SCGP unveils the SCGP-Inspired Solutions Studio, creates a distinctive experience in packaging design and development with diverse solutions, and simulates the ambiance of a real place to demonstrate the usage of various types of packaging with the expertise of our professional design and research teams to meet customers’unique demands. Proud to show our total sales of packaging products through our solutions reaching 15 billion baht or over 20% of total revenue for the first 9 months of this year.
Mr.Suchai Korprasertsri, Chief Operating Officer, Consumer and Industrial Packaging Business, SCG Packaging Public Company Limited or SCGP, points out that SCGP has expanded its operations and as a result gained new and diverse groups of customers. Many new trends have also emerged, including high-growth businesses, E-commerce, the expanded consumers base in ASEAN, new consumers’ lifestyles and concerns for the environment, all of which play a role in the development of packaging. The design and development of packaging at present and in the future will have to respond to the specific needs of each customer. SCGP must be swift and adjust its business plan to achieve its Customer-centricity strategy. The company takes this as a challenge to create and develop packaging and services that will fulfill the varied needs of the customers.
In order to create a closer relationship with and the right solutions for our customers, the company has established the SCGP-Inspired Solutions Studio within within the complex of Navanakorn Industrial Estate in Pathumthani. Here, the customers will witness different ways of product presentation and integrated packaging solutions as well as familiarize themselves with SCGP’s various solutions. These include Circular Economy Solutions, Small Lot Solutions, Convenience Solutions, Smart and Functional Solutions, E-commerce Solutions, and Marketing Event Solutions.
The SCGP-Inspired Solutions Studio is divided into eight zones, comprising: (1) The Unbounded Journey presents the genesis of SCGP and its past and present development; (2) The Unique Solutions presents SCGP’s Value Chain covering its full line of packaging products from the beginning to the end as well as its six solutions; (3) The Everyday Life presents packaging products and services that have been created as a result of a detailed study of consumers’ needs, including innovations on packaging, lifestyle products and the design of packaging paper as furniture to demonstrate the various design and production potentials; (4) The Latent Answers simulates the environment of a supermarket with displays of various products packaged with SCGP’s packaging products; (5) The Total E-commerce Solutions displays packaging products for E-commerce businesses; (6) The Logistics Value Creation simulates the various ways packaging products are used for delivery purposes; (7) The Attraction presents modern printing technologies; and (8) The Exhibition presents fully-integrated exhibition and marketing solutions in the style of Green Exhibition focusing on waste reduction and recycling.
SCGP’s strengths lie in our understanding of the customers’ needs and our ability to deliver fully-integrated packaging solutions that answer those needs,” says SCGP’s Chief Operating Officer, Consumer and Industrial Packaging Business.
“Our company has systematically laid down our operational processes, starting from learning the customer’s needs to presenting ideas and solutions, producing sample products until they meet the customer’s specific needs. We have expert staff as well as modern technologies such as our Product and Technology Development Center to innovate various packaging products. Our staff of more 90 researchers and developers dedicate themselves to research and development of an entire spectrum of innovation. Our staff of 36 professional designers are at the customers’ service to help make their wishes come true. Furthermore, we have continually invested in modern technology. Our SCGP-Inspired Solutions Studio will provide an opportunity for our customers to experience our diverse packaging solutions and innovations that we at SCGP have created to respond to multidimensional needs and challenges such as functions, marketing, environmental protection, and added product value.”
Mr. Suchai also adds: “SCGP currently is equipped with fully-integrated packaging products and solutions to serve diverse groups of customers from SMEs to global brand companies. We have generated a total sales worth 15 billion baht or about 20% of revenue in the first nine month of this year.”
“Our SCGP-Inspired Solutions Studio has so far received an impressive customer response with more than 90% of visitors expressing great satisfaction. It’s our belief that our customers not only will benefit from this studio as a center of integrated packaging solutions and innovations but also help inspire and enhance our potential in product design as well as stimulate interest and progress in the packaging industry for the present and the future.”