In the face of coming change, give yourself an opportunity to try something new. Today, we interviewed two account executives or AEs who have taken over consumer product accounts. As their new role requires them to get closer to consumers, let’s find out how they are dealing with challenges. “FEEDBACK IS POWER. LISTENING TO EVERY VOICE.” “My old accounts were of B to B (Business to Business) type. I sold industrial products to manufacturers by dealing with entrepreneurs or purchasing department. This way, if a product did not suit customers, we could directly discuss with customers and plan improvements. A B to C (Business to Consumer) account is different. It is quite difficult to interact with end-consumers. Marketing communications, therefore, are both important and challenging. I had to change my mindset and many things. “First of all, I became very open-minded as I was stepping out of my comfort zone. When collaborating with other units, we have to focus on common goal which is customers’ needs. We have to listen to others to find the best solutions for customers. After product launch, we get all kinds of feedback. Praise is taken as inspiration. Comments, meanwhile, are used to improve our products further. “I pursue outside in product development through collaboration with other internal units. In my view, a product is like my kid. If I want it to grow well and prosper, I must build solid foundation for it, groom it and provide support as it grows. “Each day, I mainly do two things. Firstly, I collaborate with other units to facilitate workflow for maximum efficiency and speed with minimum mistakes. I have used the catch ball approach. Secondly, I deal with multitasking. On some days, I may face disappointment. But I look for small wins in each day so as to motivate myself and do my best every day.” Parinyaporn Ssangsuk (Pla) Account Executive – Consumer Product, SCGP “COLLABORATE WITH SENSE OF OWNERSHIP & SPEED.” “Just like Pla, I used to handle B to B accounts. When I was assigned to B to C accounts, work became very different. To get close to consumers, we need to do much more than walking into their door. “We need to find ways to communicate with consumers and study promotions. We must learn more and acquire more information so as to make our products more relevant. In challenging work environment, sense of ownership and flexibility mean a lot. Consumers can today buy products anytime. Consumer-behavior study reveals purchases are now mostly made during the night. So, we must be ready to service them and close deals during those hours. If we have a sense of ownership, we will be ready to serve anytime. “Speed is also very important. Consumer behaviors are changing fast. We need to keep pace and have the courage to make a decision based on accurate information. Marketing activities must be catered to impress consumers at the right time. “My goal is to deliver a product in response to consumers’ needs within a proper timeframe. To achieve this goal, I serve as a key mechanism to foster the collaboration of various units. As I cannot do everything alone, I seek to nudge all relevant units to work towards the same shared goals. “My work principle is mainly passion. If we have passion for our job, we will be ready for any challenges. We will explore various means to get things done. We will wake up and head to work happily every day.” Surapat Sawaengsak (Deaw) Account Executive – Consumer Product, SCGP
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SCGP Achieved Stellar Growth in 2021 with Revenue of Baht 124,223 million, Up by 34%; Targets to Reach Annual Revenue of Baht 140,000 million in 2022 and Boosts Investment Budget to Baht 100,000 million over 5 Years
SCGP achieved impressive growth in 2021 with sales revenues of Baht 124,223 million, up by 34% from the previous year, and profit of Baht 8,294 million, up by 28% from the previous year. This is a result of portfolio expansion to meet diversed demand of packaging products along with sustained investment in accordance with SCGP’s strategic plans. The year 2022 will see continuous growth with revenue target of Baht 140,000 million and investment budget of over Baht 100,000 million in the next 5 years. Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, SCGP, announces that the Company has achieved sustained growth as reflected in 2021 overall performance with Baht 124,223 million of sales revenues, an increase of 34% from the previous year, and Baht 8,294 million of profit, an increase of 28% from the previous year. Meanwhile, EBITDA stood at Baht 21,150 million, an increase of 25% from the previous year. SCGP has managed to achieve a steady growth in 2021 amid many economic challenges including worldwide COVID-19 pandemic and subsequent viral mutations, supply chain disruption, container shortage, and rising freight rates. Yet, SCGP’s growth was resulted from effective business model focusing on providing packaging solutions, developing innovative products, and expanding product range to respond to diversed demand for packaging products in consumers’ daily life. Moreover, the Company has grown from business expansion through organic expansions and merger and partnership (M&P) deals as well as with effective management to response to different situations. Since being listed on the Stock Exchange of Thailand (SET) in October 2020, SCGP has been investing in ASEAN and other regions with total investment budget of Baht 40,000 million. The investment has been made in 12 projects in terms of M&P deals as well as production capacity expansion. Out of 12 projects, 9 projects have been completed while the remaining 3 projects are on-going, including: (1) capacity expansion of packaging paper production of United Pulp and Paper Co., Inc. (UPPC) in the Philippines by 220,000 tons per year which is expected to be completed in the 1st quarter of 2022; (2) capacity expansion of foodservice products in Thailand and Vietnam by 1,838 million pieces per year which is expected to be completed in the 2nd quarter of 2022; and (3) construction of new packaging paper production facility in the north of Vietnam under Vina Kraft Paper Company Limited (VKPC) with total capacity of 370,000 million tons per year which is expected to be completed in 2024. In a similar manner, growth in the 4th quarter of 2021 was as strong as the same period of the year before. Revenue went up to Baht 35,145 million, increasing by 49% from the same period the previous year and profit advanced to Baht 2,115 million, up by 42% from the previous year with EBITDA of Baht 5,409 million, increasing by 28% from the same period of the previous year. This was a result of increased demand for packaging in the food and beverages sector, consumer goods sector, and foodservice sector, especially during the year-end festive season. Sales growth also benefited from economic stimulus measures which were implemented in several countries along with the performance consolidation from M&P companies, Go-Pak, Duy Tan, Intan Group, and Deltalab. Meanwhile, packaging demand during the 4th quarter of 2021 in ASEAN countries including Thailand, Vietnam, Indonesia, the Philippines, and Malaysia has risen from the previous quarter as demand in the food and beverages and consumer goods sectors have recovered following economic recovery in many countries as COVID-19 restriction measures were relaxed. This is particularly true in Vietnam where manufacturing industries and supply chains have rebounded to near normalcy while pulp price has dropped from major importing countries. In consideration of the FY2021 financial performance, the Board of Directors has proposed for shareholder approval at the Annual General Meeting (AGM), a full year 2021 annual dividend payment of 0.65 Baht per share, of which 0.25 Bt/share was previously paid as an interim dividend on 25 August 2021. The final dividend payment of 0.40 Bt/share is on 25 April 2022, record date of 7 April 2022, and XD-date of 5 April 2022. Mr. Wichan said that the economic and consumption trends in 2022 are expected to recovered gradually due to more relaxed COVID-19 restrictions while heightened freight rates remain. However, inflation will continue to put pressure on production and consumption. Still, SCGP is determined to achieve sustained growth and has planned to increase sales to reach Baht 140,000 million with full-year revenue recognition from completed M&P deals and from capacity expansion that will be completed this year. Furthermore, the Company has stipulated a 5-year investment plan amounting to over Baht 100,000 million for expansion in ASEAN, which is SCGP’s primary strategic area, while keeping an eye on competent investment opportunities in other regions. The CEO added that environmental, social, and governance (ESG) principles provide an important framework to strengthen SCGP’s operation. In 2021, SCGP was selected as one of the Thailand Sustainability Investment (THSI) companies by the SET, was chosen for the Rising Star Sustainability Awards by the SET Awards 2021, and was rated a Gold Medal by the EcoVadis Sustainability Ratings. In addition, to elevate its ESG policy, the Company has set a target to achieve Net Zero in 2050.
SCGP and more than 50 organizations, joined hands with Federation of Thai Industries to encourage the use of EPR principles in packaging management.
