News INNOVATION AS A REAL SOLUTION COMES FROM ACTIONS Loading Data… INNOVATION AS A REAL SOLUTION COMES FROM ACTIONS Innovations are not just new things or novel technologies. In essence, an innovation must truly serve the needs of customers or consumers. Innovations are usually backed by continuously-improving technologies and marketing support. Indeed, it requires both experiments and real actions to create such innovations, which can promptly stimulate purchase decisions. INNOVATIONS RESULT FROM READINESS TO EMBRACE “CHANGES” One classic innovation in the world surrounds Coca-Cola drink. A mixture of kola nuts and soda, this carbonated beverage has a unique and popular taste. In 1915, this drink also got its iconic “contour bottle” that has impressed consumers for more than 100 years now. Such distinctive packaging is not just memorable but also highly functional, because customers can grab or hold it conveniently. Over time, Coca-Cola may refresh its bottles a bit, but the packaging still retains much of its iconic shape. Given its huge popularity today, this contour bottle has proven that an innovation is not necessarily “completely new or sensational”. It can be an old product with slight upgrade or added value, which enables the product to remain consumers’ favorite. Such product is called Sustaining Innovation, which usually proves popular and competitive in different periods of time. Breakthrough Innovation refers to a new product, which has “wow” and revolutionary effects. Enabled by technologies, examples of breakthrough innovations are MP3 players that replaced cassettes, iPhone that significantly spurred the growth of smartphones, and Netflix’s streaming service that has eaten into CD/DVD, TV, and cinema markets. As these innovative products/services have won the hearts of people all over the world, their functionality is undisputable. All big enterprises have been developing both Sustaining Innovation and breakthrough Innovation to ensure they can stay on as market leaders and cope well with new changes. Unprecedented things, after all, may erupt anytime. Look at how TikTok, despite being a newcomer, has gradually wooed people away from massively-popular Facebook and YouTube. DEVELOPING INNOVATIONS FOR CUSTOMERS TO EMBRACE & PAY FOR A new product that cannot solve customers’ pain points or serve their needs will not be sustainable. It is just an invention, not an innovation. Innovators normally spend time studying consumers to gain insights and develop a solution for them. Canva, for instance, is an innovation. This application enables its users to create presentations like a real pro by using templates. Canva is very useful because these days people need to present themselves professionally on social media. Mr. Steve Jobs’ mouses are also innovative. Thanks to his ideas, their design delivers greater functionality and paves the way for their popularization. Inventions that become innovations must have commercial potential. After their launch in the market, they must be good enough for customers to embrace and spend their money on.It is by no means easy to guess what things consumers will like. But with consumer insights, it should be possible to commercialize an invention. Once it started catching on in the market, you will then realize that you have already developed a much-awaited “innovation.” Related Contents Loading Data…
Author Archives: admin
SCGP ปี 2565 ทำรายได้ 1.46 แสนล้าน เติบโตร้อยละ 18 กางแผนปี 66 เน้นลงทุนธุรกิจศักยภาพสูง เพิ่มนวัตกรรมและโซลูชันบรรจุภัณฑ์ครบวงจร รับเศรษฐกิจฟื้น
SCGP ปี 2565 ทำรายได้ 1.46 แสนล้าน เติบโตร้อยละ 18 กางแผนปี 66 เน้นลงทุนธุรกิจศักยภาพสูง เพิ่มนวัตกรรมและโซลูชันบรรจุภัณฑ์ครบวงจร รับเศรษฐกิจฟื้น
Marketing Compass 2023 – 3 Dimensions, 3 Trends, 3 Technologies & 3 Marketing Components in Focus
News Marketing Compass 2023 – 3 Dimensions, 3 Trends, 3 Technologies & 3 Marketing Components in Focus Loading Data… On 2023 forecasts, Asst. Prof. Dr. Ake Pattaratanakun has prepared a summary of the Marketing Association of Thailand’s predictions. The summary not only reflects what 156 distinguished executives and academics think will be coming, but it also offers guidelines about what brands should do. MUST-WATCH: 3 TRENDS, 3 DIMENSIONS & 3 TECHNOLOGIES Thai economy is expected to grow by 5 percent. In the economic field, businesses will have to focus on 1) Fast-changing consumer behaviors; 2) Global economic meltdown; and 3) Evolving digital technologies. Consumers, meanwhile, will look for 1) Quality; 2) Trialability, which means brands can experiment with various new things. After COVID-19 crisis forced consumers to do what they never did before like ordering food deliveries and making e-payments, consumers will be keen to try something new; and 3) Traceability, which shows products’ carbon footprint and put all companies in supply chains in check. Consumers will want to find out if brands they are supporting are socially and environmentally responsible. Business owners should allocate 5 – 10 percent of their budget to marketing. Investments should go to 1) Commerce platforms; 2) Content and 3) Payment systems that are convenient and smoothly linked to selling platforms. For example, businesses should integrate popular e-Wallets. As artificial intelligence (AI) is set to play a big role in marketing arena, companies should be able to lower their marketing costs. Internet of Things (IoT), meanwhile, will enable the storage of big data. Biotechnology also will have crucial importance. All brands thus should urgently study these three technologies and