It’s that time of the year again for an important festival celebrated by both the Chinese and Thai-Chinese communities – the Mid-Autumn Festival, which falls on the 15th night of the 8th month of the lunar calendar every year. People often exchange Moon Cakes to convey good feelings, and these cakes are symbolic of completeness, prosperity, and hope.

However, once the recipients have enjoyed the Moon Cakes, the next thing they do is discard the packaging immediately, as it serves no further purpose. But this scenario won’t be certain if you’re familiar with “Moon Cake” or the “Window to the Moon” – a higher level of Moon Cake packaging representing good wish from SCGP.

The Beginning of “Moon Cake Packaging”

Every year leading up to the Mid-AutumnFestival, numerous types of Moon Cake packaging are available for customers to choose from. SCGP, focusing on sustainable packaging, led by designer Miss Sikin Amornkitcharoen, Mr. Wanchana Sritrairattana, and Mr. Panupong Chophuk, decided that their Moon Cake packaging had to be more than just traditional.

Initially, the concept was a Moon Cake packaging in the shape of a pagoda, but after considering costs and structural feasibility in relation to good design, it was concluded that a square box, a timeless shape, would be used.

What sets SCGP’s 4-piece “Moon Cake” packaging apart is the playful patterns and designs that provide a unique experience to the recipients, who can also reuse the packaging in various ways.

More than Just a Moon Cake Packaging

After finalizing the packaging’s shape, the next step was to choose colors different from traditional Moon Cake packagings, typically red or green. In order to make SCGP’s Moon Cake packaging look luxurious, the design team decided to use purple as the primary color. Historically, purple is a challenging color to create, and it has been associated with royalty, worn only by emperors.

In addition to beautiful patterns, the lid of the packaging features a rotating plate that allows the recipient to change the view of the night sky from the crescent moon to the full moon, symbolizing unity and the time spent together with family or loved ones.

The packaging also includes Chinese auspicious characters for good luck and two rabbits gazing at the moon together, adding to the sense of togetherness when enjoying Moon Cakes with friends and family.

Printed using offset printing technology with an all-over coating and spot UV, along with gold stamping to enhance its premium and eye-catching appearance, SCGP’s “Moon Cake” packaging is truly fitting for those who receive it.

Dual Benefits

The materials used for producing “Moon Cake” or “Window to the Moon” packaging are durable and can be reused for various purposes, as SCGP’s packaging is sturdy and doesn’t easily wear or break.

While “Moon Cake” or “Window to the Moon” represents the first-ever Moon Cake box design by Miss Sikin Amornkitcharoen, Mr. Wanchana Sritrairattana, and Mr. Panupong Chophuk,, its quality is assured by the Luxury Package award at the 2023 World Star Awards, organized by the World Packaging Organization (WPO). This prestigious competition featured 440 entries across 16 categories from 37 countries worldwide.