Safely shipping products out of factories or production sites to where they are sold is one of the top concerns of many entrepreneurs because if the product is damaged even slightly during the transportation period, it means that the value of the product will also decrease.

Therefore, choosing the packaging used for transporting goods well is something that will help entrepreneurs feel confident that their goods can smoothly transfer to their destination.

SCGP’s designers, Thanaporn Worawas and Kritchaporn Kulrattanarak, once designed quality transportation packaging. Such packaging also has other features than being something used for transporting goods.

Transportation packaging was created by SCGP designers at that time. It’s titled “Ready to Share, Ready to Show.”

Sure about transportation

“Ready to Share, Ready to Show” is a creation by SCGP designers in the form of paper packaging for transporting large bottles of chili sauce.

It is known as packaging specifically for transporting goods. Of course, the first obvious feature is that it can be used to pack extra-large bottles of chili sauce to safely transport them to various destinations. There is no damage to the goods during transportation by using standard dimensional packaging (Common Footprint) with special design, to make the packaging be strong, secure the product to the packaging, and not inaccurate to the point of damage. 

SCGP designers have highlighted that they created this packaging. We are concerned about the safety of transportation. It is used exclusively for the transportation of goods.

If this packaging is used, then even a small amount of transportation errors have occurred, which will make them subject to criticism from customers.

“We focus primarily on the impact strength of the packaging.” SCGP designers discuss the most important highlight of the “Ready to Share, Ready to Show” packaging.

“We will make samples of the packaging for customers to test. We look at the process of transporting goods, from the customer’s warehouse to whether the customer uses our packaging to sort the goods, and whether is there any damage?”

“We have to make sure that our packaging can be used to transport goods safely. Otherwise, we can be criticized. If there is any area where we think there is a risk, we need to be 100 percent sure. To be able to send the workout.”

You have to think about a lot of things just in case. Simulate using packaging in every situation first so that there are no mistakes in every aspect.”

Convenient for all parties

Following its use in the field of transportation. The next highlight of “Ready to Share, Ready to Show” is that it is a packaging for transporting extra-large chili sauce bottles that customers can conveniently install and sell.

SCGP designers have revealed that they chose “SRP” or “Shelf Ready Packaging” as one of the key elements for the “Ready to Share, Ready to Show” packaging design.

“SRP” or “Shelf Ready Packaging” is a type of packaging designed to be conveniently placed on the shelf. It allows users to save steps. It also increases the market value of the product placed in “SRP”.

“We designed our existing Common Footprint to be Shelf Ready Packaging before coming out as Ready to Share, Ready to Show, where the structure of the packaging will be Common Footprint combined with Shelf Ready Packaging,” revealed SCGP designer.

“We take into account the frontline, whether it’s our end customer or those who come to shop at each point of sale, and it meets what customers want from us.” 

“Customer’s staff can easily work without having to waste time on the placement of the products in our packaging, and the people who come to buy the product can see the product clearly and become interested in the product.”

Super Attraction 

Another highlight of “Ready to Share, Ready to Show” is that it is a packaging that can help to highlight the product, and attract buyers’ eyes to pay attention to the product. It leads to great promotional opportunities.

The SCGP designer said, “Customers are focused on retailing. They have to put the product up for sale and have buyers pay attention to the product and buy it. Therefore, to make it easy for people to shop and pick up products, we are focusing on Shelf Ready Packaging.”

“We had to find a way to make our customers’ products stand out from other customers’ products, so we talked to the graphic design team to help them design the packaging to be different than the competition. How to make our packaging, can help promote customer brands, making it memorable for shoppers.”

Therefore, our work is not just a packaging for shipping goods.

With the 3 main highlights of “Ready to Share, Ready to Show” packaging, the work has been able to win the first prize in the Transport Package category at the “ASIASTAR 2022 AWARDS”.

“The fact that we design our work with the desire to meet a variety of needs but still have transportation as the main concern, so our work is quite tight in terms of quality and has attracted the attention of the judges,” said the SCGP designer about the award for “Ready to Share, Ready to Show”.

“I was impressed with the cooperation of all parties to help create this work. We have informed our customers that this work has won an award and they are happy with us.”