SCGP, represented by Mr.Ekachai Anujorn, Director Recycling Business, joins hand with 50 organizations in the “PackBack Project: Returning Packaging for Sustainable Days“ which was initiated by Thailand Institute of Packaging and Recycling Management for Sustainable Development (TIPMSE) under Federation of Thai Industries. The pilot project was launched in Chonburi Province, aiming to establish Extended Producer Responsibility (EPR) principles in packaging management and respond to Circular Economy policy. It is Thailand’s first test of EPR tools in managing all types of used packaging. The project has gained a lot of support from many sectors such as the Ministry of Higher Education, Science, Research and Innovation, Ministry of Natural Resources and Environment, Ministry of Interior, Chonburi provincial government, and the private sector. They promote policies and innovations that help facilitate the storage and recycling process. The collaboration includes establishing a storage system, setting up drop points for used packaging, and coordinating with the Sorting Hub to properly recycle the leftover materials in order to utilize the resources to their full potential.
BITEC X SCGP to reinforce sustainable management practices in MICE industry using Circular Way
15 December 2021 – Bangkok International Trade and Exhibition Centre (BITEC), a leading venue organiser in Thailand and Southeast Asia, partners with SCG Packaging Public Company Limited (SCGP) to launch the “We Draw the New World Together” campaign. The campaign’s goal is to promote environmental conservation by maximizing the usage of environmentally friendly products and waste materials from the events at BITEC in accordance with the Circular Economy. This is to drive sustainable management in efforts to support Thailand to become the ASEAN region’s MICE industry hub. Panittha Buri, Managing Director of Bangkok International Trade and Exhibition Centre (BITEC) said “BITEC operates the business in accordance with the BITEC Sustainability principles, with the goal of making the centre a sustainable MICE venue that addresses the economy, society and environment. The collaboration with SCGP strengthens our service capacity and advances our work by embracing the Circular Economy and encouraging changes in BITEC’s internal thinking and practices as well as allowing organisers, exhibitors and audiences to collaborate on using sufficient resources through reusing and recycling.” Danaidej Ketsuwan, Chief Financial Officer of SCGP said “The concept of sustainable development is a strategy that SCGP has focused on continuing to manage its business. We believe that collaboration across sectors is key for transformation, thus it is a privilege to be working with BITEC to improve resource efficiency and waste management throughout the value chain. The collaboration focuses on employing innovative environmentally friendly materials for a variety of purposes and encouraging people to sort waste correctly and send it to the SCGP Recycle Drop Point for recycling. This results in an exhibition experience in the form of Event Sustainable Management and we believe that this initiative will aid in understanding and promoting resource-efficient behavior in accordance with the Circular Economy for global sustainability.” Under the “We Draw the New World Together” project, BITEC and SCGP will collaborate on the following plans in 2022: 1. Recyclable Exhibition: Starting today, a free exhibition of new decorating concepts and exhibitions of paper art will be held at various locations throughout BITEC. 2. BITEC Exhibition Supplier: SCGP, which delivers environmentally friendly solutions to organizers and exhibitors, collaborates with BITEC to provide services. This involves the design, manufacture, installation of decorative equipment and paper-made furniture for display booths with media at the point of sale. Users of this service will receive a carbon reduction report, installation services and the possibility to return to SCGP’s recycling operations and Upcycling into a souvenir or display for the next event. 3. Packaging Sustainability: A collaboration with About Food, a BITEC food and beverage provider, to replace plastic tubes with environmentally friendly food packaging and paper. The effort aims to reduce the use of single-use disposable plastic straws by up to 125,000 pieces per month, while increasing the use of ecologically friendly paper boxes for Snack Boxes by up to 65,000 pieces by 2022. 4. Recycle Campaign: As part of the collaborative campaign with About Food and SAMA, staff, organizers, exhibitors and visitors are encouraged to contribute to the project by giving crate boxes, general paper, copier paper, PET plastic water bottles and plastic bottle caps. The campaign will incorporate leftovers into the reuse process and educate consumers on proper package usage and waste materials handling at the source. Moreover, the BITEC x SCGP Carbon Footprint Performance event is intended to demonstrate the overall quantity of carbon dioxide and greenhouse gas reduction generated by the MICE sector and the manufacturing of upcycling items from recycling programmes for BITEC’s international customers. To be comprehensive, the partnership between BITEC and SCGP in the “We Draw the New World Together” project, under the circular economy concept, requires engagement from all sectors, including government, business, and civil society. In addition to innovation and durable product design, waste materials management is a crucial element. Waste management will increase the efficiency of reuse circulation, making the goal of managing MICE business genuinely sustainable.
