SCGP has built a reputation on the global and Asian packaging design stage by supporting our designers until they won 5 quality awards from their packaging design that showed creativity, beauty, convenience, value-adding, versatility and helped promoting sales, and environmentally-friendly use in the ‘WORLD STAR AWARDS 2023’ and ‘ASIASTAR 2022 AWARDS’.
SCG Packaging Public Company Limited or SCGP has been successful in packaging design in the international and Asia stage because of the determination to develop packaging that truly meets customer needs, has beautiful patterns and designs, attracts consumers and helps promote product sales. Recently, designers from Thai Containers Group Co., Ltd. in SCGP have won a total of 5 awards from the WORLD STAR AWARDS 2023 held by the World Packaging Organization (WPO). This year, a total of 440 entries in 16 categories from 37 countries were submitted to the competition. The team of designers also received awards from ASIASTAR 2022 AWARDS organized by the ASIAN PACKAGING FEDERATION.
In WORLD STAR AWARDS 2023, SCGP designers won two awards. The first one is “the Winning Award in the Luxury Package category” from the Moon Cake box “Looking Through the Moon” by Tavita Ratanaya and Suchanat Chidthai who designed a 4- piece box set for mooncakes. The outstanding feature is a mechanism to rotate the image of the moon on the front of the box which implies the passing of time and a family reunion. The adding of Chinese auspicious characters means the delivery of good things to recipients. In addition, the box set is good value for money and environmentally- friendly because it can be re-packaged and reused. The second one is “the Winning Award in Point of Sale (a product stand) category” from “Point of Purchase” by team of designers that included Rinrada Anuwatmongkol, Pathitta Sirirerkratana, Phaninthorn Ruangwaeomanee and Pasa Juichum from Thai Containers Group Co., Ltd. They designed a product stand made of paper for 3M. It is lightweight, easy to assemble without using glue, and packed in a compact packaging that does not use a lot of space. The design was inspired by the geometric shapes of school buildings and school buses. This product stand is used at the point of sale to persuade children and families to shop stationery. In addition, the stand is designed to enable products to be seen in 360 degrees, opening for more visibility and providing more shelf space than general product stand.
In “ASIASTAR 2022 AWARDS”, we received three quality awards. The first group is the two Winning Awards in the Gift Package category; the first award is “The Art of Hand Crafted” by Tavita Ratanaya who designed a gift basket that can be used as a storage box for small items. The inspiration of the design came from a regular box and a pattern of applied Thai silk. The body is made of E-flute corrugated containers, produced by a digital printing system. The handle is a gold ribbon with elegant graphic design, strong enough to bear a lot of weight; the second one is “The Lucky Fortune Gift Set” by Kritchaporn Kulrattanarak and Suriya Pimcoat who designed a gift set box for soap and fortune cookies. The structure of the box is compact, using the tassel strap extending from the box to facilitate carrying. The box comes with cushioning parts which can contain 4 different shaped soaps. The box itself can be hung for decoration. The last award is the Winning Award in the Transport Package category (packaging for transportation) from the entry called “Ready to Share – Ready to Show” by Thanaporn Worawas and Kritchaporn Kulrattanarak who incorporated three factors: transportation system, retail, and outstanding display into the design. The box is stackable and suitable for transportation. A perforation is added so that the box can be easily torn to show products inside, making it more convenient for shoppers. The Pop-Up mechanism combined with the design increases the outstandingness of the products on the shelf. The designer also took the cost-effective use of paper into consideration and came up with this environmentally-friendly packaging.
The awards are the pride of SCGP. They give inspiration to our designers to create user-friendly products while responding to the need for responsible use of resources. SCGP is ready to support the continuous development of innovative designs to elevate the packaging industry in Thailand.