📦 In Hypermarkets, the trend of using ‘Shelf-Ready Packaging’ (SRP) and ‘Retail-Ready Packaging’ (RRP) has become popular worldwide. These packaging solutions are intelligently designed for quick and efficient shelf placement, helping reduce costs, labor, and time. They make purchasing convenient for customers, are compatible with packaging automation systems, and importantly, reduce resource consumption by eliminating redundant packaging, making them more sustainable.

What are SRP and RRP? And what functions do they serve?

🗃️ SRP (Shelf-Ready Packaging)
Shelf-Ready Packaging is designed for quick product placement on store shelves, ready for immediate use. Simply open the packaging and it’s ready to be placed on the shelf for sale. No need to remove items from boxes and arrange them one by one. This makes restocking convenient and simplifies work for store employees. Additionally, it helps promote products by making them stand out and attracting consumers to make purchases.

🗄️ RRP (Retail-Ready Packaging)
Retail-Ready Packaging is designed to facilitate stacking and arranging products in areas other than traditional shelves. These packages can be stacked directly on the floor, ready for immediate sale. RRP encompasses both SRP and packaging that can be sold directly. This helps stores operate more efficiently and makes it easier for customers to grab products.

Examples of SRP and RRP packaging include display boxes that can be torn open and placed directly on shelves, multipack beverage packaging with front-opening lids ready for immediate sale, packaging with handles, boxes that can be easily pulled apart into smaller packs, and stackable packaging that helps reduce storage space.

🛍️ SCGP has designed SRP and RRP packaging that is both attractive and functionally efficient. Their key features include vibrant graphic prints to catch customers’ eyes and create strong brand recognition. The packaging is also user-friendly—easy to open and convenient to pick up—saving effort in product arrangement. Importantly, they care for the environment by using recycled materials. Additionally, they offer customization functions for customers who want special marketing during festivals or specific marketing campaigns. Not only convenient, but these packaging solutions also effectively meet all usage requirements.

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