SCGP has announced completion of share acquisition of “Deltalab” in Spain,entering global medical supply and labware market; recognizing revenue Dec. 2021
SCGP steps fully into the global market for medical supplies and labware as part of strategic expansion of integrated solutions for customers, announcing the completion of its 85% Merger and Partnership (M&P) investment in Deltalab, S.L. of Spain with an export network of 125 countries. Revenue recognition begins this December. Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, SCGP, reveals that the company’s strategic expansion of integrated customer services aims at a business expansion plan to meet consumers’ diverse needs, particularly those involving healthcare and medical. This is in response to growing trends of healthcare as countries around the globe are entering an aging society. The trends can be seen in the 2019 total market value of healthcare and medical products in Europe of US$26 billion (approx. 810 billion Baht) and in Asia Pacific of US$48 billion (approx. 1.5 trillion Baht) with an expected annual growth rate of between 7% and 9% (Reference: LEK Consulting, 2019-2024F). Most recently, SCGP has successfully acquired 85% of shares in Deltalab, S.L. (Deltalab), a registered company in Spain with expertise in the manufacture and distribution of medical supplies and labware. The investment of 84.9 million Euro (3,270 million Baht) was made through International Healthcare Packaging Co., Ltd., an SCGP’s wholly-owned company. Revenue recognition in the company’s financial statement begins from December 2021 onward. Deltalab has more than 15,000 stock keeping units (SKUs) and an annual output of 250 million pieces, much of which are exported to 125 countries around the globe. Its products range from liquid containers and tubes for vacuum system, traceable blood collection tube sets for hematology, microtubes and flexible plates for real-time polymerase chain reaction (PCR) tests as well as various types of pipettes for liquid handling and swab test sets, etc. For the 12-month period from October 1, 2020, to September 30, 2021, Deltalab generated 84.3 million Euro (approx. 3,245 million Baht) in revenues and 19.3 million Euro (approx. 740 million Baht) in after-tax profits. Its assets are valued at 44.7 million Euro (approx. 1,720 million Baht). “The present investment in Deltalab will further expand our customer base in Europe, Asia Pacific as well as other regions. It will make SCGP’s product portfolio more diverse by building on our expertise in the manufacture and distribution of packaging products in an integrated manner. It will enhance our ability to provide services at the global level, and synergize our businesses through exchanges of experience and knowledge to jointly develop new products and expand new markets.” Mr. Wichan says. In 2021, SCGP has worked assiduously to strengthen growth in accordance with its organic growth expansion plan and Merger and Partnership strategy. Thus far, it has been able to close four major deals with investments approx. 20,000 million Baht, generating over 16,000 million Baht in revenues (at the time of deal closure). These include Go-Pak Group, a leading provider of foodservice packaging solutions in the UK, Europe and North America; Duy Tan Group, Vietnam’s leading producer of rigid plastic packaging products; Intan Group, Indonesia’s leading producer of corrugated containers; and, most recently, Deltalab Group, which is a great business leap to respond to global trends in hygiene and healthcare.
