Staff responsible for the offline and online distribution of Fest products are here today to share their ideas and techniques about how to impress customers. Thanks to their contribution, FEST sales have risen even during the COVID-19 pandemic.
“I am in charge of a Fest Shop, a Touch Point between customers and our brand. The important and first impression can be achieved with the ability to recommend the right products. Customers may not make purchase decisions right away. But if given useful information, they will come back.
“My team has cultivated good ties with customers too. The more we talk, the more we understand their needs. A service mind always helps too. For example, when customers cannot carry all goods back to their vehicle on their own, we give a hand. Some customers are so impressed that they not only return to buy more but also often give us small gifts like snacks.
“Guided by such mindset, we focus on sincere services and exceeding customer expectations. We are also polite and treat customers equally. We always listen to what customers want to say. If they complain, it means they still love us. If they don’t love us, they will just never return.”
Jiramon Pitielltlwan
Omni Channel Staff
“My work mainly deals with online platforms, such as Facebook, LINE Official, and website. As
I usually communicate with customers in writing, I need to be careful about choices of words.
I also must ensure that my written messages reflect my willingness to serve. I try to be polite yet friendly. My seniors have made my job fun by allowing me to experiment with new ideas and pursue new possibilities.
“Regarding web design, we need to maintain the balance between speed and beautiful presentation. We also must ensure steps involved are streamlined. Frequently asked questions have been used for our website’s content creation.
“My job is very challenging because we need to respond fast. If we are slow, we may lose opportunities to sell. Real Time Marketing is key to making it easy for customers to make decisions. Promotions should be easy to understand. We need to bring as many potential customers as possible to our website.
“We have kept improving our website to deliver better experiences to customers. Thanks to my job, I can listen to the opinions of so many customers. I pay attention to every voice. Customers’ feedback let us know what improvements we need.”
Suthara Ragsa
Omni Channel Executive