The Power of ‘Culture’ Helps Packaging Tell Valuable Stories

Packaging with Cultural Connection involves incorporating symbols, art, or cultural elements into design, making packaging distinctive, memorable, and more valuable, while creating a deeper bond with consumers.

SCGP has embraced this concept to create packaging by taking distinctive features and identity from various cultures and designing beautiful, meaningful packaging suitable for diverse occasions, such as:

1. Fest by SCGP Food Packaging: Food containers in various formats designed with contemporary Thai patterns that help Thai food stand out, including:
Modern Thai Patterns or Applied Thai Designs – using brown-gold, cream-white, blue, and green colors that look premium while maintaining traditional Thai characteristics
Thai Elephant Pattern – designed using elephant imagery, a symbol that makes people think of Thailand, powerfully conveying Thai identity

2. Small Silver Bowl and Thai Scented Water Set (Anya Songkran Gift Set): Designed with silver bowl and Thai scented water patterns, featuring auspicious motifs including jasmine flowers, cork flowers, and banana leaves, evoking traditional Thai Songkran festival and family gatherings

3. Wealthy Orange Box: Designed in the shape of a Chinese lantern, using bright red and yellow lettering to convey Chinese auspiciousness, filled with beautiful oranges inside – a gift that truly delights recipients

Packaging that tells cultural stories is therefore another option for entrepreneurs who pay attention to cultural details and want to elevate product quality simultaneously.

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