leverage them for business advantages. BANI WORLD: NEW LESSON FOR EXECUTIVES TO LEARN & ADJUST FAST As BANI World is materializing, all companies and their executives must prepare themselves for the followings: B – Brittle: Business models may collapse real fast. So, entrepreneurs should not be too confident about any particular model. It is best to diversify businesses and risks. A – Anxious: Stop wondering when anxiety will be gone. Just think that it is normal to feel anxious. You only have to learn more and accept the fact that there is no certainty in the business realm anymore. N – Nonlinear: Companies do not need long-term plans like those for three- or five-year period these days, because they should engage in Experimenting rather than Planning. If they are interested in an idea, act on it fast at a small scale. If any problem emerges, solve it one by one. The world is now changing so fast that planning may mean you end up doing nothing. I – Incomprehensible: Because things will be hard to fathom, you only have to be ready to make decisions and tackle things you have never experienced before. In the coming year, problem-solving skills will be. 2023 IS YEAR OF 3P MARKETING MIX P1. Personalized Marketing – Customers have different needs even when they are in the same industry. So, it is best to appeal to them with Personalized Marketing that becomes increasingly cheaper thanks to increasingly advanced technology. By now, companies must have already familiarized themselves with CRM (Customer Relationship Management) and CEM (Customer Experience Management) systems, which can generate income just like production machines. The more one invests efficiently in these systems, the greater value one can generate for customers. P2. Precision Marketing – In the past, Mass Marketing had been the norm with ads placed in magazines or TV. Today, Precision Marketing proves better. It is like a sniper who can efficiently reach out to a target thanks to support from Facebook & Google AI. Use such marketing to avoid paying hefty mass-marketing fees. P3. Performance Marketing – Creating a good brand image alone is out. Technologies have already enabled brands to evaluate the efficiency of marketing budget spent based on purchases / repeated purchases. So, you should focus on performance marketing instead. source: https://www.scgpackaging.com/th/alotNewsletter Related Contents Loading Data…
The Investor Club Association visits Duy Tan Plastic Company
News The Investor Club Association visits Duy Tan Plastic Company Previous slide Next slide Loading Data… On March 24th, 2023, The Investor Club Association under Thailand Board of Investment (BOI) visited Duy Tan Plastic Company (Long An Factory). Duy Tan Plastic Company (Duy Tan Long An Factory) is honored to become the meeting hub for information sharing between Thai and foreign investors. This is considered a good opportunity for both parties to update their knowledge about plastic production processes, machinery, raw materials, etc. In addition, in this visit, Duy Tan is also very pleased to welcome members from the SCG Group in Thailand. During the visit, Duy Tan had the chance to greet and invite the visitors to the factory, PET workshop, Injection workshop, warehouse, and showroom in Long An to introduce the production process from preparation to production and finished goods. Besides, the experts also had a meeting with Duy Tan’s Board of Directors to share about the economic and investment situation in Vietnam, Thailand, the world in general, especially the exchange of information on investment priorities between Thailand and Vietnam. Topics such as: applying knowledge and information to improve the services of the IC and BOI, building networks with related organizations in Vietnam, researching and monitoring innovations, new technologies, etc. were also discussed during the meeting. Duy Tan Long An is the largest factory of Duy Tan Plastic with an area of up to 181,000 m2. Towards green and environmentally friendly production, in 2020, the factory put into operation a solar energy system to replace the grid electricity to serve the production process and will release the full capacity of the electricity investment projects in the future to ensure safe and continuous electricity supply. As of 2023, Duy Tan Plastic has gone through 36 years of development, continuously achieving the High-Quality Vietnamese Goods title voted by consumers for 27 consecutive years and receiving many awards and sustainable development certifications such as ISCC Plus. With the vision of becoming the leading plastic manufacturer in ASEAN, in 2021, Duy Tan Plastic signed a strategic cooperation agreement and merged 70% with SCGP – a company belonging to the SCG Group from Thailand. In addition to consistently applying creativity and innovation to develop high-quality products with the best possible functionality and aesthetic appeal, Duy Tan Plastic also builds its connections, absorbs knowledge from foreign experts, and keeps up with the most recent technological advancements in order to maintain the supply chain, enhance the production process, and develop a contemporary, environmentally friendly production process. Note: THAILAND BOARD OF INVESTMENT (BOI) – Website: https://www.boi.go.th/ Related Content Loading Data…
Vina Kraft Paper Co., Ltd. (VKPC) in SCGP receives Top 100 Sustainable Companies Award and Gender Equality in the Workplace Award 2022 in Vietnam
