขายได้โดยที่ไม่ต้องไปตอบเอง สามารถขายสินค้าได้แม้กระทั่งเวลานอนและตื่นมารับเงินตอนเช้า ไม่ต้องจ้างคนราคาแพง หรือการใช้เครื่องมืออย่าง Midjourney ในการสร้างรูปภาพและสามารถนำมาใช้งานได้อย่างถูกกฎหมาย การใช้ Canva ในการออกแบบโปสเตอร์โฆษณาสินค้า รวมถึงใช้ Rytr.me ช่วยเขียน Caption ขายสินค้าที่น่าสนใจ เป็นต้น สิ่งเหล่านี้คือตัวอย่างของเครื่องมือชั้นเยี่ยมที่ทุกธุรกิจสามารถเข้าถึงและนำมาประยุกต์ใช้ในการทำธุรกิจได้ทั้งสิ้น เพื่อช่วยลดต้นทุนทางการตลาดให้น้อยลงแต่ให้ผลเหมือนเดิม จะรอดได้ต้องมี “ทักษะแบบปลาหมึกยักษ์” อ.เอกก์ได้เปรียบเทียบระหว่างแนวคิดขององค์กรกับทักษะแบบปลาหมึกยักษ์ สิ่งมีชีวิตดึกดำบรรพ์ที่อยู่บนโลกมายาวนาน ข้ามผ่านการสูญพันธุ์มาได้ทุกครั้งมีสมองขนาดใหญ่ และสามารถปรับเปลี่ยนร่างกายให้กลมกลืนไปกับก้อนหินหรือปะการัง นับเป็นสิ่งมีชีวิตที่เปลี่ยนแปลงตัวเองได้ดีและรวดเร็ว ฉะนั้นปี 2024 จะเป็นปีที่ธุรกิจต้องปรับตัวอย่างรวดเร็วและใช้สมองเยอะมากถึงจะอยู่รอดได้ โดยมีแนวคิดสำคัญ 5 ข้อด้วยกั
2024 is Year of Marketing Challenges Advice: Adapt Like Giant Squid
2024 is Year of Marketing Challenges Advice: Adapt Like Giant Squid At the start of the Year of Dragon, Your Answers presents marketing trends predicted by Asst. Prof. Dr. Ake Pattaratanakun for everyone to foresee what the economy and marketing scenes will be like in 2024. Our guru describes 2024 as an “extremely challenging year”. Enterprises therefore must fast adapt, otherwise it will just be too late. Global Economy, Obstacles and Solutions Asst. Prof. Dr. Ake says “things will be tough and challenging in 2024” based on insights shared by 121 chief marketing officers (CMO) via the Marketing Association of Thailand. In the CMOs’ opinion, the economy will grow by just 1.33 percent and marketing budget will rise by 2.99 percent only. Three main obstacles are: 1. Wars that cover various areas and exist in many forms; 2. Gloomy global economy, especially in light of soaring policy interest rate and the shortage of many raw materials; and 3. Lower investment budget in the private sector, which in turn will slow down the global economy. Yet, the guru believes three industries in Thailand have brighter prospects than others. Enterprises therefore should try to connect with them: • Tourism industry: The government intends to promote tourism in a bid to attract more international visitors. As tourists’ travel budget gets smaller, they will look for a destination with value for money. Thai tourism therefore has got a good chance in such climate. • Health industry: Wellness, Prevention and Recovery sectors should be doing well because health is the new wealth in 2024. Following the COVID-19 pandemic, several diseases such as Influenza A and B have spread widely. People, therefore have continued to accord importance to healthcare. In Sakon Nakhon, local indigo fabrics no longer focus on just colorful appeal. They also highlight their UV-protection property, which promises to reduce wearers’ risk of wrinkles and skin cancer. • Tech industry: It will continue to be a star in the economy. Three top technologies in 2024 will be: 1. Artificial Intelligence (AI); 2. IoT (Internet of Things). Look at how Xiaomi toothbrush, temperature and weight can connect with one another on the internet paving the way for people to compile meaningful data and enjoy greater convenience; and 3. Robotics that looks set to lead the industry. Marketing with Precision & Low Cost In 2024, Precision Marketing is a must just like Low-cost Marketing. Today, there are so many marketing tools to consider. Marketers must choose the tools that fulfill objectives at the lowest budget. AI, for instance, can be leveraged to support marketing as AI Chatbot can answer customers’ queries and complete a sale without the need of human help. Enterprises who can develop such tech-enabled solution will be able to make money even during nighttime while also saving labor costs. Midjourney can help generate images that enterprises can use legally. Canva, meanwhile, is a cool tool for designing advertisements and Rytr.me is perfect for copywriting. With the aforementioned tools, businesses will be able to achieve marketing objectives at a lower cost.
