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Srinanaporn: Creates Value for Business and Society through Eco-Friendly Packaging
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Over a little over three decades, Srinanaporn Marketing Public Company Limited (SNNP) has grown from a traditional snack wholesaler into one of Thailand’s leading producers and distributors of snacks and beverages. The company has built well-loved brands such as Jele, Bento, Lotus Biscuit Stick, and a wide range of wafer brands that are familiar to consumers nationwide. Since its founding 33 years ago, the company has delivered delicious high-quality products—bringing happiness to people in every moment of life.
Developing Business & Society
Mrs. Kittiya Chaisathaporn, executive vice president of Srinanaporn Marketing Public Company Limited (SNNP), says her company’s business strategy goes beyond creating food innovations that meet consumer needs for taste, convenience, and health trends as the company is committed to operating with environmental and social responsibility to enhance consumers’ quality of life. Indeed, such focus fosters sustainable growth for both business and society.
Guided by the focus, SNNP places strong emphasis on improving its supply chain—from efficient sourcing of raw materials and continuous production development to close collaboration with local communities. The company aims to create shared value among all stakeholder groups while ensuring full compliance with legal and corporate governance standards.
Pursuing Carbon Neutrality with Sustainable Packaging
“One of our key milestones is the adoption of packaging certified with a Carbon Footprint label, which we have developed in collaboration with SCGP. The move represents a crucial strategy to achieve our Carbon Neutrality goal by 2032 because packaging is the largest source of greenhouse gas emissions in our supply chain. Choosing packaging with Carbon Footprint label is not merely about corporate image or ESG compliance. It is a strategic decision grounded in scientific data and driven by the values of the new generation who is becoming increasingly environmentally conscious,” Mrs. Kittiya says.
In working with SCGP, SNNP does not think just about choosing a supplier but a “sustainability partner” sharing the same vision. ESG practices, after all, require building an ecosystem that cannot be set up singlehandedly. Through the collaboration with SCGP, SNNP has developed packaging design that fits each product category, enhances material efficiency, reduces energy consumption across the supply chain, and promotes the use of eco-friendly materials—whether recyclable or biodegradable. The results are long-term, sustainable impacts on the planet.
ESG Creates New Business Opportunities, Brand Credibility
Mrs. Kittiya believes ESG practices have brought new business opportunities, because they reduce her company’s costs in the long run via waste reduction and lower transportation-related energy expenses while enhancing its competitiveness especially in overseas markets where environmental measures grow increasingly complicated. Aside, carbon footprint on packaging not only enables consumers to make more environmentally conscious purchasing decisions but also helps SNNP build trust and attract new customers.
“Good packaging is not only about beautiful design or durability. To be good, packaging must also tell consumers how much brands care about our planet. Together with SCGP, we are committed to setting a new standard for Thai packaging that is both sustainable and globally competitive,” she adds.
With its dedication to creating a proper balance for businesses, consumers, and the environment, SNNP continues to deliver tasty products for all generations while helping build a sustainable planet. Its standing strengthens its position as a leading snack and beverage company ready to grow alongside Thai society and compete proudly on the global stage.
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