News Vina Kraft Paper Co., Ltd. (VKPC) in SCGP receives Top 100 Sustainable Companies Award and Gender Equality in the Workplace Award 2022 in Vietnam Loading Data… Vina Kraft Paper Co., Ltd. (VKPC) received Top 100 Sustainable Companies Award and Gender Equality in the Workplace Award 2022 in Vietnam for the 2nd consecutive year. The recognition was based on Programme on Benchmarking and Announcing Sustainable Companies in Vietnam (CSI Programme) by Vietnam Business Council for Sustainable Development (VBCSD). The awards were unveiled at the ceremony in December. VKPC focuses on creating innovations and values to serve the evolving consumer demands while placing emphasis on environmental, social and governance (ESG) aspects. Accordingly, VKPC has been lauded as only of the typical business on Gender Equality in the Workplace for two consecutive years. This represents the vision of “leaving no one behind” in a sustainable business corporate culture, being inclusive in serving various communities in the society. While improving gender equality in the workplace contributes significantly to labor productivity, talent attraction; respecting children’s rights will help build stronger communities, creating a sustainable future for both the corporate and their stakeholders. Related Contents Loading Data…
SCGP expands high-quality flexible packaging business in Thailand, to enhance integrated packaging solutions and meet continual growing demands
News SCGP expands high-quality flexible packaging business in Thailand, to enhance integrated packaging solutions and meet continual growing demands Loading Data… SCGP continues to turbocharge the integrated packaging solutions business in ASEAN to resonate with ascending needs of customers for packaging that prioritizes convenience. In this, SCGP has achieved recent expansion through the acquisition of flexible packaging assets from Cyberprint Group Co., Ltd. (Cyber), to bolster production capacity, enlarge the customer network, strengthen raw material management, and continuously improve the company’s capability to offer high-quality packaging solutions. Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited or SCGP, revealed that SCGP has expanded its business through the acquisition of flexible packaging assets from Cyberprint Group Co., Ltd. (Cyber), a multi-type printing and packaging service provider in Thailand, with a total investment of Baht 450 million. The sum includes the investments in assets such as machinery and equipment, building, land and remaining inventory, along with the investment budget for future capacity expansion and the related working capital. This asset acquisition by Prepack will be solely for flexible packaging-related assets. Cyber will continue to independently operate its other businesses going forward. The business expansion was achieved through Prepack Thailand Co., Ltd. (Prepack) under SCGP, a high-quality flexible packaging manufacturer. The Company’s packaging solution is accredited with ISCC Plus (the International Sustainability and Carbon Certification) for an organization that practices carbon management and sustainable development of overall supply-chain. Currently, Prepack has 3 production bases in Thailand. Its head office is located at the Sinsakhon Industrial Estate, Samut Sakhon. This investment will lead to a 12% increase in SCGP’s flexible packaging production capacity in Thailand. Half of the additional capacity would be from Cyber’s existing flexible packaging facility, located near Prepack in Sinsakhon Industrial Estate, which will be integrated into Prepack in the 1st quarter of 2023. Another half will be from new capacity expansion project in the same compound with expected commercial start-up in the 4th quarter of 2023. As a result of this investment, SCGP will be able to enhance customer network in several segments, particularly packaging customers in the pet food and health supplement product who are Cyber’s existing customers. This project would positively result in intensifying the efficiency of cost management caused by co-sourcing of raw materials and improvement in economics of scale while also strengthening the Company’s capability to offer high-quality packaging solutions. Related Contents Loading Data…
SCGP receives BETAGRO Supplier Excellence Awards, strengthening business partnership for sustainable growth
News SCGP receives BETAGRO Supplier Excellence Awards, strengthening business partnership for sustainable growth Loading Data… Thai Containers Group Company Limited in SCGP, represented by Mr. Ekarat Niroj, Enterprise Marketing Director – SCGP, received BETAGRO Supplier Excellence Awards 2022 from Mr. Vasit Taepaisitphongse, Chief Executive Officer and President of Betagro Public Company Limited. This award ceremony was held for the first time under the concept of Growing Together with Sustainability on November 18, 2022, at Rama Gardens Hotel, Bangkok. The awards honor business partners with excellent performance in product quality, price, delivery, service, and innovation in 2021. The award granting also aims to enhance the potential as a business partner who is ready to grow together steadily and sustainably. This award reflects the trust and acceptance from customers, which results from SCGP’s commitment to conducting business by keeping customers’ needs at heart. We are ready to continuously develop and join hands with business partners to build customer confidence together. Related Contents Loading Data…
Duy Tan Receives ISCC PLUS Certificate, an Assurance of World Class Sustainable Development