Thailand Post & SCGP & GPO Join Hands in Thailand Post’s “reBOX” Campaign Handing Over Surgical Masks to Eight Hospitals
SCGP, represented by Mr. Danaidej Ketsuwan, Chief Financial Officer (CFO) of SCG Packaging Public Company Limited, joins with Professor Dr. Parichart Sathapitanonda, Director of Thailand Post Company Limited, in the release of parade of vehicles carrying the cartons “Box Boon” contain of surgical masks. This activity is a part of Thailand Post’s “reBOX” Campaign — the heartfelt project from Thailand Post and Thai people to deliver surgical masks to hospitals. In this, the executives from the Government Pharmaceutical Organization (GPO), from Department of Environmental Quality Promotion (DEQP), and from the 8 target hospitals virtually join the activity. The cartons come from Thailand Post’s “reBOX” campaign in which more than 22,000 kilograms of discarded cartons and parcels were collected from May to October 2021. Later they were handed over to SCGP for recycling. Meanwhile, GPO donated 300,000 pieces of surgical masks, packed in the ”Box Boon”. The donations will be delivered to eight hospitals: Phra Nakhon Si Ayutthaya Hospital, Nakhon Nayok Hospital, Mae Sot Hospital, Ban Tak Hospital, Maharaj Nakhon Ratchasima Hospital, Buriram Hospital, Yala Hospital, and Pattani Hospital; so that they can use the masks during the Covid 19 pandemic. Thailand Post’s “reBOX” campaign is one of the projects that SCGP has taken part in. It is the collaboration between business organizations and the people to promote utilization of resources, in accordance with Circular Economy principles, and contribute to society.
SCGP กับการนำหลักเศรษฐกิจหมุนเวียนมาใช้ในการดำเนินธุรกิจที่ยั่งยืน
โลกกำลังเผชิญปัญหาการเพิ่มขึ้นของประชากรอย่างต่อเนื่อง ส่งผลให้เกิดใช้ทรัพยากรธรรมชาติเพิ่มขึ้นอย่างไม่หยุดยั้ง รวมถึงปัญหาสิ่งแวดล้อมที่ทวีความรุนแรงขึ้นอย่างต่อเนื่อง ทั้งการเปลี่ยนแปลงภูมิอากาศ ขยะล้นโลก ซึ่งเป็นประเด็นสำคัญที่ทุกภาคส่วนต้องร่วมมือกันแก้ไข SCGP จึงได้นำหลักเศรษฐกิจหมุนเวียนมาใช้ในการดำเนินธุรกิจ ให้เกิดการหมุนเวียนทรัพยากรและพลังงานในระบบอย่างคุ้มค่าและเกิดประโยชน์สูงสุดทั้งในมิติด้านสิ่งแวดล้อม สังคม เศรษฐกิจ ภายใต้บรรษัทภิบาล เราจึงมุ่งมั่นสร้างความเข้าใจ ร่วมจุดประกาย และส่งเสริมความร่วมมือ เพื่อสนับสนุนให้เกิดการเปลี่ยนแปลงทั้งในกระบวนการผลิต เพื่อลดการใช้ทรัพยากรธรรมชาติและสามารถนำกลับมาหมุนเวียนใช้ใหม่ โดยเฉพาะการจัดการวัสดุเหลือใช้ในครัวเรือนซึ่งเป็นดูแลแก้ไขตั้งแต่ต้นทาง และป้องกันการเสียโอกาสในการนำไปรีไซเคิล แนวทางปฏิบัติตามหลักเศรษฐกิจหมุนเวียน การใช้ทรัพยากร (Resource use) การใช้วัตถุดิบที่ได้จากการรีไซเคิลและการใช้ซ้ำ หรือการเลือกใช้ทรัพยากรที่มาจาก Renewable Resources ในการผลิตสินค้า และการใช้พลังงานทดแทนในกระบวนการผลิต การออกแบบ (Design) เพื่อให้มีความทนทาน และมีอายุการใช้งานยาวนานขึ้น สามารถการแยกชิ้นส่วนเพื่อรีไซเคิล หรือใช้ซ้ำ หรือผลิตภัณฑ์ที่ใช้ทรัพยากรน้อยลงแต่คุณภาพยังคงเดิม การผลิต (Produce) โดยใช้ทรัพยากรอย่างมีประสิทธิภาพสูงสุด และการใช้เครื่องจักรอัตโนมัติ เพื่อเพิ่มความแม่นยำในกระบวนการผลิต ซึ่งส่งผลให้ของเสียจากกระบวนการผลิต การใช้น้ำและพลังงานลดลง การขนส่ง (Distribute) ส่งเสริมระบบขนส่งที่เป็นมิตรต่อสิ่งแวดล้อม และใช้ระบบการเช่าสินค้า และ Sharing Platform เพื่อให้การขายและขนส่งมีประสิทธิภาพมากขึ้น รวมถึงการใช้เทคโนโลยีดิจิทัลรวบรวมข้อมูลเพื่อให้เกิดการ Optimization ในขั้นตอนการขายและขนส่ง การใช้งานผลิตภัณฑ์ (Product Use) จากการออกแบบที่ทนทานมากขึ้น และง่ายต่อการแยกชิ้นส่วน พร้อมด้วยการบริการซ่อมบำรุง ทำให้การใช้ผลิตภัณฑ์เกิดประสิทธิภาพยาวนานมากที่สุดตลอดช่วงอายุการใช้งาน การกำจัด (Recycle) ผลิตภัณฑ์ที่สิ้นอายุจะผ่านกระบวนการจัดการที่เหมาะสมเพื่อหลีกเลี่ยงการส่งของเสียไปยังหลุมฝังหลบ เกิดการหมุนเวียนวัตถุดิบจากผลิตภัณฑ์ที่สิ้นอายุให้อยู่ในวงจรการผลิตและบริโภคให้นานที่สุด โดยประยุกต์ใช้กระบวนการนำกลับต่างๆ เช่น การใช้ซ้ำ การรีไซเคิล การนำกลับพลังงานจากขยะ
Announcement: The Best of Challenge of SCGP Packaging Design Challenge Vietnam 2021
