Connected Packaging
Innovation for Anti-Counterfeiting and Data Connectivity

Protecting brands from counterfeits

During e-commerce boom, the problem of counterfeits has become increasingly severe, particularly in pharmaceuticals, supplements, and cosmetics sectors. Brand owners have tried to solve the problem through various methods. But in the digital era, connected packaging has emerged as a highly effective and widely adopted solution. As part of Smart Packaging, it leverages unique QR codes printed on each package in providing product-specific data. Each code allows consumers to instantly verify authenticity with a simple smartphone scan. Beyond authentication, QR codes can also track distribution channels and consumers can buy with confidence from authorized outlets.

Connected packaging safeguards against counterfeiting while delivering multiple benefits to brand owners.

• Building consumer trust: As consumers can verify authenticity themselves, they are confident that the product is genuine.
• Enhancing supply chain management: Products can be tracked from origin to destination, enabling quality control and preventing leakage.
• Strengthening consumer engagement: QR codes provide additional product information or promotional activities, fostering stronger brand-consumer relationships.
• Providing valuable marketing insights: Data scans can be analyzed to understand consumer behaviors and refine marketing strategies.

Connected packaging offers an effective safeguard against counterfeiting while creating a competitive edge for brand owners in the digital era.

 Connecting Brands with Modern Consumers

• Boosting brand engagement: When consumers scan QR codes to view product-related content, brands are able to collect real-time usage data (such as scan behavior, interaction location, and time). This data can be leveraged for precise marketing strategies or integrated directly into CRM systems to enhance loyalty programs.
• Creating fun and value-added consumer experiences: In addition to accessing product review videos, games, and AR filters with simple scans, consumers can also easily get key product details such as origin, ingredients, and instructions. They can even receive personalized offers, which underline brands’ attentiveness and create direct interactions.
• Raising brand awareness: Connected packaging is a major tool in engaging customers, telling meaningful stories, and creating value for brands and customers on a sustainable basis. In all, it can foster long-term brand loyalty.