The prevalence of ‘counterfeit products’ is a challenge that entrepreneurs face, as consumers may mistakenly believe these are products from genuine manufacturers. This is especially concerning for health and beauty products, including supplements, skincare, and cosmetics, which come into direct contact with users. If these products contain low-quality or unsafe ingredients, they may cause health problems for consumers and damage brand trust in the long term.

As this problem intensifies, business owners have implemented various methods to prevent product counterfeiting, such as using special inks, watermarks, or printing patterns that are difficult to replicate. In today’s digital era, another popular method among business owners is using ‘Connected Packaging,’ which is part of Smart Packaging. This involves placing Unique QR Codes on packaging, with each QR Code containing specific information about that product. This allows consumers to scan with their smartphones to verify whether products are genuine. Additionally, QR Codes help track distribution channels and confirm that products are sold through authorized channels with confidence.

Implementing Connected Packaging not only helps prevent product counterfeiting but also creates several benefits for brands, such as:

👌 Building consumer confidence: Consumers can verify products themselves, ensuring that purchased items are genuine, meet standards, and are not harmful
📈 Improving product management: Products can be tracked from origin to destination, enabling quality control and preventing product leakage
🤝 Building relationships with consumers: QR Codes can be used to provide additional product information or organize promotional activities, creating good relationships with consumers
📊 Increasing marketing data: QR Code scanning data can be analyzed to understand consumer behavior and improve marketing strategies
Connected Packaging therefore helps prevent product counterfeiting more effectively and creates competitive advantages for business owners in the digital age.

SCGP is ready to be part of building confidence in your brand by designing Connected Packaging solutions for both primary packaging and secondary packaging, ready for all applications.

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