“Banana” is considered an easily available fruit and is commonly found in the Thai market. Any kind of Banana, this fruit is full of nutrients and is suitable for all genders and ages, including those who take care of their health, exercise, and athletes.
At Singha Park Chiang Rai, Boonrawd Brewery cultivates premium banana which is a special and premium banana.
As an AAA-certified fruit, it needs to be packaged in packaging that can enhance the value of this fruit, and of course, premium banana is packed in SCGP’s premium packaging, “Premium Banana Box”.
Special Packaging
When talking about Singha Park Chiang Rai, many people may know it for its tourist attractions and is also an agricultural area with an area of about 8,000 rai, where “bananas” are cultivated, one of the farm’s most premium and famous fruits. However, let’s get to know this banana briefly.
Golden bananas are classified as AAA-grade fruits, they are premium, large-fruited, and expensive. When ripe, the peel of the banana is golden yellow and has a sweet taste.
When entering special occasions, of course, what accompanies these moments is gifts to give to dignitaries, and the most popular is fruit.
Singha Park Chiang Rai wanted to bring this banana as a special gift to a group of dignitaries at the executive level as well.
Those who take on this role include Ms.Onpawee Bavonpattanapaisarn and Ms. Atikarn Boonprakong SCGP’s design team brought a new twist to the packaging of this fruit and raised the bar for premium bananas.
Sleek Identity
The design of packaging for bananas must consider the main factors. These are the weights and patterns that can convey the strengths and identity of Singha Park Chiang Rai.
Firstly, it’s about weight, and as mentioned above, bananas are premium bananas, when the fruit is fully ripe, it is large. As a result, the structural design of the box needs to support the weight well.
The design team has developed the structure to be strong and also keep in mind the simplicity. The box is designed with an octagonal shape, adding a highlight to the front of the box by leaving space that demonstrates the product.
When it comes to fruit boxes, of course, the handles of the box itself are necessary, and that is homework to make such new boxes.
The design of the handle that the SCGP team took some time to design until the pattern finally emerged through a simple design. By hiding a good-sized handle, the handle is flat against the box. In addition, the structure considers the presence of ventilation holes for the fruit to preserve its freshness.
The second part is the “pattern” design of the packaging that must represent the uniqueness of Singha Park Chiang Rai. Further with the pattern of banana leaves that are flowing.
So what does it mean for Singha Park Chiang Rai? Of course, this may be a question that many people are wondering.
The SCGP design team hid a small gimmick around the box as well. From the uniqueness of Singha Park Chiang Rai, the landscape of Singha Park’s farmland has been studied, such as terraced tea plantations.
There are also statues of Singha or large golden sculptures that are the highlight of the farm to be placed on the packaging itself as well as a vehicle to see the atmosphere of the farm like a balloon.
Meet all Aspects
Before becoming a packaging for this premium banana. SCGP team had to do their homework carefully to come up with the perfect banana box for the customer, which was coordinated between the design and structural teams for a full month.
Such packaging design can convey the identity of both the product and the identity of Singha Park Chiang Rai. This premium banana box won the Asia Star Point Of Purchase award from the Thaistar Packaging Awards in 2021.