News Duy Tan Receives ISCC PLUS Certificate, an Assurance of World Class Sustainable Development Loading Data… On 3th November 2022, Duy Tan Plastics Manufacturing Corporation (“Duy Tan”) received ISCC PLUS Certificate issued by the International Sustainability and Carbon Certification or ISCC, which is applicable worldwide to certify organizations with superior carbon and sustainability management throughout the supply chain. Duy Tan is the first rigid packaging and houseware manufacturer in Vietnam and the third company in SCGP that obtains the world-class sustainability certification, underpinning the company’s vision to operate its business in accordance with principles of circular economy and a proof of the company’s sustainability commitment. Duy Tan is a rigid packaging and houseware manufacturing company that can use PCR (Post-Consumer Recycled Resin) plastic pellet from ISCC certified manufactures as raw materials with a reliable internal system to control every step of production, starting from raw material procurement process, checking and controlling usage of raw materials throughout the process including sales and delivery. Consumers can be confident with the quality and recycled content of Duy Tan’s products that can be traced at every step, according to the principle of mass balance. This certification enables Duy Tan to response to packaging customers who require a certain recycled content in rigid packaging and allow Duy Tan to develop sustainable houseware products with recycled content. Related Contents Loading Data…
SCG joins hands with JSCCIB in turning used paper from APEC CEO Summit 2022 into recycled eco-friendly bookshelves for children
News SCG joins hands with JSCCIB in turning used paper from APEC CEO Summit 2022 into recycled eco-friendly bookshelves for children Loading Data… Mr. Danaidej Ketsuwan, Chief Financial Officer (CFO), SCGP, and The Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) by Mr. Choodej Tejapaibul, Treasurer of The Thai Chamber of Commerce, and the Vice Chairman of the Sponsor Services Committee in APEC CEO Summit 2022, and Mr. Viboon Supakarapongkul, Vice Chairman of International Trade and Investment Promotion Board, The Thai Chamber of Commerce joined hands in the donation of bookshelves made of recycled paper from the Recycling For Kids Project and sets of children’s picture books by SCG Foundation to Ratchabophit School and child development centers in the community. Mrs. Wassana Thongnoi, Deputy School Director, Ms. Wanrudee Rukkhawatanakul, Professional Level Teacher, and student representatives from Ratchabophit School received the donations. The Recycling For Kids Project had collected paper waste and decorative materials from meetings of APEC Business Advisory Council–ABAC and APEC CEO Summit 2022, then recycled and designed into beautiful, durable, and environmentally- friendly bookshelves. This is one of the solutions from SCGP Recycle which promotes waste segregation at source and managed waste storage before sending to the recycling process, and also support green meetings, effective use of resources, waste and greenhouse gas reduction, that comply with Bio-Circular-Green Economy (BCG) guidelines. Mr. Danaidej Ketsuwan, CFO, SCGP, stated that “SCGP has continually adopted the ESG framework for its business operations. In order to achieve the Sustainable Development Goals, the Company focuses on creating innovations for consumers, and also cares for the environment and social development on the basis of transparency. We set goals and strategies to reduce greenhouse gas emissions to Net Zero by 2050.” “We are delighted to take part in the Asia-Pacific Economic Cooperation meetings – APEC 2022 Thailand that drives the Green Economy by hosting green meetings. SCG and SCGP have provided decoration materials made from recycled paper at the meeting venues. We are ready to promote the sustainable use of resources, in accordance with the Circular Economy principles, by encouraging waste segregation at source, as well as providing solutions from SCGP Recycle to help collect paper waste, and later recycling them into raw materials for the production of strong and beautiful paper bookshelves that will be useful again when they are handed over to children. Related Contents Loading Data…
SCGP receives 2 SET AWARDS 2022 for the best innovation and being a model of sustainable organization
SCGP led by Mr. Wichan Jitpukdee, Chief Executive Officer, and Mr. Danaidej Ketsuwan, Chief Financial Officer, received two awards in “SET AWARDS 2022” held by The Stock Exchange of Thailand. The first one is Business Excellence : Best Innovative Company Awards from innovation in nanocellulose fiber for the packaging paper industry. It is an advanced biomaterial innovation that makes packaging paper stronger but lightweight. The material adds value to plant fiber and meets customers’ need to use resources sustainably. The second award is Sustainability Excellence : Best Sustainability Awards for conducting business in accordance with sustainable development principles through the investment in green technologies to produce environmentally friendly packaging and becoming the Circular Economy center that collects used paper for recycling. The company also has good governance, taking into account the stakeholders, focusing on economic growth, and on social development and environment. Both awards represent SCGP’s commitment to helping raise standards and creating sustainable growth in business, society, and the world which makes the company recognizable by Thai and foreign investors. The award ceremony was held on October 28, 2022 at The Stock Exchange of Thailand.