Evolves Endlessly! The Faster You Befriend AI,
The Better for Your Brand

AI Advances by 10x

The fast-paced AI advancement suggests AI may become Artificial Genius (AG) in the near future. Initially, AI learned from big data until it has acquired intelligence. Just like humans, the more it learns, the smarter it becomes.

“AI has evolved real fast. According to forecasts, its advancement has progressed by 10 times a year. This means if it gets 10 times smarter this year. Next year, it will be 100 times smarter than now. In the next two years, it will be 1,000 times smarter. This is truly a big jump forward,” Asst. Prof. Dr. Ake said.

Recently, Generative AI has also entered the scenes and showed it can create new things from existing data. Marketers can now use Generative AI for the execution of more efficient strategies. Generative AI, after all, can function like marketers. Boasting both thinking and practical skills, it deeply understands customers and adjusts strategies accordingly.

5-Dimensional Change in AI Era

1. Smart: Marketers can turn to Microsoft Copilot for SWOT analyses. With just a few clicks, AI will analyze the strengths, weaknesses, opportunities, and threats of a targeted brand and present information in a Word file. It can also make a ready-to-use PowerPoint presentation based on its analysis. In other words, it does not only support analyses, but it also actively analyzes data alongside human marketers.

2. Fast: Suno AI is a good example. It needs just two minutes to compose a song based on data entered. Such impressive speed enables the efficient process of creative production.

3. Artistic: AI like Midjourney and Microsoft Designer simplify artistic creations. With these AI-enabled tools, creating an artwork is no longer complicated.

4. Cost-Effective: AI efficiently reduces marketing costs. For example, song composing used to incur a high cost. But today, a song can be composed at the cost of just 10 baht.

5. Easy: AI offers greater ease of use and high efficiency. Although it may not fully understand some orders, it generally can respond well to orders that are clear enough.

AI: Marketing Tool That Delivers Good Results

The Marketing Association of Thailand has a classic case of AI usage. This case shows how AI can efficiently present a training course to the public.

“For the promotion of this course, we wanted a poster featuring adults as students and kids as trainers. Such theme was contradictory in itself. So, if we used it in the past, we definitely would have to stage a new photo shooting. But thanks to AI, we used Midjourney to create the image we wanted and asked ChatGPT 4.0 to do copywriting. Then, the output went to Canva for poster design. Everything could be done in just one month and after the poster came out, we could sell all seats in the training course,” Asst. Prof. Dr. Ake said.

Moreover, AI helps brands reach out effectively to their target groups. For example, Google AdWords and Google AdSense accurately identify consumers who are advertisers’ target groups at a lower cost. Therefore, now is time for all brands to befriend AI before their competitors get ahead.
Importantly, all brands should make sure that data fed to their AI applications are legally and ethically acquired. While AI regulation is not yet clear, data laws are now solid. Proper data management undeniably is crucial to leveraging AI in brands’ interests.