ESG in Everyday Life
ESG in Everyday Life Not only has SCGP’s ESG focus inspired many innovations and projects for public benefit, but it has also fostered the right attitudes among its staff. Two engineers behind the Wangsala Plant’s Recycled Plastic Pellet project, which has upcycled plastic scraps from the paper production process, are here to share their ideas for a sustainable world. “I am in charge of construction, machine installations, and coordination with others, including fellow engineers, production team, business partners, and other, stakeholders. In detail, my work requires me to adjust to fulfill the expectations and requirements of each project. “In my view, my job responsibilities are challenges that I should rise up to. No matter what obstacles arise, I focus on overcoming them and achieving success. My current project is about something I had never done before. But I am determined to do my best. I am always confident that solutions exist. I just have to figure out what the answers are. With this mindset, I have resolved issues one by one until my project is implemented successfully. “I draw inspiration from the joy of meeting new things. Even though problems may occur, I know I will find solutions in the end thanks to people around me. It is important to have good team members and supervisors. Together, we can create a good work environment and remove obstacles. “My current project is a direct solution to ESG needs. Since I was tasked with this project, I have been learning more. My horizons have also expanded, with an increasingly better understanding of social and environmental impacts. I have applied my work-related knowledge to other aspects of my life too. For example, I have segregated waste to ensure proper management. Thinking about our planet, I have also opted for alternative energy vehicles so as to reduce pollution and improve the environment.” Sarayu Ponpitak (Oat) – Engineer – Recycling and Water Management Technology “Because my work requires much coordination with other agencies, I first need to know my duties. Then, I do my best for my job responsibilities. With the right mindset, I also look for ways to support others in my bid to improve workflow. “My company has offered me ample opportunities to think and act on my ideas. It has also significantly supported ESG tasks. So, I have been learning new things all the time. That’s what makes my job fun. I have never felt bored because my work matches my passion. Now that my company has expanded its business to the recycling sector, there is a lot more for me to learn. “Currently, I have already applied 3Rs (Reduce, Reuse, Recycle) to my daily life. I have separated waste to ensure easy recycling and improve resource efficiency. With the environment in mind, I have also played my role as a responsible consumer. I have supported products made by environmentally and socially responsible companies. Where possible, I have supported businesses that do good things for the world. Thanks to my work, I know that to change the world for the better, I must first start with my own actions.” Wannachanok Sakuldarachart (Opal) – Engineer – Recycling and Water Management Technology
“Siriraj” Thai Cosmetics Unveils a Refreshed Look for Enhanced Convenience Catering to Diverse User Groups
When it comes to high-quality and affordable cosmetic products, “Siriraj” is a name that immediately comes to mind. Originally formulated within the confines of Siriraj Hospital in 2005, “Siriraj” products boast a unique formula, including solutions for scalp problems and chemical-free sunscreen. Over time, the brand has successfully transitioned from being exclusively available within the hospital to widespread distribution among the general public. The products, ranging from shampoos to sunscreens, have gained popularity both in physical stores and online platforms, often necessitating advance reservations due to high demand. Project Inception Siriraj Hospital envisioned expanding the reach of its products, especially among the younger demographic. The objective was to instill a sense of confidence and comfort in users while upholding the brand’s reputation for reliability, quality, and affordability. Collaborative Brainstorming To kickstart the transformation, Siriraj collaborated with SCGP’s design team, focusing initially on the Hero Product’s packaging. After thorough research, including field visits and customer feedback, SCGP identified an opportunity to elevate Siriraj’s products and proposed a comprehensive rebranding initiative. The collaborative project flourished with Siriraj actively contributing ideas to the co-development process. Initiating the Transformation SCGP initiated the redesign by crafting packaging in both Thai and English versions. The iconic “S” was ingeniously transformed into an “ศ” using the Perfect Balance Shape technique. The light blue color scheme exudes a discreet, soft, and accessible aesthetic. Ensuring ease of use, a light gray composite color with clean tones was incorporated, creating an overall mellow and clean appearance that aligns seamlessly with Siriraj’s product range. The subsequent step involved consulting with Conimex, a packaging manufacturer and distributor, to select suitable primary packaging for Siriraj’s products. Sustainable and Unique Solutions SCGP and Conimex’s design teams employed special printing techniques to impart a unique appearance while maintaining brand loyalty. Sustainability took center stage, with the selection of durable mono-material plastic that reduces packaging thickness, resource consumption, and greenhouse gas emissions. The chosen materials are also recyclable. Enhanced Packaging for a Comprehensive Experience Secondary packaging was revamped to entice consumers with visually appealing designs, while tertiary packaging was strengthened for durability during transportation and e-commerce sales. A Holistic Approach SCGP’s commitment to the “Siriraj” rebranding extends beyond mere product development. The company prioritizes the consumer experience, addressing every dimension from conceptualization and production to use and transportation. Whether handling small or large orders, SCGP is ready to provide services and solutions that meet your needs.
