SCGP, in collaboration with Srinakharinwirot University, has conducted research on three special probiotic strains with outstanding properties. These strains have been developed as key components of the HOLIS by SCGP product line. Particularly, they are integrated into the “HOLIS by SCGP PROBIO ACTIVE PLUS” dietary supplement. This advancement aims to elevate health maintenance and overall quality of life, catering to the growing trend in the continuous expansion of the probiotic supplement market.

Mr. Ekaraj Niroj, Enterprise Marketing Director of SCG Packaging Public Company Limited (SCGP) said that the continuous growth of the dietary supplement market in Thailand is primarily driven by the modern lifestyle of working-age consumers, who are increasingly focused on health consciousness. Additionally, the aging society in Thailand has led to a heightened demand for supplements and vitamins for health. This positively affects purchasing behavior, consumption habits, and dietary choices for health. Notably, the top reason for choosing dietary supplements to boost the body’s immune system is linked to products containing probiotics – beneficial bacteria for the body. Consequently, it is predicted that the Thai probiotic supplement market will grow by an average of 10.4% annually, with the total market value increasing from 960 million to 1,571 million baht between 2022 and 2027, a 12% growth when comparing 2023 to 2024. Furthermore, the overall Thai dietary supplement market is expected to grow by an average of 7.5% annually, with the total market value increasing from 31,116 million to 44,630 million baht between 2022 and 2027, a 8% growth when comparing 2023 to 2024 (source : Euromonitor).

“SCGP’s expertise in natural strain development and cultivation enables us to leverage our knowledge and collaborate in elevating high-value herbal plants into the development of HOLIS by SCGP nutritional supplements. Our latest effort involves the cultivation of premium quality prebiotic-rich Jiaogulan, which is certified with GHPs/HACCP 2020 by a leading international institution. This collaboration with the Faculty of Medicine and the Center for Excellence in Probiotics at Srinakharinwirot University allows us to further research and develop herbal plants suitable for the Thai population. These specially selected probiotic strains are the key ingredients in HOLIS by SCGP PROBIO ACTIVE PLUS, our latest dietary supplement offering,” said Mr. Ekaraj.

Associate Professor Dr. Somchai Santiwatanakul, President of Srinakharinwirot University, mentioned that the university possesses a Center of Excellence in Probiotics with reputable expertise and reliable experimental results. This ensures the safety and benefit of consumers. Consequently, the collaboration with SCGP involves a mutual effort to research and develop unique probiotic strains from Srinakharinwirot University’s expertise in probiotics and SCGP’s herbal production. The research has led to the identification of superior probiotic strains that contribute to lowering cholesterol levels, reducing the risk of fatty liver disease, and promoting overall health. Among the three selected strains are Lactobacillus paracasei MSMC39-1, Bifidobacterium animalis TA1, and the special strain Lactobacillus rhamnosus TM7. Additionally, the research explores prebiotic from Jiaogulan, which is rich in saponins and offers various benefits such as lowering cholesterol, enhancing dietary fiber in the digestive system, supporting bowel movement efficiency, facilitating the growth of probiotics, and producing postbiotics.

“This collaboration is a testament to the success of joint research and development efforts in enhancing health and quality of life. It is anticipated that this will lead to future collaborations in various fields, such as researching new probiotic strains, working with different types of prebiotics, and applying these findings to develop new products that benefit health. This collaboration aligns with our vision of advancing the BCGs, bio economy, circular economy, and green economy, elevating the value of the economy through the utilization of herbal plants,” said Associate Professor Dr. Somchai.

For more information, please visit www.holisbyscgp.com and Facebook: HOLIS by SCGP.