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Jorakay Corporation
Incessantly Conducts Business on Sustainability Principles
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Jorakay has always operated its business with an ESG focus, which is integrated into its product development, raw-material selection, production process, and product usage. Its latest sustainability innovation, Jorakay Green Pack, comes out of its collaboration with SCGP.
Mr. Woraphot Tangmanuswong, Vice President-Marketing at Jorakay Corporation, said his Thai-national company has been growing throughout its 33-year journey because it is committed to presenting innovative and quality construction products that are functional, elevate quality of life, and reduce environmental impacts all at the same time.
Business for Family’s Happiness
“We are a company driven by a deep understanding of our customers’ pain points and needs—whether they are homeowners or professionals in the construction industry. Through continuous innovation and quality development, we ensure that our products truly meet users’ needs and remove their pain points. We have built our company and Jorakay brand with the aim to let them thrive alongside people, the environment, and the planet. To us, homes are not mere structures. They embody happiness for everyone,” Mr. Woraphot said.
“‘Jorakay’ is the First Mover in its industry. Our Crocodile Silver Premium Plus++ is the first anti-black mold cement grout in the Thai market. Designed for tile installation, this innovative product integrates anti-black mold technology out of understanding that Thailand’s tropical climate encourages mold growth. This innovation reflects that we don’t look at just raw materials used but also end-user benefits. Our focus has also applied to cement tile adhesive, chemical products, and paints for the construction industry.”
3 Greens in Jorakay Sustainability Framework
Because of its commitment to Innovation for Your Family’s Happiness concept, Jorakay or Crocodile has been a favorite among its customers. It knows what customers want and adopts innovations to develop increasingly better products. Mr. Woraphot said his company’s definition of family had now become broader too.
“With the broader definition, our Family is about our society, our subdistrict, our district, our province, our country, and even our world. As our family becomes bigger, we pay bigger attention to environmental and social responsibility too. ESG has answered our company’s business vision,” he said.
“Our operational strategy therefore integrates Jorakay Sustainability Framework, which has three key components or three Greens. The first, Green People, emphasizes that our staff must be green first. Only when all of our members are environmentally conscious to their DNA, can we help society protect the environment. The second, Green Process, is about eco-friendly manufacturing and work processes. The third is Green Planet. With our contributions, we will see greener families, districts, provinces, countries, and the world.”
Partner with Shared Goal for Mutual Growth
Recognizing the adverse impacts of climate change, PM2.5 crisis, and other environmental problems, Jorakay Corporation as a manufacturer continues to develop innovations for the purpose of serving environmental benefits.
“We are determined to apply sustainability concept to every aspect of our business operation in pursuit of Carbon Neutrality. Jorakay Green Pack is a result of our firm determination. Designed as an eco-friendly packaging, this pack aligns perfectly with Jorakay’s environmental policy. SCGP, an expert in packaging, has long been our partner. We have also shared the same green vision or the aspiration to curb environmental impacts. That’s why we worked together in developing Jorakay Green Pack based on Circular Economy concept. Our paper packaging is made mainly from recycled materials. Therefore, we have supported circular materials and reduced the usage of new resources,” Mr. Woraphot said.
“We will continue to develop our products across all categories in response to the growing demand. Our green philosophy will also extend far beyond Jorakay Green Pack, as we intend to operate our business for a sustainable planet by offering more eco-friendly products. If our partner shares the same focus on environmental care and sustainability, we are always ready to embrace recommended innovations that resonate with our business philosophy,” Mr. W