SCGP Completed the Acquisition of 70% Stake in Starprint Vietnam JSC, Advancing the Footprint in Premium Offset Folding Carton Packaging in ASEAN
SCGP has acquired a 70% stake in Starprint Vietnam JSC, a leading premium offset folding carton packaging manufacturer in Vietnam with key customer bases as domestic and multinational profiles. This acquisition will enhance SCGP’s packaging solutions capabilities to serve enlarging customer base in ASEAN. Wichan Jitpukdee, Chief Executive Officer of SCG Packaging Public Company Limited or SCGP, announced that the company has successfully completed the acquisition of a 70% stake in Starprint Vietnam JSC (SPV) to expand its footprint in the offset folding carton packaging in Vietnam, a market with high growth potential while also meet growing demand across ASEAN. The investment will be made through SCGP Solutions (Singapore) Pte. Ltd. (SCGPSS), a wholly-owned subsidiary of SCGP, with a total investment of VND 676.08 billion, equivalent to approximately THB 987.07 million. SPV’s financial performance will be consolidated from January 2024 onward. After this transaction is completed, Starflex Public Company Limited, a prominent flexible packaging company based in Thailand, holds 25% stake in SPV while the remaining 5% stake is held by the previous shareholder of SPV. SPV is a leading offset folding carton packaging manufacturer in Vietnam, with a combined capacity of 16,500 tons of offset printing per year and 8 million pieces of rigid boxes per year from two manufacturing facilities located in the Long Binh (Amata) Industrial Zone, Dong Nai, in Southern Vietnam. Its clients mainly consist of domestic and multinational companies primarily linked with the high-growth and fast-moving consumer goods sector. In 2022, SPV recorded revenue of VND 1,013 billion, approximately THB 1,480 million, with a net profit after tax of VND 92.5 billion, or approximately THB 135 million, and total assets of VND 601 billion, or approximately THB 885 million. “SPV will be SCGP’s first high-quality rigid boxes facility in ASEAN and our first offset folding carton production base in Vietnam. The addition of offset & rigid boxes offerings to SCGP’s portfolio will greatly enhance our capability to provide integrated packaging solutions to meet the rising demand of packaging that helps enhance customers’ brand visibility in Vietnam and ASEAN. This will also drive the synergy among our regional operations,” Wichan concluded.
The eco-friendliest and millions of benefits with SCGP Packaging New Year Hamper
As we countdown to the end of the year, the festival of spreading joy is returning once again. For those searching for gifts for their loved ones, the perennial question arises: “What to buy?” “What would be suitable for the person we care about?” “I want a beautiful and useful gift.” This problem is now solved with the SCGP Packaging New Year Hamper. The SCGP design team has crafted a gift hamper with distinctive shapes that can be customized according to customer preferences, meeting the consumers’ demand for customization. The concept is environmentally friendly as the material used, paper, is recyclable and can be upcycled. Additionally, the hamper features a handwoven handle made from recycled plastics sourced from the local community near SCGP plants, promoting local livelihoods. The hamper comes in two versions: Cherish Hamper and Splendid Hamper. Cherish Hamper, designed by Pumipak Punthasee and Nicharee Reanthong, is a handle-less hamper with a sleek design that appeals to the younger generation, yet it is versatile enough to be a gift for any occasion. Splendid Hamper, designed by Atikan Boonprakong and Kritchaporn Kulrattanarak, lives up to its name by modernizing the traditional hamper design. While the external appearances differ, both versions share the same versatile features. Apart from serving as a container for gifts, they can be transformed into minimalist workstations by removing the hamper handle. The largest base box can function as a sturdy bookshelf with convenient handles for easy mobility. The middle box serves as a notebook or tablet stand due to its half-layered design, and the top box, when separated, becomes an organized storage box with a lid. When you give the SCGP Packaging New Year Hamper to someone, you’re not only gifting a hamper but also a beautiful table accessory. SCGP assures the giver that the recipient will receive both the hamper and elegant office décor. In terms of sustainability, SCGP Packaging New Year Hamper is 100% recyclable, supporting a Circular Economy by encouraging the reuse of materials. This innovative product not only benefits the environment but also the community, as it promotes local crafts and creates additional income for nearby residents. This ingenious product won the World Corrugated Awards 2021, an international competition in the corrugated paper industry organized by RX, a globally recognized industry association. The award recognizes excellence in design, material selection, marketing, management, and social responsibility throughout the year. It honors companies, teams, and individuals who significantly contribute to the global corrugated paper industry’s development.