The SCGP Packaging Design Challenge Vietnam 2021 called for submission from 01/09/2021 to 15/10/2021 and attracted 188 contestants from 16 universities nationwide and 87 excellent ideas in 3 categories. After a rigorous evaluation, SCGP would like to congratulate all the winners of SCGP Packaging Design Challenge Vietnam 2021. The Best of Challenge Awards: 30 Million VND with a trophy and certificates Sales Promoting Packaging Design category: Nâu by GEM team https://youtu.be/izS0bjaaX5A Transportation Packaging Design category: Bao bì vận chuyển cây lan from L’ESPOIR team https://youtu.be/y3n3CJuGgUA Environmentally-Friendly Packaging Design Category: Reusable Cellphone Packaging from Ulagod team https://youtu.be/b4SpOxnxWMQ The Honorable Mention Awards: 5 Million VND with certificates Sales Promoting Packaging Design category Câu chuyện biển cả by Unity team Chuyến tàu khởi hành by DA team Transportation Packaging Design category: Bơ Vitamin My Natural Beauty from CoCo team WE ARE APPLES from THREE APPLES team Environmentally-Friendly Packaging Design Category: Hộp mì Xanh from T-sight team MÌ SAFOCO from V5 team Watch more the details at: https://youtu.be/7ljRgrljB_E
CUSTOMER CENTRICITY IS KEY TO SUCCESS
DezpaX sprang into operation because its co-founders have shared the same mindset – pursuing self-development and having fun beating challenges. Recognizing not just customers’ pain points but also ample opportunities in the food-delivery segment, the co-founders started DezpaX by first joining SCG’s Corporate Startup project. As DezpaX has since gone from strength to strength, therefore it is ready for a complete spin-off. Within three years from its start, DezpaX is now also known as Packworks Co., Ltd. Ready for New Challenges DezpaX focuses on achieving the fastest growth rate. Generally, startups have grown their business by 20 – 30 percent a month. For such big growth, DezpaX will need to rapidly expand its customer base with a perfect team and highly-efficient work system. Moreover, it will need to boost its credibility as it has already made a move to operate independently. To handle such big challenges, DezpaX is determined to promote shared goals among its members and streamline work process. If a problem emerges, brainstorming will be held. Tasks will then be prioritized and implementation will go ahead seriously until problems are solved. One Stop Service with Customer Insight DezpaX, a total food packaging solutions provider, presents an application or e-commerce website whereby customers can get various forms of quality packages. Its integrated services include designs and logo printing. Offering affordable prices and instant quotes, DezpaX also accepts purchase orders round the clock. It delivers its products nationwide, with tracking system and clear delivery deadline. DezpaX has been the first provider to have combined packaging with printing services in the same delivery platform. This outstanding strength and practical differentiation enable DezpaX to answer well to customers’ needs. Three major customer groups of DezpaX are SMEs, food brands/chains, and street-food operators. DezpaX’s interesting positioning is rooted in its extensive market research, which identified pros and cons of products/services in the market as well as customers’ needs. DezpaX platform is developed for smart and fast delivery of what customers expect. There are even installment-plan options for customers ordering a big lot of packages – something that had never been offered in the market before. Moreover, Dezpax has monitored customers’ consumption behaviors to prepare products/services that best respond to their needs. At the heart of DezpaX operations is its Customer-Centric approach. It, therefore, stands out from all other competitors. DezpaX’s Next Milestone Today, more corporate customers have