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"Siriraj" Thai Cosmetics
Unveils a Refreshed Look for Enhanced
Convenience Catering to Diverse User Groups
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When it comes to high-quality and affordable cosmetic products, “Siriraj” is a name that immediately comes to mind.
Originally formulated within the confines of Siriraj Hospital in 2005, “Siriraj” products boast a unique formula, including solutions for scalp problems and chemical-free sunscreen. Over time, the brand has successfully transitioned from being exclusively available within the hospital to widespread distribution among the general public. The products, ranging from shampoos to sunscreens, have gained popularity both in physical stores and online platforms, often necessitating advance reservations due to high demand.
Project Inception
Siriraj Hospital envisioned expanding the reach of its products, especially among the younger demographic. The objective was to instill a sense of confidence and comfort in users while upholding the brand’s reputation for reliability, quality, and affordability.
Collaborative Brainstorming
To kickstart the transformation, Siriraj collaborated with SCGP’s design team, focusing initially on the Hero Product’s packaging. After thorough research, including field visits and customer feedback, SCGP identified an opportunity to elevate Siriraj’s products and proposed a comprehensive rebranding initiative. The collaborative project flourished with Siriraj actively contributing ideas to the co-development process.
Initiating the Transformation
SCGP initiated the redesign by crafting packaging in both Thai and English versions. The iconic “S” was ingeniously transformed into an “ศ” using the Perfect Balance Shape technique. The light blue color scheme exudes a discreet, soft, and accessible aesthetic. Ensuring ease of use, a light gray composite color with clean tones was incorporated, creating an overall mellow and clean appearance that aligns seamlessly with Siriraj’s product range.
The subsequent step involved consulting with Conimex, a packaging manufacturer and distributor, to select suitable primary packaging for Siriraj’s products.
Sustainable and Unique Solutions
SCGP and Conimex’s design teams employed special printing techniques to impart a unique appearance while maintaining brand loyalty. Sustainability took center stage, with the selection of durable mono-material plastic that reduces packaging thickness, resource consumption, and greenhouse gas emissions. The chosen materials are also recyclable.
Enhanced Packaging for a Comprehensive Experience
Secondary packaging was revamped to entice consumers with visually appealing designs, while tertiary packaging was strengthened for durability during transportation and e-commerce sales.
A Holistic Approach
SCGP’s commitment to the “Siriraj” rebranding extends beyond mere product development. The company prioritizes the consumer experience, addressing every dimension from conceptualization and production to use and transportation.
Whether handling small or large orders, SCGP is ready to provide services and solutions that meet your needs.