Songkran, or the Thai New Year, is considered a time of joy and joy that has been passed down for a long time because there will be water splash, powder patching, ablution, as well as an opportunity for those who work away from home to return to their families or loved ones.

However, during the Songkran festival, there is one activity that is believed to be practiced by most Thai people. That is water-pouring ceremony to ask a blessing from a respected elder using water as a medium to show respect, humility, and apology for things that have been offended. 

Mr. suchanat chidthai, Designers from SCGP realized the importance of watering black tubers, so they designed the “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water that will make Songkran festival no longer boring and can be used for further use.

 Anya Project or “Anya”

After receiving a request from a customer and discovering that the product only contained a small bowl of silver and Thai scented water, the SCGP design team intended to design this packaging to add value and elevate important items for watering adult tubers during the Songkran festival.

Before brainstorming until it crystallizes into the shape of a flower bush with unique details that convey goodness, pure love and freshness under the concept of “infinite goodwill” which is the origin of the name Anya in Thai name.

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Initially, SCGP wanted to utilize the most of one of the strengths of the organization, Micro Flute, with the “Anya Songkran Gift Set”. Not a single point is glue, but all elements can be connected or fastened together by the folding method.

On the part of the lid, which is of great importance. It is designed to help lock the small silver bowl and Thai scented water from moving. But if you want to take it out and use it, you can easily open the top cover.

Together with digital printing technology, graphic patterns of various auspicious symbols, this is very suitable for this special packaging because SCGP’s Digital Print is suitable for small production and does not need to be blocked for production.

Although the exterior is extravagant and predictably costly, at every design stage, SCGP has set a budget, resulting in the “Anya Songkran Gift Set” being affordable and suitable to give to others during the Songkran festival.

Illuminates After Use 

The special “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water, is not over yet because the design team of SCGP has already planned and designed after taking out a small silver bowl and a bottle of Thai scented water. This flower bush shaped packaging must not become mere waste in the future.

The “Anya Songkran Gift Set” is a small silver bowl packaging set and Thai scented water, which can be used as home decoration or other items to replace bowls and scented water bottles.

But the highlight is inevitably turning the “Anya Songkran Gift Set” into a table lamp. 

The quality and value of “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water from SCGP, is guaranteed by receiving the Thai Star Award in the Consumer Package category at the ThaiStar Packaging Award in 2021.

However, if any entrepreneur wants their own packaging to add value like the “Anya Songkran Gift Set”, a small silver bowl packaging set and Thai scented water, they can consult or ask for more information from SCGP at any business time.