ventured into food-delivery industry. DezpaX has thus prepared Corporate Solutions to give them extra convenience. These solutions are designed with corporate customers’ document process and credit terms in mind. For street-food vendors, DezpaX has prepared more offline marketing activities so as to access and serve them with greater efficiency. Packworks Co.,Ltc. (DezpaX) has already got SCGP as its first investor. But it intends to attract more investors so as to bolster its strengths further. For example, if a food-delivery operator jumps in, DezpaX will be able to significantly expand its market. If a bank agrees to invest, DezpaX payment system will be more efficient especially to SMEs. If foreign investors become interested, DezpaX will have more chances to expand across ASEAN region in the future. ——————————————- “SCGP members who have some business ideas should not forget that SCG and SCGP have various platforms to support them. There are Innovation or Internal Startup projects for them to join in. While you have to invest your time and energy, you get opportunities to test your ideas with real customers. So, just do it. Don’t worry about what if the ideas won’t work.” Mr. Patompong Deepanya Chief Executive Officer, Packworks Co., Ltd. (DezpaX) “The lucky ones are those who are ready when opportunities arrive. If there are stages for you to experiment and get advice recommendations from others, jump in. No damages will be done. There is no risk. Don’t be afraid of trying new things. Don’t worry about changes. Everything in this direction will lead to improvement and development.” Ms. Passara Pinyopich Chief Operating Officer, Packworks Co., Ltd. (DezpaX) “No matter what you do, do it seriously. I believe in the Action = Reaction theory. When we devote ourselves to something, we will get something in return. For example, we will acquire new skills, greater prudence, or sharper business sense. In the end, we have got benefits that may be invisible to naked eyes yet valuable. So, I really want to encourage all of you to act on your ideas…Do it and fight on.” Mr. Settapat Silapasamai Chief Marketing Officer, Packworks Co., Ltd. (DezpaX)
WAY OF LIFE – WAY OF WORK : DANAIDEJ KETSUWAN
P-DNA has interviewed Mr. Danaidej Ketsuwan, the new Chief Financial Officer (CFO] of SCGP, to gain insight into his work style, work experience both in Thailand and overseas, as well as his inspiring self-development through the long years. Changes are Common Mr. Danaidej first joined SCG through a position in its corporate planning office. During his three-year tenure there, he oversaw investment projects, feasibility analysis, and Mergers & Acquisitions (M&A). He was later assigned to the post of Vice President for Finance – United Pulp and Paper Co.,, Inc. (UPPC), the Philippines, under the wing of SCGP. “I had spent three years in the Philippines to manage the firm’s Finance and Procurement unit. When I later returned to Thailand, I was appointed the Business Manager of ‘Idea’ Brand at the time when ‘Idea Work’ was just launched. After two years with the brand, I returned to SCG’s corporate planning office for another two years. After that, I then served as the director of SCGP’s Business Planning Office for five years. In 2018, I flew back to the Philippines to be with UPPC once again. I had been its President and CEO till the middle of 2021, and have become SCGP’s CFO up to now,” he talked about his various work experience. Embracing Way of Life as Way of Work In the face of geographical, cultural, and lingual dlifferences, Mr. Danaidej considered learning and adaptability the crucial elements for his work in the Philippines. He had no problem working overseas because he was determined not to exert the Thai working style over local practice. “I was aware that tone at the top was very important. As the top executive there, I was responsible for shaping not just business direction but also employees’ engagement. I focused on effective communications and collaboration. “Filipinos are sincere and frank. I integrated their way of life into the way of work to ensure harmony and smooth operations. I also paid attention to their value. Given that Family First culture was prominent in the Philippines, I arranged Family’s Day for staff. As they brought their children to our plant and joined various activities, they could proudly say they were part of our team. They became proud of working for our firm. “I placed a strong emphasis on team building and communicating. Importantly, I never fixated on any specific way of work. While technical know-how and operational protocols are universal and can be implemented both in Thailand and overseas, people management is different. I understand that I needed to learn the Filipino culture so that I knew best how to inspire our Filipino team,” Mr. Danaidej added. 3 Tips to Upgrade Performance During his years in the Philippines, Mr. Danaidej had always actively tackled problems that emerged. He had conducted analyses, executed tasks, and made decisions, accumulating extensive experiences along the way. “In Thailand, I might have many functions to consult on an issue. But when abroad, I mostly had to rely on myself. Such experience enabled me to develop my skills a lot more while contributing better value to SCGP. In a foreign country, we encounter unfamiliar situations which could later be applied to the Thai context. “‘No matter where I work, I have always embraced the following three tips. 1. One Step Above. At work, I always try to look at issues from the perspective of my supervisor. It helps me make better decisions, as it allows me to see the whole or bigger picture. 2. Treating Others with Respect. I equally respect all including those much younger than me. I make sure that I give them complement or advice in a way that would be positive and constructive. I am lucky in that I’ve always had great supervisors who also treated me with respect. 3. To push or to stand back. As an executive, I have learned to push when needed and to stand back when required. Standing back means letting the team be in charge. When the team is doing well and I stand back, they will then have room to make decisions on their own, gain confidence, and grow stronger. Yet, I know that I sometimes will need to actively engage in the work process of the team to help it sail through.” Knowing Yourself & Going All Out Mr. Danaidej’s self-development is rooted in his awareness of his talents and the capabilities of others. “I look internally to identify my strengths and build up on them. I also look around me to check what others are doing and identify what factors have contributed to their achievements. Then, I plan how I will be able to get all those factors. That’s the direction of my self-development. “From my viewpoint, SCGP is in a strong position with potential to grow further. Not only that it has proven itself a leading packaging solutions provider in ASEAN, but it also looks set to grow in other regions. SCGP employees should seek more experience and knowledge both internally and externally, here in Thailand or beyond, because they are driving the company toward providing customer solutions. Even when you head overseas for vacations, consider including destinations that will enlarge your perspectives on global companies such as the Toyota Museum or Google Office. Go there and be inspired by how they work. “SCGP is committed to inspiring you and enabling you to work happily. When you enjoy working, the output will be great to not only your organization but also yourself. When you feel stressed, find something to add fun to your day,” Mr. Danaidej concluded.